Sensei Change Associate
Sensei Change Associates is a Michigan-based, founder-owned management consulting firm delivering organizational development, change management, DEI consulting, leadership development, team building, and executive coaching services to healthcare, government, education, financial, and industrial sector clients.
- Company typePrivate
- Founded2003
- HeadquartersYpsilanti, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Sensei Change Associate does
Sensei Change Associates LLC is a privately held, founder-owned management consulting firm headquartered at 13 N. Washington St., Ypsilanti, Michigan, operating since 2003 with a team of 11-50 professionals. The firm was established by Dr. Diana J. Wong (CEO & President) and Dr. Wayne R. Millette (Sensei Partner), whose consulting experience predates the firm, beginning in 1989 around the US-Canada Free Trade Agreement and NAFTA. The company is a nationally certified minority-owned business.
The firm delivers six integrated service lines: Strategic Planning Consultation & Facilitation, Organization Development & Change Management, Inclusion/Equity/Diversity (DEI) consulting, Leadership Development & Growth, Dynamic Team Building, and Executive Coaching. Each line follows a structured six-step process methodology and is supported by a portfolio of validated assessment and facilitation instruments — MBTI, ESCI 360, LEA, IDI, Denison Culture Audit, Linkage 360, StrengthsFinder, Points of View, Liberating Structures, and AIIR Team Effectiveness. The firm does not develop technology products or platforms; its deliverables are professional services only.
Go-to-market is consultative, direct, and relationship-led: the website (senseichange.com) serves as the primary marketing surface, complemented by professional networking and referrals. The firm targets a diversified set of seven verticals — Healthcare (primary), Government, Education, Financial Institutions, Professional Services, Automotive, and Industry — addressing pain points around transformational change, leadership transition, culture and climate shifts, mergers and acquisitions, VUCA disruptions, rapid growth, restructuring, DEI advancement, and team effectiveness. Revenue is generated through project-based engagements and likely retainer arrangements; no pricing tiers, rate cards, or revenue figures are publicly disclosed.
Sensei Change Associate firmographics
Firmographics- Name
- Sensei Change Associate
- Legal name
- Sensei Change Associates LLC
- Website
- https://senseichange.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sensei Change Associates is a Michigan-based, founder-owned management consulting firm delivering organizational development, change management, DEI consulting, leadership development, team building, and executive coaching services to healthcare, government, education, financial, and industrial sector clients.
- Ownership category
- akta.pro rank
Sensei Change Associate industry classification
Industry- Product category
- Management Consulting Services
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Change Management & Transformation Consulting (BPAHAGAC)
- akta.pro secondary industries
- Organization Design & Change Management Consulting (BPAHACAD), Change Management & Transformation Leadership (EDABAAAD), Organizational Change & Transformation Coaching (EDABANAG)
Keywords
Where Sensei Change Associate is headquartered
LocationHeadquarters
- HQ city
- Ypsilanti
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sensei Change Associate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Management Consulting Services: Professional consulting services delivered through project-based engagements or retainer arrangements. Services include strategic planning, organization development, DEI consulting, leadership development, and executive coaching.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Sensei Change Associate product offering
Product offeringCore offering
Sensei Change Associates is a management consulting firm that delivers organizational development and change management services to mid-market and enterprise clients. Its core offerings span six service lines: strategic planning consultation and facilitation, organization development and change management, inclusion/equity/diversity (DEI) consulting, leadership development and growth, dynamic team building, and executive coaching, all supported by validated assessment instruments such as MBTI, ESCI 360, LEA, IDI, Denison Culture Audit, and StrengthsFinder.
Product overview
Sensei Change Associates is a consulting services firm offering a portfolio of six integrated service lines focused on organizational change management, leadership development, and strategic planning. The core offerings include Strategic Planning Consultation & Facilitation, Organization Development & Change Management, Inclusion/Equity/Diversity (DEI) Services, Leadership Development & Growth, Dynamic Team Building, and Executive Coaching. These services are delivered through a structured process methodology and supported by a suite of assessment instruments (MBTI, ESCI, LEA, IDI, Denison Culture Audit, Strengthsfinder, etc.) that provide quantitative and qualitative data to inform organizational interventions. The firm serves diverse sectors including Healthcare, Automotive, Government, Education, Financial Institutions, and Professional Services. As a professional services firm rather than a software product company, Sensei does not offer a technology platform or SaaS product.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Planning Consultation & Facilitation
Companies that use Sensei Change Associate
Customer profileSegments7 records
Ideal customer profiles1 record
Sensei Change Associate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Sensei Change Associate partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights2 records
Sensei Change Associate competitors and assessment
Company assessmentBroad incumbents
- BlessingWhite (now GP Strategies): Leadership development and engagement consultancy with comparable mid-market enterprise focus. Overlaps with Sensei's leadership development and team building service lines for similar buyer profiles.
