Dent Shop

What Dent Shop does

Dent Shop is a privately held paintless dent repair (PDR) service company founded in 2014 and headquartered in Ashburn, Virginia. It operates three physical locations across the United States (Ashburn, VA; Rapid City, SD; Redlands, CA) and provides a mobile PDR service that dispatches technicians to customer homes and workplaces across eight Northern Virginia communities. The core product is Paintless Dent Repair, a precision craft in which certified technicians use specialized tools and professional lighting to massage metal panels back to original shape without sanding, painting, cutting, or body filler, thereby preserving factory finish and vehicle resale value. Adjacent service lines include hail damage repair, large dent repair, dealer services, fleet services, hail management for body shops, insurance claims assistance, and a mobile delivery model.

The business model is direct-to-consumer with material B2B overlay. Consumer revenue is generated per repair at unit prices starting at $180 for quarter-size dents and scaling to thousands of dollars for larger dents, with free estimates, a free loaner car at the Ashburn shop, and a permanent 10% veterans discount. B2B revenue is generated through contracted dealer preparation, fleet maintenance, body shop hail overflow support, and a preferred-provider relationship with major insurance carriers including Farmers and Allstate that drives insured-claim referrals. Distribution combines in-shop service, fully equipped mobile technicians, and a multi-channel digital marketing presence (SEO, blog, Facebook, Instagram, TikTok, YouTube, Google Business Profile). The owner is Paul Kordon, an industry-recognized PDR educator with two decades of experience; lead technicians Thomas Potter and Mark Sharp bring 25+ years of automotive experience. The company is founder-owned with no disclosed external funding or parent.

Name

Dent Shop

Legal name

Dent Shop

Website

https://dentshop.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Dent Shop is a privately held paintless dent repair service operating three U.S. locations (Ashburn VA, Rapid City SD, Redlands CA) and a mobile PDR crew, serving individual vehicle owners, dealerships, fleets, body shops, and insurance carriers with insurance-preferred hail and dent repair.

Ownership category

akta.pro rank

Product category

Automotive Paintless Dent Repair Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Paintless Dent Repair (PDR) (TLAKAEAD)

Keywords

• Paintless dent repair
• Hail damage repair
• Auto dent removal
• Mobile dent repair
• Body shop alternative

Headquarters

HQ city

Ashburn

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Paintless Dent Repair Services: One-time service fees for dent removal, hail damage repair, door ding removal, and large dent repair. Pricing varies by dent size with small quarter-size dents starting at $180 and larger dents ranging from hundreds to thousands of dollars.
2. Insurance Claims Processing: Direct billing and claims assistance with insurance companies for covered damage repairs including hail damage and comprehensive claims. Works with all major insurance providers to streamline the claims approval process.
3. Dealer and Fleet Services: Contracted paintless dent repair services for automotive dealerships and fleet operators, providing faster repairs for vehicles that door ding technicians cannot handle.
4. Hail Management Services for Body Shops: Comprehensive PDR hail management program for body shops and collision centers, including damage scoping, professional PDR, R&I services, qualified staffing solutions, and claims management support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Dent Shop is an automotive repair service that specializes in paintless dent repair (PDR), removing dents, dings, and hail damage from vehicles without disturbing the original factory paint. Services include in-shop and mobile PDR, hail damage repair, large dent repair, dealer and fleet services, hail management for body shops, and insurance claims assistance across three U.S. locations.

Product overview

Dent Shop is a paintless dent repair (PDR) service company operating across three locations (Ashburn, VA; Rapid City, SD; and Redlands, CA). The core offering is Paintless Dent Repair, a technique that removes dents without repainting or body filler, preserving factory finish. The product portfolio centers on PDR services with specialized variants including Mobile PDR (on-site service), Hail Damage Repair, Large Dent Repair, Fleet Services, and Dealer Services. Supporting offerings include Hail Management Services for body shops, Insurance Assistance for claims support, and a Veterans Discount Program. The company positions itself as a body shop alternative, emphasizing speed, cost-effectiveness, and paint preservation compared to traditional collision repair.

