Posture Analysis

What Posture Analysis does

PostureCo, Inc., doing business as Posture Analysis, is a privately held, bootstrapped software company headquartered in Trinity, Florida, that develops posture, movement, and spinal X-ray analysis tools for healthcare and fitness professionals. Its product architecture follows a platform-plus-modules model: PostureScreen Mobile is the primary iOS/Android application using computer vision, augmented reality, and gyroscopic sensors for posture assessments and spinal range of motion; LeanScreen adds 2D photographic anthropometric body composition analysis; SquatScreen provides functional movement assessments with auto-suggested corrective exercises; RemoteScreen is a free companion app enabling clients to securely upload photos and videos for telehealth assessments; and PostureScribe.AI is an ambient AI note scribe that fuses assessment data with doctor-patient conversations to generate SOAP notes, narratives, and suggested diagnosis codes. On the enterprise side, PostureRay X-Ray EMR is a Windows-based radiographic EMR for spinal biomechanical mensuration, compatible with DICOM and JPEG inputs, with a cloud-based Virtual View Box alternative; PostureRay is the only X-ray analysis software officially endorsed by Chiropractic BioPhysics (CBP) technique leaders.

The underlying technology is protected by five US patents and validated through independent peer-reviewed research; computer-vision and AR-based landmark detection, AI-driven X-ray digitization, and (in PostureScribe.AI) generative AI form the technical core. The company monetizes through mobile-app subscriptions (PostureScreen and add-on modules including PostureScribe.AI), one-time/perpetual PostureRay licenses bundled with annual technical support agreements, freemium distribution of RemoteScreen to patients, and an enterprise PostureScreen tier. GTM is hybrid: product-led growth via Apple App Store and Google Play with a freemium funnel into paid subscriptions, combined with direct enterprise field sales for PostureRay. The primary customer vertical is chiropractors, with secondary reach into physical therapy, fitness/athletic training, and manual therapy; the company markets itself as 'trusted by tens of thousands of clinicians and fitness professionals around the world.'

Name

Posture Analysis

Legal name

PostureCo, Inc.

Website

https://postureanalysis.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

PostureCo, Inc. (Posture Analysis) builds computer-vision, AR, and AI-powered posture, movement, and spinal X-ray analysis software used by tens of thousands of chiropractors, physical therapists, and fitness professionals worldwide.

Ownership category

akta.pro rank

Product category

Clinical Assessment Software

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Orthopedics & Sports Medicine Telemedicine Platforms (HLALAGAO)

akta.pro secondary industry

Virtual Nursing, Telemonitoring & Command Center Platforms (HLACAFAH)

Keywords

• Posture analysis software
• Spinal x-ray mensuration
• Chiropractic EMR software
• Movement assessment tools
• Body composition analysis

Headquarters

HQ city

Trinity

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Mobile App Subscriptions (PostureScreen, LeanScreen, SquatScreen): Subscription-based model for iOS and Android apps with unlimited usage subscription option. Includes cloud backup subscription add-on. PostureScribe.AI available as additional premium in-app subscription.
2. PostureRay X-Ray EMR Software: Windows-based radiographic EMR system sold with annual technical support/maintenance agreements. Multi-clinic discount options available.
3. Technical Support Services: Annual technical support plans for PostureRay with scheduled support, upgrades, and service options.
4. RemoteScreen (Free for Clients): Free companion app for patients/clients; requires professional to have paid PostureScreen subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

PostureCo develops and sells clinical assessment software for healthcare professionals, including PostureScreen Mobile (computer vision and augmented reality posture and range-of-motion analysis on iOS and Android), add-on modules LeanScreen (body composition) and SquatScreen (functional movement), the RemoteScreen companion app for telehealth, and PostureRay X-Ray EMR (a Windows-based radiographic spinal biomechanical analysis system with a cloud-based Virtual View Box). It also offers PostureScribe.AI, an ambient AI note scribe that generates SOAP notes and reports from doctor-patient conversations combined with assessment data.

Product overview

PostureCo, Inc. offers a platform-plus-modules architecture for healthcare professionals, combining mobile assessment apps with desktop X-ray analysis software. The core mobile suite includes PostureScreen Mobile as the primary platform with integrated LeanScreen (body composition), SquatScreen (functional movement), and PostureScribe.AI (AI documentation) modules. RemoteScreen serves as a free client companion app for telehealth assessments. PostureRay X-Ray EMR provides Windows-based radiographic analysis with a cloud-based Virtual View Box alternative. All products are protected under multiple US patents and validated by peer-reviewed research.

