Eagle Life Insurance Company

What Eagle Life Insurance Company does

Eagle Life Insurance Company is a private U.S. life insurance carrier and wholly owned subsidiary of American Equity Investment Life Insurance Company, itself part of Brookfield Wealth Solutions, headquartered in West Des Moines, Iowa. The company specializes exclusively in fixed and fixed index annuity (FIA) products designed for retirement income and tax-deferred accumulation, serving individuals planning for retirement through a network of more than 40,000 financial professionals and partnering banks and broker-dealers.

The company's product portfolio is segmented into two main categories: (1) income-focused FIAs — Eagle Select Income Focus, Eagle Select Income Focus 10, and the California-only Eagle Select Income Focus 9 — which include a built-in Lifetime Income Benefit Rider with daily roll-up crediting (14% over 5 years or 12% over 10 years) and a Wellbeing Benefit that can double income payments under health-related events; and (2) accumulation-focused annuities — Eagle Select Focus 5 and 7, Eagle Guaranteed Flex 5 (not available in California), and Eagle Guarantee Focus 3, 5, and 7 — which provide principal protection with flexible crediting periods and an Enhanced Benefit Rider for issue ages 75 and under. Underlying technology includes multiple index crediting methodologies (participation rate, cap rate, performance trigger, and adaptive volatility) linked to S&P 500, Invesco, BlackRock, and Nasdaq indices, with crediting timeframes ranging from annual to five-year.

Eagle Life generates revenue primarily through spread income on annuity premiums and recurring rider fees calculated against the Income Account Value. Distribution is exclusively B2B2C through licensed financial professionals, regional wholesalers, and digital self-service tools (MyPortal and the training portal). The company carries an A financial strength rating from each of AM Best (effective 11/27/2024), S&P Global (effective 5/6/2024), and Fitch (effective 7/18/2025), reflecting the third, third-tier, and sixth-highest categories of those agencies' respective scales.

Name

Eagle Life Insurance Company

Legal name

Eagle Life Insurance Company

Website

https://eagle-lifeco.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Eagle Life Insurance Company is a private, Iowa-domiciled life insurer that issues fixed and fixed index annuities for retirement income and accumulation. It serves over 500,000 retirements through 40,000+ financial professionals, operating as a wholly owned subsidiary of American Equity Investment Life Insurance Company.

Ownership category

akta.pro rank

Product category

Annuities

NAICS

Direct Life Insurance Carriers (524113)

SIC

Life Insurance (6311)

akta.pro primary industry

Fixed Annuities (FSAIACAA)

akta.pro secondary industries

Annuities & Investment-Linked Insurance Solutions (Retail) (FSAAAAAM), Group Annuities (Employer/Institutional) (FSAIACAI)

Keywords

• Fixed index annuities
• Fixed annuities
• Retirement income products
• Annuity solutions
• Principal protection

Headquarters

HQ city

West Des Moines

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Annuity Premium Payments: Revenue generated from premiums paid into annuity contracts by policyholders. Annuities accumulate value over time with tax-deferred growth, and the company earns spread income on the float.
2. Rider Fees: Ongoing fees calculated based on Income Account Value (IAV) and deducted from contract value on each contract anniversary for Lifetime Income Benefit Rider coverage.
3. Fixed and Fixed Index Annuity Products: Core product offerings include fixed annuities with guaranteed rates and fixed index annuities with market-linked growth potential. Revenue derived from the spread between investment returns earned and guaranteed rates paid.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Eagle Life Insurance Company sells fixed and fixed index annuity contracts designed for retirement income and accumulation, including the Eagle Select Income Focus family (with built-in Lifetime Income Benefit Riders and daily roll-up crediting), Eagle Select Focus 5 & 7 accumulation products, Eagle Guaranteed Flex 5, and Eagle Guarantee Focus 3, 5 & 7 fixed annuities. All products provide principal protection, tax-deferred growth, and options for guaranteed lifetime income. Contracts are distributed exclusively through licensed financial professionals to U.S. individual consumers planning for retirement.

