Sport Business Academy

What Sport Business Academy does

Sport Business Academy (SBA), operated by Italian private limited company Job Impact Srl, is a sports management education provider headquartered in Milan with a secondary office in Bari. It delivers practical and theoretical training to individual learners across the Italian sports industry, spanning football, basketball, tennis, rugby, volleyball, motorsport, professional cycling, golf, and sports journalism. The portfolio is organized into three product lines — Corsi (Courses), Master Programs (8-month specializations), and Exam Preparation Courses — plus a growing set of niche specializations covering sports law, sports photography, AI and blockchain applied to sports, sustainability, events management, and match/data analysis. Key regulated offerings include FIFA Agent exam preparation (CNF-accredited), the FIGC Sports Director habilitation, and CONI Art. 15 agent preparation, which gate employment in the Italian sports labor market.

The underlying technology is modest and largely third-party. Course delivery is built around Google Meet live streaming with recorded sessions on an internal e-learning platform, supplemented by the Kama Sport scouting platform (integrated into the Football Observer Course) and the VOXY 'all-you-can-learn' English language system. The teaching proposition is content-driven rather than platform-driven: faculty are active sports professionals (Torino FC, former AC Milan/Cagliari/Juventus staff, a Court of Accounts magistrate, MergersCorp M&A sports head, journalists at Sportitalia and Eurosport). Partnerships with professional Italian football clubs provide internship pipelines, and the academy holds ISO 9001 certification from TUV.

The business model is product-led and primarily B2C. Revenue is generated from one-time course fees and Master's program tuition, distributed via self-serve website enrollment, WhatsApp and phone-based inside sales, and partner-club referrals. Pricing varies by program length and type, with installment plans and third-party consumer financing through Compass, Deutsche Bank, and Cofidis. Marketing is multi-channel, anchored on a sports-industry blog/news section and active presence on Instagram, LinkedIn, TikTok, and Facebook, with no public enrollment or revenue figures disclosed.

Name

Sport Business Academy

Legal name

Job Impact Srl

Website

https://sportbusinessacademy.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sport Business Academy is an Italian sports management education provider, operated by Job Impact Srl, offering courses, Master's programs, and federation exam preparation in football, basketball, motorsport, cycling, and other sports, serving individual learners and career changers primarily in Italy.

Ownership category

akta.pro rank

Product category

Sports Management Education

NAICS

Sports and Recreation Instruction (61162), Technical and Trade Schools (6115)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Media, Entertainment & Sports (EDABALAS)

akta.pro secondary industry

Referee, Umpire & Coach Education/Certification Academies (MPAKAJAN)

Keywords

• Sports management education
• Sports business training
• Professional sports certification
• Football coaching courses
• Sports industry courses

Headquarters

HQ city

Milano

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Course Fees: Revenue generated from paid educational courses including short courses, specialization courses, and exam preparation programs. Courses are priced individually with costs varying by duration and program type.
2. Master's Program Fees: Revenue from comprehensive 8-month master's degree programs in sports management fields including motorsport marketing, basketball manager, volleyball manager, rugby manager, tennis manager, and professional cycling.
3. Exam Preparation Services: Fees for preparation courses for official federation exams including FIFA Agent exam and FIGC Sports Director exam, often including certification and examination registration support.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Sport Business Academy provides educational programs in sports management through a portfolio of courses, master's programs, and federation exam preparation services. Offerings are delivered online, in-person, and in hybrid formats and span multiple sport verticals including football, basketball, tennis, rugby, volleyball, motorsport, cycling, and sports journalism. The academy prepares individuals for industry-recognized certifications such as the FIFA Agent exam and the FIGC Sports Director habilitation.

Product overview

Sport Business Academy is a sports management education provider in Italy offering a comprehensive portfolio of training programs across multiple delivery formats (online, in-person, hybrid). The core offerings consist of three main product lines: Corsi (Courses) covering fundamental to advanced sports management topics, Master Programs providing in-depth specialization in areas like Basketball Manager, Volleyball Manager, Rugby Manager, Tennis Manager, Motorsport Marketing, Sports Journalism & Digital Content, and Professional Cycling, and Exam Preparation Courses preparing students for official federation certifications including FIFA Agent and FIGC Sports Director examinations. Specialized courses address niche areas including Football Observation/Scouting, AI and Blockchain Applied to Sports, Sports Photography, Sports Law, Sports Sustainability, and Sports Events Management. The academy provides practical and theoretical training through partnerships with sports clubs and companies, offering both self-study materials and live streaming instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• Corsi (Sports Management Courses) Practical and theoretical courses covering sports management, marketing, data analysis, and specialized sports topics ranging from fundamental to advanced levels, designed for students and professionals entering or advancing in the sports industry.
• Master Programs in Sports Management Comprehensive 8-month master's degree programs in sports management fields including Basketball Manager, Volleyball Manager, Rugby Manager, Tennis Manager, Motorsport Marketing, Sports Journalism & Digital Content, and Professional Cycling for those wishing to deepen expertise in the sports business.
• Exam Preparation Courses Focused training programs combining theory and practice to prepare students for official federation exams including the FIFA Football Agent exam and the FIGC Sports Director habilitation examination, often including certification and exam registration support.
• Football Observer Course (Osservatore Calcistico) Training program enabling students to acquire professionalism in observation, public relations, and legal techniques for identifying and evaluating football talent, including real case studies and FIFA agent comparisons, supported by the Kama Sport scouting platform.
• FIFA Agent Exam Preparation Course Online preparation course for the FIFA Football Agent exam, covering FIFA Statutes, Disciplinary Code, Code of Ethics, and Regulations on Status and Transfer of Players; accredited by CNF (Consiglio Nazionale Forense).
• Master in Motorsport Marketing 8-month master's program focused on marketing in motor sports from Formula 1 to MotoGP, covering legal aspects, digital communication, data analysis, and psychological aspects of motorsport; issues a private certificate of attendance from the ISO 9001-certified institute.
• AI and Blockchain Applied to Sports Course Specialization course covering artificial intelligence and blockchain technologies applied to sports industry use cases, including process automation, data management, and verification systems.
• Sports Photography Specialization In-person course delivered in the Milan area teaching professional sports photography techniques, equipment, software, and professional relationships with newspapers and news agencies.
• Sports Sustainability Officer Course Online course training professionals in sustainability practices within sports organizations and events.
• Sports Director Exam Preparation (FIGC) Hybrid course preparing candidates for the FIGC habilitation examination to become a licensed Sports Director.
• CONI Sports Agent Exam Preparation Online exam preparation course for sports agents under CONI regulations ex article 15.
• Football Sports Law Specialization Online specialization course in football sports law covering regulations, contracts, and legal aspects of football management.

