Toyo Tire Canada

Name

Toyo Tire Canada

Legal name

Toyo Tire Canada Inc.

Website

https://toyotires.ca

Company type

Private

Founded year

1982

Operating status

Operating

Ownership category

akta.pro rank

Product category

Replacement Tires

NAICS

Tire and Tube Merchant Wholesalers (423130)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Commercial/Fleet Tire Sales & Service (Truck/Bus/OTR) (TLAKADAB), Retail Tire Sales & Installation (Consumer) (TLAKADAA), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Premium replacement tires
• Tire distribution
• Automotive replacement tires
• All-weather tires
• Commercial truck tires

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Tire Sales: Toyo Tire Canada distributes premium replacement tires through a network of 900+ independent dealers across Canada. Revenue is generated through wholesale tire sales to dealers who then sell to end consumers. Product lines cover high performance cars, luxury vehicles, light trucks, SUVs, commercial trucks, buses, off-road vehicles, and construction applications.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Toyo Tire Canada distributes a complete line of premium replacement tires for passenger cars, light trucks, SUVs, crossovers, performance vehicles, off-road vehicles, commercial trucks, and buses through a network of 900+ independent dealers across Canada. The portfolio spans all-season, all-weather, winter, summer, and competition tire categories under brands including Celsius, Open Country, Proxes, Extensa, Observe, and M-Series, plus the M122 commercial medium truck tire. The company also conducts direct fleet and commercial sales and operates warehousing in British Columbia, Ontario, and Quebec.

Product overview

Toyo Tire Canada distributes a complete line of premium replacement tires as a wholly-owned subsidiary of Toyo Tire & Rubber Co. Ltd. The product portfolio spans multiple tire categories including: Passenger/Minivan tires, Crossover & SUV tires, Light Truck & SUV tires, All-Weather tires, Winter tires, Performance tires, Commercial LT tires, and Commercial truck tires. Key product lines include the Celsius all-weather series (Celsius, Celsius Cargo, Celsius CUV, Celsius II, Celsius Sport), Open Country all-terrain series (A/T III, A/T III EV, C/T, H/T II, M/T, Q/T, R/T, R/T Trail, WLT1), Proxes performance series (R, R1R, R888R, RA1, RR, Sport, Sport 2, Sport A/S+, ST III), Extensa (A/S II, HP II), M-Series (M-55, M655 LT), Observe winter tires (G3-ICE, GSi-6), and commercial products (M122). The portfolio covers high performance cars, luxury vehicles, light trucks, SUVs, commercial trucks, buses, off-road vehicles, and construction applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Celsius All-weather tire designed for year-round driving in changing Canadian conditions with reliable traction in wet, dry, snow, slush, and ice. Targeted at passenger vehicle owners.
• Celsius Cargo Commercial all-weather tire for light trucks and vans designed for business owners and fleet managers requiring year-round weather reliability without seasonal tire changeovers.
• Celsius CUV All-weather tire designed for crossover and utility vehicles.
• Celsius II All-weather passenger tire with improved snow, slush, and ice performance compared to typical all-season tires.
• Celsius Sport Ultra-high performance all-weather tire combining performance capabilities with year-round versatility.
• Extensa A/S II All-season passenger tire.
• Extensa HP II All-season high performance tire.
• M-55 All-weather heavy-duty light truck tire for on or off-road use, M&S rated and pinned for studs with aggressive lug and block tread design.
• M655 LT On/off-road commercial grade light truck tire.
• Observe G3-ICE Winter tire with ice traction technology.
• Observe GSi-6 Winter tire for enhanced winter performance.
• Open Country A/T III All-terrain all-weather light truck tire delivering exceptional off-road performance with confidence-inspiring on-road handling and ride comfort.
• Open Country A/T III EV All-terrain all-weather light truck tire specifically designed for electric vehicles, featuring EV-optimized tread design that reduces rolling resistance and prolongs tread life. Equipped with Three-Peak Mountain Snowflake symbol for severe snow service.
• Open Country C/T Commercial truck tire in the Open Country line.
• Open Country H/T II Highway terrain tire for light trucks and SUVs providing all-weather conditions superior grip and control.
• Open Country M/T Mud terrain tire for extreme off-road conditions.
• Open Country Q/T Quiet terrain highway tire for trucks and SUVs.
• Open Country R/T Rugged terrain tire combining on-road and off-road performance.
• Open Country R/T Trail Trail-focused rugged terrain tire.
• Open Country WLT1 Winter light truck tire.
• Proxes R DOT competition tire for dry road racing featuring improved racing tread compound with newly reinforced sidewall and optimized contact patch for quicker, more predictable handling.
• Proxes R1R Extreme performance summer tire for cars and SUVs with extreme dry traction through technologically advanced design and unique tread patterns.
• Proxes R888R DOT approved competition tire for track use.
• Proxes RA1 DOT approved competition tire featuring soft but durable R-compound for quick lap times with tread depth indicators and stepped tread design for wet and dry traction.
• Proxes RR DOT competition tire for dry tracks with consistent lap times, symmetric two-groove tread design, and special tread compound providing maximum contact patch and ultimate dry traction.
• Proxes Sport Summer ultra-high performance tire delivering world-class performance through technologically advanced design.
• Proxes Sport 2 Summer ultra-high performance tire as successor to Proxes Sport.
• Proxes Sport A/S+ All-season performance passenger tire, EV ready.
• Proxes ST III Sport truck tire for light trucks and SUVs.
• M122 Commercial medium truck tire.