Product overview

Eagle Life Insurance Company offers a focused lineup of fixed and fixed index annuities designed to preserve wealth, generate dependable retirement income, and provide additional guarantees. The product portfolio consists of two main categories: (1) Income-focused annuities including Eagle Select Income Focus, Eagle Select Income Focus 10, and Eagle Select Income Focus 9 (California-only), which are designed to create guaranteed lifetime income with built-in Lifetime Income Benefit Riders featuring daily crediting roll-ups; and (2) Accumulation-focused annuities including Eagle Select Focus 5 & 7, Eagle Guaranteed Flex 5, and Eagle Guarantee Focus 3, 5 & 7, which combine principal protection with growth potential through various index-linked and fixed strategies. All products are backed by the company's financial strength and claims-paying ability as a wholly owned subsidiary of American Equity Investment Life Insurance Company.

Differentiator

Problem solved

Functional benefit

Brands

• Eagle Select Income Focus: Fixed index annuity flagship product for guaranteed lifetime income with daily roll-up options (14% or 12%), available with 7-year surrender charge period. Issue ages 50-85.
• Eagle Select Income Focus 10
• Eagle Select Income Focus 9
• Eagle Select Focus 5 & 7
• Eagle Guaranteed Flex 5
• Eagle Guarantee Focus

Products and services

• Eagle Select Income Focus Flagship guaranteed-income fixed index annuity (FIA) with a 7-year surrender charge period for issue ages 50-85. Features a built-in Lifetime Income Benefit Rider (LIBR) with daily crediting roll-ups (14% for 5 years or 12% for 10 years), Wellbeing Benefit for health-related events, principal protection, tax-deferred growth, and spousal continuation options. Designed for individual consumers planning for retirement who want guaranteed lifetime income.
• Eagle Select Income Focus 10 Fixed index annuity featuring greater interest-crediting potential, available with a 10-year surrender charge period for issue ages 50-80. Includes Lifetime Income Benefit Rider with daily crediting roll-ups and principal protection with market-linked growth potential. Designed for individual consumers seeking higher growth potential with extended surrender schedule.
• Eagle Select Income Focus 9 California-only fixed index annuity featuring greater interest-crediting potential with a 9-year surrender charge period for issue ages 50-80. Built-in Lifetime Income Benefit Rider with daily crediting roll-ups and principal protection. Tailored for California residents due to specific state regulatory requirements.
• Eagle Select Focus 5 Accumulation-focused fixed index annuity with a 5-year surrender charge period. Offers principal protection, flexible premiums, multiple index crediting strategies, and Enhanced Benefit Rider at no extra cost for issue ages 75 and under. Designed for individuals focused on wealth accumulation ahead of retirement income needs.
• Eagle Select Focus 7 Accumulation-focused fixed index annuity with a 7-year surrender charge period. Offers principal protection, flexible premiums, multiple index crediting strategies, and Enhanced Benefit Rider at no extra cost for issue ages 75 and under. Designed for individuals focused on long-term wealth accumulation.
• Eagle Guaranteed Flex 5 Fixed index annuity combining the safety of fixed-rate returns with index-linked strategies across five flexible crediting options. Features full principal protection, annual reallocation abilities, and flexibility for health-related events. Available with a 5-year surrender charge period. Not available in California. Designed for individuals wanting a balance of safety and growth.
• Eagle Guarantee Focus 3 Fixed annuity providing guaranteed interest and principal protection with a 3-year surrender charge period. Features tax-deferred growth, 10% annual free withdrawal, and Enhanced Benefit Rider for terminal illness or nursing care. Designed for conservative consumers seeking short surrender schedules with guaranteed returns.
• Eagle Guarantee Focus 5 Fixed annuity providing guaranteed interest and principal protection with a 5-year surrender charge period. Features tax-deferred growth, 10% annual free withdrawal, and Enhanced Benefit Rider for terminal illness or nursing care. Designed for conservative consumers seeking guaranteed returns.
• Eagle Guarantee Focus 7 Fixed annuity providing guaranteed interest and principal protection with a 7-year surrender charge period. Features tax-deferred growth, 10% annual free withdrawal, and Enhanced Benefit Rider for terminal illness or nursing care. Designed for conservative consumers seeking long-duration guaranteed returns.

