SweetPro

What SweetPro does

SweetPro, a brand operated by Harvest Fuel Inc. (founded 1991), produces premium livestock supplement lick blocks and mineral products for beef cattle, equine, sheep, and goat producers across North America. The company's core proprietary ingredient is ProBiotein, a registered postbiotic yeast culture and multi-prebiotic blend containing MOS, AXOS, XOS, FOS, and beta-glucans, which is embedded across the entire product portfolio to support rumen and gut microbiome function and improve forage utilization. Key functional inputs include Distiller Dried Grains with solubles (DDGs), Condensed Distiller Solubles (CDS), flax meal, and organic trace minerals (zinc, copper, manganese, selenium). SweetPro also employs a proprietary hydro-distilled garlic process to produce a natural insect repellent applied via supplement blocks, positioning as a non-chemical fly and tick control alternative. The beef cattle line follows a systematic Stage of Growth Consumption Program with tiered products (Starter, Cattle Kandi, FiberMate 18/20, Super 25, Magnum, Range MaXX) aligned to animal body condition and forage quality, targeting intake of 0.75 to 1.25 lbs per head per day.

The equine portfolio spans the EquiPride and EquiLix sub-brands (including Gold, Performance, and MAXX variants), while sheep and goat products include Sheep Block I/II and PowerMate 1/2. SweetPro distributes exclusively through a network of independent dealers across the United States and Canada, with a Find a Dealer locator on its website and offices in Walhalla, ND (corporate HQ), Nisswa, MN (sales and marketing), and Horton, KS (regional operations). Pricing is dealer-mediated and not publicly disclosed. The company is privately held under Harvest Fuel Inc., with Robert Thornberg as President and founder and Ryan Edelman as VP of Operations. SweetPro is privately held with no disclosed institutional funding or public market presence.

Name

SweetPro

Legal name

Harvest Fuel Inc.

Website

https://sweetpro.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

SweetPro (a brand of Harvest Fuel Inc., founded 1991) manufactures premium livestock supplement lick blocks and mineral products for beef cattle, equine, sheep, and goat producers, distributed through independent dealers across North America with proprietary ProBiotein postbiotic formulation as its core ingredient.

Ownership category

akta.pro rank

Product category

Animal Feed Supplements

NAICS

Animal Food Manufacturing (3111), Other Animal Food Manufacturing (311119)

SIC

Food And Kindred Products (2000), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO)

Keywords

• Livestock supplements
• Lick blocks
• Beef cattle minerals
• Equine nutrition
• Postbiotic feed additives

Headquarters

HQ city

Walhalla

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Feed Supplement Products: SweetPro generates revenue through the sale of premium feed supplement lick blocks, mineral blocks, and bagged supplements for beef cattle, sheep, goats, and horses. Products are sold through a network of independent dealers and directly via the company's Find a Dealer locator. Revenue is driven by repeat purchase of supplements for livestock operations.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SweetPro manufactures and distributes premium livestock supplement lick blocks and mineral products for beef cattle, equine, sheep, and goats. Its product lines are organized by species and built around a proprietary ProBiotein postbiotic yeast culture and multi-prebiotic blend combined with DDGs, CDS, flax meal, and organic trace minerals, with the beef line following a Stage of Growth Consumption Program that tiers products by animal condition and forage quality. Products are sold through independent dealers across North America located via the company's Find a Dealer tool.

Product overview

SweetPro offers a portfolio of premium livestock supplement lick blocks and mineral products organized by animal species: Beef (cattle), Equine (horses), Sheep, and Goats. The beef cattle line follows a Stage of Growth Consumption Program with products ranging from Starter and Cattle Kandi for calves to FiberMate 18/20, Super 25, Magnum, and Range MaXX for cows at different body conditions and forage quality levels. MINEX mineral products (MINEX PRO, MINEX PRO G, MINEX DEFENDER, MINEX BREEDCEPT, Mineral EX, Mineral EX II) provide targeted vitamin and mineral supplementation. The equine line features EquiPride, EquiPride Gold, EquiLix, EquiLix Performance, and EquiLix MAXX blocks. Sheep products include Sheep Block I and Sheep Block II. Goat products include PowerMate 1, PowerMate 2, and SweetPro 16. Several products are available with garlic as a natural insect repellent. Key ingredient across the range is ProBiotein, a postbiotic yeast culture and multi-prebiotic blend.

