Peacock
Peacock & Co Solicitors is a UK private law firm, founded 1991, operating from Wimbledon Village and Epsom and serving individuals and businesses across South West London, Surrey and beyond with dispute resolution, family, employment, property and commercial legal services.
- Company typePrivate
- Founded1991
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Peacock does
Peacock & Co Solicitors Limited is a UK private limited company operating a traditional, full-service law firm from two offices — Wimbledon Village (headquarters, 94 High Street, SW19 5EG, SRA 657411) and Epsom, Surrey (SRA 658716). Founded in 1991, the firm serves both individual and business clients across South West London, Surrey, the wider United Kingdom and overseas, with services delivered through in-person consultations, telephone and remote video meetings. The practice is regulated by the Solicitors Regulation Authority and holds the Lexcel quality mark from The Law Society.
Service lines are split between personal and business clients. Personal services cover dispute resolution, employment, family law (including divorce, cohabitation and prenuptial agreements), residential property, powers of attorney and Court of Protection, and wills, probate and estate planning. Business services cover commercial property, company and commercial law, employment law for employers, and commercial dispute resolution. The firm also offers a Website Audit Package providing GDPR and legislative compliance reviews for business clients.
The firm has no proprietary technology platform and offers no API or integrations; it operates a conventional professional services revenue model combining hourly billing, matter-based pricing and — more recently — fixed-fee options for specified family law services. Ownership rests with five director-shareholders styled as partners, with no external parent company or institutional investment, and no disclosed funding events. The firm supplements its services with content marketing, community and charity partnerships (St Raphael's Hospice, Dons Local Action Group, Wimbledon BookFest), and active social media presence targeting the regional market.
Peacock firmographics
Firmographics- Name
- Peacock
- Legal name
- Peacock & Co Solicitors Limited
- Website
- https://peacock-law.co.uk
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Peacock & Co Solicitors is a UK private law firm, founded 1991, operating from Wimbledon Village and Epsom and serving individuals and businesses across South West London, Surrey and beyond with dispute resolution, family, employment, property and commercial legal services.
- Ownership category
- akta.pro rank
Peacock industry classification
Industry- Product category
- Legal Services
- NAICS
- Legal Services (5411), Offices of Lawyers (541110)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Corporate & Commercial Law (BPAHAAAA)
- akta.pro secondary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
Keywords
Where Peacock is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Peacock business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Professional Legal Services: Revenue generated from providing legal advice and representation across multiple practice areas including dispute resolution, employment law, family law, residential and commercial property, wills and probate, and company/commercial law. Services are billed through a combination of hourly rates, fixed fees for specific services, and matter-based pricing.
- Fixed-Fee Family Services: The firm now offers fixed-fee services for family matters including cohabitation agreements, prenuptials and divorce applications, providing transparent pricing for these specific services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Fixed-fee family law services available for specific matters |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Peacock product offering
Product offeringCore offering
Peacock & Co Solicitors is a law firm established in 1991 that provides legal services across multiple practice areas including dispute resolution, employment law, family law, residential and commercial property, wills and probate, and company/commercial law to both individual and business clients in South West London, Surrey, and across the UK.
Product overview
Peacock & Co is a traditional law firm offering legal services under a unified brand through offices in Wimbledon and Epsom. The firm serves both individuals and businesses across distinct service lines: Personal services (Dispute Resolution, Employment Law, Family Law, Powers of Attorney/Court of Protection, Residential Property, Wills/Probate/Estate Planning) and Business services (Commercial Property, Company/Commercial/Business Law, Dispute Resolution, Employment). The portfolio includes specialized advisory services such as Commercial Contracts, Intellectual Property, Data Protection (GDPR), and Website Audit packages. The firm holds Lexcel accreditation from The Law Society for practice management excellence.
Differentiator
Problem solved
Functional benefit
Products and services
- Dispute Resolution
- Employment Law
- Family Law
- Residential Conveyancing
- Commercial Property
- Wills and Probate
- Company and Commercial Law
Companies that use Peacock
Customer profileSegments2 records
Ideal customer profiles2 records
Peacock technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Peacock partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and community.
- The Law SocietycorePeacock & Co is regulated by the Solicitors Regulation Authority (SRA), which operates under the authority of the Lord Chancellor and is overseen by the Legal Services Board. The firm holds Lexcel accreditation from The Law Society, demonstrating compliance with practice management standards.
