Alarm automatika

What Alarm automatika does

Alarm automatika d.o.o. is a Croatian technical security integrator and distributor founded in 1989, headquartered in Rijeka with primary commercial operations in Zagreb and offices in 14 cities across 11 Southeast and Central European countries. The company delivers integrated security solutions spanning video surveillance, access control, fire detection, anti-intrusion systems, perimeter protection, building management, and central monitoring station equipment, sourced from more than 200 global manufacturers and complemented by three proprietary hardware brands (DVC for video, inOUT for access control, S-Link for alarms) and an in-house developed ABsistem software family (PSIM integration, alarm centralization, parking, people counting, ticketing, and energy monitoring). Its go-to-market combines direct enterprise project sales to banks, hotels, retail chains, energy operators, and government institutions with a B2B platform serving certified installers and system integrators, plus a B2C storefront (alex.shop) for residential and small business customers, supported by annual Partner Day training events held across six regional markets. The company serves more than 2,000 regular clients with a staff of 150+ and monetizes through hardware resale, proprietary software licensing, recurring maintenance and support subscriptions, and professional design and integration services. Alarm automatika holds four ISO certifications (9001, 14001, 45001, 27001), has maintained a 3A business excellence creditworthiness rating for more than 15 years, and reports 30+ years of continuous regional operation.

Name

Alarm automatika

Legal name

Alarm automatika d.o.o.

Website

https://alarmautomatika.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

101–250 employees

Short description

Alarm automatika is a Croatian-founded technical security distributor and integrator operating across 11 Southeast and Central European countries, delivering video surveillance, access control, fire detection, and integrated security systems to banks, hotels, retailers, energy operators, and government clients.

Ownership category

akta.pro rank

Product category

Physical Security Systems Integration

NAICS

Security Systems Services (except Locksmiths) (561621), Security Systems Services (56162)

SIC

Services-Computer Integrated Systems Design (7373), Industrial Instruments For Measurement, Display, And Control (3823), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Fire Alarm & Life Safety Systems Integration (BPAKAGAF)

Keywords

• Physical security systems
• Video surveillance solutions
• Access control systems
• Fire detection systems
• Security system integration

Headquarters

HQ city

Rijeka

HQ country

Croatia

HQ region

Europe

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: Sale of security equipment from 200+ global manufacturers including video surveillance, access control, fire detection, and related systems
2. Proprietary Software Licenses: Licensing of proprietary software solutions including ABsistemDCi, ABsistemDC(NG)v2, ABsistemPARK, ABsistemCounter, and ABsistemTicketing
3. Professional Services: Design, project management, installation supervision, system programming, integration, commissioning, and certification services for complex security projects
4. Maintenance and Support: Ongoing maintenance, technical support, and monitoring services for installed systems
5. B2B Platform Services: B2B online platform providing project documentation, product catalog, and transaction management for partners

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Alarm automatika provides integrated technical security solutions combining hardware from 200+ global manufacturers with proprietary software platforms and own brands (DVC, inOUT, S-Link). The company designs, supplies, installs, commissions, and maintains security systems including video surveillance, access control, fire detection, anti-intrusion, perimeter protection, BMS/facility management, and EVAC systems for banks, hotels, retail, industry, and government clients across Southeast and Central Europe.

Product overview

Alarm automatika offers a comprehensive portfolio of technical security solutions organized under four iDEA value propositions: iDEA Solution (comprehensive smart surveillance), iDEA Project (advanced fire protection), iDEA Classic (reliable security for residential/small business), and iDEA Express (fast smart automation). The portfolio includes proprietary software platforms ABsistemDCi (PSIM integration software) and ABsistemDC(NG)v2 (alarm centralization), alongside software modules ABsistemPARK, ABsistemCounter, ABsistemTicketing, ABsistemEnergy, Smart Guard Patrol, and Alex My Monitor. The company also develops own brands DVC (video surveillance/intercom), inOUT (access control), and S-Link (anti-intrusion). Products span video surveillance, fire alarm systems, access control, BMS/facility management, video analytics with AI, thermal imaging, and central monitoring station equipment, serving clients from residential to large industrial and infrastructure facilities.

