Estetique

What Estetique does

Estetique Inc. USA is a privately held, family-founded medical aesthetic device company headquartered in Weston, Florida, with additional offices in Mexico City (Polanco) and Guadalajara (Zapopan), Mexico. Founded in 1999 by Moshe and Tracy Segebre, the company develops, manufactures, and distributes six FDA-cleared aesthetic devices: LipoMax RF (multipolar RF body contouring with vacuum massage and LED), LumiMax CO2 (fractional CO2 laser resurfacing), LumiMax PL (four-wavelength diode laser hair removal with sapphire cooling), DermaMax RF (fractional RF microneedling with insulated gold-plated needles), DermaMax HD (seven-in-one hydrodermabrasion platform), and LumiMax LED (seven-wavelength articulated LED phototherapy panel). All devices are designed and built in the USA and engineered to cover the highest-revenue non-invasive treatment categories for the medical aesthetics market.

The company's commercial model is a direct-to-practice channel selling device packages at $42,000 (LipoMax RF) and $55,000 (LumiMax CO2) to independent med spas, plastic surgery practices, dermatology clinics, weight-loss and nutrition centers, and wellness centers, primarily in the United States and Mexico, with installed-base presence across 25+ countries and 1,000+ partner centers. Each sale is bundled with clinical training (on-site or virtual), a lifetime biomedical engineering support contract, a bimonthly professionally produced marketing kit, an exclusive members portal, and listing on the company's Find a Center patient-locator. Sales motions combine 15-minute live device demos with an interactive ROI calculator and a 'Find Your Fit' lead-qualification quiz, while customer retention and expansion are driven by recurring partner seminars drawing 200+ partners per event, celebrity ambassador endorsements (with combined social reach of 63M+ followers), and a financing program structured so that partner treatment-package revenue covers device payments from the first billing cycle.

Estetique has remained entirely founder-owned since inception, with no disclosed external investors, acquisitions, or public-market activity. Its revenue is generated primarily through one-time device sales augmented by recurring financing, training, and extended-warranty services, while its installed base reportedly performs 3M+ treatments annually and generates per-room revenue potential of $10K-$60K per month depending on device mix.

Name

Estetique

Legal name

ESTETIQUE INC. USA

Website

https://estetique.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Estetique Inc. USA, founded in 1999 and headquartered in Weston, FL, designs, manufactures, and distributes six FDA-cleared aesthetic medical devices — including RF body contouring, multi-wavelength diode laser hair removal, fractional CO2 resurfacing, RF microneedling, hydrodermabrasion, and LED phototherapy — to med spas, plastic surgery practices, dermatology clinics, and nutrition and wellness centers across 25+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Sunrise

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Aesthetic Medical Device Sales: One-time sale of FDA-cleared aesthetic devices to med spas, clinics, and practices. Six device platforms sold directly. Each device represents a discrete revenue event with flexible financing options available, allowing practices to pay over time. Financing payments are often covered by monthly package revenue within the first billing cycle. No per-treatment consumable costs for most devices (DermaMax RF uses low-cost sterile needle tips).
2. Clinical Training Services: On-site clinical training (theory + hands-on practice on live patients) and certification included with every device purchase. Training covers all device protocols, treatment menus, and pricing strategy. On-demand training portal access provided lifetime. While included in device purchase, represents a professional services revenue component.
3. Financing and Leasing Programs: In-house and third-party financing options offered to practices. Monthly financing payments are structured so that package revenue from device treatments covers payments from the first month, making the device cash-flow positive. Extended warranty programs available as add-on.
4. Package/Service Revenue (Partner Outcome): Partner practices generate revenue by selling treatment packages to end consumers. Recommended package prices drive revenue: LipoMax RF at $2,720 (8 sessions), LumiMax PL at $2,900 (6 sessions), LumiMax CO2 at $4,320 (3 sessions), DermaMax RF at $2,700, DermaMax HD at $450, LumiMax LED at $1,687 (15 sessions). Revenue potential per treatment room ranges from $10K to $60K monthly depending on device and volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels12 records

Core offering

Estetique develops, manufactures, and sells six FDA-cleared medical aesthetic devices — LipoMax RF, LumiMax PL, LumiMax CO2, DermaMax RF, DermaMax HD, and LumiMax LED — to med spas, medical aesthetic clinics, plastic surgery practices, dermatology clinics, weight loss clinics, and wellness centers. Each device sale is bundled with clinical training, bimonthly marketing content, lifetime biomedical engineering support, and access to a global partner community of 1,000+ centers across 25+ countries.

