WGXA
WGXA is a Fox-affiliated local broadcast television station serving Macon and Middle Georgia with local news, weather, sports, and digital streaming, operated as a subsidiary of Sinclair Broadcast Group.
- Company typePrivate
- Founded1982
- HeadquartersMacon, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What WGXA does
WGXA is a Fox-affiliated local broadcast television station serving the Macon, Georgia metropolitan area and surrounding Middle Georgia communities including Warner Robins, Bibb County, and Houston County. Founded in 1982 and operating as a subsidiary of Sinclair Broadcast Group (NASDAQ: SBGI), the station delivers local news, weather, sports, and entertainment programming across three primary distribution surfaces: free over-the-air broadcast (also carried by cable and satellite providers including DirecTV and Dish Network), the wgxa.tv website with live streaming, and native mobile applications for iOS and Android with push notifications.
The station's product portfolio is anchored by linear broadcast (WGXA-TV), live streaming with DVR functionality, an interactive weather product suite (radar, hurricane center, weather cameras), and content verticals covering local/state/national news, sports (high school, Mercer University, University of Georgia, Macon Bacon, Macon Mayhem), and lifestyle (Healthy Living, Hometown Heroes, Money/personal finance). Core technology consists of broadcast television production infrastructure layered with the proprietary Sinclair Storyline content management and digital publishing platform, which enables multi-platform distribution across broadcast and digital channels.
WGXA's revenue model is advertising-led, comprising local television spot advertising, digital display and sponsored content on wgxa.tv, network affiliation revenue sharing with Fox and Sinclair Broadcast Group, and emerging affiliate commerce (shopping guides, TicketSmarter ticketing integration). Consumer access is free via antenna, with advertising rates quoted on a time-slot and program basis. The customer base spans Middle Georgia local advertisers across healthcare (e.g., Navicent Health), automotive, government (City of Macon), education (Mercer University), and general SMB categories, with viewer reach extending across the Macon DMA via linear and digital channels.
WGXA firmographics
Firmographics- Name
- WGXA
- Legal name
- WGXA
- Website
- https://wgxa.tv
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WGXA is a Fox-affiliated local broadcast television station serving Macon and Middle Georgia with local news, weather, sports, and digital streaming, operated as a subsidiary of Sinclair Broadcast Group.
- Ownership category
- akta.pro rank
WGXA industry classification
Industry- Product category
- Local Broadcast Television News
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where WGXA is headquartered
LocationHeadquarters
- HQ city
- Macon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WGXA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Television Advertising: Local television commercials and sponsored content sold to Middle Georgia businesses. Includes spot advertising during news programs, sports coverage, and weather segments.
- Digital Advertising: Online advertising through wgxa.tv website including display ads, sponsored content sections, and affiliate commerce links (shopping guides).
- Network Affiliation Revenue: Revenue sharing through Fox network affiliation and Sinclair Broadcast Group content partnerships.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
WGXA product offering
Product offeringCore offering
WGXA operates a Fox-affiliated local television broadcast station serving the Macon/Warner Robins and Middle Georgia market with 24/7 local news, weather, sports, and entertainment programming. Content is distributed free over-the-air, through cable and satellite providers, and via the wgxa.tv website and iOS/Android mobile applications, supported by Sinclair Broadcast Group's Storyline content platform and live streaming infrastructure.
Product overview
WGXA is a Fox-affiliated broadcast television station serving Macon and Middle Georgia, owned by Sinclair Broadcast Group. The station delivers news content through three primary channels: over-the-air broadcast television (WGXA-TV), a mobile application for iOS and Android devices, and the wgxa.tv website. The product portfolio includes live streaming capabilities, interactive weather radar/maps, local sports coverage, and a Money section covering personal finance topics. The station also features specialized content sections including local news, state news, nation/world news, entertainment, offbeat stories, and various lifestyle categories.
Differentiator
Problem solved
Functional benefit
Products and services
- WGXA-TV Broadcast Television
Companies that use WGXA
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
WGXA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WGXA partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
WGXA competitors and assessment
Company assessmentDirect peers
- WMAZ-TV: CBS-affiliated local broadcast station also serving the Macon/Warner Robins DMA. Directly competes with WGXA for the same local viewers, advertisers, and sports coverage rights in the Middle Georgia market.
- WMGT-TV: NBC-affiliated local broadcast station serving the Macon DMA. Competes head-to-head with WGXA on local news, weather, and sports for the same Middle Georgia audience and advertising pool.
Regional players
- WRBL-TV: CBS-affiliated station serving Columbus, GA and west-central Georgia, adjacent to WGXA's Middle Georgia coverage area. Comparable mid-market network-affiliate model with similar local news/weather/sports offering.
- WTVM: ABC-affiliated station serving the Columbus, GA market adjacent to WGXA's Macon DMA. Operates a similar small-market network-affiliate broadcast model targeting Georgia viewers with local news and weather.
- WJBF: ABC-affiliated station serving Augusta, GA — another small-to-mid Georgia market with comparable local broadcast structure, audience size, and advertiser base to WGXA's Macon market.
Others
- WLBT: NBC-affiliated station in Jackson, MS, also owned by Sinclair Broadcast Group. Sister Sinclair station operating the same Storyline platform, newsroom structure, and multi-channel digital distribution model as WGXA.
Broad incumbents
- Nexstar Media Group: Largest US television broadcaster, operating hundreds of local network-affiliated stations. Sets the competitive baseline for local news scale, ad-tech investment, and network affiliation deals that affect every affiliate including WGXA.
- Gray Television: Large US local-TV broadcaster with significant Georgia and Southeast station holdings, including markets adjacent to WGXA. Directly comparable mid-market network-affiliate operating model and competitive bidder for Sinclair divestitures.
- Tegna Inc. Major US local-TV station group operating network-affiliated stations in mid-sized markets. Comparable broadcast economics, digital ad strategy, and local news operating model to Sinclair stations like WGXA.
- Hearst Television: Division of Hearst operating network-affiliated local TV stations nationwide, including in adjacent Southeast markets. Similar small-to-mid-market broadcast model with comparable local news and digital strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WGXA social profiles
Digital presenceWGXA financial estimates
Financial estimateRevenue estimate
Valuation estimate
WGXA leadership team
Management profileNumber of profiles
WGXA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WGXA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WGXA
What does WGXA do?
WGXA operates a Fox-affiliated local television broadcast station serving the Macon/Warner Robins and Middle Georgia market with 24/7 local news, weather, sports, and entertainment programming. Content is distributed free over-the-air, through cable and satellite providers, and via the wgxa.tv website and iOS/Android mobile applications, supported by Sinclair Broadcast Group's Storyline content platform and live streaming infrastructure.
Is WGXA a public or private company?
WGXA is a private company. It is classified as corporate owned and is currently operating.
When was WGXA founded?
WGXA was founded in 1982. It employs 11 to 50 people.
Where is WGXA based?
WGXA is headquartered in Macon, United States, in the North America region.
How does WGXA make money?
Three revenue lines are on record. Television Advertising is the primary driver. The others are digital Advertising and network Affiliation Revenue.
Who are WGXA's main competitors?
Direct peers on record are WMAZ-TV and WMGT-TV. Regional players are WRBL-TV, WTVM and WJBF. WLBT is listed as an others. Broad incumbents are Nexstar Media Group, Gray Television, Tegna Inc. and Hearst Television.
Does WGXA have an API?
No public API is recorded for WGXA.
What industry is WGXA in?
WGXA's product category is Local Broadcast Television News. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 51612 and its SIC code is 4833.