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Glam Media

Full company profile

uuid000o16f

Namestring
Glam Media
Legal namestring
Static Media
Websiteurl
glam.com
Company typeenum
Private
Founded yearint
2003
Descriptiontext

Glam Media, operating as Glam (legal entity Static Media), is a digital media publishing platform that has produced women's lifestyle content since 2003. The company runs the website glam.com, which delivers editorial articles and features across the categories of News (celebrities, brand news, trends, culture), Experts, Beauty (skin, hair, makeup, nails, celebrity beauty), Fashion (fashion trends, celebrity fashion), Living (books), Relationships (dating, marriage), and Features. The content is authored by named in-house experts and contributors, with topics spanning outfit ideas, beauty trends, wellness advice, and celebrity coverage, targeted primarily at women seeking fashion, beauty, wellness, and lifestyle inspiration. The platform is freely accessible to readers globally via web and mobile browsers and is supported by advertising and sponsored content; no reader-facing pricing applies.

The business is positioned as one property within Static Media, a diversified digital media conglomerate that also operates other well-known content sites such as Engadget, Jalopnik, and TVLine. Glam Media reaches its audience through editorial content marketing, social media engagement (notably Instagram), and a dedicated newsletter subscription funnel at subscribe.glam.com. The site is actively maintained, with content publishing through 2026, indicating ongoing operational momentum under conglomerate ownership. No proprietary technology stack, APIs, AI capabilities, mobile applications, or partnerships are disclosed in the available source material. The company is privately held with a headquarters in Brisbane, United States, and a workforce of 501-1000 employees, which is consistent with the staffing profile of a mid-sized editorial publishing operation.

Short descriptiontext

Glam Media operates Glam.com, a digital women's lifestyle publishing platform under Static Media, delivering editorial content on fashion, beauty, wellness, celebrity news, and relationships to a global audience, monetized through advertising and sponsored content.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
501–1,000
akta.pro rankint
HeadquartersBrisbane, United States
HQ citystring
Brisbane
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
digital media publishing, lifestyle content, fashion and beauty, celebrity news, online advertising
Industry1 code
1MPAJAEAA
CodeMPAJAEAAPrimaryYes
NAICS code1 code
  • 516210
SIC code1 code
  • 7310
Product category
Digital Lifestyle Media Publishing
Marketing channels3 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels1 record

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components4 values
Personnel, Technology or R&D, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Glam Media operates glam.com, a free digital media publishing platform delivering editorial content across fashion, beauty, wellness, celebrity news, and relationships. It monetizes its women-focused lifestyle audience through advertising and sponsored content.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Glam Media operates Glam.com as a unified digital media publishing platform focused on fashion, beauty, wellness, and lifestyle content. The platform delivers editorial articles and features across multiple content categories including News (Celebrities, Brand News, Trends, Culture), Experts, Beauty (Skin, Hair, Makeup, Nails, Celebrity Beauty), Fashion (Fashion Trends, Celebrity Fashion), Living (Books), Relationships (Dating, Marriage), and Features. The company is owned by Static Media and publishes content authored by in-house experts and contributors.

Product and service2 records
1Glam.com
CategoryCore Product
Description

A digital media publishing platform covering fashion, beauty, wellness, and lifestyle content, delivering articles and features across categories including News (Celebrities, Brand News, Trends, Culture), Experts, Beauty (Skin, Hair, Makeup, Nails, Celebrity Beauty), Fashion (Fashion Trends, Celebrity Fashion), Living (Books), Relationships (Dating, Marriage), and Features. Targeted at women seeking lifestyle inspiration.

2Glam Newsletter
CategoryNewsletter/Email
Description

An email newsletter subscription delivering fashion, beauty, wellness, and lifestyle content to subscribers, available through subscribe.glam.com.

Recent move3 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
1PureWow
TypeDirect peer
Description

PureWow is a women's lifestyle digital publisher covering fashion, beauty, wellness, and home—closely overlapping Glam's content mix and target consumer.

2Who What Wear
TypeDirect peer
Description

Who What Wear is a fashion and beauty editorial publisher that shares Glam's content categories (fashion trends, celebrity style) and ad-supported revenue model.

3Bustle Digital Group
TypeDirect peer
Description

Bustle operates a portfolio of women's interest digital publications (Bustle, Romper, Elite Daily) targeting a similar demographic to Glam with comparable content verticals and ad-supported monetization.

