What WuBlockchain does

WuBlockchain (吴说) is a privately held, Asia-focused Web3 and blockchain media platform founded in 2019 and operated by Beijing Blue Seahorse Culture Communication Co., Ltd. (北京蓝色海马文化传播有限公司), headquartered in Beijing, China. The platform provides news flashes, in-depth articles, market commentary, and interviews covering Bitcoin, Ethereum, DeFi, regulation, mining, and venture activity, with a publicly stated editorial charter emphasizing accuracy, brevity, speed, and neutrality, and an explicit firewall between editorial and commercial functions. Content is distributed in five languages (Chinese, English, Japanese, Korean, Russian) across a website (wublock123.com), an English-language site (wublockchain.xyz), dedicated mobile applications on iOS, Android, and Google Play, podcasts on YouTube, Bilibili, Xiaoyuzhou FM, and Apple Podcasts, and language-specific Telegram and WeChat community channels, reaching more than 1.5 million global readers.

The core product is the WuBlockchain editorial platform, supplemented by the Wu说 app for mobile reading, the Wu说晚报 evening newsletter on Substack, the Wu说播客 audio series, and a dedicated data center at data.wublock123.com. Vertical content columns include Exchange Monthly, VC Monthly, Mining Monthly, Technology Monthly, and Macro/Project/News weekly digests, alongside author-specific columns (IOSG, SlowMist, Meng Yan, Hu Feitong) and a FinTax column. The underlying technology stack is a standard multi-channel content publishing platform spanning web, native mobile, email, and social/audio distribution, with no public API or disclosed machine-learning components.

The business model is primarily advertising- and sponsorship-driven, monetizing through display ad slots, sponsored content, and promotional partnerships with blockchain companies and projects. Content is offered free to end users. The only disclosed external capital event is an undisclosed strategic investment from Taiwanese Web3-focused venture capital firm Sora Ventures in March 2024, described as Sora's eighth media or community investment. Ownership is founder-led by Colin Wu, with the company operating at a sub-50-person headcount and no public listing.

Name

WuBlockchain

Legal name

北京蓝色海马文化传播有限公司

Website

https://wublock123.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

WuBlockchain (吴说) is a Beijing-based, privately held Web3 media platform providing blockchain news, in-depth analysis, podcasts, a data center, and newsletters in five languages to more than 1.5 million crypto professionals and enthusiasts across Asia and globally, monetized via advertising and sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising and Sponsorships: Media platform revenue through advertising slots, sponsored content, and promotional partnerships with blockchain companies and projects

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

WuBlockchain (吴说) operates a multi-language Web3 and cryptocurrency media platform that publishes real-time blockchain news flashes, in-depth analysis articles, podcasts, daily newsletters, and blockchain data analytics. Content is delivered in five languages (Chinese, English, Japanese, Korean, Russian) through a website, dedicated iOS/Android mobile apps, major social media channels, and a Substack newsletter, serving a global readership of more than 1.5 million crypto professionals and enthusiasts. The platform monetizes through advertising and sponsored content partnerships with blockchain and Web3 companies.

Product overview

WuBlockchain (吴说) is a Web3 media platform in Asia offering a comprehensive content ecosystem. The platform consists of its core media platform (wublock123.com) providing blockchain news flashes and in-depth articles, supplemented by a mobile app for on-the-go reading, podcast/audio content distributed across major platforms, a daily evening newsletter via Substack, and a dedicated data center for analytics. Content is organized into topic-specific columns covering exchanges, venture capital, mining, technology, and weekly digests, with contributions from industry experts. The platform reaches over 1.5 million global readers and provides content in five languages.

Differentiator

Problem solved

Functional benefit

Brands

• Wu Blockchain (English): English-language version of the platform at wublockchain.xyz
• 吴说 APP
• 吴说晚报
• 吴说播客
• 白线 (White Line)
• 数据中心

Products and services

• Wu说 (WuBlockchain) Core Media Platform A Web3 media platform delivering blockchain news flashes, in-depth articles, market analysis, and topical columns (e.g., Exchange Monthly Reports, VC Monthly Reports, Mining Monthly Reports, Technology Monthly Reports, Macro Weekly Reports) in Chinese, English, Japanese, Korean, and Russian for crypto professionals, investors, and developers globally.
• Wu说 APP (Mobile Application)

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PANews: PANews is a leading Chinese-language crypto/Web3 media outlet serving professionals and investors across Asia. Directly comparable to WuBlockchain in language, target audience (Chinese crypto professionals), and advertising-driven revenue model.
• ChainCatcher: ChainCatcher is a Chinese-language blockchain media platform covering crypto news, DeFi, and Web3 developments. Comparable to WuBlockchain in audience, content format, and monetization through project sponsorships and advertising.
• Foresight News: Foresight News is a Chinese-language crypto media outlet focused on real-time news and in-depth reporting. Closely comparable to WuBlockchain in target market, editorial style, and Chinese crypto professional audience.
• BlockBeats: BlockBeats (律动) is a Chinese-language crypto media and data platform serving the Chinese crypto community. Comparable to WuBlockchain in audience, multi-channel distribution, and combination of news plus data products.
• Decrypt: Decrypt is a crypto media outlet producing news, educational content, and video. Comparable to WuBlockchain in content mix (news, podcast, video) and target audience of crypto-curious professionals and enthusiasts.
• Crypto.news: Crypto.news is a crypto news outlet focused on breaking news and market coverage. Comparable to WuBlockchain in news-led content model and advertising-driven revenue targeting crypto professionals and traders.

Broad incumbents

• CoinDesk: CoinDesk is the largest English-language crypto media outlet, now owned by Bullish. Comparable to WuBlockchain in content category and audience (crypto professionals), but operates at significantly larger scale with global English-first reach and institutional research.
• The Block: The Block is a leading global crypto research and media outlet known for investigative journalism and data products. Comparable to WuBlockchain in news/data hybrid model but with larger English-language institutional audience.
• Cointelegraph: Cointelegraph is a global crypto news outlet with multilingual coverage (including a Chinese edition). Comparable to WuBlockchain in crypto news focus and multi-language strategy, though its primary reach is English-speaking retail.

Emerging players

• Bitcoin Magazine: Bitcoin Magazine is a long-running Bitcoin-focused media outlet with news, events, and a Pro research tier. Comparable to WuBlockchain in editorial depth and professional audience, but with narrower Bitcoin-centric coverage rather than broad Web3.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/WuBlockchain
• YouTubeyoutube.com/channel/UC5F2q60NSndu9T-WX6z7bvA
• LinkedInlinkedin.com/company/wu-blockchain

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WuBlockchain