Differentiator

Problem solved

Functional benefit

Brands

• iDEA Express: Fast and simple smart automation solutions for residential and small business buildings owners.
• iDEA Classic
• iDEA Project
• iDEA Solution

Products and services

• iDEA Solution Comprehensive smart surveillance solution bundle combining video monitoring, access control, and security system integration for unified facility oversight; targeted at banks, financial institutions, hotels, shopping malls, and industrial facilities.
• iDEA Project Advanced and open smart fire protection solution bundle for complex building projects, combining fire detection, alarm, and extinguishing system integration; targeted at architects, electrical designers, builders, and system integrators.
• iDEA Classic Reliable and flexible smart security solution bundle for residential and small business properties; targeted at licensed installers of security systems, electricians, and alarm receiving centers.
• iDEA Express Fast and simple smart automation solution bundle for quick deployment in residential and small commercial applications; targeted at homeowners and small business owners via the alex.shop B2C platform.
• ABsistemDCi PSIM software Physical Security Information Management (PSIM) software that integrates data from technical security systems with business management software; targeted at enterprises and integrators requiring unified facility protection management.
• ABsistemDC(NG)v2 alarm centralization software Alarm centralization software for receiving and processing alarm signals in central monitoring stations (CMS); targeted at alarm receiving centers and security monitoring operators.
• ABsistemPARK parking management software Software for intelligent parking control and management; targeted at facilities with parking operations such as shopping centers, hotels, and commercial buildings.
• ABsistemCounter visitor counting software Customer and visitor counting software that provides people counting analytics for logistical and marketing support; targeted at retail and facility operators.
• ABsistemTicketing visitor access software Software for ticket issuance and visitor access control management; targeted at venues managing visitor flow such as stadiums, public buildings, and commercial facilities.
• ABsistemEnergy consumption monitoring software Software for collecting, storing, analyzing, and visualizing energy and water consumption data; targeted at facility and building managers seeking utility consumption insights.
• Smart Guard Patrol software Online security guard patrol monitoring software and mobile application for tracking guard routes and ensuring proper coverage; targeted at security service providers and monitored facilities.
• Alex My Monitor mobile application Mobile application for confirming security guard interventions, providing time savings and enhanced security monitoring; targeted at security guard service companies and central monitoring stations.
• DVC video surveillance and intercom systems Proprietary brand of video surveillance equipment and video intercom systems tailored for regional market requirements; targeted at installers and end customers across the region.
• inOUT access control systems Proprietary brand of access control systems tailored for the regional market; targeted at installers and end customers requiring entry management solutions.
• S-Link anti-intrusion systems Proprietary brand of anti-intrusion and burglar alarm systems designed for regional market requirements; targeted at installers and end customers requiring intrusion detection.
• Video surveillance systems Comprehensive video monitoring systems including IP cameras, recording systems, and video management software; targeted at enterprise, commercial, and residential security applications.
• Fire detection and alarm systems Automatic fire detection and alarm systems including smoke detectors, heat sensors, control panels, and notification devices; targeted at commercial, industrial, and public buildings requiring early fire warning.
• Access control and attendance systems Advanced access control solutions including biometric readers, card readers, and integration with attendance tracking; targeted at facilities requiring controlled entry and workforce attendance management.
• Anti-intrusion and burglar alarm systems Burglar and intrusion detection systems with or without video verification for perimeter and interior facility protection; targeted at commercial, industrial, and residential customers.
• BMS and facility management systems Building Management Systems providing integrated control of HVAC, lighting, and security from a single platform; targeted at facility managers of medium to large commercial and industrial buildings.
• Video analytics and AI solutions AI-powered video analysis for intelligent surveillance including object detection, behavior analysis, and automated threat identification; targeted at enterprises and public safety operators.
• Thermal imaging and perimeter protection Thermal cameras and heat-sensing technology for perimeter protection in low-visibility conditions; targeted at critical infrastructure, energy, and industrial sites.
• EVAC and public address systems Evacuation and emergency communication systems for broadcasting safety messages and guiding people during emergencies; targeted at public buildings, commercial facilities, and venues.
• Central monitoring station equipment Professional equipment and software for alarm receiving and monitoring centers including communication modules and management consoles; targeted at alarm receiving centers and central monitoring station operators.
• B2B online platform (b2b.alarmautomatika.com) Business-to-business online platform providing certified installers and system integrators with access to product catalogs, project documentation, pricing, and ordering capabilities; targeted at channel partners across 11 countries.
• alex.shop B2C platform Consumer-facing e-commerce platform where end customers can purchase smart home security and automation products from the iDEA Express line; targeted at residential and small business owners.
• Security system design and integration services Professional services including design, project management, installation supervision, system programming, integration, commissioning, and certification for complex security projects; targeted at enterprise and institutional end customers.