4Refinery29
TypeDirect peer
Description

Refinery29 is a women-focused digital lifestyle publisher covering fashion, beauty, wellness, and culture. It competes head-to-head with Glam in the same vertical, target demographic, and ad-supported content model.

5Byrdie
TypeDirect peer
Description

Byrdie is a beauty and wellness digital publisher under Dotdash Meredith, targeting the same female audience as Glam with overlapping content categories (skin, hair, makeup, wellness).

6PopSugar
TypeDirect peer
Description

PopSugar is a women's lifestyle digital media platform covering entertainment, fashion, beauty, wellness, and family—directly comparable to Glam's category mix and audience.

7Well+Good
TypeDirect peer
Description

Well+Good is a wellness-focused digital publisher targeting women with content on health, beauty, and lifestyle—overlapping with Glam's wellness and beauty verticals.

8SheKnows
TypeDirect peer
Description

SheKnows is a women's lifestyle digital media platform covering parenting, relationships, beauty, and entertainment, serving an audience and ad-supported model comparable to Glam.

9Dotdash Meredith
TypeBroad incumbent
Description

Dotdash Meredith is a major digital publisher operating flagship lifestyle brands (InStyle, Byrdie, Shape, People) that compete with Glam across overlapping verticals with substantially larger editorial and ad-sales scale.

10Condé Nast (Glamour, Vogue, Allure)
TypeBroad incumbent
Description

Condé Nast is a legacy magazine publisher whose titles (Glamour, Vogue, Allure) compete directly with Glam in fashion, beauty, and celebrity content, with deeper brand recognition and a print + digital combined model.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Glam Media

Digital Lifestyle Media Publishingglam.com

Glam Media operates Glam.com, a digital women's lifestyle publishing platform under Static Media, delivering editorial content on fashion, beauty, wellness, celebrity news, and relationships to a global audience, monetized through advertising and sponsored content.

What Glam Media does

Glam Media, operating as Glam (legal entity Static Media), is a digital media publishing platform that has produced women's lifestyle content since 2003. The company runs the website glam.com, which delivers editorial articles and features across the categories of News (celebrities, brand news, trends, culture), Experts, Beauty (skin, hair, makeup, nails, celebrity beauty), Fashion (fashion trends, celebrity fashion), Living (books), Relationships (dating, marriage), and Features. The content is authored by named in-house experts and contributors, with topics spanning outfit ideas, beauty trends, wellness advice, and celebrity coverage, targeted primarily at women seeking fashion, beauty, wellness, and lifestyle inspiration. The platform is freely accessible to readers globally via web and mobile browsers and is supported by advertising and sponsored content; no reader-facing pricing applies.

The business is positioned as one property within Static Media, a diversified digital media conglomerate that also operates other well-known content sites such as Engadget, Jalopnik, and TVLine. Glam Media reaches its audience through editorial content marketing, social media engagement (notably Instagram), and a dedicated newsletter subscription funnel at subscribe.glam.com. The site is actively maintained, with content publishing through 2026, indicating ongoing operational momentum under conglomerate ownership. No proprietary technology stack, APIs, AI capabilities, mobile applications, or partnerships are disclosed in the available source material. The company is privately held with a headquarters in Brisbane, United States, and a workforce of 501-1000 employees, which is consistent with the staffing profile of a mid-sized editorial publishing operation.

Glam Media firmographics

Firmographics
Name
Glam Media
Legal name
Static Media
Website
https://glam.com
Company type
Private
Founded year
2003
Operating status
Operating
Headcount range
501–1,000 employees
Short description
Glam Media operates Glam.com, a digital women's lifestyle publishing platform under Static Media, delivering editorial content on fashion, beauty, wellness, celebrity news, and relationships to a global audience, monetized through advertising and sponsored content.
Ownership category
akta.pro rank

Where Glam Media is headquartered

Location

Headquarters

HQ city
Brisbane
HQ country
United States
HQ region
North America

Markets served

Glam Media business model

Business model
GTM type
B2C
Offering type
Digital Commerce or Content
Cost components
Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Distribution channels1 record

Marketing channels3 records

Glam Media product offering

Product offering

Core offering

Glam Media operates glam.com, a free digital media publishing platform delivering editorial content across fashion, beauty, wellness, celebrity news, and relationships. It monetizes its women-focused lifestyle audience through advertising and sponsored content.

