Jacaranda Golf Club

What Jacaranda Golf Club does

Jacaranda Golf Club operates a 36-hole semi-private championship golf facility at 9200 West Broward Blvd in Plantation, Florida, within the Greater Fort Lauderdale market. The property comprises two courses — the longer East Course and the shorter, strategy-driven West Course — both rated four stars by Golf Digest and built on Paspalum tee boxes and fairways with five tee options per hole. The club is executing a $10 million capital renovation across both courses: the East Course was fully renovated with Bimini Bermuda turf in summer 2025; the West Course is scheduled to reopen in November 2026. Bobby Weed Golf Design (with Aeration Technology) led the architectural work, and the project is funded by parent company The United Company under its Thistle Hill hospitality brand.

The business runs a hybrid revenue model combining transactional green-fee play on the East and West courses, recurring memberships (full Annual/Corporate/Seasonal tiers reopening November 2026), the JAC Card resident access program ($50 off-season rounds), food and beverage across two on-site venues (The Grille Room and The 19th Hole Lounge) with QR-code on-course ordering, pro shop merchandise and club rentals, group tournament coordination for events up to 300 golfers led by a dedicated Director of Sales, Stay & Play packages with partner hotel Hyatt Place Fort Lauderdale Plantation, and PGA-professional-led instruction. Customer segments include public golfers, members, tournament and event organizers (minimum 36 golfers), and vacationing golfers (minimum 8 golfers for packages). Distribution is direct-to-consumer via the jacarandagolfclub.com booking platform (up to 5 days advance online, 90 days by phone), walk-in pro shop traffic, and inbound SEO/content marketing supported by a blog authored by club leadership.

Day-to-day operations are led by General Manager Andrew Michael (PGA Class A, on staff since 2008), Director of Golf Kevin Cuervo (joined October 2024 from Trump National Doral), CFO Kasey Andrew, F&B Director Mike Reed, Golf Course Superintendent Paul Ludwig, and Director of Sales / Tournament Coordinator Joe D'Angeli. The technology footprint is limited to the online booking system, GPS-enabled carts with QR-code F&B ordering, and YouTube-hosted free golf lessons — none of which involve proprietary AI or ML systems. Sister properties within The United Company include Hilton Head National, Craft Farms, and Peninsula Golf Club.

Name

Jacaranda Golf Club

Legal name

Jacaranda Golf Club

Website

https://jacarandagolfclub.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Jacaranda Golf Club is a 36-hole semi-private championship golf facility in Plantation, FL (Greater Fort Lauderdale), offering public green fees, memberships, tournaments, dining, instruction, and Stay & Play packages, currently undergoing a $10M renovation funded by parent The United Company.

Ownership category

akta.pro rank

Product category

Golf Club & Country Club

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Championship golf courses
• Golf club membership
• Golf tournament hosting
• Golf instruction services
• Golf vacation packages

Headquarters

HQ city

Plantation

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Green Fees: Revenue from public golf play on both East and West courses. Pricing varies by season, day of week, and time of day. Peak season rates December through April; off-season rates May through October.
2. Golf Memberships: Semi-private club offering annual, corporate, and seasonal membership options with benefits including advanced tee times, waived greens fees, pro shop discounts, and exclusive access.
3. Food & Beverage: Revenue from two on-site restaurants: The Grille Room (lunch, Tuesday-Sunday) and The 19th Hole Lounge (breakfast, lunch, small plates). QR code ordering available during rounds.
4. Pro Shop Merchandise: Golf equipment, apparel, and accessories sales through the on-site pro shop.
5. Tournaments & Events: Group bookings for corporate retreats, charity fundraisers, and golf outings. Minimum 36 golfers required for group rates. Optional amenities including professional tournament scoring and club rentals.
6. Stay & Play Packages: Golf getaway packages combining championship golf with hotel accommodations at partner properties near Fort Lauderdale Beach. Minimum 8 golfers required.
7. Golf Instruction: Lessons and instruction programs from PGA professionals including individual lessons, multiple player lessons, and 9-hole playing lessons.
8. JAC Card Access Program: Flexible access card program for Florida residents offering resident rates during peak season (November-April) and $50 rounds May-October. Alternative to full membership.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Jacaranda Golf Club operates a 36-hole semi-private golf facility in Plantation, Florida, featuring two championship courses (East and West) both rated four stars by Golf Digest. The club sells green fees to public golfers, annual and corporate memberships, golf instruction from PGA professionals, tournament and event hosting for groups up to 300 golfers, on-site dining at two restaurants (The Grille Room and The 19th Hole Lounge), and Stay & Play golf vacation packages bundled with partner hotel accommodations.

Product overview

Jacaranda Golf Club is a semi-private golf facility featuring 36 holes of championship golf across two courses (East and West), both rated four stars by Golf Digest. The club operates on a semi-private model offering both public access and membership options (JAC Card and Full Membership). Supporting amenities include two restaurants (The Grille Room and The 19th Hole), a pro shop, golf instruction from PGA professionals, tournament and outing services for groups up to 300 golfers, and Stay & Play golf packages. The club completed a $10M renovation including the East Course (summer 2025) with West Course renovations ongoing (reopening November 2026).

Differentiator

Problem solved

Functional benefit

Brands

• Thistle Hill: A philosophy and brand of The United Company representing the Hospitality and Leisure sector. Guides customer service approach, focusing on building relationships, exceeding expectations, and providing a luxurious escape for guests.

