MeneerKooi

What MeneerKooi does

Meneer Kooi B.V. is a Netherlands-based, founder-owned distributor and service provider of healthcare aids, established in 2019 by Gosse Kooi (who previously founded and exited Vitalis in 2012). The company supplies care centers, hospitals, and individual consumers with mobility equipment (rollators, wheelchairs, scooters, special bikes), beds and mattresses, anti-decubitus products, bathroom and toilet aids, lifting and transfer devices, care furniture, obesity-rated equipment, disposables, and physiotherapy/fitness products — organized into roughly a dozen product categories with multi-brand sourcing (Rollz, Excel, Van Raam, RehSense, Raizer). The underlying technology is a Magento-based e-commerce platform with a companion customer app for rental management and equipment tracking; Meneer Kooi itself does not develop proprietary medical technology but curates third-party brands and layers services on top.

Revenue is generated through three streams: one-time product purchases (both consumer and institutional), usage-based day-rate rentals cancellable daily via the app or web portal (with monthly invoicing), and professional services covering advice and inventory assessment, depot and fleet management, maintenance/certification/repair, logistics, management information analytics, training, and a secondary-market marketplace for used equipment. The go-to-market is sales-led, combining direct enterprise account management for healthcare organizations with an e-commerce storefront that also serves private consumers; pricing is publicly listed for products while rental and business pricing are gated behind customer login. Operations are single-country (Netherlands), currently transitioning from Leek to a larger, energy-positive headquarters in Drachten with 3,500 pallet positions expandable to 6,200 to accommodate continued growth.

Name

MeneerKooi

Legal name

Meneer Kooi B.V.

Website

https://meneerkooi.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

MeneerKooi is a Netherlands-based, founder-owned distributor of healthcare aids (mobility equipment, beds, lifting devices, care furniture) supplying care centers, hospitals, and consumers through e-commerce, daily-cancellable rentals, and value-added services such as depot management and maintenance.

Ownership category

akta.pro rank

Headquarters

HQ city

Leek

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: One-time purchase of medical aids and healthcare equipment including mobility products, beds, mattresses, bathroom/toilet aids, lifting equipment, and care furniture. Both consumer and institutional customers can purchase products through the e-commerce platform.
2. Rental/Hire: Day-rate rental model for medical aids including anti-decubitus equipment, bathroom/toilet items, beds/mattresses, medical equipment, mobility products, obesity solutions, lifting/transfers, and care furniture. Rental can be cancelled daily via the Meneer Kooi app or web portal. Payment is made monthly based on daily usage.
3. Services: Additional services including advice and inventory assessment, management and depot services, management information with analysis and recommendations, maintenance, certification and repair services, app-based tracking, marketplace for used equipment, and training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MeneerKooi is an independent Dutch supplier of healthcare aids and medical equipment, offering a comprehensive catalog of mobility products (rollators, wheelchairs, scooters, specialized bicycles), beds and mattresses, bathroom/toilet equipment, lifting and transfer devices, anti-decubitus systems, care furniture, disposables, and medical/weighing devices. The company supplies both care institutions and private consumers through its e-commerce platform, with complementary services including daily-rate equipment rental, maintenance, repair, depot management, advice and inventory assessment, logistics support, and a track & trace portal for managed fleets.

