Miracle Play

What Miracle Play does

Miracle Play S.L. is a Spanish manufacturer and turnkey installer of custom children's playgrounds, aquatic parks, and urban leisure equipment, founded in 1992 by engineer Jaime Salom and headquartered in Pozuelo de Alarcón, Madrid. The company designs, manufactures, and installs themed outdoor playgrounds (Barcos, Natura, Tropical, Espacio, Galaxia, Bosques series), indoor play zones (Kids Club, Zona Baby 0-3 years, Zona Ninja, Trampoline Park), aquatic parks with water slides produced using RTM (Resin Transfer Moulding) technology, multi-sport courts, and pet play areas. All products comply with European safety standards UNE-EN 1176 and UNE-EN 1177, with water slides meeting EN 1069 and a CPSI (Certified Playground Safety Inspector) credential held from the US NRPA.

The business serves B2B clients across six verticals, with hotels and resorts, campings, and municipalities as primary segments and educational centers, shopping centers, and restaurants as secondary. Named customers include Hotel Magic Sports 4, Hotel Best Indalo, Hotel RIU Papayas, Hotel Best Cap Salou, Camping La Marina, and multiple municipal councils (Ayuntamiento de Toral de los Vados, Ayuntamiento de Pozuelo del Rey). Go-to-market is direct enterprise field sales supported by expert consultation, custom 2D/3D design, in-house manufacturing, and specialized installation crews. Pricing is project-based, ranging from €3,000-€8,000 for small parks to €30,000+ for large themed projects, with after-sales maintenance and spare parts as a recurring service stream. Geographic operations are anchored in Spain with international projects in France, Portugal, and Latin America, supported by 30+ years of experience, 500+ installed projects, and 1,000+ served clients.

The company also operates the Jappi Play sub-brand, a direct-to-consumer foldable baby playpen (EN 12227, EN 71, CE, REACH certified) sold through its website, marking its first material move into B2C distribution. Miracle Play is a privately held, founder-led Spanish limited company (CIF B81931909) with no disclosed institutional investment, no parent entity, and no subsidiaries, funded entirely through internal cash generation.

Name

Miracle Play

Legal name

Miracle Play S.L.

Website

https://miracleplay.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Miracle Play S.L. is a Spanish manufacturer and installer of custom children's playgrounds, aquatic parks, and urban leisure equipment, serving hotels, campings, municipalities, and other commercial sectors with turnkey design, manufacturing, and installation services across Spain, France, Portugal, and Latin America.

Ownership category

akta.pro rank

Product category

Playground Equipment Manufacturing

NAICS

Amusement, Gambling, and Recreation Industries (713)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Early Childhood & Playground Equipment (Play Structures, Soft Play, Safety Surfacing) (EDAEAIAF)

akta.pro secondary industry

Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

Keywords

• Playground equipment manufacturing
• Aquatic park design
• Custom playground installation
• Children's play areas
• Urban leisure furniture

Headquarters

HQ city

Pozuelo De Alarcón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Playground Design, Manufacturing and Installation: End-to-end playground solutions including consultation, custom design, manufacturing, and professional installation. Projects are sold as turnkey solutions for hotels, campings, municipalities, and commercial spaces.
2. Water Park Solutions: Custom aquatic parks including splash parks, water slides, and splash pad installations for hotels, resorts, campings, and public spaces.
3. After-sales Service and Maintenance: Post-installation support, maintenance services, and spare parts for installed equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Miracle Play designs, manufactures, installs, and maintains custom indoor and outdoor children's playgrounds, aquatic parks (water slides, splash parks), multi-sport courts, and pet play areas for businesses and institutions. The company delivers turnkey projects from initial consultation and 2D/3D design through manufacturing, professional installation, and after-sales maintenance, with all products compliant with European safety standards UNE-EN 1176, UNE-EN 1177, and EN 1069.

