Qmetrics
Qmetrics is a Lisbon-based business consultancy founded in 2000 that specializes in marketing and business intelligence services to manage business experiences for its clients, operating with an 11-50 person team and led by co-founder Manuel José Vilares.
- Company typePrivate
- Founded2000
- HeadquartersLisboa, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Qmetrics does
Qmetrics is a privately held, for-profit business consultancy headquartered in Lisbon, Portugal, founded in 2000. According to its self-description, the firm specializes in marketing and business intelligence services aimed at managing business experiences for its clients. Operating with a team of 11-50 employees, Qmetrics is led by co-founder and manager Manuel José Vilares.
The company's business model is that of a niche professional services provider rather than a software vendor. It does not publish pricing, product catalogues, or customer logos, and no technology stack, proprietary platform, or distribution channels are disclosed in the source data. Its offerings are positioned around two service pillars — marketing and business intelligence — which typically implies project-based or retainer consulting engagements rather than licensed products. Qmetrics' domicile at qmetrics.pt and Lisbon base suggest a Portugal-centric client footprint, although no explicit markets-served information is available.
The substantive content on the company website could not be captured at the time of data collection — the page returns a verification/loading screen ("One moment, please...") — so details on service methodologies, vertical focus, client segments, or recent operating performance are unavailable. As a result, the above description covers only the facts directly evidenced in the source data, including the short-description, founding year, headcount band, location, and named leader; deeper operational claims about revenue model mechanics, customer base, or technology architecture cannot be supported.
Qmetrics firmographics
Firmographics- Name
- Qmetrics
- Website
- https://qmetrics.pt
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Qmetrics is a Lisbon-based business consultancy founded in 2000 that specializes in marketing and business intelligence services to manage business experiences for its clients, operating with an 11-50 person team and led by co-founder Manuel José Vilares.
- Ownership category
- akta.pro rank
Qmetrics industry classification
Industry- Product category
- Business Consulting
- NAICS
- Marketing Consulting Services (541613)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industries
- Data Analytics & Business Intelligence Services (BPAHALAC), Data, Analytics & AI Consulting (BPAHAEAF)
Keywords
Where Qmetrics is headquartered
LocationHeadquarters
- HQ city
- Lisboa
- HQ country
- Portugal
- HQ region
- Europe
Markets served
Qmetrics business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Qmetrics product offering
Product offeringCore offering
Qmetrics is a business consultancy based in Lisboa, Portugal, that specializes in marketing and business intelligence services. The firm supports client organizations with marketing strategy, customer insight, and data-driven business intelligence engagements. Operating since 2000 with 11–50 employees, it serves business clients in Portugal.
Product overview
No product information available. The source page displays only a verification/loading screen ("One moment, please...") without any product, service, or company details.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing and Business Intelligence Consulting Consulting engagement covering marketing strategy and business intelligence analysis for organizational clients, based in Portugal and led by founder Manuel José Vilares.
Companies that use Qmetrics
Customer profileIdeal customer profiles1 record
Qmetrics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Qmetrics partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights1 record
Qmetrics competitors and assessment
Company assessmentBroad incumbents
- Deloitte: Big Four professional services network with extensive management consulting, marketing, and analytics/advisory practices. Comparable to Qmetrics through its consulting and business intelligence services to corporate clients, though it operates globally with far broader scope.
- NielsenIQ: Global consumer intelligence and market research firm providing analytics and business intelligence services to consumer-facing clients. Comparable to Qmetrics through its BI and marketing analytics offering, though focused on syndicated research and data products.
- Oliver Wyman: Global management consulting firm combining strategy, operations, and analytics advisory for business clients. Comparable to Qmetrics in providing management consulting with data/analytics undertones, though operating globally and at much larger scale.
- Bain & Company: Global strategy and management consultancy with strong marketing and customer strategy practices. Comparable to Qmetrics in serving business clients with consulting and analytics-supported engagements, though at much larger scale.
- Ipsos: Global market research and consulting firm offering marketing research, customer experience, and analytics services. Comparable to Qmetrics in combining marketing research with BI-flavored advisory, though at much larger scale across many geographies.
- The Boston Consulting Group (BCG): Global management consulting firm with dedicated marketing, sales, and pricing practices and significant data/analytics capabilities. Comparable to Qmetrics as a strategy and BI-adjacent consultancy, though serving the world's largest enterprises.
- Accenture: Global professional services firm with major marketing, data, and analytics practices. Comparable to Qmetrics in providing marketing and BI/analytics consulting to business clients, though at enterprise scale and with proprietary technology platforms.
- Kantar: Marketing data and analytics consultancy with deep expertise in brand, media, and consumer research. Comparable to Qmetrics in providing marketing and business intelligence services to clients, though operating at significantly larger scale globally.
- PwC: Big Four network with management consulting and data analytics service lines serving business clients. Comparable through its consulting and BI advisory services, though at much greater scale and with a broader assurance-and-advisory footprint.
- McKinsey & Company: Global management consulting firm with a dedicated Marketing & Sales practice and growing analytics capabilities. Comparable as a high-end management consultancy serving business clients with strategic and BI-adjacent services, though operating at vastly greater scale and breadth.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Qmetrics social profiles
Digital presenceQmetrics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Qmetrics leadership team
Management profileNumber of profiles
Profiles1 record
Qmetrics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Qmetrics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Qmetrics
What does Qmetrics do?
Qmetrics is a business consultancy based in Lisboa, Portugal, that specializes in marketing and business intelligence services. The firm supports client organizations with marketing strategy, customer insight, and data-driven business intelligence engagements. Operating since 2000 with 11–50 employees, it serves business clients in Portugal.
When was Qmetrics founded?
Qmetrics was founded in 2000. It employs 11 to 50 people.
Where is Qmetrics based?
Qmetrics is headquartered in Lisboa, Portugal, in the Europe region.
Who are Qmetrics's main competitors?
Broad incumbents on record are Deloitte, NielsenIQ, Oliver Wyman, Bain & Company, Ipsos, The Boston Consulting Group (BCG), Accenture, Kantar, PwC and McKinsey & Company.
Does Qmetrics have an API?
No public API is recorded for Qmetrics.
What industry is Qmetrics in?
Qmetrics's product category is Business Consulting. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of BPAHALAC, Data Analytics & Business Intelligence Services. Its NAICS code is 541613 and its SIC code is 8742.