Differentiator

Problem solved

Functional benefit

Products and services

• Paintless Dent Repair (PDR) A precision technique that removes dents from vehicles without disturbing the original paint, using specialized tools to gently massage the metal back to its original shape. Targeted at individual vehicle owners and dealers needing dent repair without repainting, body filler, or sanding.
• Mobile Paintless Dent Repair On-site paintless dent repair services that bring expert dent removal directly to the customer's home or workplace across Northern Virginia, preserving factory finish without requiring a shop visit. Targeted at busy vehicle owners who prefer convenience.
• Hail Damage Repair Specialized paintless dent repair for storm-related hail damage, using PDR to restore vehicles to pre-storm condition without sanding, filler, or repainting. Targeted at vehicle owners affected by hail storms, often coordinated with insurance claims.
• Large Dent Repair Paintless dent repair services for larger dents and creases, including hail damage dents, parking lot impacts, and minor collision damage, without traditional bodywork. Targeted at owners of vehicles with dents that other PDR shops decline.
• Fleet Services Maintenance-friendly PDR solutions for business vehicle fleets, keeping company vehicles looking brand new. Targeted at fleet operators seeking cost-effective, paint-preserving dent repair at scale.
• Dealer Services Paintless dent repair services for automotive dealerships, handling vehicles that door dingers cannot or will not fix, including larger dents and creases. Targeted at dealerships needing faster reconditioning and inventory preparation.
• Hail Management Services Comprehensive PDR hail management program for body shops and collision centers to handle hail catastrophe overflow, including damage scoping, staffing, and claims management. Targeted at body shops needing surge capacity during hail events.
• Insurance Assistance Claims support services that help customers navigate insurance processes for hail damage and dent repair, including paperwork handling and direct insurer communication. Targeted at insurance policyholders filing comprehensive or hail damage claims.

Named customers10 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• XEV Heroes FoundationminorStrategic or Co-development Partner · 16 June 2026Dent Shop of Ashburn partnered with XEV Heroes Foundation to sponsor Electric Vehicle Electrocution Safety Training for a local Ashburn Fire Station. The training addresses high-voltage electrical hazards first responders face when managing crash scenes involving electric vehicles operating on systems exceeding 800 volts.
• Insurance Companies (Farmers, Allstate, and other major carriers)coreChannel Partner/ Reseller/ DistributorDent Shop is preferred by leading insurance agencies and works directly with insurers to process claims for hail damage and comprehensive coverage repairs. The company maintains strong partnerships with national and local insurance companies that help speed up claim approvals.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dent Wizard: Dent Wizard is the largest paintless dent repair company in North America, operating across hundreds of locations with direct insurance and dealer relationships — the closest direct comparable to Dent Shop in terms of PDR-only focus and B2B channel mix.
• Ding King Training Institute: Ding King is a paintless dent repair training and tool supply company that also operates PDR service locations; it competes directly in PDR service delivery and shares Dent Shop's positioning around complex-dent capability.
• Dent Zone Companies: Dent Zone is a national PDR and hail catastrophe management provider with insurance and fleet relationships — a direct peer in B2B hail management, the same niche Dent Shop's Hail Management program targets.
• Hail Hustler LLC: Hail Hustler is a paintless dent repair company specializing in hail catastrophe response across multiple U.S. regions — a direct peer in the mobile, hail-focused, multi-market PDR segment Dent Shop serves.

Broad incumbents

• Caliber Collision: Caliber is the largest U.S. collision repair chain with 1,800+ locations; it competes with Dent Shop for hail and dent repair work via traditional bodywork, but its scale and insurer DRP relationships shape the market Dent Shop sells into.
• Service King Collision: Service King is a national collision repair chain (now part of Crash Champions) that competes for dent and hail work through traditional body repair; its insurer partnerships and scale make it a broad incumbent competing for the same end customer.
• Maaco: Maaco is the largest franchised auto paint and body repair network in North America, providing traditional body/paint work that Dent Shop positions itself against as a faster, lower-cost PDR alternative.
• CARSTAR Auto Body Repair Experts: CARSTAR is a North American franchise network of collision repair centers that compete with Dent Shop for dent, hail, and minor body repair work via the traditional bodywork channel.
• Fix Auto USA: Fix Auto is a global franchise network of collision repair shops with a strong U.S. presence; it competes with Dent Shop for hail, dent, and minor collision work via traditional body-shop delivery.

Emerging players

• Dr. ColorChip: Dr. ColorChip specializes in paint chip and minor dent touch-up via a proprietary process; it competes in adjacent minor cosmetic vehicle repair with a different technology but overlapping consumer and dealer customers.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dentshopashburnva
• Facebookfacebook.com/DentShopNoVA
• Instagraminstagram.com/dentshopashburn
• TikToktiktok.com/@dentshopashburn
• Xx.com/dentshoppdr
• LinkedInlinkedin.com/company/dent-shop-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dent Shop