What Local does

LOCAL Industries is a privately held professional services firm headquartered in Atlanta, GA, that operates under the proprietary Change Marketing™ methodology to help enterprises convert transformation strategy into employee adoption. The firm applies consumer-marketing discipline — Insight, Story, and Craft — to internal change, delivered through seven interconnected capabilities: Change Strategy & Program Design, AI Transformation, Transformation Storytelling, Frontline Adoption, Culture Change, Culture Integration, and Employee Engagement. Supporting tools include the Change Marketing™ four-phase process (Define, Build, Launch, Sustain), a Storymap framework for leadership alignment, a Case for Change deliverable, the Change Readiness Assessment, the Value Estimator (grounded in Gallup Q12 benchmarks), and an AI-powered Personalized Recommendation engine. The firm also operates change-marketing.ai, a specialized practice that designs and builds AI agents, copilots, and workflow automations inside client enterprise tenants, and runs CM University as a client training curriculum.

LOCAL's business model is project-based professional services sold through an enterprise field-sales motion targeting CEOs, CHROs, CIOs/CTOs, and transformation leaders at Fortune 500 and large-enterprise organizations. Pricing is quote-based and project-specific rather than published, with engagements structured as multi-year contracts that scale from diagnostic assessments to end-to-end transformation programs. The firm reports a roster of 40+ blue-chip clients across major industries — including Coca-Cola, Capital One, Southwest Airlines, UPS, Republic Services, Emplify Health, Kaiser Permanente, Google, Nike, P&G, PNC, Delta, and AT&T — with cited engagement outcomes such as a 12% increase in associate engagement (Capital One), alignment of 66,000 employees behind a modernized brand promise (Southwest), and unification of 16,000 caregivers across 111 locations (Emplify Health). Reported scale metrics include an employee reach of 3M+ across client programs and a client NPS of 9.8. The go-to-market relies on thought-leadership content (blog, newsletter, webinars, speaking), interactive assessment tools, and consultative 'Let's Talk' CTAs rather than product self-service.

Name

Local

Legal name

LOCAL Industries

Website

https://localindustries.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

LOCAL Industries is a privately held Atlanta-based Change Marketing™ professional services firm that helps Fortune 500 enterprises convert transformation strategy into employee adoption via a proprietary methodology, consumer-grade storytelling, and an emerging AI transformation practice serving 40+ blue-chip clients.

Ownership category

akta.pro rank

Product category

Management Consulting

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Organization Design & Change Management Consulting (BPAHACAD)

Keywords

• Change management consulting
• Employee engagement services
• Transformation strategy
• Culture integration advisory
• Internal communications strategy

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Services / Consulting Engagements: Project-based professional services engagements spanning change strategy, transformation storytelling, AI transformation, frontline adoption, culture change, culture integration, and employee engagement. Engagements typically follow the Define-Build-Launch-Sustain methodology and can scale up or down to suit different budgets and in-house capabilities. Clients include 40+ blue-chip organizations across major industries.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

LOCAL Industries is a professional services firm that delivers the proprietary Change Marketing™ methodology to help enterprises convert transformation strategy into employee adoption. Engagements span change strategy, AI transformation, transformation storytelling, frontline adoption, culture change, culture integration, and employee engagement, executed through a four-phase Define-Build-Launch-Sustain process. The firm serves 40+ blue-chip clients including Fortune 500 companies, reaching 3M+ employees through consumer-grade content and narrative-driven change programs.

Product overview

LOCAL Industries is a Change Marketing™ firm offering professional services rather than a traditional software product. The company's core offering is its proprietary Change Marketing™ methodology, delivered through seven interconnected service capabilities: Change Strategy & Program Design, AI Transformation, Transformation Storytelling, Frontline Adoption, Culture Change, Culture Integration, and Employee Engagement. These capabilities are supported by a four-phase process (Define, Build, Launch, Sustain) and an Insight-Story-Craft framework. LOCAL also offers AI-powered tools including a Personalized Recommendation tool and a specialized practice called change-marketing.ai that builds custom AI solutions for enterprise clients. Additional products include educational platform CM University, assessment tools (Change Readiness Assessment, Value Estimator), and proprietary methodologies like Storymap and Case for Change.

Differentiator

Problem solved

Functional benefit

Products and services

• Change Strategy & Program Design
• AI Transformation
• Transformation Storytelling

Quantifiable outcome

• 23% more profit, 147% more EPS, 18% more loyalty, 51% less turnover for companies with engaged employees (Gallup research)
• +4 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Grossman Group: Boutique consulting firm specializing in leadership communication, change management, and employee engagement. Closely comparable to LOCAL in target buyer (CHROs, transformation leaders, C-suite), methodology-driven approach, and enterprise client focus across similar use cases.

Broad incumbents

• Deloitte (Human Capital practice): Global Big 4 consultancy with a large Human Capital / Transformation practice that delivers change management, culture, and employee engagement work. Targets the same enterprise buyers but bundles narrative work into much larger transformation mandates.
• McKinsey (People & Organizational Performance): Global strategy consultancy with a dedicated People & Organizational Performance practice covering transformation, culture, and change. Competes for the same CHRO/CEO buyer audience but operates at a much larger scale and bundles change work into broader strategy engagements.
• Accenture (Change Management practice): Global consultancy with established change management and organizational transformation capabilities, frequently integrated with technology implementation programs. Competes for the same enterprise transformation mandates and increasingly adjacent to LOCAL's AI transformation practice.
• Korn Ferry: Global organizational consulting firm spanning talent, leadership, and rewards with adjacent change and culture capabilities. Targets the same enterprise HR and transformation buyer audience though with broader portfolio of services beyond change communications.
• Willis Towers Watson: Global advisory firm with a People & Rewards practice covering culture change, employee engagement, and transformation. Comparable buyer base and overlapping change-adjacent service lines, though WTW operates at materially larger scale.
• PwC (People & Organization): Big 4 consultancy with a People & Organization practice covering change, culture, and workforce transformation. Competes for enterprise transformation mandates with bundled service offerings that can absorb narrative/communications workstreams.
• Heidrick & Struggles: Executive search and leadership advisory firm with growing culture, organization, and change consulting practices. Comparable enterprise buyer base (CEOs, CHROs) and increasingly overlapping capabilities in culture integration and leadership-driven transformation.

Emerging players

• Edelman: Global communications firm with an expanding employee experience and change communications practice. Overlaps with LOCAL in narrative and stakeholder engagement craft, though Edelman's primary strength remains external brand and PR rather than internal change marketing.

Others

• The Conference Board: Member-based business research and advisory organization producing research, events, and executive networks on HR, culture, and change. Adjacent rather than directly competitive — provides ecosystem intelligence and peer networks that inform transformation programs rather than delivering change marketing services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/local-industries
• Xx.com/insidelocal

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local