Borusan Cat
Borusan Cat is the authorized Caterpillar dealer serving Turkey, Azerbaijan, Georgia, Kazakhstan, and Kyrgyzstan, distributing construction equipment, power systems, parts, and related services to enterprise and mid-market customers in mining, construction, energy, and power generation.
- Company typePrivate
- Founded1994
- HeadquartersIstanbul
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
Borusan Cat firmographics
Firmographics- Name
- Borusan Cat
- Legal name
- Borusan Makina ve Güç Sistemleri Sanayi ve Ticaret Anonim Şirketi
- Website
- https://borusancat.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Borusan Cat is the authorized Caterpillar dealer serving Turkey, Azerbaijan, Georgia, Kazakhstan, and Kyrgyzstan, distributing construction equipment, power systems, parts, and related services to enterprise and mid-market customers in mining, construction, energy, and power generation.
- Ownership category
- akta.pro rank
Where Borusan Cat is headquartered
LocationHeadquarters
- HQ city
- Istanbul
Offices1 record
Markets served
Borusan Cat business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Equipment Sales: Sale of new Caterpillar construction equipment including excavators, wheel loaders, dozers, graders, compactors, articulated trucks, and attachments
- Power Systems Sales: Sale of Cat diesel and gas generator sets ranging from 13 kVA to 3,500 kVA for electric power, industrial, marine, and oil & gas applications
- Spare Parts Sales: Sale of genuine Cat replacement parts through Parts.Cat.Com platform offering access to over 1.4 million parts, including engine parts, maintenance parts, hydraulic components, and wear parts
- Equipment Rental: Rental services for construction equipment and power systems including backhoe loaders, excavators, graders, wheel loaders, diesel generators, and light towers
- Used Equipment Sales: Sale of pre-owned Caterpillar equipment and power systems with warranty options
- Service and Maintenance: Comprehensive service offerings including field service, revision center, SOS oil analysis, equipment management, authorized service center, and customer training programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | New equipment sales with periodic promotional financing offers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Borusan Cat product offering
Product offeringCore offering
Borusan Cat is the authorized Caterpillar dealer for Turkey, Azerbaijan, Georgia, Kazakhstan, and Kyrgyzstan, distributing Caterpillar construction equipment, power generation systems, attachments, and spare parts. The company also provides equipment rental, scheduled maintenance, and repair services to support installed machinery across its five-country territory.
Product overview
Borusan Cat is the authorized Caterpillar dealer for Turkey, Azerbaijan, Georgia, Kazakhstan, and Kyrgyzstan, offering a comprehensive portfolio of heavy equipment and power solutions. The product portfolio centers on Cat construction equipment (excavators, wheel loaders, backhoe loaders, motor graders, dozers, compactors, articulated trucks, tracked loaders) and Cat diesel/gas generator sets (ranging from 22 kVA to 3500 kVA), supplemented by a full range of Cat attachments (buckets, hammers, couplers, trenchers, saws, shears, mulchers). The company provides integrated service offerings including equipment rental, used equipment sales, spare parts distribution (Parts.Cat.Com), maintenance services (Customer Value Agreements, Field Service, Revision Center), and technology solutions (VisionLink fleet management, Boom360 mobile app, Cat Technology). The portfolio follows a dealer model where Borusan Cat serves as the exclusive regional distributor for Caterpillar products with associated value-added services.
Differentiator
Problem solved
Functional benefit
Brands
- Boom360: Mobile application for equipment management and services
- B'DAHA
Products and services
- Caterpillar Construction Equipment Caterpillar-branded heavy construction machinery (excavators, wheel loaders, bulldozers, motor graders, etc.) sold to construction, infrastructure, and mining customers across Turkey, Azerbaijan, Georgia, Kazakhstan, and Kyrgyzstan.
- Caterpillar Power Generation Systems Diesel and gas generator sets, engines, and power systems distributed to utilities, industrial facilities, and remote-site operators requiring prime or standby power.
- Caterpillar Attachments and Work Tools OEM attachments and work tools for Caterpillar machines, sold as accessories or alongside equipment to expand machine utility across applications.
- Caterpillar Spare Parts Genuine Caterpillar spare parts distributed through Borusan Cat's parts network to support installed equipment and maintain warranty/service compliance.
- Equipment Rental Services Short- and long-term rental of Caterpillar construction and power equipment for projects that require temporary fleet capacity without capital outlay.
