Zoom Bait
Zoom Bait is a privately held, U.S.-based manufacturer of soft plastic fishing lures, founded in 1977, producing 70+ products across 400+ colors for recreational and professional bass anglers through direct e-commerce and national retail distribution.
- Company typePrivate
- Founded1977
- HeadquartersBogart, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Zoom Bait does
Zoom Bait Company, Inc. is a privately held U.S. manufacturer of soft plastic fishing lures, founded in 1977 by Ed Chambers in Georgia and headquartered in Bogart, GA. The company produces 70+ SKUs across 400+ color variants, organized into five major categories — worms, creatures (including lizards, brush hogs, Z-Hogs, and frogs), flukes, trailers/chunks/craws/grubs/shad, and swimbaits. Notable technical features include salt-impregnated plastic formulations, ribbed skeletal designs, and fork-shaped tails optimized for natural swimming action. Products are sold through direct e-commerce (order.zoombait.com) and a diversified wholesale channel spanning Bass Pro Shops, Dick's Sporting Goods, Tacklewarehouse.com, regional sporting goods retailers, and local tackle shops.
The company operates a community-led go-to-market model anchored by a pro staff of professional tournament anglers competing in Bassmaster Elite Series and Major League Fishing, with figures such as Gerald Swindle (2-time AOY) and Casey Ashley (2015 Bassmaster Classic winner) validating product performance. Marketing channels include pro-staff content, blog content, social media (Facebook, X, Instagram), video tutorials, and dealer shows. Pricing is opaque, with products sold in pack formats (e.g., 8-packs) and unit pricing varying by retailer.
Zoom Bait has remained independent throughout its 47+ year history, with no disclosed institutional investment, parent company, or M&A activity. Recent strategic activity has centered on product line extensions (Winged Fluke family, Uni Toad, Midsize Z-Craw) and color proliferation, while the WEC (Wild Ed's Crankbaits) brand, founded by the same Ed Chambers, represents a founder-related but operationally separate crankbait line. The company's competitive positioning rests on category-leading brand recognition, broad retail distribution, and a validated pro-staff ecosystem rather than technological differentiation.
Zoom Bait firmographics
Firmographics- Name
- Zoom Bait
- Legal name
- Zoom Bait Company, Inc.
- Website
- https://zoombait.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zoom Bait is a privately held, U.S.-based manufacturer of soft plastic fishing lures, founded in 1977, producing 70+ products across 400+ colors for recreational and professional bass anglers through direct e-commerce and national retail distribution.
- Ownership category
- akta.pro rank
Zoom Bait industry classification
Industry- Product category
- Fishing Tackle
- SIC
- Miscellaneous Plastics Products (3080)
- akta.pro primary industry
- Lures, Flies & Terminal Tackle Specialty Retail (CRAMALAJ)
- akta.pro secondary industry
- Freshwater Fishing Specialty Retail (CRAMALAB)
Keywords
Where Zoom Bait is headquartered
LocationHeadquarters
- HQ city
- Bogart
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Zoom Bait business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Direct E-commerce Sales: Zoom Bait sells products directly to consumers through their official online store at order.zoombait.com, offering their full product catalog including stock colors and special run colors.
- Wholesale/Retail Distribution: Products are sold through major outdoor retailers including Bass Pro Shops, Dick's Sporting Goods, Tacklewarehouse.com, Landbigfish.com, Dance's Sporting Goods, and Simmons Sporting Goods.
Go-to-market motion1 record
Distribution channels8 records
Marketing channels6 records
Zoom Bait product offering
Product offeringCore offering
Zoom Bait Company manufactures soft plastic fishing lures for bass fishing, producing more than 70 industry-leading products across more than 400 unique colors. The product line covers worms, creature baits, flukes, frogs, trailers, chunks, craws, grubs, shad, and swimbaits, all made in the USA using proprietary plastic formulations and molding processes. Products are sold directly to consumers via the company's online store and through major outdoor and sporting goods retailers nationwide.