Quantifiable outcome

• 40+ years in Canada
• +2 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Toyo Tire & Rubber Co. Ltd.flagshipOthers · 1 January 1982Toyo Tire Canada Inc. is a wholly-owned subsidiary of Toyo Tire & Rubber Co. Ltd., the parent Japanese tire manufacturer. The subsidiary handles comprehensive sales, marketing, communications, and customer service for Toyo Tires brand in Canada. Toyo Tire & Rubber Co. Ltd. was founded in August 1945 by Mr. Rikimatsu Tomihisa and has global operations in development, manufacturing, testing, distribution, and marketing throughout the Americas, Europe, Asia, Middle East, and Oceania.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bridgestone Canada: Canadian subsidiary of Bridgestone Corporation, distributing passenger, commercial, and off-road tires through a national dealer network. Highly comparable in business model and product breadth to Toyo Tire Canada.
• Goodyear Canada: Canadian arm of Goodyear Tire & Rubber Company, distributing replacement tires across consumer and commercial segments via a national dealer footprint. Direct peer in distribution model and customer base.
• Michelin Canada: Canadian distribution arm of Michelin, the global tire leader. Directly comparable as a national tire distributor serving dealers and consumers across passenger, light truck, and commercial segments in Canada.
• Falken Tire (Sumitomo Rubber): North American distribution arm of Sumitomo Rubber Industries. Comparable as a Japanese-affiliated tire brand distributed through independent dealers in Canada, targeting performance, light truck, and SUV segments.
• Kumho Tire Canada: Canadian distribution arm of Kumho Tire, supplying passenger, performance, and light truck tires through independent dealers. Comparable Asian-brand replacement tire distributor with overlapping customer base.
• Continental Tire Canada: Distributes Continental, General Tire, and associated brands in Canada through independent dealers. Comparable premium-brand tire distributor competing in similar passenger, performance, and commercial categories.
• Hankook Tire Canada: Canadian operations of Hankook Tire, distributing passenger, SUV, light truck, and commercial tires through a national dealer network. Comparable Asian-brand distributor with similar channel structure to Toyo Tire Canada.
• Pirelli Tire North America: North American distributor of Pirelli premium and performance tires, with significant Canadian presence through independent dealers. Comparable premium positioning in performance and high-end passenger segments.
• Yokohama Tire Canada: Canadian distribution subsidiary of Japan's Yokohama Rubber Company. Closest direct peer given shared Japanese parent heritage, comparable premium/performance positioning, and overlapping dealer-based distribution model in Canada.

Regional players

• Nokian Tyres (North America): Finnish tire manufacturer with significant Canadian winter-tire presence. Comparable as a specialty/winter-focused distributor, particularly relevant given Canada's strong winter-tire demand, though headquartered and primarily distributed from outside Toyo's core regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ToyoTiresCanada
• Facebookfacebook.com/ToyoTiresCanada

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyo Tire Canada