Differentiator

Problem solved

Functional benefit

Brands

• EquiPride: Equine supplement product line including EquiPride Gold
• EquiLix
• ProBiotein
• MINEX
• Equipride and Equilix

Products and services

• Starter Softest block in SweetPro's Stage of Growth Cattle product line targeted at stocker/backgrounding operations receiving inbound calves weighing under 600 lbs. Contains ProBiotein postbiotic yeast culture and a fermented blend of condensed distillers solubles (CDS) and distillers dried grains with solubles (DDGs). For beef cattle operations.
• Cattle Kandi Stage of Growth cattle block for stock calves (600-700 lbs) at spring or fall pasture turnout, also used for backgrounding calves in dry lot and for yearlings grazing lush forages. For beef cattle operations.
• FiberMate 18 Stage of Growth cattle block for first calf heifers up to 3 year old cows in good condition fed fair quality forage. Contains a vitamin and organic trace mineral package, ProBiotein, and a fermented blend of CDS and DDGs. For beef cattle operations.
• FiberMate 20 Most popular SweetPro cow block for cows in good condition fed fair quality forage in range or dry lot settings, improving forage breakdown and nutrient uptake. For beef cattle operations.
• Super 25 Stage of Growth cattle block for cows in average to below average condition fed fair to poor quality forage, positioned between FiberMate 20 and Magnum in the SweetPro consumption program. For beef cattle operations.
• Magnum Stage of Growth and Condition of Forage cattle block for cows in below average body condition fed poor quality forage, containing a complete vitamin and organic trace mineral package with ProBiotein. For beef cattle operations.
• Range MaXX Most restrictive SweetPro beef supplement for cows being fed poor quality forage in drought range settings, containing a complete vitamin and organic trace mineral program, ProBiotein, and a fermented blend of CDS and DDGs. For beef cattle operations.
• MINEX BREEDCEPT Free-choice vitamin and mineral product for beef cattle designed for cows 45-60 days prior to calving through 60 days after breed back, and for bull fertility support. Contains organic and hydroxyl forms of zinc, copper, manganese, selenium yeast, and high levels of Vitamin E.
• MINEX DEFENDER Summer heat stress mineral with garlic for beef cattle cows and stockers, containing capsaicin as a systemic vasodilator and rumen modifiers (cinnamon and clove) to support energy extraction and body heat regulation.
• MINEX PRO Free-choice vitamin and mineral product for beef cattle designed for use on cows and stockers throughout the year, containing bioavailable forms of zinc, copper, manganese, and ProBiotein.
• MINEX PRO G Free-choice vitamin and mineral product for beef cattle with garlic as a natural insect repellent and ProBiotein for digestive support. Contains bioavailable forms of zinc, copper, and manganese.
• Mineral EX Weather resistant lick block for beef cattle summer grazing situations when protein levels in grass meet cow needs, containing an organic trace mineral program and ProBiotein. Intake averages 2-4 oz/hd/day on pasture.
• Mineral EX II (Canada) Canada-specific mineral supplement in weather resistant lick block format for beef cattle, containing a complete vitamin and organic trace mineral package and a fermented blend of CDS and DDGs.
• Dry Cow Calver-Breeder Block designed for essential fortification of dry cow requirements for vitamins A, D and E, protein, calcium, phosphorus and trace elements including selenium, featuring anionic salts and ProBiotein. For beef cattle operations.
• Flax Factor Flax Oil Flax oil equine supplement providing omega fatty acids for coat condition and overall health. For horse owners.
• EquiPride Gold Premium equine supplement block formulated to support digestive health and nutrient utilization in horses. For horse owners.
• EquiPride Free-choice equine lick block using ProBiotein postbiotic yeast culture and multi-prebiotic blend to support digestive function in horses.
• EquiLix Free-choice equine lick block formulated with Distiller Dried Grains with solubles, flax meal, and ProBiotein for fiber, fat, protein and complex carbohydrate energy. For horse owners.
• EquiLix Performance Performance-oriented equine supplement block designed to support horses under training or heavy workload. For horse owners.
• EquiLix MAXX All-in-one free choice equine lick block for horses on open range or dry lot situations fed average to below average hay, featuring DDGs, CDS, flax meal, and a complete vitamin/mineral program with ProBiotein. Approximately 1 lb per day per head.
• PowerMate 1 Lick block supplement for goats providing protein, energy, vitamins and minerals. For goat producers.
• PowerMate 2 Advanced lick block supplement for goats with an enhanced nutritional profile for herds on poor quality forages. For goat producers.
• SweetPro 16 Lick block supplement for goats providing protein, energy, vitamins and minerals without disrupting the digestive system through sugars and starches. For goat producers.
• Sheep Block I Free choice lick block for sheep for flocks utilizing below average to poor quality forages, providing protein, energy, vitamins and minerals without disrupting the digestive system from sugars and starches. For sheep producers.
• Sheep Block II Premium sheep lick block using Distiller Dried Grains with solubles, Condensed Distiller Solubles, ProBiotein postbiotic yeast culture, and organic trace minerals to support forage and nutrient utilization. For sheep producers.
• Fresh Start Versatile supplement meal blend of fermentation-oriented ingredients designed primarily for lactation and finishing rations to stimulate intake and provide non-starch energy. Used in dairy rations, beef cattle rations, and goat, swine, elk, and deer rations.

