What KASHIYAMA does

KASHIYAMA (カシヤマ) is a Japanese custom suit and shirt brand founded in 1927, operated by Onward Kashiyama Co., Ltd. (株式会社オンワード樫山), a wholly-owned subsidiary of the publicly listed Onward Holdings Co., Ltd. The company sells made-to-measure men's and women's business suits, formal wear, casual setup suits, shirts, and blouses through a hybrid retail model combining 98 physical stores across all seven Japanese macro-regions — including KASHIYAMA PREMIUM stores embedded in luxury department stores such as Isetan Shinjuku, Nihonbashi Mitsukoshi, Daimaru, and Hankyu Hanshin — with online reordering for repeat customers whose body measurement data has been captured digitally. Its core technology is the F2C (Factory to Customer) direct manufacturing system, executed through in-house production subsidiary KASHIYAMA SAGA, which eliminates intermediaries and enables custom suits starting at ¥33,000 with lead times as short as one week, compared to ¥150,000–500,000+ and 3–6 weeks at traditional bespoke tailors. KASHIYAMA's product portfolio spans Classic, Comfort (washable), Formal, and Easy/Setup suit lines, with 26+ design options and 1,200+ combinations for women, 24+ designs and 3,300+ for men, plus a Premium tier (¥80,000+) launched in May 2025.

Revenue mechanics are predominantly one-time unit sales at prices ranging from ¥8,800 (men's shirts) to ¥80,000+ (PREMIUM suits), with a corporate uniform (B2B) program offering volume pricing for enterprise clients and multi-year contracts. Customer acquisition occurs through owned digital channels (kashiyama1927.jp, SUITPEDIA and KASHINAVI editorial blogs), paid search and social (Google, Yahoo!, Meta, LINE), email via the Onward Members loyalty program, earned media on Japanese television and fashion press, and a dedicated B2B inquiry function. Customer segments include individual business professionals, students and job seekers (shūkatsu), ceremonial-occasion buyers, and enterprise clients — with 12 named corporate accounts spanning hospitality, automotive, healthcare, retail, and entertainment. Primary customer-acquisition friction is the requirement for first-time in-store body measurement, which the company addresses through stored digital measurement data enabling online reordering for repeat purchases.

Name

KASHIYAMA

Legal name

株式会社オンワード樫山

Website

https://kashiyama1927.jp

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

1–10 employees

Short description

KASHIYAMA is a Japanese custom suit and shirt retailer (founded 1927) operating 98 stores nationwide under the Onward Holdings group, using a Factory-to-Customer direct manufacturing model to deliver made-to-measure suits from ¥33,000 in one week. The brand serves individual professionals, students, ceremonial-occasion buyers, and enterprise uniform clients.

Ownership category

akta.pro rank

Product category

Custom Tailored Apparel Manufacturing

NAICS

Clothing and Clothing Accessories Retailers (4581), Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (45811), Apparel Manufacturing (315), Cut and Sew Apparel Manufacturing (except Contractors) (31525), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Men's & Boys' Furnishgs, Work Clothg, & Allied Garments (2320), Women's, Misses', And Juniors Outerwear (2330), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Dresses, Skirts & Tailored Apparel Cut & Sew (Suits/Formalwear) (IMAOAEAF)

Keywords

• Custom tailored suits
• Made-to-measure clothing
• Corporate uniform programs
• F2C fashion manufacturing
• Japanese formal wear

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Suit & Clothing Sales: One-time purchase model for made-to-measure suits, jackets, pants, skirts, shirts, and blouses. Core revenue driver. Multiple price tiers based on fabric selection (standard vs. import) and product category. Revenue recognized at point of delivery.
2. Accessories & Complementary Items: Ties, pocket squares, and other accessories sold alongside suits. Bundled discounts offered (e.g., shirt + tie sets at 20% off).
3. Corporate Uniform Orders (B2B): Custom corporate uniform programs for businesses, government organizations, and institutions. Orders placed through dedicated B2B inquiry system. Suits start at ¥30,000 per unit for corporate orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

KASHIYAMA is a Japanese custom clothing brand that designs, manufactures, and sells made-to-measure men's and women's suits, formal wear, shirts, and blouses through a direct factory-to-customer (F2C) model. The company operates 98 retail stores nationwide and serves both individual consumers (with in-store measurement by professional style guides) and B2B clients (corporate uniform programs). Custom suits start at ¥33,000 with delivery in as little as one week.

Product overview

KASHIYAMA is a custom suit and shirt retailer operated by Onward Kashiyama, offering made-to-measure clothing through a F2C (Factory to Customer) system that enables competitive pricing (starting at ¥33,000) and fast delivery (as little as 1 week). The product portfolio centers on men's and women's custom suits across four main categories: Classic suits (traditional craftsmanship), Comfort suits (washable, high-performance), Formal suits (for ceremonies and mourning), and Easy/Setup suits (casual business wear). Custom shirts and blouses are available for both genders. The company also operates KASHIYAMA PREMIUM, a higher-end tier starting at ¥80,000 with extended delivery times (12 days to 2 weeks), available at select department stores. Corporate uniform programs serve B2B customers, while student discounts target the education segment. Digital ordering enables repeat purchases online after initial in-store measurement.

