BATA

Name

BATA

Legal name

BATA Ltd

Website

https://bataltd.co.uk

Company type

Private

Founded year

1894

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Supplies & Animal Feed Manufacturing

NAICS

Animal Food Manufacturing (3111)

akta.pro primary industry

Bagged Retail Commodity Feeds (Small Pack Formats) (AFADAIAJ)

Keywords

• Animal feed manufacturing
• Agricultural supplies
• Livestock nutrition
• Country store retail
• Farming equipment

Headquarters

HQ city

Amotherby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (Physical Stores): BATA operates a network of Country Stores across Yorkshire selling agricultural supplies, animal feeds, fencing, tools, clothing, and pet products to farmers and consumers through physical retail locations.
2. E-commerce / Online Sales: Online sales through bataitd.co.uk with Click & Collect at local stores and delivery options for a wide range of agricultural and consumer products.
3. Animal Feed Manufacturing & Sales: BATA manufactures and supplies animal feeds including dairy feeds, calf feeds, beef feeds, sheep/goat feeds, pig feeds, and poultry feeds. Products are manufactured in UFAS-approved mills with bespoke diet capabilities.
4. Fuel Sales: BATA operates a separate fuel division (bata-fuel.com) providing fuel and energy services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BATA Ltd is an independent animal feed compounder and agricultural supplies retailer that manufactures livestock feeds (dairy, calf, beef, sheep, goat, pig, and poultry) in UFAS-approved mills with bespoke diet capabilities. The company distributes these products alongside a broad range of agricultural supplies, livestock equipment, fencing, tools, clothing, pet and equestrian products through BATA Country Stores across Yorkshire, an e-commerce platform, and a dedicated Farm Sales Team that provides on-farm consultation.

Product overview

BATA Ltd is an independent agricultural supplies retailer and animal feed compounder operating from North Yorkshire, UK. The business operates a multi-channel model combining physical country stores with online e-commerce. Its product portfolio spans six core categories: (1) Livestock Feeds – manufactured in UFAS-approved mills including dairy, calf, beef, sheep/goat, pig, and layers feeds with bespoke diet capabilities; (2) Livestock Equipment & Health – cattle handling systems, water drinking, dairy equipment, hoofcare, lambing products, and animal health products; (3) Gates & Fencing – electric fencing, fencing accessories, gates, posts, rails, and galvanised wire; (4) Tools & Hardware – hand tools, power tools, sprayers, pest control, and workshop equipment; (5) Home & Garden – household products, outdoor living, cultivation, and wild bird care; (6) Pet & Poultry – pet food, accessories, and poultry equipment; (7) Clothing & Footwear – outdoor and workwear clothing; (8) Equestrian – horse feed, supplements, care products, and equipment. Services include a Farm Sales Team providing on-farm feed consultations, a fuel services division, and a network of BATA Country Stores across Yorkshire. The company also sells through associated brands Robinson Equestrian, South West Lancashire Farmers, and Thompsons Town & Country stores.

Differentiator

Problem solved

Functional benefit

Brands

• BATA Country Stores: Physical retail stores operated by BATA Ltd serving farmers and rural communities throughout Yorkshire with agricultural supplies, animal feeds, and related products.

Products and services

• Livestock Feeds Compound animal feed products including dairy feeds, calf feeds, beef feeds, sheep and goat feeds, pig feeds, and poultry (layers) feeds, manufactured in-house in UFAS-approved mills with bespoke diet formulation available.
• Livestock Equipment & Health Range of cattle equipment (crushes, gates, hurdles, water drinking systems), dairy equipment, hoofcare products, lambing products, feeders, and animal health products including flukecides, wormers, and supplements.
• Gates & Fencing Electric fencing, fencing accessories (nails, staples, Gripple tensioners), metal and timber gates, boards, posts, rails, and galvanised wire products for agricultural and domestic applications.
• Tools & Hardware Farm and yard tools, builders' equipment, hand tools, power tools, workshop equipment, sprayers, pest control products, hygiene and PPE, crop packaging, oils and additives, and painting and signs.
• Home & Garden Household products, outdoor living (BBQs, pizza ovens, garden furniture), cultivation and plant care, wild bird care, and domestic pest control products.
• Pet & Poultry Pet food and accessories for cats, dogs, and small animals, wild bird care products, and poultry equipment including bedding, feeders, health products, and grit.
• Clothing & Footwear Men's, women's, and kids' outdoor and country clothing including coats, jackets, fleeces, workwear, and footwear from brands such as Barbour, Joules, Carhartt, and JCB.
• Equestrian Horse feed, supplements, care products (clipping, grooming, coat, fly, hoof, leg), horse boots, rugs, yard equipment, paddock products, and horse accessories.
• Farm Sales Team Services Mobile sales representatives providing on-farm feed consultations, bespoke diet formulation, forward contracts on total rations or selected raw materials, and technical support for output, reproduction, and growth improvement.
• Fuel Services Fuel and energy services for agricultural operations, offered through a separate online presence (bata-fuel.com).