Products and services

• East Course Championship golf course rated four stars by Golf Digest, featuring wide but tree-lined and undulating fairways, elevated greens, high-lipped bunkers, and water features; renovated in summer 2025 with Bimini Bermuda grass and host site to PGA Tour Q-School, US Open Qualifying, Florida Open Qualifying, and 2000 US Amateur Qualifying events. Open to public golfers for daily play and available to members with advanced booking.
• West Course Championship golf course labeled as the 'shotmaker's' course, featuring lagoons, doglegs, tight landing areas, and boldly contoured greens on the back nine; shorter than the East Course but no less challenging. Currently undergoing renovations with reopening expected November 2026.
• JAC Card (Jacaranda Access Card) Flexible membership alternative program for Florida residents offering resident rates during peak season (November-April) and $50 rounds May-October, with 5-day advanced tee times and exclusive access to high-season discounts; valid January 1 - December 31, 2026.
• Full Membership Semi-private membership with annual, corporate, and seasonal options including benefits such as 10-day advanced tee times, $30 cart fees year-round, waived greens fees, personalized locker, golf bag storage, 20% pro shop discount, exclusive range ball pricing, and three guest passes.
• Golf Instruction Lessons from PGA professionals including individual lessons, multiple player lessons, and 9-hole playing lessons covering putting, chipping, pitching, sand play, and full swing instruction; staff includes Andrew Michael (PGA, General Manager), Kevin Cuervo (Director of Golf), Bryan Sienkiewicz (PGA, First Assistant), and Gracie Berthoud (Second Assistant).
• Tournaments & Outings Full-service tournament coordination for groups up to 300 golfers including 36 holes of championship golf, driving range privileges, customized scorecards, cart signs, professional tournament scoring, club rentals, dedicated beverage carts, and event space; minimum 36 golfers required for group rates.
• Stay & Play Packages Golf getaway packages combining championship golf with hotel accommodations at partner Hyatt Place Fort Lauderdale Plantation (approximately 20 minutes from Fort Lauderdale Beach); includes free range balls, bag storage, preferred replay rates, daily breakfast, and all taxes and fees; minimum 8 golfers required.
• The Grille Room On-site restaurant serving lunch daily with homemade soups, gourmet sandwiches, salads, and pastas; lunch hours Tuesday-Sunday 11am-3pm, with Sunday Brunch and Thursday Lunch Buffet available.
• The 19th Hole Lounge Casual lounge overlooking the driving range with covered patios, large-screen televisions, serving breakfast, lunch, small plates, and Happy Hour specials daily from sunrise to sunset; includes on-course QR code ordering for golfers during rounds.
• Pro Shop On-site pro shop offering golf equipment, apparel, accessories, club rentals (Premium Titleist sets at $99 + tax per set with 2 sleeves of golf balls), gift cards, and walk-in tee time bookings.
• Broward County Men's Amateur Championship Annual two-day golf tournament hosted at Jacaranda featuring four flights for all skill levels; 2026 championship scheduled for June 27th & 28th on the newly renovated East Course, open to all golfers regardless of residency.

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor.

• Hyatt Place Fort Lauderdale PlantationminorStrategic or Co-development PartnerPartner hotel for Stay & Play packages, located approximately 20 minutes from Fort Lauderdale Beach. Part of the golf getaway package program requiring minimum 8 golfers.
• Bobby Weed Golf DesignminorStrategic or Co-development PartnerRenowned golf course architect led the East Course renovation in 2025, in partnership with Aeration Technology.
• Hilton Head NationalminorOthersSister property under The United Company ownership, featured in footer branding.
• Craft FarmsminorOthersSister property under The United Company ownership, featured in footer branding.
• Peninsula Golf ClubminorOthersSister property under The United Company ownership, featured in footer branding.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Innisbrook Resort: Palm Harbor, FL resort with four championship courses including the PGA Tour's Valspar Championship venue; comparable Florida resort-golf operator at broader scale.
• PGA National Resort: Palm Beach Gardens, FL resort with championship golf, tournament hosting (Honda Classic), and lodging; broader incumbent at the intersection of golf and resort hospitality in Florida.
• Boca Raton Resort & Club: South Florida luxury resort with golf, beach, and full hospitality amenities; competes for affluent visiting-golfer and tournament business in the same regional market.
• Trump National Doral Miami: Large-scale Miami resort with multiple golf courses, F&B, lodging, and tournament hosting; broader incumbent competing for South Florida tournament and stay-and-play demand.
• TPC Sawgrass: Ponte Vedra Beach, FL flagship TPC property with championship courses, tournament hosting, and resort amenities; broader incumbent operating at a higher tier of brand and pricing in the Florida golf market.

Direct peers

• Pine Island Ridge Country Club: Adjacent Plantation, FL country club offering public and member play on an 18-hole championship course with similar F&B and event facilities; directly comparable South Florida semi-private market competitor.
• Heron Bay Golf Club: Parkland, FL (nearby Plantation) semi-private club with 18 holes of championship golf, tournaments, and memberships; competes for the same Greater Fort Lauderdale golfer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=XUYT-B2KzKY&list=PLlUAVQ695ytOEIQQECHD-Zw8Y96ewLj6f
• Xx.com/jacarandagc
• Facebookfacebook.com/JacarandaGC
• LinkedInlinkedin.com/company/jacaranda-golf-club-plantation

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jacaranda Golf Club