Free Will Brewing Company

What Free Will Brewing Company does

Free Will Brewing Company is a privately-held craft brewery founded in January 2012 in Perkasie, Pennsylvania. The company operates two company-owned taprooms — a 35,000-square-foot original facility in Perkasie housing brewing operations, a barrel house, taproom, music room, and event hall, and a second taproom in Lahaska opened in October 2016 within Peddler's Village, a destination retail and tourism complex in Bucks County. The brewery runs a dual fermentation program: a Stainless line of standard styles (IPAs, lagers, pilsners, stouts, wheat ales, American pale ales) served across 15 rotating draft lines at Perkasie, and a Mixed Culture line of barrel-aged sours, saisons, and stouts produced in a dedicated barrel house.

The company's revenue model is built on direct-to-consumer sales: on-site draft, can, and bottle sales at both taprooms; cocktails and rotating food trucks at Perkasie; private event rentals in a converted factory hall; gift cards; and Pennsylvania-wide home delivery via an online store. Wholesale distribution to external retail and on-premise partners provides an additional, secondary channel. Supporting programming — weekly live music, food trucks, Sour Sundays, seasonal markets, and Peddler's Village festival foot traffic — drives repeat visitation and community engagement. The customer base consists of Bucks County local consumers, craft beer enthusiasts, and private event bookers; no institutional investors, parent company, or external ownership structure is disclosed.

Free Will Brewing positions itself around a welcoming, community-oriented identity, ingredient partnerships (e.g., Speakeasy Coffee Co.), and on-site curation (Pennsylvania-sourced spirits, rotating draft list). The company is small (headcount listed at 1–10), profitable enough to fund ongoing operations without disclosed external capital, and operates exclusively within Pennsylvania.

Name

Free Will Brewing Company

Legal name

Free Will Brewing Company

Website

https://freewillbrewing.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Free Will Brewing is a privately-held craft brewery operating two taprooms in Bucks County, Pennsylvania, serving rotating draft beer, barrel-aged sours, cocktails, and packaged beer to local consumers, craft beer enthusiasts, and private event bookers via on-site, online, and wholesale channels.

Ownership category

akta.pro rank

Product category

Craft Beer Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer and Ale Merchant Wholesalers (424810)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYAFAFAAAA

Beer Brewing & Craft Brewing

Agriculture & Food Production/Beverage Production/Alcoholic Beverage Production (Beer, Wine, Spirits, Cider)

SECONDARYCRANAAAC

Craft Beer Retail & Bottle Shops (Off-Premise)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Alcohol Retail (Liquor Stores & Off-Premise)

SECONDARYAFAIAGAH

Craft & Specialty Beverage Wholesale (Local/Artisanal)

Agriculture & Food Production/Food Distribution & Wholesale/Beverage Wholesale (Alcoholic & Non-Alcoholic)

SECONDARYTHAJAGAE

Beer, Brewery & Craft Beverage Tastings

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Craft beer brewing
• Taproom services
• Barrel-aged beer
• Craft beer distribution
• Private event hosting