- St Raphael's HospicecommunityAnnual partnership through Make Your Will Fortnight initiative where Peacock & Co offers will-writing services in exchange for donations to the hospice. The hospice provides end-of-life care and support within Merton and Sutton, costing over £6 million a year to run.
- Dons Local Action GroupcommunityTeam members participate in fundraising activities including hiking challenges for this local charity selected as the firm's charity for 2026.
- Wimbledon BookFestcommunityPeacock & Co sponsors Wimbledon BookFest events, including the Alexandra Shulman event, demonstrating community engagement in South West London.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Peacock competitors and assessment
Company assessmentDirect peers
- Russell-Cooke Solicitors: London-based full-service law firm with a strong private client and SME practice. Highly comparable in its mix of family, property, employment, dispute resolution, and company/commercial services to individuals and businesses, serving an overlapping London catchment.
- TWM Solicitors LLP: Surrey-based full-service law firm serving individuals and businesses across the South East. Directly comparable as a mid-size regional firm with overlapping practice areas including family law, property, employment, and wills/probate, and a similar client profile in an adjacent catchment.
- SA Law Solicitors: Mid-size Hertfordshire firm offering a similar full-service suite to individuals and SMEs, including family law, residential property, wills/probate, employment, and commercial services. Comparable in scale, service mix, and regional high-street positioning.
- Bishop & Sewell LLP: London-focused firm offering residential property, family, wills/probate, employment, and commercial law. Comparable as a multi-office London firm with a comparable service mix and an SME/private client base in overlapping London boroughs.
- Healys LLP: London full-service law firm offering private client, family, property, employment, dispute resolution, and commercial services. Comparable as a multi-office London firm with a similar service mix and SME/private client base.
- Clarkson Wright & Jakes LLP: Kent and Surrey regional firm offering a similar full-service mix including wills/probate, family law, residential property, employment, and commercial services to individuals and SMEs in the South East.
- IBB Solicitors LLP: Thames Valley and Surrey regional law firm with a comparable full-service offering across private client, family, property, employment, and commercial practice areas, serving an adjacent affluent catchment.
Broad incumbents
- Mishcon de Reya LLP: Major London law firm offering private client, family, property, employment, and commercial services. Although much larger, it serves overlapping client segments (high-net-worth individuals, family offices, SMEs) in the same London and Surrey catchment, competing for the firm's upper-end matters.
- Taylor Rose: National alternative legal services business covering conveyancing, family law, wills, and private client services across the UK. Comparable as a competing provider of private client legal services with broader geographic reach and tech-enabled delivery, exerting pressure on traditional high-street firms.
Emerging players
- Co-operative Legal Services: Alternative provider of wills, probate, and family law services competing on price and accessibility for private client matters. Comparable as an emerging non-traditional entrant challenging high-street firms like Peacock & Co on commoditised private client work.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Peacock social profiles
Digital presencePeacock compliance and trust
Trust signalCompliance4 records
Peacock financial estimates
Financial estimateRevenue estimate
Valuation estimate
Peacock leadership team
Management profileNumber of profiles
Profiles9 records
Peacock funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Peacock M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Peacock
What does Peacock do?
Peacock & Co Solicitors is a law firm established in 1991 that provides legal services across multiple practice areas including dispute resolution, employment law, family law, residential and commercial property, wills and probate, and company/commercial law to both individual and business clients in South West London, Surrey, and across the UK.
Is Peacock a public or private company?
Peacock is a private company. It is classified as management employee owned and is currently operating.
When was Peacock founded?
Peacock was founded in 1991. It employs 11 to 50 people.
Where is Peacock based?
Peacock is headquartered in London, United Kingdom, in the Europe region.
How does Peacock make money?
Two revenue lines are on record. Professional Legal Services are the primary driver. The others are fixed-Fee Family Services.
Who are Peacock's main competitors?
Direct peers on record are Russell-Cooke Solicitors, TWM Solicitors LLP, SA Law Solicitors, Bishop & Sewell LLP, Healys LLP, Clarkson Wright & Jakes LLP and IBB Solicitors LLP. Broad incumbents are Mishcon de Reya LLP and Taylor Rose. Co-operative Legal Services is listed as an emerging player.
Does Peacock have an API?
No public API is recorded for Peacock.
What industry is Peacock in?
Peacock's product category is Legal Services. Its primary akta.pro industry code is BPAHAAAA, Corporate & Commercial Law, with a secondary code of BPAHAAAK, Family & Private Client (Trusts & Estates) Law. Its NAICS code is 5411 and its SIC code is 8111.