Product overview

Glam Media operates Glam.com as a unified digital media publishing platform focused on fashion, beauty, wellness, and lifestyle content. The platform delivers editorial articles and features across multiple content categories including News (Celebrities, Brand News, Trends, Culture), Experts, Beauty (Skin, Hair, Makeup, Nails, Celebrity Beauty), Fashion (Fashion Trends, Celebrity Fashion), Living (Books), Relationships (Dating, Marriage), and Features. The company is owned by Static Media and publishes content authored by in-house experts and contributors.

Differentiator

Problem solved

Functional benefit

Products and services

  • Glam.com A digital media publishing platform covering fashion, beauty, wellness, and lifestyle content, delivering articles and features across categories including News (Celebrities, Brand News, Trends, Culture), Experts, Beauty (Skin, Hair, Makeup, Nails, Celebrity Beauty), Fashion (Fashion Trends, Celebrity Fashion), Living (Books), Relationships (Dating, Marriage), and Features. Targeted at women seeking lifestyle inspiration.
  • Glam Newsletter An email newsletter subscription delivering fashion, beauty, wellness, and lifestyle content to subscribers, available through subscribe.glam.com.

Companies that use Glam Media

Customer profile

Segments1 record

Ideal customer profiles1 record

Glam Media technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Glam Media partnerships and signals

Strategic signal

Recent moves3 records

Expansion highlights3 records

Glam Media competitors and assessment

Company assessment

Direct peers

  • PureWow: PureWow is a women's lifestyle digital publisher covering fashion, beauty, wellness, and home—closely overlapping Glam's content mix and target consumer.
  • Who What Wear: Who What Wear is a fashion and beauty editorial publisher that shares Glam's content categories (fashion trends, celebrity style) and ad-supported revenue model.
  • Bustle Digital Group: Bustle operates a portfolio of women's interest digital publications (Bustle, Romper, Elite Daily) targeting a similar demographic to Glam with comparable content verticals and ad-supported monetization.
  • Refinery29: Refinery29 is a women-focused digital lifestyle publisher covering fashion, beauty, wellness, and culture. It competes head-to-head with Glam in the same vertical, target demographic, and ad-supported content model.
  • Byrdie: Byrdie is a beauty and wellness digital publisher under Dotdash Meredith, targeting the same female audience as Glam with overlapping content categories (skin, hair, makeup, wellness).
  • PopSugar: PopSugar is a women's lifestyle digital media platform covering entertainment, fashion, beauty, wellness, and family—directly comparable to Glam's category mix and audience.
  • Well+Good: Well+Good is a wellness-focused digital publisher targeting women with content on health, beauty, and lifestyle—overlapping with Glam's wellness and beauty verticals.
  • SheKnows: SheKnows is a women's lifestyle digital media platform covering parenting, relationships, beauty, and entertainment, serving an audience and ad-supported model comparable to Glam.

Broad incumbents

  • Dotdash Meredith: Dotdash Meredith is a major digital publisher operating flagship lifestyle brands (InStyle, Byrdie, Shape, People) that compete with Glam across overlapping verticals with substantially larger editorial and ad-sales scale.
  • Condé Nast (Glamour, Vogue, Allure): Condé Nast is a legacy magazine publisher whose titles (Glamour, Vogue, Allure) compete directly with Glam in fashion, beauty, and celebrity content, with deeper brand recognition and a print + digital combined model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Glam Media social profiles

Digital presence

Glam Media financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Glam Media leadership team

Management profile

Number of profiles

Glam Media funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Glam Media M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glam Media

What does Glam Media do?

Glam Media operates glam.com, a free digital media publishing platform delivering editorial content across fashion, beauty, wellness, celebrity news, and relationships. It monetizes its women-focused lifestyle audience through advertising and sponsored content.

Is Glam Media a public or private company?

Glam Media is a private company. It is classified as corporate owned and is currently operating.

When was Glam Media founded?

Glam Media was founded in 2003. It employs 501 to 1,000 people.

Where is Glam Media based?

Glam Media is headquartered in Brisbane, United States, in the North America region.

Who are Glam Media's main competitors?

Direct peers on record are PureWow, Who What Wear, Bustle Digital Group, Refinery29, Byrdie, PopSugar, Well+Good and SheKnows. Broad incumbents are Dotdash Meredith and Condé Nast (Glamour, Vogue, Allure).

Does Glam Media have an API?

No public API is recorded for Glam Media.