Differentiator

Problem solved

Functional benefit

Brands

• KASHIYAMA PREMIUM: Premium tier custom suit line offering higher-end suits from ¥80,000 (men, 12-day delivery) and ¥90,000 (women, 2-week delivery), featuring exclusive materials from Henry Pool, Caccioppoli, and Ghent Tailor.

Products and services

• Men's Classic Suits (クラシックスーツ) Traditional custom suits with 100 years of craftsmanship heritage. Starting at ¥33,000 with delivery in as little as 1 week. Features over 26 design options and 1,200+ combinations. Made-to-measure based on in-store body measurement.
• Men's Comfort Suits (コンフォートスーツ) Machine-washable high-performance suits with stretch, breathability, wrinkle resistance, and quick-dry properties. Starting at ¥44,000. 30% lighter than standard jackets.
• Men's Formal Suits (フォーマルスーツ) Black formal suits designed for weddings, funerals, and ceremonial occasions. Features over 24 design options and 3,300+ combinations with deep black high-quality fabrics.
• Men's Easy/Setup Suits (イージースーツ) Casual setup suits for both business and off-duty wear. Features stretch and washable properties as standard. Offers over 16 design options and 1,024+ combinations.
• Men's Custom Shirts (オーダーシャツ) Custom dress shirts with 46 design options and adjustable features at 9 points for perfect fit. Starting at ¥8,800. Includes long-sleeve and short-sleeve options with various collar styles. J∞QUALITY certified for women's shirts.
• Women's Classic Suits (クラシックスーツ) Custom women's suits featuring premium fabrics with tailored silhouettes. Starting at ¥33,000. Offers over 26 design options and 1,200+ combinations with 11 adjustable measurement points.
• Women's Comfort/Setup Suits (コンフォートスーツ)

Quantifiable outcome

• Shortest 1-week delivery for custom suits vs. industry standard of 3-6 weeks
• +3 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, flagship, major and minor.

• Onward Holdings Co., Ltd. (株式会社オンワードホールディングス)coreOthersParent company and group parent. KASHIYAMA is a brand of Onward Kashiayama (オンワード樫山), the core operating company of the Onward Group, one of Japan's largest apparel and fashion conglomerates. The group includes multiple fashion brands (Grace Continental, TiA Cllasse, Chacott), digital commerce operations (Onward Crossset), and lifestyle businesses (golf clubs, gifts). The group's infrastructure enables KASHIYAMA's F2C operations.
• Isetan Mitsukoshi (伊勢丹新宿店)flagshipChannel Partner/ Reseller/ DistributorKASHIYAMA PREMIUM stores operated within Isetan department stores in Shinjuku (Men's馆 and Women's本馆). Isetan is Japan's premier luxury department store chain, providing KASHIYAMA PREMIUM with access to high-income consumers in prime Tokyo locations.
• Mitsukoshi Nihonbashi (日本橋三越本店)flagshipChannel Partner/ Reseller/ DistributorKASHIYAMA PREMIUM Nihonbashi Mitsukoshi store located within the 2F Personal Order Salon of Japan's historic Mitsukoshi Nihonbashi flagship. Prestigious department store location for the premium sub-brand.
• Daimaru / Hakata Mitsukoshi (大丸札幌店 / 博多店)majorChannel Partner/ Reseller/ DistributorKASHIYAMA PREMIUM stores at Daimaru Sapporo and Hakata Mitsukoshi. Major regional department store partnerships extending premium brand reach in Hokkaido and Kyushu.
• Hankyu Hanshin (阪急阪神、百貨店)majorChannel Partner/ Reseller/ DistributorKASHIYAMA and KASHIYAMA PREMIUM stores within Hankyu Hanshin department stores in Tokyo (Hankyu Men's Tokyo), Osaka (Hankyu Men's Osaka, Hanshin Umeda), Kobe (Kobe Hankyu), and Nishinomiya (Nishinomiya Hankyu). Major Kansai region retail presence.
• Sogo / Seibu (そごう・西武)majorChannel Partner/ Reseller/ DistributorKASHIYAMA stores at Sogo Yokohama and Sogo Chiba, with KASHIYAMA PREMIUM at Tobu (東武) department stores in Ikebukuro and Funabashi. Strong presence in the Greater Tokyo region through these regional department store partnerships.
• Major Fabric Mills (Dormeuil, Vitale Barberis Canonico, Ermenegildo Zegna, REDA, etc.)coreTechnology or IntegrationPartnership with world-renowned fabric mills for premium and import fabric collections: Dormeuil (France, est. 1842), Vitale Barberis Canonico (Italy, est. 1663), Ermenegildo Zegna (Italy, est. 1910), REDA (Italy, est. 1855), Trabaldo Togna (Italy, est. 1840), Loro Piana (Italy), Fox Brothers (UK, est. 1772), Savile Clifford (UK, est. 1899), and others. These partnerships enable KASHIYAMA's premium and luxury fabric offerings.
• Vegalta Sendai (べガルダ仙台)minorStrategic or Co-development PartnerVegalta Sendai official suit — KASHIYAMA was selected as the official suit provider for Vegalta Sendai football club, producing team uniforms. Partnership announced May 2026.
• Onward Crossset (オンワード・クローゼット)coreChannel Partner/ Reseller/ DistributorCrossset is the Onward Group's fashion e-commerce platform. Onward Members loyalty program spans both physical stores and the Crossset online platform, enabling points accumulation and redemption across channels.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/kashiyama1927

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KASHIYAMA