Direct Lifts Australia

Name

Direct Lifts Australia

Legal name

Direct Lifts Australia

Website

https://directlifts.com.au

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Elevator and Lift Installation Services

NAICS

Elevator and Moving Stairway Manufacturing (333921)

akta.pro primary industry

Stair Lifts, Platform Lifts & Residential Elevator Services (HSABAJAD)

akta.pro secondary industries

Accessibility & Platform Lift Service (Wheelchair/Vertical Platform Lifts) (BPABAIAI), Dumbwaiter & Material Lift Service & Maintenance (BPABAIAJ)

Keywords

• Residential elevator installation
• Commercial lift systems
• Wheelchair platform lifts
• Stair lift solutions
• Mobility access equipment

Headquarters

HQ city

Mascot

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Lift Equipment Sales: Sale of home lifts, commercial elevators, wheelchair lifts, and stairlifts. Products sourced from global manufacturers including Ascendor (Austria), Nova Elevator (Italy), and other European brands. One-time hardware revenue per installation.
2. Installation Services: Professional installation services including site assessment, customisation, and full project management from design through to completion. End-to-end solutions covering QLD, NSW, and VIC.
3. Service and Maintenance: Ongoing servicing of installed lifts, maintenance packages, and repair services for long-term customer relationships and recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Direct Lifts Australia distributes, installs, and services a comprehensive range of vertical transport solutions across Australia, including home lifts, commercial elevators, wheelchair platform lifts, and stair lifts. Products are sourced from European manufacturers such as Ascendor (Austria), Nova Elevator (Italy), Cibes, and Orona, and are installed in compliance with Australian BCA/NCC standards. The company operates showrooms in NSW, VIC, and QLD, offering end-to-end project management from site assessment through installation and ongoing maintenance.

Product overview

Direct Lifts Australia offers a comprehensive portfolio of vertical transport solutions across four main categories: Home Lifts (including Cube, Air/PVE Airlift, NeoLift, V-Range, Linea, V70S, X-Range X10, Kithara, Antera, and Giotto), Commercial Lifts (X-Range, V Range DDA, Linea DDA, HD Range goods lifts, Linea Grande, and Cibes A8000), Wheelchair Lifts (Unaporte, Picoporte, Ascensa, Ascendor Stair/PLG7, Liftboy, Stepsaver, and RB150), and Stair Lifts (HomeGlide and Otolift Air). The Flex-e product line serves both residential and commercial applications. Products range from budget-friendly air-driven lifts to luxury Italian-made elevators, with various drive systems including screw-driven, hydraulic, gearless, and battery-powered options. The company specializes in DDA-compliant accessibility solutions and distributes internationally-manufactured products from manufacturers including Ascendor Austria, Nova Elevators Italy, and Cibes Sweden.

Differentiator

Problem solved

Functional benefit

Products and services

• Cube Home Lift
• Air (PVE Airlift) Home Lift
• NeoLift Home Lift
• V-Range Home Lift
• Linea Home Lift
• V70S Home Lift
• X-Range (X10) Home Elevator
• V-Range Kithara Home Lift
• V-Range Antera Home Lift
• Giotto Home Lift
• Flex-e Lift
• X-Range Commercial Lift
• V Range DDA Commercial Platform Lift
• Linea DDA Commercial Lift
• HD Range Hydraulic Goods Lift
• Linea Grande Goods Lift
• Cibes A8000 Commercial Lift
• Unaporte Wheelchair Lift
• Picoporte Wheelchair Lift
• Ascensa Platform Lift
• Ascendor Stair Wheelchair Lift
• Ascendor PLG7 Wheelchair Lift
• Liftboy Portable Wheelchair Lift
• Stepsaver Wheelchair Lift
• RB150 Vertical Platform Wheelchair Lift
• HomeGlide Stair Lift
• Otolift Air Stair Lift
• Lift Installation Services
• Lift Service and Maintenance

Quantifiable outcome

• Quick turnaround from initial contact to project completion
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Ascendor (Austria)coreTechnology or IntegrationManufacturer of Ascendor PLG7 wheelchair platform lifts and Ascendor Stair lifts. Products are electric/geared pinion drive systems with battery operation, compliant with NCC 2019 and AS1735.7. Direct Lifts distributes and installs Ascendor products throughout Australia.
• Nova Elevator (Italy)coreTechnology or IntegrationItalian manufacturer of Linea residential and commercial lifts. Nova Elevator produces gearless and hydraulic lift systems including Linea DDA compliant models. Products feature Italian engineering with stainless steel finishes and modern design aesthetics.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCqF3gJrPIG_l1k8oUfmWJmw
• Facebookfacebook.com/directlifts
• LinkedInlinkedin.com/company/direclifts-australia
• Instagraminstagram.com/directlifts
• Pinterestpinterest.com.au/directliftsaustralia
• Xx.com/dlifts1953

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Direct Lifts Australia