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Live signals
TechCrunchSamir Arora: Glam Does Food With Foodie.ComTechCrunch published a video interview with Samir Arora, Founder and CEO of Glam Media, recorded in February 2012, in which he discussed Glam Media's expansion into a new food vertical through Foodie.com. The interview was part of TechCrunch's 'Keen On' collection. Most of the page content consists of navigation elements, related article links, and newsletter prompts rather than substantive news content.TechCrunchCosmic Cart Simplifies Affiliate Links For Publishers To Make Their Web Sites ShoppableCosmic Cart, a startup launching at Disrupt NY Startup Battlefield, has developed a tool enabling publishers to easily add purchasable items to their websites with an embedded shopping cart and checkout widget, eliminating the need to redirect readers to external retailer sites. The company has partnered with retailers including Target and Alternative Apparel, as well as publishers such as Refinery 29 and Glam Media, claiming conversion rates 1.5x to 2x higher than traditional affiliate links. The platform aggregates multiple retailers into a single checkout experience while handling shipping and fulfillment through the retailer, providing both publishers and retailers with improved data on consumer purchasing behavior.TechCrunchGlam Media Raises Another $25M As It Prepares To Go PublicGlam Media has secured an additional $25 million in funding led by Keating Capital with participation from Hubert Burda Media to support its ongoing IPO process. The company, which previously raised over $150 million and acquired Ning, is currently expanding its workforce with significant hiring efforts across the U.S.Business InsiderGlam Media Just Secretly Filed For An IPOGlam Media filed confidential documents as part of a secret IPO process under the JOBS Act. The company, a top 10 U.S. website network, has raised $155 million and estimated 2012 revenues between $120 million and $150 million. The confidential-filing route is becoming common, with 59% of eligible companies using it.Business InsiderTour Glam Media, The IPO-Ready Lifestyle Company With A Glamorous Office That Towers Over San FranciscoGlam Media, a digital-only lifestyle company, is based in Brisbane, CA, and moved into a high-rise building south of San Francisco in June 2010. The company, launched in 2004, has 244 million monthly unique visitors and a nearly $1 billion valuation.TechCrunchGlam Upgrades Social Network Builder Ning With Premium Ads, Mobile Web, And A VIP VersionGlam Media announced a suite of new features for Ning, the social network building service it acquired last year, including the ability for Ning creators to run Glam ads in their communities for monetization. The company also introduced mobile web optimization, a premium tier called Ning VIP starting at $1,000 per month, and a new product called Glam Social that lets advertisers build social campaigns on their own websites. Ning communities currently reach over 50 million monthly active users with 2,000 new social networks created monthly.Business InsiderEXCLUSIVE: The Next Hot Internet IPO, Glam Media, Chooses Bankers -- Goldman Wins, Morgan LosesGlam Media has selected Goldman Sachs as lead underwriter for its IPO, with Bank of America Merrill Lynch as co-lead and Allen & Co. as co-manager. Morgan Stanley was excluded from the deal, which had been a fierce competition between the two banks.TechCrunchGlam Media Launches Rich Media Ad Creation Platform, GlamSplashGlam Media, one of the largest publishing and advertising networks on the web with 200 million monthly visitors, has launched GlamSplash, a new rich media ad creation platform that allows brand advertisers to build and deliver TV-quality ads across desktop, mobile, and tablet platforms. The platform enables agencies to create ads with video, moving images, and social sharing features, with brands like Timberland and BestBuy already using the service. Glam is preparing for a 2012 IPO and has reached $100 million in annual revenue, though the IPO process is on hold pending the closure of its acquisition of Ning.TechCrunchGlam Buys Ning For $150 Million, Andreessen Joins BoardGlam Media acquired social network Ning for $150 million, with co-founder Marc Andreessen joining its board. The deal adds Ning's 60 million monthly unique visitors to Glam's 200 million, pushing combined reach to about 240 million. Glam will integrate Ning's social features into its content platform.TechCrunchGlam Media Takes On Apple’s iAd With New Brand-Focused Mobile Ad PlatformGlam Media, one of the largest web publishing and advertising networks, has launched GlamMobile, a mobile ad platform competing directly with Apple's iAd for brand advertisers, along with GlamEnable, a platform for publishers to create mobile-optimized sites and native apps for iOS and Android. The company reports a reach of 94 million unique monthly U.S. visitors and over 200 million globally, and has reached $100 million in annual revenue. Glam is preparing for an IPO, with plans to file its S-1 as early as this fall, positioning the launch as a strategic expansion ahead of going public.