Product overview

Estetique offers a portfolio of six FDA-cleared aesthetic devices as a complete business ecosystem for med spas, clinics, and aesthetic practices. The product line includes: LipoMax RF (multipolar RF body contouring with vacuum massage and LED), LumiMax CO2 (fractional CO2 laser resurfacing), LumiMax PL (multi-wavelength diode laser hair removal), DermaMax RF (fractional RF microneedling with insulated needles), DermaMax HD (7-in-1 hydrodermabrasion system), and LumiMax LED (7-wavelength LED phototherapy). All devices are designed and manufactured in the USA, backed by 25+ years of innovation, and include bundled training, marketing support, and lifetime technical assistance.

Differentiator

Problem solved

Functional benefit

Brands

• LipoMax RF: RF body contouring device for fat reduction, skin tightening, and body sculpting using multipolar RF + vacuum massage + LED technology
• LumiMax PL
• LumiMax CO2
• DermaMax RF
• DermaMax HD
• LumiMax LED

Products and services

• LipoMax RF FDA-cleared multipolar RF body contouring device that combines RF energy with vacuum massage and red LED for non-invasive fat reduction, skin tightening, and body sculpting across face and body. Designed for med spas, plastic surgery practices, and dermatology clinics; three specialized handpieces for abdomen, limbs, and face; monthly revenue potential approximately $30,000+ per treatment room.
• LumiMax PL FDA-cleared diode laser hair removal system delivering four simultaneous wavelengths (755nm, 810nm, 940nm, 1064nm) with sapphire crystal cooling for painless treatment across all Fitzpatrick skin types. Designed for med spas and aesthetic clinics; 150 beams per second, 20-million-shot applicator lifespan, zero consumables; recommended treatment package $2,900 for 6 sessions.
• LumiMax CO2 FDA-cleared fractional CO2 laser at 10,600nm with four interchangeable applicators for skin resurfacing, acne scar revision, hyperpigmentation, fine lines, and vaginal rejuvenation. Designed and made in the USA for med spas, plastic surgery, and dermatology practices; LumiLite protocol enables next-day return-to-work; zero consumable costs; equipment package price approximately $55,000.
• DermaMax RF FDA-cleared fractional RF microneedling device using fully insulated ultrafine gold-plated needles (0.2mm) that deliver bipolar RF energy precisely within the dermis at adjustable depths from 0.5 to 3.5mm in 0.1mm increments. Designed for dermatology practices and med spas treating skin tightening, collagen remodeling, and scar reduction safely across Fitzpatrick I-VI without post-inflammatory hyperpigmentation risk; three interchangeable cartridge sizes (10, 36, 64 needles) with vacuum-assisted delivery.
• DermaMax HD FDA-cleared 7-in-1 hydrodermabrasion system combining hydrodermabrasion, multipolar RF, iontophoresis, ultrasound, heating/cooling, BOHR oxygen therapy, and oxygen spray gun in a single platform. Designed for med spas and aesthetic clinics; two protocols (HYDRO-Facial and OXI-Facial) and four treatment tiers from 25 to 55 minutes; recommended package price $450 with zero consumable cost.
• LumiMax LED FDA-cleared LED phototherapy panel with an articulated 5-section panel that curves for facial contours or flattens for body coverage, delivering 7 cell-specific wavelengths (400-700nm): 622nm red, 462nm blue, 522nm green, 423nm yellow, 490nm cyan, 400nm violet, and 400-700nm white. Designed for med spas, dermatology practices, and wellness centers treating collagen stimulation, skin clarity, and post-treatment recovery; motorized height adjustment, 65cm x 22cm panel, zero consumables.