Quantifiable outcome

• Daily roll-up of 14% for 5 years or 12% for 10 years on Lifetime Income Benefit Riders
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• American Equity Investment Life Insurance CompanycoreOthersAmerican Equity Investment Life Insurance Company is the parent company of Eagle Life Insurance Company. Eagle Life is a wholly owned subsidiary operating as part of the American Equity family of companies. Eagle Life operates under the same brand standards and shares financial strength ratings with its parent.
• Brookfield Wealth SolutionscoreOthersBrookfield Wealth Solutions is the ultimate parent company with a 125-year heritage of investing in high-quality assets and creating long-term financial solutions. Provides strategic direction and financial backing for Eagle Life's operations.
• S&P Dow Jones Indices (S&P Global)coreTechnology or IntegrationEagle Life annuity products are linked to S&P 500 Index, S&P 500 Advantage 15% VT TCA Index, and S&P 500 Dividend Aristocrats Daily Risk Control 5% Index. These indices provide the benchmark for fixed index annuity crediting strategies.
• Invesco Indexing LLCcoreTechnology or IntegrationEagle Life products utilize Invesco Dynamic Growth Index and Invesco QQQ 15 Index as crediting strategy options for fixed index annuities, providing growth-oriented index exposure.
• BlackRock Index ServicescoreTechnology or IntegrationBlackRock Adaptive U.S. Equity 5% Index and BlackRock Adaptive U.S. Equity 15% Index are licensed for use in Eagle Life fixed index annuity products, providing adaptive volatility-targeting index strategies.
• Banks and Broker-DealerscoreChannel Partner/ Reseller/ DistributorEagle Life partners with banks and broker-dealer networks to distribute annuity products to consumers. These financial institutions serve as the primary distribution channel for reaching end customers.
• 40,000+ Financial ProfessionalscoreChannel Partner/ Reseller/ DistributorIndependent financial advisors and agents contracted to sell Eagle Life annuity products. These professionals service over 500,000 retirements and represent the backbone of Eagle Life's distribution network.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Athene Holding: Athene is one of the largest U.S. issuers of fixed indexed and fixed rate annuities, sharing Eagle Life's primary product category, target retirement demographic, and dependence on financial professional distribution through bank and broker-dealer channels.
• F&G Annuities & Life: F&G focuses heavily on fixed indexed annuities and multi-year guaranteed products with multiple index crediting strategies, competing for the same financial professional and bank channel shelf space as Eagle Life.
• Jackson National Life Insurance Company: Jackson National is a top FIA writer with a broad suite of fixed index, fixed rate, and lifetime income rider products (e.g., LifeGuides, AscenderPlus) sold through independent advisors, directly overlapping Eagle Life's core distribution and product formula.
• Brighthouse Financial: Brighthouse is a major U.S. annuity carrier with a sizable fixed indexed annuity and income rider book (e.g., Shield Level Pay) sold via financial professionals, positioning it as a direct competitor in the FIA and retail retirement income category.
• Corebridge Financial: Corebridge (formerly AIG Life & Retirement) is one of the largest U.S. annuity issuers, particularly in indexed and income annuities (Max Accumulator+), and serves the same financial advisor and qualified plan rollover markets as Eagle Life.
• Global Atlantic Financial Group: Global Atlantic is a fast-growing fixed and fixed indexed annuity carrier (e.g., Income 360+ Secure), with shared retirement income focus, multiple index crediting strategies, and broker-dealer distribution that overlaps directly with Eagle Life.
• Symetra Life Insurance Company: Symetra is a focused retirement and employee benefits carrier with fixed indexed (e.g., Edge), fixed, and income rider products, competing for the same financial professional shelf space and retirement income customers as Eagle Life.

Broad incumbents

• Nationwide Financial: Nationwide is a broad-based financial services incumbent with sizable FIA offerings (e.g., Nationwide New Heights indexed annuities) distributed through financial professionals, serving overlapping customer and channel needs as Eagle Life.
• MassMutual: MassMutual's subsidiary products (MassMutual Ascend fixed indexed annuities) provide guaranteed lifetime income and accumulation features within a much broader portfolio, overlapping Eagle Life in retail retirement income for the same customer profile.
• New York Life Insurance Company: New York Life offers fixed and fixed indexed deferred annuities through mutual and subsidiary channels, targeting pre-retirees and retirees similar to Eagle Life's customer base while operating from a much larger balance sheet and broader life/wealth portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/eagle-life-insurance-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Life Insurance Company