Named customers1 record

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• South West Lancashire FarmerscoreChannel Partner/ Reseller/ DistributorSouth West Lancashire Farmers is part of the BATA group of Country Stores, operating under the same retail model and brand identity. BATA Ltd appears to operate or be associated with South West Lancashire Farmers stores.
• Thompsons of YorkminorChannel Partner/ Reseller/ DistributorThompsons of York (Thompsons Town & Country Store) is listed as a useful link on the BATA website, indicating a collaborative or associated relationship. Also a related brand in the Thompson family of agricultural businesses.
• Robinson EquestrianminorChannel Partner/ Reseller/ DistributorRobinson Equestrian is referenced as a linked company (with a dedicated website at robinsonsequestrian.co.uk) promoted through the BATA site, suggesting a relationship between the companies for equestrian products.
• SWLFminorChannel Partner/ Reseller/ DistributorSWLF (South West Lancashire Farmers) is listed as a useful link on the BATA website, indicating an associated relationship within the agricultural retail sector.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ForFarmers: ForFarmers is the largest compound feed manufacturer in Europe with extensive UK operations producing dairy, beef, pig, and poultry feeds. Directly comparable to BATA as a feed compounder serving UK livestock farmers, but at vastly greater scale (~€2.5bn revenue).
• Wynnstay Group: Wynnstay is a UK agricultural supplies retailer and feed manufacturer operating across Wales, the Midlands, and northern England. Closely comparable to BATA's combined feed-mill-plus-retail-store model, though Wynnstay is materially larger and publicly listed.
• Mole Valley Farmers: Mole Valley Farmers is a UK agricultural cooperative combining retail country stores with compound feed manufacturing. Directly comparable GTM and product mix to BATA, including on-farm advisory services and multi-channel distribution.
• NWF Group: NWF Group is a UK animal feed manufacturer and fuel distributor (NWF Fuels), serving farmers across northern England. The fuel-plus-feed combination is a particularly close analogue to BATA's bata-fuel.com and feed mill businesses.
• Carrs Billington Agriculture: Carrs Billington is a UK agricultural supplies business combining compound feed manufacturing with country store retail across northern England and Scotland. Closely mirrors BATA's integrated manufacturing-plus-retail model in overlapping geography.
• Harbro (Country Harvest): Harbro is a Scotland-based independent animal feed compounder and country store retailer, founded in 1977. Closely comparable to BATA in size, model (manufacture + retail), and bespoke feed capability.

Broad incumbents

• AB Agri (Associated British Foods): AB Agri is the agricultural division of ABF and one of the largest UK and European animal feed producers. Operates across compound feed, ingredients, and specialty nutrition — broader portfolio than BATA but competes head-on in UK compound feed.
• Cargill Animal Nutrition: Cargill's Animal Nutrition business is a global compound feed and premix manufacturer with UK presence. Competes with BATA in pig, poultry, and ruminant feed categories, with vastly greater R&D and procurement scale.

Emerging players

• Rumenco: Rumenco is a UK specialist manufacturer of feed blocks, licks, and supplements for ruminants. Listed as a brand within BATA's catalog — a smaller, focused adjacent compounder rather than a direct broad-line competitor.
• KW Alternative Feeds: KW Alternative Feeds is a UK-based independent feed compounder producing compound and specialist feeds for ruminants and other livestock. Comparable to BATA as a small-scale independent compounder, though without BATA's retail store footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/brandsby-agricultural-trading-association

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BATA