Quantifiable outcome

• Partner practices generate $50,000 in first month revenue (Acacia Med Spa, LipoMax RF + LumiMax CO2)
• +5 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

19 partnerships are on record, tiered minor and core.

• Operation SmileminorOthersEstetique donates a percentage of annual profits to Operation Smile, which provides reconstructive surgery and medical assistance for children with facial deformities. This partnership aligns with the company's broader humanitarian philosophy that business success should create opportunities to positively impact people and communities.
• World VisionminorOthersEstetique contributes a portion of annual profits to World Vision, which provides disaster relief, community support, and poverty alleviation programs globally, including Sudan reconstruction efforts. Partnership reflects the company's commitment to global community development.
• American Red CrossminorOthersEstetique donates a percentage of annual profits to the American Red Cross for humanitarian care and emergency response for victims of natural disasters and wars. Part of the company's stated commitment to global humanitarian initiatives.
• Samaritan's PurseminorOthersEstetique supports Samaritan's Purse, an international relief organization providing assistance to victims of poverty, natural disasters, diseases, and wars. The partnership extends the company's global humanitarian mission.
• Haiti InitiativeminorOthersEstetique's private humanitarian initiative for earthquake relief in Haiti, including orphanage creation and humanitarian assistance for victims. Represents the company's direct humanitarian efforts beyond financial donations to established organizations.
• Haiti & Caribbean ReliefminorOthersEstetique supports emergency aid, clean water projects, and community rebuilding efforts across Haiti and the Caribbean through a dedicated initiative. Hundreds of thousands of dollars contributed to global humanitarian initiatives.
• Sudan & Africa DevelopmentminorOthersEducational programs, church construction, and community development projects supported in Sudan and across Africa through profit-sharing contributions. Aligned with the Segebre family's humanitarian vision.
• Latin America Orphanages & Community DevelopmentminorOthersLong-term support for orphanages and community development projects throughout Latin America, reflecting the company's operational footprint in the region through its Mexico offices and partner network across Latin America.
• Global Clean Water ProjectsminorOthersFunding clean water access initiatives in regions without safe drinking water infrastructure as part of the company's broader humanitarian mission. Hundreds of thousands of dollars contributed to global humanitarian initiatives.
• Andrea Meza (Miss Universe 2020)minorGTM or Marketing PartnerMiss Universe 2020 winner was prepared for competition by Dr. Rogelio Reza using LipoMax RF. Andrea Meza won the Miss Universe crown with Estetique technology. Her result is featured in Estetique marketing as proof of device performance at the highest level of competition. Featured on YouTube.
• Karla Carrillo (Miss Mexico 2008 / Miss Universe 2009)minorGTM or Marketing PartnerMiss Mexico 2008 and Miss Universe 2009 (Bahamas) competitor featured in testimonial video praising LipoMax RF as 'like exercise on steroids' with visible results right away when combined with gym and diet. Featured in Estetique's celebrity testimonial campaign.
• Becky G (Multi-platinum Recording Artist)coreGTM or Marketing PartnerMulti-platinum recording artist and actress with 36M Instagram followers treated with LipoMax RF and LumiMax CO2 at Beauty Lounge Med Spa. Shared results on Instagram with a combined 36M follower audience, driving demand for Estetique treatments nationwide. Featured prominently across all Estetique marketing channels.
• Josh Peck (Actor)minorGTM or Marketing PartnerActor with 17M Instagram followers treated with Estetique devices at Beauty Lounge Med Spa. Shares results with his large follower base, contributing to the combined 63M+ celebrity reach that Estetique leverages as a marketing asset for partner practices.
• Nina Agdal (Model)minorGTM or Marketing PartnerInternational model with 2M Instagram followers treated with Estetique devices. Shares results with her audience, contributing to the celebrity endorsement portfolio that drives patient demand for partner practices.
