3P

What 3P does

3P (3P Pty Limited) is an Australian family-owned importer, exporter, manufacturer and wholesale distributor of consumer goods, established in 1969 and headquartered in Newcastle, New South Wales. It supplies an extensive range of low-tech consumer products — spanning health and wellness (PPE, medical supplies, mobility aids, wound care), personal care and beauty, baby and child care, travel accessories, beach/pool/sport, gifts, homewares, and confectionery — to pharmacies, specialty retailers, grocery chains, major retailers, and wholesalers across Australia.

The company operates an 11-brand own-label portfolio headed by Surgical Basics (positioned as a market leader in pharmacy healthcare and medical supplies) and including Goodthings, Tender, Jo Olley Ear Candles, Putty Buddies, Simpkins, Signature, Cleanlogic, Sister Browne's, On the Go, and Magnetic Wrist. The technology footprint is conventional: a standard B2B e-commerce trade portal for registered trade customers, a direct sales team handling account management, and standard shipping carriers dispatched from a Newcastle warehouse and showroom. There is no documented API, SDK, proprietary platform architecture, or AI/ML capability.

3P's revenue model is B2B wholesale hardware/product sales at unit or case pricing in AUD, with volume discounts and free freight on orders over AUD $500 ex GST; complementary revenue is generated through private label manufacturing services (15+ years of stated expertise) that let retail partners create custom-branded products. The business is privately held with no parent company, no institutional shareholders, and no funding rounds disclosed; international sales are restricted to phone-only special orders, keeping geographic exposure Australia-domestic.

Name

3P

Legal name

3P Pty Limited

Website

https://3p.com.au

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

3P is a 1969-established Australian family-owned importer, manufacturer, and wholesale distributor of consumer goods, supplying 1,450+ SKUs across health, personal care, baby, travel, and confectionery to pharmacies, specialty retailers, grocery chains, major retailers, and wholesalers across Australia.

Ownership category

akta.pro rank

Product category

Consumer Goods Wholesale Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Misc Durable Goods (5090), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Nonfood Grocery & HBC Wholesale (Paper, Cleaning, Personal Care) (AFAIABAL)

Keywords

• Consumer goods distribution
• Pharmacy wholesale supply
• Private label manufacturing
• Health wellness products
• Import wholesale distributor

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: 3P generates revenue through importing, exporting, manufacturing, and distributing consumer goods including health & wellness products, personal care, baby & child items, travel accessories, confectionery, homewares, and gifts. Products are sold in bulk quantities to trade customers at wholesale pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

3P imports, exports, manufactures and distributes an extensive range of consumer goods — health & wellness, personal care, beauty & haircare, baby & child, travel, beach/pool/sport, gifts, homewares, and confectionery — to pharmacies, specialty retailers, grocery chains, major retailers, and wholesalers across Australia. The company also offers a private-label manufacturing service, allowing trade customers to create custom-branded products built on 3P's own formulas and packaging across categories such as personal care and homewares. Products span 1,450+ SKUs across nine categories and are sold at wholesale pricing through a registered trade e-commerce portal and a dedicated trade sales team.

Product overview

3P is an Australian-owned importer, exporter, manufacturer, and distributor of consumer goods operating as a multi-category e-commerce and wholesale platform. The product portfolio centers on own-brand healthcare and personal care lines (Surgical Basics, Tender, Goodthings, Putty Buddies, Jo Olley Ear Candles) complemented by branded confectionery (Simpkins, Buderim Ginger, Double D) and diverse lifestyle categories including travel accessories, baby products, beach/pool gear, gifts, and homewares. The company also offers private label manufacturing services with 15+ years of expertise, enabling retail partners to create custom-branded products. With over 1,450 products across 9 major categories, 3P serves pharmacies, specialty retailers, grocery chains, major retailers, and wholesalers throughout Australia. The e-commerce platform functions as a B2B and B2C channel without documented API access.