Quantifiable outcome

• Target intake of 0.75 to 1.25 lbs per head per day across the Stage of Growth product progression
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hubbard Feeds (Alltech): Hubbard Feeds manufactures complete feeds, supplements, and blocks for beef cattle, equine, sheep, and goats across the US. It overlaps directly with SweetPro's product categories and dealer-based distribution model.
• BioZyme (Sure Champ, Amaferm): BioZyme markets Amaferm, a prebiotic feed ingredient, and Sure Champ livestock supplements. It overlaps with SweetPro on prebiotic-based supplementation technology and direct-to-rancher/dealer sales of beef cattle and equine supplements.
• Ridley Block Operations: Ridley Block Operations (a subsidiary of Ridley Inc.) manufactures pressed protein and mineral blocks for cattle, sheep, and goats. It is the most direct US competitor to SweetPro's lick block and mineral product portfolio across the same species and dealer channels.
• Crystalyx (Alltech): Crystalyx, now part of Alltech, produces low-moisture molasses-based lick blocks for beef cattle and other livestock. It is a direct competitor in the supplement-block category and shares SweetPro's free-choice consumption model.
• Progressive Nutrition (Equine): Progressive Nutrition manufactures equine feed and supplement products, including digestive-health formulations. It is a direct comparable to SweetPro's EquiPride and EquiLix equine supplement block line in the North American horse owner market.

Broad incumbents

• ADM Animal Nutrition: ADM Animal Nutrition is a large-scale feed and supplement manufacturer serving beef, dairy, equine, and small ruminant producers. It competes with SweetPro across multiple species but as part of a much broader portfolio, with greater scale and direct sales reach.
• Alltech: Alltech is a global animal nutrition company with a strong portfolio in prebiotics, postbiotics (yeast cultures), and feed additives. It competes with SweetPro on the core ProBiotein-style digestive-health platform and is the parent of Crystalyx, a direct lick-block competitor.
• Purina Animal Nutrition (Land O'Lakes): Purina Animal Nutrition, part of Land O'Lakes, offers an extensive line of livestock and equine feed and supplements, including the Equine and Cattle lines. It competes with SweetPro at the dealer and ranch level but across a much wider product range and national footprint.

Regional players

• Stockade (Canadian Block & Equipment): Stockade is a Canadian supplier of lick blocks and livestock supplements with a strong Western Canada dealer footprint. It competes with SweetPro in the Canadian market, where SweetPro sells Mineral EX II, but is more regionally concentrated.

Emerging players

• Multimin USA: Multimin USA produces injectable trace mineral supplements for beef cattle, an adjacent technology to SweetPro's MINEX oral mineral blocks. It is comparable as a beef-cattle mineral-nutrition specialist targeting similar rancher customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/SweetProFeeds
• YouTubeyoutube.com/user/SweetProFeeds
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/sweetpro-feeds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SweetPro