Product overview
Zoom Bait Company is the worldwide leader in soft plastic fishing lures, founded in 1977 by Ed Chambers. The company offers a comprehensive portfolio of over 70 products across more than 400 unique colors. Their product line centers on soft plastic lures for bass fishing including multiple worm styles (Finesse Worm, Trick Worm, Speed Worm, Shakey Head, Z-Craw), creature baits (Brush Hog, Z-Hog), frogs (Horny Toad, Uni Toad), flukes (Super Fluke, Winged Fluke), trailers/chunks (Super Chunk, Salty Chunk, Z Craw), and swimbaits (Shimmer Shad, Swimmin' Super Fluke). The products are organized into major categories: Worms (drop shot, finesse, swimming, trick, and ring worms), Creatures (lizards, brush hogs, Z-HOG, frogs), Flukes, Trailers (chunks, craws, grubs, shad), and Swimbaits. Products are available in diverse color options including specialized colors like Green Pumpkin, Watermelon, Junebug, California 420, and proprietary patterns like Magic and Hologram finishes. The company supports its products through a pro staff of professional tournament anglers.
Differentiator
Problem solved
Functional benefit
Products and services
- Brush Hog
- Super Fluke
- Horny Toad
- Z Craw
- Z Craw Jr.
- Midsize Z-Craw 4-inch in-between size Z Craw developed by Brandon Cobb for optimal jig trailer ratio and enhanced flipping performance with ideal hook and weight pairings.
- Shimmer Shad Soft plastic lure with sleek baitfish profile, innovative ribbed skeletal design, and fork-shaped tail delivering natural swimming action for bass fishing where baitfish are the primary target; available in 4.25, 3.6, and 3.0 inch sizes.
- Uni Toad Hybrid single-footed soft plastic frog combining power and finesse with a unique waking profile and sound for wake bait fishing applications.
- Z-Hog
- Magnum Ol' Monster
- Salty Super Tube
- 8" Magnum Lizard
- Zoom Bait Apparel / Accessories
Quantifiable outcome
- Multiple Bassmaster Elite Series tournament wins by pro staff members in recent years
- +1 more outcomes
Companies that use Zoom Bait
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Zoom Bait technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Zoom Bait partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Big Rock SportsminorZoom Bait participated in the Big Rock East Sports Dealer Show in Raleigh, North Carolina, connecting with dealers and showcasing new products for the upcoming season.
- Bass Pro ShopscoreMajor outdoor recreation retailer that stocks and sells Zoom Bait products through their physical retail locations and online store across the United States.
- Dick's Sporting GoodscoreMajor sporting goods retailer that distributes Zoom Bait products to consumers through their retail store network.
- Tacklewarehouse.comcoreLeading online tackle retailer that offers Zoom Bait products for sale through their e-commerce platform serving anglers nationwide.
- WEC (Wild Ed's Crankbaits)minorWEC (Wild Ed's Crankbaits) is a crankbait company founded by Ed Chambers, the founder of Zoom Bait Company. WEC cranks are some of the most sought-after crankbaits in the industry. Special WEC-branded merchandise was created to celebrate Ed's birthday.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Zoom Bait competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zoom Bait social profiles
Digital presenceZoom Bait financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoom Bait leadership team
Management profileNumber of profiles
Profiles1 record
Zoom Bait funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoom Bait M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoom Bait
What does Zoom Bait do?
Zoom Bait Company manufactures soft plastic fishing lures for bass fishing, producing more than 70 industry-leading products across more than 400 unique colors. The product line covers worms, creature baits, flukes, frogs, trailers, chunks, craws, grubs, shad, and swimbaits, all made in the USA using proprietary plastic formulations and molding processes. Products are sold directly to consumers via the company's online store and through major outdoor and sporting goods retailers nationwide.
Is Zoom Bait a public or private company?
Zoom Bait is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zoom Bait founded?
Zoom Bait was founded in 1977. It employs 11 to 50 people.
Where is Zoom Bait based?
Zoom Bait is headquartered in Bogart, United States, in the North America region.
How does Zoom Bait make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Retail Distribution.
Does Zoom Bait have an API?
No public API is recorded for Zoom Bait.
What industry is Zoom Bait in?
Zoom Bait's product category is Fishing Tackle. Its primary akta.pro industry code is CRAMALAJ, Lures, Flies & Terminal Tackle Specialty Retail, with a secondary code of CRAMALAB, Freshwater Fishing Specialty Retail. Its SIC code is 3080.