Differentiator

Problem solved

Functional benefit

Brands

• Surgical Basics: A market leader in pharmacy healthcare and medical supplies, recognized and trusted for both quality and value. Supplies home healthcare, PPE and medical supplies.
• Goodthings
• Tender
• Jo Olley Ear Candles
• Putty Buddies
• Simpkins
• Signature
• Cleanlogic
• Sister Browne's
• On the Go
• Magnetic Wrist

Products and services

• Surgical Basics Market-leading own brand specializing in home healthcare, PPE, and medical supplies for pharmacies and healthcare retailers, including pill organizers, first aid kits, mobility aids, wound care, and medical accessories.
• Goodthings Travel accessories brand offering luggage scales, travel containers, toothbrush holders, and other travel comfort items for travelers.
• Tender Beauty and hair tools brand offering personal care products including bobby pins, hair brushes, manicure tools, mirrors, and cosmetic accessories, marketed as simple, concise, and affordable.
• Jo Olley Ear Candles Ear candles handcrafted in NSW, Australia since 1997, intended to provide a sense of well-being and relaxation.
• Putty Buddies Water earplugs and swimming headbands protecting ears for over 30 years, suitable for grommets and for preventing swimmer's ear.
• Simpkins Confectionery brand featuring travel sweets and sugar-free options since 1921, including fruit drops, barley sugar, and assorted flavors.
• On the Go Travel accessories brand offering travel bottles, containers, toothbrush covers, and travel organization products.
• Cleanlogic Cleaning and personal care products brand distributed by 3P.
• Magnetic Wrist Magnetic therapy wrist products distributed by 3P.
• Signature Mouthguards and oral care accessories including anti-snoring mouthguards for adults, teens, and kids.
• Sister Browne's Baby care products including nasal aspirators, shampoo hats, teething toys, and feeding accessories.
• Living Textiles Textile products for home and personal care distributed by 3P.
• Private Label Manufacturing Services Custom private label manufacturing services with 15+ years of experience, enabling retail partners to create custom-branded products across 3P's consumer goods categories.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Australian Packaging CovenantminorOthers3P is a proud member of the Australian Packaging Covenant (APCO), an organization that works with businesses to improve packaging sustainability and meet Australia's packaging recovery targets.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Australian Pharmaceutical Industries (API): Australia's largest pharmacy distribution and retail platform, supplying health, beauty, and consumer goods to Priceline, Soul Pattinson, and TerryWhite Chemmart. Directly comparable as a B2B distributor serving the same Australian pharmacy and grocery customers that 3P targets.
• Sigma Healthcare: Australian pharmaceutical wholesaler and retail brands group (Amcal, Guardian, Discount Drug Stores). Closely matches 3P's pharmacy distribution model and owns competing private label programs in health and personal care.
• EBOS Group: Australasian healthcare and consumer products distributor with community pharmacy, hospital, and animal health channels. Comparable as a multi-category healthcare and consumer goods wholesaler operating at significantly greater scale across the same region.
• Metcash: Australian wholesale distributor supplying independent grocers (IGA), hardware, and convenience channels. Comparable as a domestic B2B wholesaler aggregating diverse consumer goods categories to small and mid-tier retailers.
• Symbion: Australian pharmaceutical and consumer health wholesaler distributing to community pharmacies. Comparable in pharmacy distribution, assortment breadth, and private label/healthcare range overlap with 3P's Surgical Basics line.

Broad incumbents

• Perrigo Company: Global leader in store-brand consumer self-care products (OTC, personal care, vitamins). Comparable as a large-scale own-brand/private label consumer health manufacturer and distributor, operating as a broad incumbent to 3P's own-brand strategy.
• Church & Dwight: US-listed consumer packaged goods company built on an own-brand portfolio across personal care, health, and household. Comparable as a multi-category own-brand operator; far larger and more diversified than 3P but a useful incumbent benchmark.
• Reckitt Benckiser: Global consumer health, hygiene, and nutrition company (Dettol, Nurofen, Gaviscon, Durex). Comparable as a broad incumbent in the health, wellness, and personal care categories where 3P competes via its own brands and private label.
• Bayer Consumer Health: OTC and consumer healthcare division of Bayer, covering pain care, vitamins, skincare, and self-care. Comparable as a broad incumbent in the pharmacy-channel self-care categories that anchor 3P's Surgical Basics range.
• Procter & Gamble: Global CPG leader across personal care, health, grooming, and household. Comparable as a broad incumbent whose branded and private label programs compete for the same pharmacy and grocery shelf space 3P serves with its multi-category portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/3pptyltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3P