Product overview

Miracle Play is a manufacturer of children's and aquatic playgrounds based in Spain, operating since 1992. The company offers a comprehensive portfolio of playground products and services organized into five main categories: (1) Parques Infantiles de Exterior - outdoor playground equipment across themed series (Barcos, Natura, Tropical, Espacio, Galaxia, Bosques) featuring slides, climbing structures, and interactive elements; (2) Parques Infantiles de Interior (Kids Club) - indoor soft play zones including Zona Baby for ages 0-3, interior play sets, Zona Ninja, and Trampoline Park; (3) Parques Acuáticos - custom water parks including splash parks, water slides (individual and tower configurations), and themed aquatic installations; (4) Pistas Deportivas - multi-sport courts for various sports; (5) Parque para Mascotas - pet play areas. The company also offers individual playground elements as add-ons and operates the Jappi Play sub-brand for foldable baby playgrounds. All products comply with European safety standards (UNE-EN 1176, UNE-EN 1177) and are designed for business clients including hotels, resorts, campings, restaurants, shopping centers, educational centers, and public administrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Outdoor Playgrounds (Parques Infantiles de Exterior) Outdoor playground equipment organized into themed series (Serie Barcos/nautical, Serie Natura, Serie Tropical, Serie Espacio, Serie Galaxia, Serie Bosques) featuring slides, climbing structures, swings, and interactive elements. Designed and manufactured for hotels, campings, restaurants, municipalities, and educational centers as turnkey installations.
• Indoor Playgrounds / Kids Club (Parques Infantiles de Interior) Indoor playground zones including Zona Baby for children 0-3 years, Conjuntos Interiores de Juego (compact structures with slides, tunnels, soft play), Zona Ninja, and Trampoline Park. Designed for hotels, restaurants, shopping centers, and educational facilities.
• Aquatic Parks (Parques Acuáticos) Custom water parks including splash parks, splash pads, individual water slides, water slide tower systems, themed aquatic installations, and splash park equipment. Water slides are manufactured using RTM (Resin Transfer Moulding) technology. Designed for hotels, resorts, campings, and public spaces, with compliance to EN 1069.
• Multi-Sport Courts (Pistas Deportivas) Multi-sport courts for football, basketball, and other sports activities designed for outdoor installation in commercial and public settings, manufactured and installed by Miracle Play.
• Pet Play Areas (Parque para Mascotas) Pet play areas designed for dogs and other pets to play, explore, and enjoy safely. Suitable for outdoor spaces and commercial facilities, manufactured by Miracle Play.
• Jappi Play Foldable Baby Playpen Foldable baby playground/cot for children 0-3 years featuring breathable 360° mesh, padded edges, non-slip base, reversible play mat, and portable design. Certified under EN 12227, EN 71, CE marking, and REACH compliance. Sold through the Miracle Play website as the Jappi Play sub-brand for residential/home use.

Quantifiable outcome

• 500+ projects installed transforming hotels and communities
• +1 more outcomes

Named customers17 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PlayCore: US-based broad incumbent in playground, recreation and park equipment. Operates multiple playground brands at scale; comparable as a larger, multi-brand competitor in the broader playground and recreation equipment market.

Direct peers

• Kompan: Danish global leader in commercial playground and outdoor fitness equipment. Directly comparable as a designer, manufacturer and installer of certified playground equipment for municipalities, schools and hospitality clients worldwide.
• Polin Waterparks: Turkish manufacturer of water slides and aquatic play structures. Comparable as a supplier of themed, certified water slides and splash pad equipment to hotel and resort customers globally.
• Richter Spielgeräte: German manufacturer of wooden and rope-based playground equipment. Comparable in design-driven, custom-built European playground installations with safety certification and B2B delivery to public and hospitality buyers.
• HAGS (PlayPower): Swedish-origin playground equipment manufacturer (now part of PlayPower). Comparable in certified commercial playground equipment supply for municipalities, schools and leisure operators across Europe.
• Vortex Aquatic Structures: Canadian designer of aquatic play solutions including splash pads and water playgrounds. Directly comparable for Miracle Play's splash park and aquatic playground offerings.
• Lappset: Finnish playground and outdoor exercise equipment maker with a strong European footprint. Comparable in offering turnkey themed playground solutions to municipalities, schools and hospitality customers under EN safety standards.
• WhiteWater West: Canadian designer and manufacturer of water park attractions and slides. Directly comparable for Miracle Play's aquatic parks product line serving hotels, resorts and campings with EN 1069-compliant slides and splash pads.
• Berliner Seilfabrik: German manufacturer of rope-based playground structures and custom play installations. Comparable in design-intensive, EN-certified playground equipment sold to public and commercial clients in Europe.
• Proludic: French designer and manufacturer of playground, sports and fitness equipment. Closely comparable in European focus, B2B turnkey delivery model and similar customer mix across municipalities, campsites and leisure operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fabricantesdeparquesinfantilesmiracleplay
• LinkedInlinkedin.com/company/miracleplayspain
• Instagraminstagram.com/miracleplayspain
• Pinterestes.pinterest.com/miracleplaygroup
• Xx.com/miracle_play_

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Miracle Play