MOVE Mobility

What MOVE Mobility does

MOVE Mobility SA is a Swiss provider of electric vehicle charging infrastructure and services, headquartered in Fribourg with a secondary office in Zürich. Founded in 2017 by energy supply companies, the company became part of the Energie 360° e-mobility group in July 2025 alongside Swisscharge and GOFAST, forming what it describes as Switzerland's largest charging network. The platform provides access to 350,000+ charging points across Switzerland and Europe, operates more than 2,000 public charging stations directly, and serves over 50,000 registered users.

MOVE's core technology is an internally developed access and billing platform that supports complex billing scenarios, automated tariff adjustments, and API-based data exchange with enterprise and research systems. A B2B portal provides business customers with transparency and control over their charging infrastructure, while the MOVE App (iOS and Android) enables consumer-side station finding, session management, payment, and community features including ratings and photo uploads.

The business model operates across four revenue streams: consumer subscriptions in three tiers (MOVE light at CHF 0/month, MOVE comfort at CHF 4.90/month, MOVE flex at CHF 19.90/month with 45 kWh of included credit), usage-based per-kWh charging fees (AC from CHF 0.46/kWh, DC from CHF 0.59/kWh plus per-minute fees after 60 minutes), B2B hardware sales and turnkey services for fleets, property managers, parking operators and logistics companies, and white-label licensing to energy suppliers. The go-to-market combines self-service consumer signup via app and web with a B2B direct-sales motion supported by certified installation partners, and the platform offers 100% renewable energy across all MOVE stations.

Name

MOVE Mobility

Legal name

MOVE Mobility SA

Website

https://move.ch

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MOVE Mobility SA is a Swiss EV charging provider offering consumer subscriptions, a mobile app, and B2B turnkey infrastructure solutions across 350,000+ charging points, serving EV drivers, fleets, property managers, and energy suppliers in Switzerland and Europe.

Ownership category

akta.pro rank

Product category

Electric Vehicle Charging Services

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI)

akta.pro secondary industry

EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK)

Keywords

• Electric vehicle charging
• EV charging network
• Charging infrastructure
• EV fleet management
• White-label charging

Headquarters

HQ city

Granges

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Subscription Fees: Monthly subscription fees from three tiers: MOVE light (CHF 0/month), MOVE comfort (CHF 4.90/month), and MOVE flex (CHF 19.90/month with included kWh credit). Recurring revenue from consumer subscriptions.
2. Usage-Based Charging: Revenue from per-kWh charging fees at public stations. Pricing varies by subscription tier and charger type (AC vs DC). Additional per-minute fees apply for DC charging after 60 minutes.
3. B2B Hardware & Services: Sale of charging hardware (stations), installation services, commissioning, and maintenance contracts for business customers including companies, real estate managers, and logistics providers.
4. White-Label Licensing: White-label solution for energy suppliers allowing them to offer MOVE charging network access under their own brand, providing recurring licensing revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

MOVE Mobility operates a public EV charging network of more than 2,000 stations in Switzerland and provides roaming access to 350,000+ charging points across Europe. It sells consumer subscription plans (MOVE light free, MOVE comfort CHF 4.90/month, MOVE flex CHF 19.90/month) that bundle access via the MOVE App and RFID badges, and delivers B2B solutions including turnkey charging infrastructure (consulting, hardware, installation, maintenance), fleet management, property management, parking solutions, logistics/cargo charging, and a white-label platform for energy suppliers. A proprietary in-house charging management platform with API integration powers automated access control, billing, and tariff management.

Product overview

MOVE Mobility offers a comprehensive electromobility ecosystem consisting of: (1) Consumer-facing subscription plans (MOVE light, MOVE comfort, MOVE flex) providing access to 350,000+ charging points across Switzerland and Europe via the MOVE App and RFID badges; (2) A proprietary internally-developed platform enabling complex billing scenarios, tariff adjustments, and API-based automated data provision; (3) B2B solutions including parking management, fleet management, property management, white-label offerings for energy suppliers, and cargo/logistics charging; (4) A B2B portal providing transparency and control over charging infrastructure; and (5) Turnkey solutions covering consulting, hardware sales, installation, commissioning, and 24/7 maintenance. The company operates over 2,000 public charging stations and bills thousands of private charging points for businesses and institutions.