Quantifiable outcome

• 4.3/5 Google rating from 29 reviews indicating high student satisfaction

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, supporting and minor.

• Professional Football Clubs (Multiple)coreStrategic or Co-development PartnerPartnerships with professional football clubs across Italy for student internships, practical training, and industry exposure. Partner clubs include Serie A, Serie B, Serie C and amateur organizations that provide placement opportunities for academy graduates.
• Data Analysis CompaniessupportingTechnology or IntegrationTechnology partnerships with data analysis companies providing tools and platforms for student training in sports analytics and performance analysis.
• Legal ExpertssupportingStrategic or Co-development PartnerCollaboration with sports law experts who contribute to courses on sports law, regulations, and agent preparation programs.
• Sports Organizations and FederationscoreStrategic or Co-development Partnerpartnerships with sports organizations including FIGC, UEFA, and international bodies that accredit or recognize the academy's certification programs.
• ACES EuropesupportingStrategic or Co-development PartnerPartnership with ACES (European Capitals and Cities of Sport Federation) in collaboration with UNESCO for sports development initiatives.
• ASD CAIRESEminorStrategic or Co-development PartnerFootball club partner providing internship and practical training opportunities for students.
• FC Young SantarcangelominorStrategic or Co-development PartnerFootball club partner involved in the FIFA Agent preparation course program.
• Financial Partners (Compass, Deutsche Bank, Cofidis)supportingOthersPartnerships with financial institutions Compass, Deutsche Bank, and Cofidis to provide installment payment options and student financing solutions.
• PACT for SkillssupportingStrategic or Co-development PartnerEuropean initiative supporting skills development in sports, aligned with Sport Business Academy's educational mission.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Johan Cruyff Institute: Barcelona-based institute delivering Master's, postgraduate diplomas and online programs in sports management, sports marketing and football business — directly comparable courses and target candidates as Sport Business Academy, but with stronger global brand recognition and university partnerships.
• AISTS - International Academy of Sports Science and Technology: Swiss-based postgraduate academy offering Master's and executive programs in sports management, sports technology and sports law — directly overlapping with SBA's Master programs and exam-preparation tracks but operating at higher credentialing (university-issued Master's) and more international scope.
• Sports Management School (Italy): Italian sports management higher-education provider offering Master's and certificate programs covering sport business, event management and football industry — the closest head-to-head competitor in the Italian market for the same professional and career-changer segments SBA targets.
• FIFA Master / CIES: Operated by the Centre International d'Étude du Sport under FIFA/university auspices, the FIFA Master is the flagship international Master's in Management, Law and Humanities of Sport — same addressable candidate (aspiring sports professionals) and same content pillars (sports management, law, governance) as SBA's curriculum.

Others

• World Academy of Sport: Global sport education provider delivering executive programs and certification courses on athlete welfare, integrity and sport management — different governance focus and audience (executives and federation staff), but adjacent in offering standardized sport industry training.
• WADA Academy: World Anti-Doping Agency's education arm offering anti-doping and integrity-related training for sport professionals and federations — adjacent in sport-governance training and regulatory-driven curriculum, but only thematic overlap with SBA's courses.
• Kama Sport: Sport scouting and analytics platform whose tools SBA integrates into its Football Observer course as the training backbone; Kama also supplies a faculty member — not a competitor, but an enabling/partnered technology provider in SBA's content stack.

Broad incumbents

• Universidad Europea / Real Madrid Universidad Europea: Spanish private university co-branding Master's in sports management and sports marketing with Real Madrid, combining university-issued credentials with a global football brand — overlapping curriculum and aspirational candidates as SBA, at much larger scale and reach.
• UCAM Universidad Católica San Antonio de Murcia: Spanish private university running multiple Master's in sports management, sports law and sport performance — competes with SBA's advanced specialization tracks but as part of a much broader university portfolio with Spanish-speaking regional reach.
• Università Cattolica del Sacro Cuore (Sport Management programs): Major Italian private university running Master's and postgraduate courses in sport management, marketing of sport and football industry through its Milan campus — direct curriculum overlap with SBA in the Italian candidate pool, but credentialed as an accredited university degree.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sportbusinessacademyeu
• LinkedInlinkedin.com/company/sba-sportbusinessacademy
• Instagraminstagram.com/sportbusinessacademy_eu
• TikToktiktok.com/@sport_business_academy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sport Business Academy