Differentiator

Problem solved

Functional benefit

Brands

• PostureScreen Mobile: Primary mobile application for posture, movement assessments, and ROM analysis using computer vision and augmented reality.
• LeanScreen
• SquatScreen
• RemoteScreen
• PostureRay X-Ray EMR
• PostureScribe.AI
• Cloud Backup Services
• Virtual View Box

Products and services

• PostureScreen Mobile Primary mobile application for healthcare professionals performing computer-vision and AR-assisted posture assessments, spinal range-of-motion measurements, and integrated module access. Available on iOS and Android via subscription through the Apple App Store and Google Play Store.
• LeanScreen Body composition analysis module that uses 2D photographic anthropometric assessment to compute body fat percentage, BMI, BMR, waist-to-hip ratio, lean body mass, and fat body mass. Sold as a subscription add-on to PostureScreen on iOS.
• SquatScreen Functional movement assessment module offering AP Overhead Squat, PA Overhead Squat, Lateral Overhead Squat, Single Leg Squat, and Push-Up/Plank Assessment with auto-suggested corrective exercises. Sold as a subscription add-on to PostureScreen.
• RemoteScreen Client-facing companion app that allows patients and clients to securely upload photos and videos for remote posture, movement, and body composition evaluations by their healthcare provider. Free for clients; requires the provider to hold a paid PostureScreen subscription with Unlimited Usage and SyncScreen Cloud Backup.
• PostureRay X-Ray EMR Windows-based radiographic EMR system for healthcare professionals providing spinal biomechanical mensuration, segmental measurement data, AI-assisted X-ray digitizing, and professional reporting. Officially endorsed by CBP (Chiropractic BioPhysics) Technique, compatible with DICOM, DMX videos, and plain film X-rays in JPEG format, available with a cloud-based Virtual View Box.
• PostureScribe.AI Ambient AI note scribe subscription add-on for iOS that fuses AI with PostureScreen assessment data and patient history to generate SOAP notes, clinical narratives, quick visit summaries, and suggested diagnosis codes. HIPAA compliant and designed for use with PostureScreen assessments.

Quantifiable outcome

• Tens of thousands of clinicians and fitness professionals worldwide trust and use the software
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• WebExercisescoreTechnology or IntegrationExercise prescription integration with WebExercises platform to allow mobile exercise prescriptions directly from PostureScreen applications. A WebExercises account is required and integration is only available on iOS version.
• 3D PracticecoreTechnology or IntegrationEducational animation integration for state-of-the-art educational spinal and posture-based animations with ability to screenshot, annotate, and attach to PostureScreen PDF reports. A 3D Practice account is required and this is only available on iOS version.
• Genesis/Vericle/Billing PrecisioncoreTechnology or IntegrationEHR integration allowing push of records from PostureRay to Genesis EHR system. Includes setup tutorial for generating API keys within Genesis for use within PostureRay.
• Chiropractic BioPhysics (CBP) TechniqueflagshipStrategic or Co-development PartnerPostureRay was developed in collaboration with CBP technique experts and is the only X-ray analysis software officially endorsed and recommended by CBP technique leaders. Consistently used as validated outcome measurement tool in clinical research studies globally.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kinetisense: Kinetisense provides AI-powered markerless motion-capture assessments for posture, balance, and range of motion, sold to chiropractors, physical therapists, and athletic trainers — directly competing with PostureScreen for clinical movement analysis dollars.
• Sparta Science: Sparta Science offers a markerless movement-health platform (Sparta Scan) for injury risk and readiness screening, overlapping with PostureScreen/SquatScreen in the functional-movement and injury-prevention use case at clinics and sports organizations.
• DARI Motion: DARI Motion provides markerless 3D biomechanical analysis from video, used by healthcare providers, athletics, and military — comparable technology stack to PostureScreen's computer-vision posture/ROM pipeline and overlapping provider buyer.
• VALD Performance: VALD Performance sells human-measurement systems (ForceDecks force plates, DynaMo, NordBord) to sports medicine, physical therapy, and performance clinics — overlapping with SquatScreen's functional-movement assessment positioning.
• Dartfish: Dartfish delivers video-based motion analysis software widely used by sports medicine, physical therapy, and performance practitioners — a peer to PostureScreen/SquatScreen for slow-motion functional assessment and patient feedback.

Broad incumbents

• ChiroTouch: ChiroTouch is a leading chiropractic practice management and EHR platform with embedded documentation and imaging workflows — a broader incumbent in the same chiropractor buyer that competes for clinic-software wallet share alongside PostureRay.
• ECLIPSE Practice Management Software: ECLIPSE provides chiropractic EHR, billing, and documentation software to thousands of U.S. chiropractors — serving the same buyer as PostureRay and competing for the broader clinical workflow budget.
• Microsoft DAX Copilot (formerly Nuance DAX): Microsoft DAX Copilot is an enterprise ambient-AI medical scribe embedded across Microsoft Cloud for Healthcare, competing with PostureScribe.AI for documentation budgets in ambulatory practices including chiropractic.

Emerging players

• Suki AI: Suki is an AI medical scribe that generates clinical notes from patient encounters across specialties — a direct emerging competitor to PostureScribe.AI in ambient documentation for chiropractors and adjacent specialties.
• Abridge: Abridge is a venture-backed AI medical scribe generating clinical notes from patient conversations across ambulatory specialties — an emerging competitor to PostureScribe.AI with materially more capital and EHR integration depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/PostureAnalysis

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posture Analysis