Quantifiable outcome

• More than 30 years of continuous operation and regional market leadership
• +2 more outcomes

Named customers25 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ajax SystemscoreTechnology or IntegrationAjax Systems is a key technology partner providing wireless security systems and smart home products. Alarm automatika distributes Ajax products across the region and organizes joint Partner Day events.
• DVCcoreTechnology or IntegrationDVC is Alarm automatika's own brand for video surveillance and video intercom systems, developed specifically for regional market needs with 18 years of presence.
• HikvisioncoreTechnology or IntegrationHikvision is a major technology partner providing video surveillance equipment. Alarm automatika organizes joint events with Hikvision for partner education and product launches.
• Hrvatska komora inženjera elektrotehnike (HKIE)minorStrategic or Co-development PartnerProfessional association partnership for organizing educational seminars on audio-visual communication in emergency situations in public spaces.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ajax Systems: Wireless security and smart-home manufacturer headquartered in Ukraine with rapid global expansion. Alarm automatika is a regional Ajax distributor and runs joint Partner Days, making Ajax simultaneously a key supplier and direct product competitor in intrusion and smart-home categories.
• Hikvision: World's largest video surveillance manufacturer. Alarm automatika distributes Hikvision across SEE and runs joint partner education events, while also competing against Hikvision via its own DVC video brand — a textbook partner-and-competitor overlap.
• ASSA ABLOY: Global leader in access control and locking solutions. Alarm automatika's inOUT brand and ABsistemTicketing module compete head-on in access control, and both rely on certified installer channels across Europe.
• Dahua Technology: Global video surveillance manufacturer and direct competitor to both the DVC own brand and the broader distribution catalog. Sells into the same installer channel across SEE and Central Europe.

Broad incumbents

• Bosch Security Systems: Global incumbent in video surveillance, intrusion, access control, and fire detection. Sells through the same channel of certified installers and integrators in SEE that Alarm automatika services, with overlapping end customers in banking, hospitality, and industry.
• Honeywell Building Technologies: Global building security, fire, and BMS incumbent. Competes with Alarm automatika's iDEA Solution and iDEA Project bundles in large enterprise and critical-infrastructure projects across the same vertical segments.
• Siemens Smart Infrastructure: Provides integrated building management, fire safety, and security systems. Directly competes with Alarm automatika's BMS and iDEA Project fire-protection offerings in large commercial and industrial facilities.
• Johnson Controls: Global BMS, fire, and security integrator. Overlaps with Alarm automatika on integrated building management and PSIM-style enterprise deployments for hotels, malls, and critical infrastructure.
• Securitas: Global security services and technology integrator. Adjacent to Alarm automatika through its electronic security integration arm and overlaps with ABsistemDCi PSIM deployments and central monitoring station offerings.
• Stanley Security: International electronic security integrator serving commercial and enterprise customers with intrusion, video, and access solutions — comparable integrated-services model to Alarm automatika's enterprise project sales motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alarmautomatika
• LinkedInlinkedin.com/company/alarmautomatika

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alarm automatika