• Rosanna Pansino (YouTube Creator)minorGTM or Marketing PartnerYouTube creator with 4M followers treated with Estetique devices. Featured in the celebrity endorsement section alongside other high-follower-count influencers who have shared Estetique treatment results.
• Ray Diaz (Social Media Influencer)minorGTM or Marketing PartnerSocial media influencer with 2M followers treated with Estetique devices at Beauty Lounge Med Spa. Shares results with his audience, contributing to the celebrity endorsement reach.
• Julia Rose (Media Personality)minorGTM or Marketing PartnerMedia personality with 1M Instagram followers who has shared Estetique device treatment results, contributing to the celebrity endorsement portfolio.
• Beau Casper Smart (Actor)minorGTM or Marketing PartnerActor with 1M Instagram followers who has shared Estetique treatment results, contributing to the celebrity endorsement portfolio and combined follower reach.
• Veronica Tamaru, NP — Featured on Dr. 90210coreGTM or Marketing PartnerFeatured on the Dr. 90210 television series. Co-founder of Beauty Lounge Med Spa treating A-list celebrity clientele (Becky G, Josh Peck, Nina Agdal) with combined 63M+ follower reach. Serves as Estetique's Featured Ambassador and keynote speaker at partner seminars. Drives significant patient demand for partner practices through celebrity client posts.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Cynosure (Lumenis): Cynosure is a leading global manufacturer of light-based aesthetic and medical treatment systems, directly competing with Estetique across laser hair removal, skin resurfacing, and body contouring categories. Both companies sell FDA-cleared devices through professional channels to med spas and aesthetic practices.
• Alma Lasers: Alma Lasers is a global provider of energy-based aesthetic devices including RF, laser, and ultrasound platforms for hair removal, body contouring, and skin rejuvenation — directly competing with Estetique's LipoMax RF, LumiMax PL, and DermaMax RF platforms across the same med spa and clinic customer base.
• BTL Industries: BTL is a major manufacturer of non-invasive body contouring and aesthetic devices, including its flagship EMSCULPT and EMFACE platforms. BTL competes directly with Estetique's LipoMax RF in the body sculpting category and targets the same med spa and aesthetic practice customers.
• InMode Ltd. InMode develops and markets RF-based aesthetic devices for body contouring, skin tightening, and minimally invasive procedures. Its BodyTite, Morpheus8, and Evolve platforms compete directly with Estetique's LipoMax RF and DermaMax RF systems in the same professional channel.
• Cutera, Inc. Cutera designs and sells laser and energy-based aesthetic devices for hair removal, skin revitalization, and body contouring sold through dermatologists, plastic surgeons, and med spas. Its AviClear, enlighten, and truSculpt platforms overlap directly with Estetique's LumiMax PL, LumiMax CO2, and LipoMax RF offerings.
• Sciton, Inc. Sciton manufactures professional aesthetic and medical laser platforms including Joule, BBL, Halo, and diVa. It targets the same dermatology and plastic surgery practices as Estetique and competes in fractional laser resurfacing and skin rejuvenation categories.

Emerging players

• Venus Concept Ltd. Venus Concept offers energy-based aesthetic devices including RF body contouring, hair removal, and skin tightening systems. It overlaps with Estetique's portfolio across multiple categories and is a smaller-scale emerging player compared to the largest incumbents.
• Aerolase: Aerolase is a smaller medical and aesthetic laser manufacturer focused on portable 650-microsecond Nd:YAG devices. It serves dermatology and med spa customers with overlapping technology categories, particularly in laser-based skin treatments.
• Cartessa Aesthetics: Cartessa Aesthetics distributes and markets aesthetic devices in North America through a partner-focused sales model similar in philosophy to Estetique. It works with emerging aesthetic technology brands serving med spas and plastic surgery practices with energy-based devices.

Broad incumbents

• Solta Medical (Bausch Health): Solta Medical, owned by Bausch Health, is a broad incumbent in medical aesthetics with Thermage, Fraxel, Clear+Brilliant, and Liposonix platforms. It competes with Estetique in skin tightening and resurfacing through a much larger commercial and clinical footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@estetiqueglobal
• Facebookfacebook.com/estetiqueglobal
• Instagraminstagram.com/estetiqueusa
• Xx.com/EstetiqueUSA

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Estetique