Headquarters

HQ city

Perkasie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. On-site Taproom Sales: Direct sales of draft beer, cocktails, and food at two physical taproom locations (Perkasie and Lahaska). Revenue is generated per-transaction at the bar. The Perkasie location offers 15 rotating draft lines, a curated cocktail menu, and food truck vendors. The Lahaska location offers happy hour ($5 beers, Monday–Friday 4–6PM, excluding barrel-aged offerings).
2. Off-site Packaged Beer Sales: Cans and bottles of beer are sold for home consumption at both taproom locations and via the online store (store.freewillbrewing.com) for home delivery anywhere in Pennsylvania. Promotional coupon code 'freewillfreeship' offers free shipping on orders over $50.
3. Wholesale / Distribution: The brewery produces beers in vessels to support wholesale partners, indicating distribution of packaged beer to external retail accounts beyond the company's own taprooms.
4. Private Event Rentals: The Perkasie converted factory hall is available for private event rentals, generating rental revenue from booked gatherings. Event inquiries are submitted via the website and managed by a dedicated events team.
5. Gift Cards: Gift cards are sold via the online store (store.freewillbrewing.com), providing stored-value revenue that is redeemed upon in-person taproom visits.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Free Will Brewing Company manufactures and sells craft beer — including stainless-fermented styles (IPAs, lagers, pilsners, stouts, wheat ales) and a mixed-culture/barrel-aged program producing sours, saisons, and farmhouse ales — directly to consumers through two Bucks County, Pennsylvania taprooms (Perkasie and Lahaska at Peddler's Village), an online store offering statewide Pennsylvania home delivery, and wholesale distribution to external retail accounts. The company also operates a curated cocktail program, a private event venue in its Perkasie converted factory hall, live music programming, and a rotating food truck calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Perkasie Taproom & Brewery Original hometown taproom and brewery facility operating since January 2012. A 35,000 sq ft space housing the taproom, brewing operations, barrel house, music room, event hall, and outdoor seating, with 15 rotating draft lines including barrel-aged sours, saisons, stouts, side-pulled lagers, and IPAs, plus cocktails, food trucks, and live music.
• Lahaska Taproom at Peddler's Village Second taproom location opened October 2016 at Peddler's Village shopping and dining destination in Lahaska, Bucks County. Offers draft beer, cans/bottles, and cocktails in a modernized taproom with indoor and deck seating, and happy hour Monday–Friday 4–6PM ($5 beers, excluding barrel-aged offerings).
• Free Will Brewing Online Store E-commerce platform for home delivery of beer to any address in Pennsylvania. Offers 4-pack cans, bottles, and the latest releases, with coupon code 'freewillfreeship' providing free shipping on orders over $50.
• Cocktail Program Curated cocktail menu featuring seasonally rotating drinks and always-available classics utilizing premium Pennsylvania-sourced liquor. Cocktail offerings include Berry Palmer, Espresso Martini, Mai Tai, Margarita, Old Fashioned, Paloma, and more, available at the Perkasie taproom.
• Private Event Rentals Private event space in a converted factory hall at the Perkasie location featuring wooden floors, wagon wheel chandeliers, high ceilings, wooden picnic tables, private loading dock, ample parking, restroom, kitchenette, and a private bartender. Available for weddings, parties, corporate gatherings, rehearsal dinners, and other private events.
• Stainless Steel Fermented Beers Beer lineup produced via standard stainless steel fermentation including lagers, IPAs, wheats, and seasonal offerings. Notable beers include 14K Gold Lager (Dortmunder), Kragle (West Coast IPA), Mango Wheat, Cloudy With a Chance of Charcuterie (Hazy IPA), and Spinning Webs (Czech Pilsner).
• Mixed Culture Beers Barrel-aged and wild-fermented beers including sours, saisons, and farmhouse ales produced in the dedicated barrel house at the Perkasie location. Notable offerings include A Time to Laugh, And Thunder Desire, Dinosaurs in Shrines, Field of Opportunity, Firmly Rooted, Low and Lazy, and Way Down Yonder.
• Gift Cards Gift cards available for purchase through the online store for redemption at both Perkasie and Lahaska taproom locations, providing stored-value for beer, cocktails, and food purchases.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Speakeasy Coffee Co. (Pennsburg, PA)minorOthersSpeakeasy Coffee Co. of Pennsburg, Pennsylvania supplies freshly roasted coffee beans for Free Will Brewing's C.O.B. (Coffee Oatmeal Brown Ale). Approximately two pounds of freshly roasted coffee per barrel is used in the production of this beer. The coffee contributes to the beer's highly aromatic, rich, and heady character, mimicking the experience of walking into a favorite coffee shop.

Scale indicators6 records

Recent moves2 records

Direct peers

• Victory Brewing Company: Downingtown, PA craft brewery with taproom, brewpub, and broad distribution. Comparable on craft portfolio breadth, Pennsylvania production base, and taproom-plus-wholesale model, though Victory operates at significantly larger scale.
• Sly Fox Brewing Company: Pottstown, PA craft brewery with multiple taproom locations and regional distribution. Comparable on multi-taproom, rotating draft portfolio strategy in PA, though with broader geographic spread.
• Weyerbacher Brewing Company: Easton, PA craft brewery with taproom, barrel-aged and high-ABV specialty focus, and regional distribution. Comparable on Pennsylvania base and specialty/barrel-aged program positioning.
• Tired Hands Brewing Company: Ardmore, PA craft brewery known for a rotating, experimental taproom program and emphasis on saisons, sours, and farmhouse ales. Highly comparable to Free Will on mixed-culture/specialty focus and small-format taproom model, though slightly different distribution scale.
• Tröegs Independent Brewing: Hershey, PA craft brewery with on-site taproom, food, and multi-state distribution. Comparable on craft portfolio diversity (IPAs, lagers, pilsners, wild ales) and integrated taproom-and-distribution model, with larger scale and broader geographic reach.
• Yards Brewing Company: Philadelphia-based craft brewery with on-site taproom, restaurant, and regional distribution. Comparable on taproom-as-flagship plus regional wholesale model, though larger and more urban-focused than Free Will.
• Neshaminy Creek Brewing Company: Croydon, PA-based craft brewery (also Bucks County) operating a taproom and distributing packaged beer to PA retailers. Closest geographic and structural analog: similar size, similar PA-only footprint, and overlapping wholesale and taproom strategy.
• Levante Brewing Company: West Chester, PA craft brewery with taproom, rotating experimental lineup, and PA distribution. Comparable on small-scale craft model and rotating draft program.

Broad incumbents

• Allagash Brewing Company: Maine-based craft brewery known for Belgian-style and barrel-aged sours, with broad distribution. Comparable on dedicated barrel-aged and wild/sour program similar to Free Will's mixed-culture line, though at much larger scale and multi-state distribution.
• Dogfish Head Craft Brewery: Larger regional craft brewery (Delaware, acquired by Boston Beer) with broad portfolio, off-premise distribution, and brewpub. Comparable on craft portfolio breadth and emphasis on specialty/experimental beers, but operates at substantially larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/FreeWillBrewing
• Instagraminstagram.com/freewillbrewing
• Xx.com/freewillbrewing
• LinkedInlinkedin.com/company/free-will-brewing-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Free Will Brewing Company