Point Design
Point Design is a privately held boutique design studio delivering retail environments, architecture, and brand identity work for enterprise clients across the US, Latin America, and Asia, with offices in Brooklyn and Buenos Aires.
- Company typePrivate
- Founded1997
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Point Design does
Point Design is a privately held retail and architecture design studio operating across the United States and Latin America with project delivery extending into Southeast Asia and East Asia. The firm is organized around three core service lines: Retail Design (encompassing shopping centers, banks, department stores, food, big box, and specialty retail), Architecture (corporate-institutional, residential, malls, and masterplanning), and Identity & Branding. Its customer base consists of large enterprise clients including SM in the Philippines, YPF in Argentina, BDO, China Bank, Kasikornbank, KLCC, GuocoLand China, and Plaza Mebel, with work spanning flagship shopping centers, bank branches, gas station networks, residential developments, and brand identity systems.
The business model is project-based professional services: Point Design sells bespoke design and consulting engagements, delivered by a small team of 11-50 people operating from offices in Brooklyn, NY and Buenos Aires, Argentina, with delivery executed across multiple continents. The firm cites 600,000 sq ft of cumulative designed space, 8 million people exposed to its designs, and 2 million miles flown by staff as scale markers. No proprietary technology platforms, software products, or AI tools are disclosed; the offering is fundamentally human-led design labor.
Go-to-market is direct enterprise field sales with no disclosed intermediary channel, supported by a portfolio website organized by discipline and industry vertical. No funding rounds, M&A activity, public listing, or external institutional investment are disclosed in the source data. Leadership consists of three named individuals — Diego Garay (Partner), Luis Bruno (Partner), and Leo Lotopolsky (Head) — with no further ownership, governance, or financial details publicly available.
Point Design firmographics
Firmographics- Name
- Point Design
- Legal name
- Point Design
- Website
- https://pointdesigninc.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Point Design is a privately held boutique design studio delivering retail environments, architecture, and brand identity work for enterprise clients across the US, Latin America, and Asia, with offices in Brooklyn and Buenos Aires.
- Ownership category
- akta.pro rank
Point Design industry classification
Industry- Product category
- Architecture & Interior Design Services
- NAICS
- Interior Design Services (54141), Interior Design Services (541410), Architectural Services (54131), Architectural Services (541310), Graphic Design Services (54143)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
- akta.pro secondary industries
- Architectural Design Services (BPAHAKAA), Wayfinding, Signage & Environmental Graphic Design (BPAHAKAN), Space Planning & Workplace Design (BPAHAKAI)
Keywords
Where Point Design is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Point Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Design and Consulting Services: Point Design generates revenue through project-based design and consulting fees for retail environments, architectural projects, and brand identity work. Services are tailored to each client with bespoke solutions spanning concept to completion.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Point Design product offering
Product offeringCore offering
Point Design is a retail and architecture design studio that designs immersive retail environments, sustainable architectural projects, and brand identity systems for enterprise clients. Its work spans shopping malls, banking branches, department stores, big box and specialty retail, fuel stations, corporate-institutional buildings, residential developments, and urban masterplanning, delivered as bespoke project-based engagements from offices in Brooklyn and Buenos Aires.
Product overview
Point Design is a retail and architecture design studio offering three core service lines: Retail Design, Architecture, and Identity & Branding. The Retail Design service encompasses specialized portfolios for Banks, Malls, Department Stores, Food, Big Box, and Specialty Stores. The Architecture service covers Corporate-Institutional, Residential, Masterplanning, and Competitions. Identity & Branding focuses on creating and implementing brand identities for retail environments and includes dedicated work for YPF and Topper brands. The company operates across 5 offices globally with projects spanning from Asia to Latin America.
Differentiator
Problem solved
Functional benefit
Products and services
- Retail Design Design of retail environments for enterprise clients, including flagship shopping centers, premium banking spaces, department stores, specialty retail stores, food courts, and big box retail locations, creating immersive experiences that connect brands with customers.
- Architecture Services Architecture and design services for corporate and institutional buildings, residential projects, mall architecture, and urban masterplanning, integrating sustainable design principles from concept to completion.
- Identity & Branding Brand identity design services that create and evolve brand identities, signage systems, and environmental branding for retail and architectural spaces.
Companies that use Point Design
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Point Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Point Design partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
Point Design competitors and assessment
Company assessmentDirect peers
- Benoy: International architecture, masterplanning, and design firm specializing in retail, commercial, and mixed-use environments. Closely comparable to Point Design in serving enterprise retail and developer clients across multiple geographies with full-service design.
- Chapman Taylor: Global architecture practice known for retail-led, mixed-use, and leisure design with offices worldwide. Directly comparable to Point Design in focusing on shopping centers, retail environments, and architectural placemaking across continents.
- CallisonRTKL: Architecture and design firm with deep retail and mixed-use practice serving major global developers. Comparable to Point Design in mall, retail, and identity design at enterprise scale across multiple regions including Asia.
- FRCH Design Worldwide: Retail brand environment design firm specializing in retail, hospitality, and mixed-use environments. Very closely comparable to Point Design on retail environment, brand experience, and identity design work for enterprise retailers.
Broad incumbents
- Gensler: Largest global architecture and design firm, with extensive retail, workplace, and brand experience practice. Provides the upper-bound competitive benchmark against which boutique retail design studios like Point Design compete.
- Landor: Global brand consulting and design firm with strong retail and environmental identity work. Comparable to Point Design's Identity & Branding service line and the integrated retail-environment-and-identity pitch model.
- AECOM: Global infrastructure and design firm offering architecture, masterplanning, and commercial design. Represents the scaled-incumbent benchmark against which Point Design competes for large retail, banking, and masterplanning programs.
- Interbrand: Global brand consultancy with experience in environmental branding and retail identity systems. Comparable to Point Design's identity and signage work for enterprise retail and energy clients such as YPF and Topper.
- HOK: Global design, architecture, and planning firm with significant commercial, retail, and hospitality practices. Comparable to Point Design in serving large institutional and commercial clients on multi-region design programs.
Others
- Pentagram: Independent design firm with partner-led model covering brand, environmental, and architectural design. Thematically comparable to Point Design on partner-led integrated design and environmental brand identity work.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Point Design social profiles
Digital presencePoint Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Point Design leadership team
Management profileNumber of profiles
Profiles3 records
Point Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Point Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Point Design
What does Point Design do?
Point Design is a retail and architecture design studio that designs immersive retail environments, sustainable architectural projects, and brand identity systems for enterprise clients. Its work spans shopping malls, banking branches, department stores, big box and specialty retail, fuel stations, corporate-institutional buildings, residential developments, and urban masterplanning, delivered as bespoke project-based engagements from offices in Brooklyn and Buenos Aires.
Is Point Design a public or private company?
Point Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Point Design founded?
Point Design was founded in 1997. It employs 11 to 50 people.
Where is Point Design based?
Point Design is headquartered in Brooklyn, United States, in the North America region.
How does Point Design make money?
One revenue line is on record: design and Consulting Services.
Who are Point Design's main competitors?
Direct peers on record are Benoy, Chapman Taylor, CallisonRTKL and FRCH Design Worldwide. Broad incumbents are Gensler, Landor, AECOM, Interbrand and HOK. Pentagram is listed as an others.
Does Point Design have an API?
No public API is recorded for Point Design.
What industry is Point Design in?
Point Design's product category is Architecture & Interior Design Services. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services, with a secondary code of BPAHAKAA, Architectural Design Services. Its NAICS code is 54141.