Differentiator

Problem solved

Functional benefit

Brands

• MOVE light: Subscription without monthly fee for occasional charging. Fixed fees: CHF 0.00 per month. Access to MOVE network and all partner networks.
• MOVE comfort
• MOVE flex

Products and services

• MOVE Consumer Subscription
• MOVE App Consumer mobile application for locating charging stations, initiating and managing charging sessions, handling payments, tracking charging costs, and engaging with community features such as station ratings and photo uploads. For individual EV drivers and MOVE subscribers.
• MOVE B2B Portal Web-based business portal providing B2B customers with full transparency and control over their charging infrastructure, subscriptions, and fleet usage, including transaction exports. For companies, fleet operators, property managers, and energy suppliers.
• MOVE Parking Solutions B2B service delivering custom-fit EV charging installations and managed operations for parking lot operators, including planning, hardware, integration, and billing.
• MOVE Fleet Management B2B solution for companies operating electric vehicle fleets, reducing administrative burden and providing cost certainty through centralized fleet charging management and reporting.
• MOVE Property Management (Immo) B2B service for tenants, apartment owners, property managers, and co-owners' associations to install EV charging stations with billing systems for shared-ownership properties and software for real estate professionals.
• MOVE White Label Solutions White-label platform enabling energy suppliers and utilities to offer EV charging network access to their customer base under their own brand, without building proprietary charging infrastructure.
• MOVE Cargo/Logistics Solutions B2B service providing cost-efficient EV charging for transport and logistics companies, covering own operational sites and partner logistics centers, with a focus on operational cost reduction and carbon footprint.
• MOVE Complete Solution (Turnkey) End-to-end turnkey EV charging solution for businesses, covering the full value chain from consulting and project planning through hardware sales, installation, commissioning, access and billing services, and 24/7 maintenance.

Quantifiable outcome

• 45 kWh monthly credit equivalent to approx. 250 km range with MOVE flex subscription
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• SwisschargecoreStrategic or Co-development PartnerSister company under Energie 360° mobility group. Together with MOVE and GOFAST, forms the densest charging network in Switzerland with cross-promotional benefits for subscribers.
• GOFASTcoreStrategic or Co-development PartnerSister company under Energie 360° mobility group. Starting August 2025, Comfort and Flex subscribers benefit from better conditions at GOFAST stations (CHF 0.59/kWh, no minute tariff).
• EMPA (Swiss Federal Laboratories for Materials Science and Technology)minorStrategic or Co-development PartnerResearch partnership where EMPA uses MOVE's open integrable system with API for electromobility research under real conditions, integrating with existing research systems.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Plugsurfing: Pan-European EV charging roaming platform with an app that aggregates 300+ networks into one subscription — directly mirrors MOVE's app-based, subscription-plus-roaming model targeting individual EV drivers and B2B fleet operators across Europe.
• Chargemap: Europe's largest EV charging community app with 4M+ users and 600,000+ stations; Charge Pass subscription and B2B offerings overlap MOVE's light/comfort/flex subscription tiers and roaming partnerships.
• ChargePoint: Global EV charging network and software platform operating 300k+ ports with a subscription-style driver plan and enterprise fleet/property management solutions — a comparable asset-light software-plus-service stack to MOVE's.
• EVBox: European EV charging hardware manufacturer and software platform with strong fleet and real estate segments — closely comparable to MOVE's B2B hardware + portal model for fleets and property managers.
• Easee: Norwegian EV charging company with consumer subscriptions, B2B installations for real estate and fleets, and proprietary cloud management — analogous to MOVE's three-tier consumer subscription plus property/fleet B2B play.
• Ionity: Pan-European high-power charging (HPC) joint venture among automakers (BMW, Mercedes, VW, Ford, Hyundai) — operates as a network partner that MOVE subscribers can access via roaming, similar in role to Swisscharge/GOFAST within the Energie 360° group.
• Allego: European public charging network operator with own stations across multiple countries and a SaaS-style platform for site hosts and white-label offerings — matches MOVE's mixed operator/platform model.

Broad incumbents

• Shell Recharge (formerly NewMotion): Shell's EV charging brand combining thousands of fast/slow stations across Europe with subscription access — broader incumbent with overlapping subscription/app products but as part of Shell's wider energy portfolio.
• Fastned: European fast-charging network operator focused on highway-corridor HPC stations — overlaps with MOVE's DC-charging tier but targets a different (transit-corridor) use case and operates as a publicly listed company with broader scope.
• Tesla Supercharger: Tesla's high-power charging network, now partly opened to non-Tesla EVs in Europe — competing for the same Swiss EV driver charging occasions that MOVE targets, with brand and scale advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Move.Mobility.AG

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVE Mobility