Faro
Faro is a Brazilian pet food brand, founded in 1985 and operated under BRF Pet, that manufactures complete and balanced dry and wet food for dogs and cats. It sells through direct-to-consumer, retail, distribution, and professional veterinary channels across Brazil.
- Company typePrivate
- Founded1985
- HeadquartersSão Paulo, Brazil
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
Faro firmographics
Firmographics- Name
- Faro
- Legal name
- Faro
- Website
- https://faropet.com.br
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Faro is a Brazilian pet food brand, founded in 1985 and operated under BRF Pet, that manufactures complete and balanced dry and wet food for dogs and cats. It sells through direct-to-consumer, retail, distribution, and professional veterinary channels across Brazil.
- Ownership category
- akta.pro rank
Faro industry classification
Industry- Product category
- Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Dry Kibble (Dog & Cat) (CRADAFAA)
- akta.pro secondary industry
- Raw & Fresh Pet Food (Refrigerated/Frozen) (AFADAFAE)
Keywords
Where Faro is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Faro business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Pet Food Products: Faro generates revenue through the sale of dry and wet pet food products for dogs and cats. Products are sold through direct consumer channels (website) and B2B channels including distributors and retailers across Brazil.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels1 record
Faro product offering
Product offeringCore offering
Faro manufactures and sells complete and balanced dry and wet pet food for dogs and cats in Brazil. Products are formulated with functional ingredients including Omega 3 and 6 for skin and coat health, DHA for puppy growth, fibers for intestinal balance, whole grains for muscle maintenance, and yucca extract for fecal odor reduction in cats. The company has operated since 1985 and recently removed artificial colorants from its formulations.
Differentiator
Problem solved
Functional benefit
Products and services
- Faro Cães
Companies that use Faro
Customer profileSegments5 records
Ideal customer profiles4 records
Faro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Faro partnerships and signals
Strategic signalScale indicators2 records
Faro competitors and assessment
Company assessmentDirect peers
- Balance (BRF Pet): Sibling pet food brand also operating under BRF Pet in Brazil, with product lines spanning dog and cat nutrition. Closely comparable to Faro in formulation philosophy and channel strategy, competing for the same parent-portfolio shelf placement.
- PremieR Pet: Brazilian mass-market pet food brand offering dog and cat food lines through supermarkets and pet shops across Brazil. Closely comparable to Faro in channel mix, product format (dry and wet), and mass-market target segment.
- Special Dog: Brazilian pet food brand offering complete dry and wet food for dogs and cats through veterinary and retail channels. Comparable to Faro in functional positioning and veterinarian/breeder segmentation.
- Guabi: Brazilian pet food manufacturer (Guabi Natural, Guabi Premium) producing dry and wet food for dogs and cats. Direct competitor to Faro via domestic manufacturing, comparable channels, and similar mid-market positioning.
- Total Alimentos (Golden, Origens): Brazilian pet food producer behind Golden and Origens brands for dogs and cats. Directly comparable to Faro as a domestic manufacturer serving mass and mid-premium tiers through Brazilian retail.
Broad incumbents
- Royal Canin (Brazil): Global premium pet food brand with strong Brazilian presence, especially through veterinary clinics. Comparable to Faro as a dog and cat nutrition specialist, but positioned in a higher price tier with breed- and life-stage-specific products.
- Purina (Nestlé Brazil): Nestlé's pet care division offering Dog Chow, Cat Chow, and premium lines in Brazil. Comparable to Faro as a multi-tier dog and cat nutrition portfolio competing for similar Brazilian household buyers.
- Hill's Pet Nutrition (Brazil): Global science-led pet food brand owned by Colgate-Palmolive with a Brazilian footprint concentrated in veterinary channels. Comparable to Faro on therapeutic and functional nutrition positioning, though operating in a higher price tier.
- Pedigree (Mars Petcare Brazil): Mass-market global dog food brand operated by Mars with deep Brazilian retail penetration. Comparable to Faro on dog food format, mass-market positioning, and DTC + retail distribution in Brazil.
Emerging players
- Farmina N&D: Premium natural pet food brand (N&D line) with growing Brazilian presence focused on grain-free and natural formulations. Comparable to Faro on dog/cat positioning but competing in the premium clean-label tier that Faro is repositioning toward.
Market position
Customer concentration
Faro social profiles
Digital presenceFaro financial estimates
Financial estimateRevenue estimate
Valuation estimate
Faro leadership team
Management profileNumber of profiles
Faro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Faro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Faro
What does Faro do?
Faro manufactures and sells complete and balanced dry and wet pet food for dogs and cats in Brazil. Products are formulated with functional ingredients including Omega 3 and 6 for skin and coat health, DHA for puppy growth, fibers for intestinal balance, whole grains for muscle maintenance, and yucca extract for fecal odor reduction in cats. The company has operated since 1985 and recently removed artificial colorants from its formulations.
Is Faro a public or private company?
Faro is a private company. It is classified as corporate owned and is currently operating.
When was Faro founded?
Faro was founded in 1985. It employs 51 to 100 people.
Where is Faro based?
Faro is headquartered in São Paulo, Brazil, in the Latin America region.
How does Faro make money?
One revenue line is on record: pet Food Products.
Who are Faro's main competitors?
Direct peers on record are Balance (BRF Pet), PremieR Pet, Special Dog, Guabi and Total Alimentos (Golden, Origens). Broad incumbents are Royal Canin (Brazil), Purina (Nestlé Brazil), Hill's Pet Nutrition (Brazil) and Pedigree (Mars Petcare Brazil). Farmina N&D is listed as an emerging player.
Does Faro have an API?
No public API is recorded for Faro.
What industry is Faro in?
Faro's product category is Pet Food. Its primary akta.pro industry code is CRADAFAA, Dry Kibble (Dog & Cat), with a secondary code of AFADAFAE, Raw & Fresh Pet Food (Refrigerated/Frozen). Its NAICS code is 311111 and its SIC code is 2000.