- Deloitte (Human Capital practice): Big Four human capital and transformation practice delivering large-scale change management, leadership development, and DEI. Competes with Sensei for enterprise transformation engagements, especially where scale and global delivery are required.
- Heidrick & Struggles: Executive search and leadership advisory firm with a culture shaping, leadership assessment, and team effectiveness practice. Comparable to Sensei for senior-level coaching and team interventions at large enterprises.
- Egon Zehnder: Global leadership advisory firm combining executive search, board advisory, and leadership development/coaching. Overlaps with Sensei's executive coaching, leadership pipeline, and senior-level OD work.
- McKinsey Organization Practice: Global management consulting organization practice covering large-scale change management, culture transformation, and operating model design. Represents the high end of the market Sensei competes in for senior leadership-driven transformation work.
- Korn Ferry: Global organizational consulting firm with deep practices in talent management, leadership development, and OD. Competes with Sensei in the same enterprise buyers' OD and leadership budgets but at vastly greater scale and brand recognition.
Direct peers
- DDI (Development Dimensions International): Specialist leadership development and selection consultancy with deep assessment IP (e.g., 360s, simulations). Overlaps with Sensei's leadership development, executive coaching, and team building practices for mid-market and enterprise clients.
- Center for Creative Leadership (CCL): Research-driven leadership development provider offering open-enrollment and custom programs, coaching, and 360 feedback. Comparable to Sensei's leadership development and executive coaching practice with similar credential-heavy practitioner model.
- RHR International: Boutique leadership and organizational development consultancy serving executives and teams. Closely comparable to Sensei in scale, methodology (assessment-led), and target buyer (senior leadership in mid-to-large enterprises).
Emerging players
- PDI (Personnel Decisions International): Consulting firm specializing in leadership assessment, development, and OD with proprietary simulation and 360 tools. Comparable to Sensei in target buyer (leadership teams) and assessment-led methodology, slightly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Sensei Change Associate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sensei Change Associate leadership team
Management profileNumber of profiles
Profiles7 records
Sensei Change Associate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sensei Change Associate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sensei Change Associate
What does Sensei Change Associate do?
Sensei Change Associates is a management consulting firm that delivers organizational development and change management services to mid-market and enterprise clients. Its core offerings span six service lines: strategic planning consultation and facilitation, organization development and change management, inclusion/equity/diversity (DEI) consulting, leadership development and growth, dynamic team building, and executive coaching, all supported by validated assessment instruments such as MBTI, ESCI 360, LEA, IDI, Denison Culture Audit, and StrengthsFinder.
Is Sensei Change Associate a public or private company?
Sensei Change Associate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sensei Change Associate founded?
Sensei Change Associate was founded in 2003. It employs 11 to 50 people.
Where is Sensei Change Associate based?
Sensei Change Associate is headquartered in Ypsilanti, United States, in the North America region.
How does Sensei Change Associate make money?
One revenue line is on record: management Consulting Services.
Who are Sensei Change Associate's main competitors?
Broad incumbents on record are BlessingWhite (now GP Strategies), Deloitte (Human Capital practice), Heidrick & Struggles, Egon Zehnder, McKinsey Organization Practice and Korn Ferry. Direct peers are DDI (Development Dimensions International), Center for Creative Leadership (CCL) and RHR International. PDI (Personnel Decisions International) is listed as an emerging player.
Does Sensei Change Associate have an API?
No public API is recorded for Sensei Change Associate.
What industry is Sensei Change Associate in?
Sensei Change Associate's product category is Management Consulting Services. Its primary akta.pro industry code is BPAHAGAC, Change Management & Transformation Consulting, with a secondary code of BPAHACAD, Organization Design & Change Management Consulting. Its NAICS code is 54161 and its SIC code is 8742.