Product overview

Meneer Kooi is an independent supplier of healthcare aids serving care centers and hospitals in the Netherlands. The company operates as a B2B/B2C e-commerce platform (built on Magento) offering a comprehensive portfolio of medical equipment and related services. The product range centers on mobility aids (rollators, wheelchairs, scooters, bicycles), beds and mattresses, bathroom/toilet equipment, lifting and transfer devices, and care furniture. Major branded products include Rollz Motion rollators/wheelchairs, Excel mobility products, Van Raam special bikes (Fun2Go, Balance), and various rollator brands (RehSense, Preston Ability). The company also offers an app for customer account management and rentals. Complementary services include equipment rental, advice and inventory assessment, maintenance and repair, logistics support, management information analytics, and a marketplace for pre-owned equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobility Aids (Mobiliteit) Rollators (standard, carbon lightweight, Parkinson models with green laser, and electric rollator-wheelchair combinations), wheelchairs (manual hand-propelled and electric), mobility scooters (compact and larger models), and specialized bicycles (tandem and low-entry) for care institutions and private users.
• Beds & Mattresses (Bedden & matrassen) Height-adjustable care beds, mattresses, tent beds, bed boxes, nightstands, and related accessories for care facilities and home care.
• Bathroom & Toilet Aids (Badkamer & toilet) Bathing equipment, shower stretchers, shower and changing tables, shower and toilet chairs, wall grips and seats for healthcare and bariatric use.
• Anti-decubitus Products (Pressure Ulcer Prevention) Mattresses, rotation systems, alternating pressure systems, seat cushions, and heel protectors to prevent pressure ulcers in care settings.
• Lifting & Transfers (Tillen & transfers) Lifting equipment including the Raizer lifting chair, manual and powered mobile lifts, ceiling lifts, lifting slings, sit-to-stand aids, and transfer aids for caregivers.
• Care Furniture (Zorgmeubilair) Sit-to-stand chairs, care chairs, dining chairs, treatment and examination chairs, and work chairs for healthcare environments.
• Medical & Weighing Equipment (Medisch & wegen) Medication distribution, measurement devices, fall prevention products, scales, and oxygen equipment for healthcare settings.
• Physio & Fitness Equipment (Fysio & fitness) Physiotherapy and fitness equipment for training, room furnishings, mattresses and cushions, positioning aids, and measurement/testing tools.
• Disinfection & Hygiene (Desinfectie & hygiëne) Bed covers, bedpan washers, pulp shredders, and wash transport systems for hygiene in care environments.
• Disposables Gloves, incontinence materials, face masks, natural washing products, and protective gowns for healthcare use.
• ADL (Activities of Daily Living) Aids Daily living aids across kitchen, mobility, bedroom, living, and comfort categories supporting independent living.
• Obesity / Bariatric Care Products (Obesitas) Bariatric-rated equipment including anti-decubitus, bathroom, beds, mobility, lifting/transfer, and care furniture designed for higher weight capacities.
• Equipment Rental (Huren) Daily-rate rental of anti-decubitus, bathroom/toilet, beds/mattresses, medical equipment, mobility products, obesity solutions, lifting/transfer, and care furniture items. Rentals can be cancelled daily via the Meneer Kooi app or web portal and are billed monthly based on actual daily usage.
• Advice & Inventory Assessment (Advies & inventarisatie) Independent advisory and inventory assessment services helping healthcare organizations select the right medical aids and equipment across brands.
• Management & Depot (Beheer & depot) Storage, management, and depot services for healthcare customers' equipment fleets.
• Maintenance, Inspection & Repair (Onderhoud, keuren & reparatie) Maintenance, certification, and repair services for healthcare equipment to ensure operational safety and compliance.
• Management Information (Managementinformatie) Analytics and reporting services providing clear analysis and recommendations for equipment management and utilization.
• Training Training programs for healthcare staff on the use of medical equipment and aids.
• Logistics Support (Logistieke ondersteuning) Delivery and logistics services for healthcare equipment, including same-day emergency order handling for urgent needs.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Zorggroep DrenthecoreStrategic or Co-development Partner · 1 January 2024Innovation partnership focused on healthcare aids. Zorggroep Drenthe collaborates with Meneer Kooi on testing and implementing innovations such as the Bossy smartmatras. Policy Advisor Sven provides testimonial: 'We are pleased with the collaboration with Meneer Kooi. We experience it as very pleasant!'

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mediq: Largest independent Dutch distributor of medical devices, aids, and supplies to care institutions and hospitals. Directly comparable to Meneer Kooi in product range (mobility, wound care, incontinence), B2B/B2C distribution model, and value-added services such as rental and maintenance.
• Bos Medical International: Dutch specialist distributor of medical aids and consumables serving hospitals and care homes. Comparable to Meneer Kooi in distribution of disposables, mobility, and care equipment to Dutch healthcare institutions.

Broad incumbents

• Arjo: Swedish-listed global manufacturer of hospital beds, lifting/transfer equipment, and DVT prevention. Overlaps with Meneer Kooi's care bed, anti-decubitus, and lifting categories; competes at the supplier level as a brand that Meneer Kooi distributes alongside others.
• Hillrom (Baxter International): Global incumbent in hospital beds, patient lifts, and care furniture, now part of Baxter. Direct product overlap with Meneer Kooi's bed, mattress, and lifting portfolio; addresses the same Dutch hospital and care-center customers at scale.
• Invacare: Global manufacturer of mobility and respiratory products including wheelchairs, scooters, and rollators. Directly comparable to Meneer Kooi's mobility category and competes in the Dutch market through dealer and institutional channels.
• Sunrise Medical: Global manufacturer of manual and powered wheelchairs, mobility scooters, and seating — overlapping with Meneer Kooi's rollator, wheelchair, and scooter portfolio. Sells into the Dutch care market through specialized dealers.
• Drive DeVilbiss Healthcare: Broad-line manufacturer of mobility, respiratory, and homecare products. Comparable to Meneer Kooi across rollators, wheelchairs, beds, and bathroom safety categories, distributed through European dealer networks including the Netherlands.
• Stiegelmeyer: German manufacturer of care beds, hospital beds, and bedroom furniture. Directly comparable to Meneer Kooi's bed, mattress, and care furniture categories, sold to Dutch care institutions through dealers.
• Ottobock: Global leader in prosthetics, orthotics, wheelchairs, and rehab mobility products. Comparable to Meneer Kooi across mobility aids and rehab equipment; competes in the Dutch institutional and consumer channels.
• Permobil: Swedish manufacturer of powered wheelchairs, seating, and mobility solutions. Overlaps with Meneer Kooi's electric wheelchair and scooter portfolio and addresses the same Dutch care-center and end-user customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MeneerKooi