- Maintenance, Repair, and Service Contracts Authorized scheduled maintenance, repair, and overhaul services for Caterpillar machines and power systems across the dealer's territory, often delivered through service agreements.
Companies that use Borusan Cat
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
Borusan Cat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Borusan Cat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Caterpillar Inc.coreBorusan Cat is the authorized Caterpillar dealer for construction equipment, power systems, and related services across Turkey, Azerbaijan, Georgia, Kazakhstan, and Kyrgyzstan. The partnership provides exclusive rights to distribute Cat equipment, access to Cat's technology platform, genuine parts supply, and comprehensive manufacturer support.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Borusan Cat competitors and assessment
Company assessmentDirect peers
- Finning International: World's largest Caterpillar dealer, serving Western Canada, the UK, Ireland, and parts of South America. Closest comparable to Borusan Cat: another exclusive multi-territory Cat dealer providing equipment sales, rental, parts, and service across construction, mining, and power systems.
- Toromont Industries: Caterpillar dealer for Eastern Canada operating Equipment Group (new/used/rental/parts/service) and CIMCO Refrigeration. Directly comparable business model as a multi-province Cat dealer with a power systems and refrigeration overlay.
- WesTrac: Authorized Caterpillar dealer for Western Australia, New South Wales, and the Australian Capital Territory. Comparable as a multi-region Cat dealer with strong mining and construction exposure plus a growing technology and autonomous fleet business.
- Hastings Deering: Caterpillar's largest dealer in the Southern Hemisphere, operating across Queensland, Northern Territory, Papua New Guinea, the Solomon Islands, and New Caledonia. Comparable large-scale Cat dealer with heavy mining and infrastructure exposure.
- Ferreycorp: Peruvian conglomerate and Caterpillar's largest dealer in Latin America (also represents other heavy equipment brands). Comparable as a multi-brand/multi-territory equipment distributor in an emerging market with similar construction/mining end-market mix.
- Trakindo Utama: Authorized Caterpillar dealer for Indonesia, including heavy equipment, power systems, and after-sales support across mining, construction, forestry, and oil & gas. Highly comparable emerging-market Cat dealer with similar customer segmentation.
- Barloworld: South African industrial group and long-standing Caterpillar dealer for Southern Africa (separate from the recently divested Equipment southern Africa business). Comparable heavy equipment distribution and integrated power systems business in an emerging market.
Broad incumbents
- H&E Equipment Services: One of the largest independent equipment rental and sales companies in the U.S., also operating as a Caterpillar distributor in certain geographies. Comparable for the equipment rental fleet model and parts/service revenue mechanics.
- Ashtead Group (Sunbelt Rentals): Global equipment rental company (Sunbelt Rentals in North America, Sunbelt UK, A-Plant). Comparable for the equipment rental business model and customer base, though not a Cat dealer.
Regional players
- HIDROMEK: Turkey's largest domestic construction equipment manufacturer (backhoe loaders, excavators, wheel loaders). Comparable as a Turkish-region heavy equipment competitor offering locally branded alternatives to Caterpillar equipment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Borusan Cat social profiles
Digital presenceBorusan Cat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Borusan Cat leadership team
Management profileNumber of profiles
Profiles1 record
Borusan Cat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Borusan Cat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Borusan Cat
What does Borusan Cat do?
Borusan Cat is the authorized Caterpillar dealer for Turkey, Azerbaijan, Georgia, Kazakhstan, and Kyrgyzstan, distributing Caterpillar construction equipment, power generation systems, attachments, and spare parts. The company also provides equipment rental, scheduled maintenance, and repair services to support installed machinery across its five-country territory.
Is Borusan Cat a public or private company?
Borusan Cat is a private company. It is classified as corporate owned and is currently operating.
When was Borusan Cat founded?
Borusan Cat was founded in 1994. It employs 501 to 1,000 people.
Where is Borusan Cat based?
Borusan Cat is headquartered in Istanbul.
How does Borusan Cat make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are power Systems Sales, spare Parts Sales, equipment Rental, used Equipment Sales and service and Maintenance.
Who are Borusan Cat's main competitors?
Direct peers on record are Finning International, Toromont Industries, WesTrac, Hastings Deering, Ferreycorp, Trakindo Utama and Barloworld. Broad incumbents are H&E Equipment Services and Ashtead Group (Sunbelt Rentals). HIDROMEK is listed as a regional player.
Does Borusan Cat have an API?
No public API is recorded for Borusan Cat.