Crossroads Prison Ministries
Crossroads Prison Ministries is a Grand Rapids, Michigan-based 501(c)(3) nonprofit founded in 1984 that delivers a mail-based correspondence Bible study and mentorship program to approximately 30,000 incarcerated students annually in the U.S. and 10,000 internationally across 1,600+ correctional facilities and 20+ countries, funded by individual donations, planned giving, and foundation grants.
- Company typePrivate
- Founded1984
- HeadquartersGrand Rapids, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Crossroads Prison Ministries does
Crossroads Prison Ministries is a 501(c)(3) nonprofit organization founded in 1984 and headquartered in Grand Rapids, Michigan, that delivers a mail-based correspondence Bible study and mentorship program to incarcerated individuals. The organization operates a three-tier curriculum — Core Program (foundational), Growth Program (one-on-one mentorship), and Advanced Program (seminary-level hermeneutics and systematic theology) — totaling over 50 lessons, delivered through the U.S. Postal Service and international partner networks. Its beneficiary base spans approximately 30,000 students annually in the U.S. across more than 1,600 correctional facilities, plus roughly 10,000 students internationally across 20+ countries. The organization depends on a volunteer mentor workforce recruited through church partnerships, with mentors committing 1–2 hours per week to review completed lessons and write personal feedback letters.
The business model is donation-funded, with the program offered free of charge to incarcerated students (who often earn $0.14–$1.41/hour and face significant financial barriers). Revenue is sourced from individual donations (suggested tiers of $50, $115, $230, $500, $1,150), planned giving and legacy gifts (stock, real estate, IRA distributions), and corporate/foundation grants. The implied per-student annual cost of approximately $115 provides a clear unit economics framework for donor solicitation. Distribution is hybrid: direct mail correspondence domestically, plus a channel/reseller model internationally through national representatives who deploy the curriculum locally. The organization maintains ECFA accreditation, Charity Navigator rating, and Candid Platinum Transparency 2025. Leadership includes President/CEO Joe Pryor (former Federal Bureau of Prisons chief chaplain with 35 years of corrections experience) and a small staff of 11–50 employees supported by volunteer labor.
Crossroads Prison Ministries firmographics
Firmographics- Name
- Crossroads Prison Ministries
- Legal name
- Cross Road Correctional Ministries dba Crossroads Prison Ministries
- Website
- https://cpministries.org
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crossroads Prison Ministries is a Grand Rapids, Michigan-based 501(c)(3) nonprofit founded in 1984 that delivers a mail-based correspondence Bible study and mentorship program to approximately 30,000 incarcerated students annually in the U.S. and 10,000 internationally across 1,600+ correctional facilities and 20+ countries, funded by individual donations, planned giving, and foundation grants.
- Ownership category
- akta.pro rank
Crossroads Prison Ministries industry classification
Industry- Product category
- Faith-Based Prison Ministry
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Educational Support Services (611710), Religious Organizations (8131)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Correctional Education Programs (Community College-Delivered) (EDAHADAN)
- akta.pro secondary industries
- Juvenile Justice Education Programs (Detention & Correctional Education) (EDAJAEAB), Christian Colleges with Theological Programs (EDAHAKAG)
Keywords
Where Crossroads Prison Ministries is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Crossroads Prison Ministries business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Individual Donations: Individual donors contribute one-time or monthly gifts to support the ministry. Common donation amounts include $50, $115, $230, $500, and $1,150. The program costs approximately $115 to provide a year's worth of lessons for one student.
- Planned Giving and Legacy Gifts: Accepts planned gifts including stock donations, real estate, IRA distributions for those 70½ and older, gifts through wills, and lifetime income gifts that provide steady income while benefiting the ministry
- Corporate/Foundation Grants: Receives support from foundations and corporate giving programs to fund lesson printing, postage, mentor support, and international expansion
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Student participation is free - funded by donations |
| Unit Pricing | Monthly | Donation tiers for supporters |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Crossroads Prison Ministries product offering
Product offeringCore offering
Crossroads Prison Ministries delivers a free, mail-based correspondence Bible study and mentorship program to incarcerated individuals across more than 1,600 correctional facilities in the U.S. and 20+ countries. The program is structured into three sequential tiers—Core, Growth, and Advanced—providing over 50 lessons from introductory Christianity to seminary-level theological study, with volunteer mentor feedback delivered through handwritten letters. The ministry also supplies New International Version Bibles, certificates, progress letters for parole boards, and reentry support.
Product overview
Crossroads Prison Ministries operates a tiered correspondence-based Bible study mentorship program for incarcerated individuals. The core offering is the Mentorship Program, which includes three sequential program levels: the Core Program (one-to-many mentoring for foundational biblical education), the Growth Program (one-on-one mentoring for applying faith), and the Advanced Program (seminary-level hermeneutics and systematic theology). Supporting products include Bible study lessons (50+ courses across all programs), student materials (Bibles, certificates, progress letters), mentor training resources, and the INSIDE Newsletter. The organization also partners with Our Daily Bread Ministries for devotional content. The program is free for incarcerated students and is delivered through postal mail with volunteer mentor correspondence.
Differentiator
Problem solved
Functional benefit
Products and services
- Mentorship Program
- Core Program
- Growth Program
- Advanced Program
- Student Materials Package
- Our Daily Bread Devotionals
Quantifiable outcome
- Crossroads serves nearly 30,000 students in the U.S. and 10,000 globally each year
- +3 more outcomes
Companies that use Crossroads Prison Ministries
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Crossroads Prison Ministries technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Crossroads Prison Ministries partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- International Country Representatives (20+ countries)coreCrossroads partners with national representatives in over 20 countries to deploy the program locally. Partners include: Africa (Benin, Kenya, South Africa, Sierra Leone, Uganda); Asia (India, Indonesia, Malaysia, Nepal, Philippines, Singapore, Sri Lanka); South America (Argentina, Colombia, Ecuador, Peru); North America (Canada); Europe (United Kingdom); Oceania (Australia, New Zealand); Central America (Guatemala). Students are matched with mentors from their own country for cultural relevance.
- Our Daily Bread Ministries (ODB)coreCrossroads partners with Our Daily Bread Ministries to provide daily devotional publications to incarcerated students. ODB provides quarterly devotional publications that supplement Crossroads Bible study curriculum, offering additional spiritual nourishment to students.
- Prison Art ProjectminorCrossroads partners with the Prison Art Project to share students' creative expressions of faith through artwork. This partnership helps raise awareness about prison ministry and provides students with opportunities to express their spirituality through art.
- Corrections Leaders and Prison AdministratorscoreCrossroads maintains trusted relationships with correctional leaders and prison administrators across the U.S. and internationally. These partnerships allow Crossroads mail to enter facilities and expand access to students who might otherwise be unreachable.
- YWAM (Youth With A Mission)minorSteve Drewry, Crossroads Content Quality & Translations Manager, previously served as an interpreter with YWAM before joining the ministry. YWAM is a Christian missionary organization focused on youth and global missions.
- Soroti Women's Prison (Uganda)coreCrossroads partners with Soroti Women's Prison in Uganda, where Elizabeth coordinates Crossroads mentors at her church. Over 120 women are served at this facility, with Elizabeth overseeing mentoring, training volunteers, and coordinating the program.
- Comayagua Prison (Honduras)corePastor José leads Crossroads implementation at Comayagua prison in Honduras, with a network of three churches and over 20 mentors serving the facility. This represents a key international partnership for expanding prison ministry in Central America.
- Churches in KenyacoreGeorge's church near Naivasha, Kenya adopted the Crossroads program with five volunteer mentors. The partnership has transformed the church's engagement with prison ministry, with mentors leading services and helping the congregation understand reaching those behind bars.
- Churches in UgandacoreElizabeth's church in Soroti, Uganda coordinates Crossroads mentors for Soroti Women's Prison. The church gathers funds for student needs and responds to needs without hesitation, demonstrating deep commitment to the partnership.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Crossroads Prison Ministries competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crossroads Prison Ministries social profiles
Digital presenceCrossroads Prison Ministries financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crossroads Prison Ministries leadership team
Management profileNumber of profiles
Profiles10 records
Crossroads Prison Ministries funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crossroads Prison Ministries M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crossroads Prison Ministries
What does Crossroads Prison Ministries do?
Crossroads Prison Ministries delivers a free, mail-based correspondence Bible study and mentorship program to incarcerated individuals across more than 1,600 correctional facilities in the U.S. and 20+ countries. The program is structured into three sequential tiers—Core, Growth, and Advanced—providing over 50 lessons from introductory Christianity to seminary-level theological study, with volunteer mentor feedback delivered through handwritten letters. The ministry also supplies New International Version Bibles, certificates, progress letters for parole boards, and reentry support.
Is Crossroads Prison Ministries a public or private company?
Crossroads Prison Ministries is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Crossroads Prison Ministries founded?
Crossroads Prison Ministries was founded in 1984. It employs 11 to 50 people.
Where is Crossroads Prison Ministries based?
Crossroads Prison Ministries is headquartered in Grand Rapids, United States, in the North America region.
How does Crossroads Prison Ministries make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are planned Giving and Legacy Gifts and corporate/Foundation Grants.
Does Crossroads Prison Ministries have an API?
No public API is recorded for Crossroads Prison Ministries.
What industry is Crossroads Prison Ministries in?
Crossroads Prison Ministries's product category is Faith-Based Prison Ministry. Its primary akta.pro industry code is EDAHADAN, Correctional Education Programs (Community College-Delivered), with a secondary code of EDAJAEAB, Juvenile Justice Education Programs (Detention & Correctional Education). Its NAICS code is 813 and its SIC code is 8300.