Greater Wichita YMCA

What Greater Wichita YMCA does

Greater Wichita YMCA is a 501(c)(3) nonprofit community-services organization founded in 1885, headquartered in Wichita, Kansas, and operating as part of the YMCA of the USA (Y-USA) national network. It runs 11 branch locations (expanding to 12 with the McPherson addition) covering over one million square feet of fitness space across Wichita, Andover, El Dorado, Newton, Hutchinson, and McPherson, including four seasonal outdoor water parks, the Pickle Center at West YMCA, and the Camp Hyde outdoor facility in Viola. The organization employs more than 1,400 individuals and serves over 190,000 members and 300,000+ community residents across Butler, Harvey, Kingman, Reno, and Sedgwick Counties.

Its core product portfolio is built around membership tiers (Family $59.90/month, Adult $39.90/month, AOA $34.95-$46.25/month, Youth $19/month, Digital YMCA360+ $9.99/month) that grant access to all branches, group exercise, water parks, and the YMCA360 digital platform. YMCA360 is the central technology asset: a multi-device digital health and fitness platform providing on-demand video classes, live streams, workout tracking with wearable integration (Apple Watch, Garmin, Fitbit, Google Watch), fitness challenges with leaderboards, and class scheduling, accessible via iOS/Android mobile apps, Apple TV, Android TV, Roku, Amazon Fire TV Stick, and web. Supporting software integrations include Apple Health, Google Fit, Google Health Connect, MindBody, HoldMyCourt.com, and PlayerSpace for program management.

Revenue is generated through recurring membership dues, program fees for sports/child care/camps/personal training, one-time guest passes ($10), and donations via the annual Strong Community Campaign that funds $15.5 million in free and reduced-cost services and scholarships. The organization blends a subscription revenue model with donations and grants, and layers on sub-brand programs (LIVESTRONG at the YMCA, Job Prep, Middle School After School, SPLASH!) that serve as differentiators for healthcare, education, and government partners across the South Central Kansas region.

Name

Greater Wichita YMCA

Legal name

Greater Wichita YMCA

Website

https://ymcawichita.org

Company type

Private

Founded year

1885

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Greater Wichita YMCA is a 501(c)(3) nonprofit founded in 1885 that operates 11 branch fitness facilities (1M+ sq ft) and four water parks across South Central Kansas, serving 190,000+ members and 300,000+ community residents with memberships, child care, youth programs, and the YMCA360 digital fitness platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Wichita

HQ country

United States

HQ region

North America

Offices15 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Membership Dues: Monthly and annual membership fees providing access to all branch locations, amenities, water parks, and YMCA360. Memberships are continuous/automatic draft plans with no contract but require 30-day notice for cancellation.
2. Program Fees: Fees for organized sports, child care, summer camp, personal training, group exercise classes, and specialty programs. Members receive discounts on these programs.
3. Strong Community Campaign (Donations): Annual charitable campaign that funds free and reduced-cost programs, scholarships, and income-based member pricing for those who qualify. Donations enable the organization's commitment to serve all regardless of ability to pay.
4. Guest Passes: One-time guest pass sales for non-members to access YMCA facilities for a single visit. Passes are $10/person and valid for 24 hours.

Pricing tiers

Distribution channels6 records

Marketing channels8 records

Core offering

The Greater Wichita YMCA is a nonprofit community organization that sells memberships and program services giving access to 11 fitness facilities, four seasonal outdoor water parks, summer camps, child care, youth sports, swimming lessons, senior wellness programs, and the YMCA360 digital fitness platform. Members also gain nationwide reciprocity across 2,000+ YMCA locations in the United States. The organization's mission is to put Christian principles into practice through programs promoting healthy lifestyles, strong families, and positive youth development, with financial assistance available to all who qualify regardless of ability to pay.

Product overview

The Greater Wichita YMCA operates a multi-facility health and wellness organization offering a unified membership model with access to over one million square feet of fitness space across 11 branch locations. The core product portfolio centers on YMCA360, a comprehensive digital fitness platform providing on-demand video classes, live streams, workout tracking, and fitness challenges accessible via mobile app (iOS/Android), TV platforms (Apple TV, Amazon Fire TV Stick), and web. Physical offerings include Health and Fitness Programs (Corporate Wellness, LIVESTRONG cancer support, Parkinson's Support, Group Exercise, Personal Training), Swimming Programs (Lifeguard training, Swim Lessons, Water Parks), Sports and Youth Programs (Basketball, Soccer, Pickleball, Dance, Gymnastics, Martial Arts), Child Care and Camps (Before/After School, Summer Camp, Middle School After School), and Community Programs (Job Prep, Birthday Parties, Kid Zone). All memberships include unlimited YMCA360 access and water park entry. Additional premium tiers include YMCA360+ (digital plus two monthly facility visits) and various program-specific initiatives like LIVESTRONG and Wichita Collective Impact grants.

Differentiator

Problem solved

Functional benefit

Brands

• Strong Community Campaign: Annual fundraising campaign that funds free and reduced-cost programs, enables scholarships, grants, and income-based member and program pricing for those who qualify.
• YMCA360+
• SPLASH!
• LIVESTRONG at the YMCA
• Job Prep
• Wichita Collective Impact
• Camp Hyde
• Camp Hiawatha

Products and services

• YMCA360 Digital Platform Digital health and fitness platform providing on-demand video classes, live streams, workout tracking, fitness challenges with leaderboards, and class schedules accessible via mobile app (iOS/Android), web, and TV platforms (Apple TV, Android TV, Roku, Amazon Fire TV Stick). Included free with every membership.
• YMCA360+ Digital Membership

Quantifiable outcome

• 308,000 participants in community empowerment efforts annually
• +5 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Blue Cross and Blue Shield of Kansas (BCBSKS)coreStrategic or Co-development Partner · 1 September 2025Partnership to support comprehensive health and wellness initiatives offered by the Y that improve well-being of entire communities while addressing needs of vulnerable populations.
• Hutchinson Regional Medical CentercoreStrategic or Co-development PartnerDonated land at 2000 N. Lorraine in Hutchinson to the Y for construction of new 75,000-square-foot YMCA facility. Healthcare system partnered with Y on community-defining project.
• CosmosphereminorStrategic or Co-development PartnerJoint project to bring space-themed climbing structure to new Hutchinson YMCA location. Collaboration reflects commitment to youth development, family engagement, and community wellness.
• Wichita Public SchoolscoreStrategic or Co-development Partner30-year partnership for Middle School After School program at 10+ middle schools serving 135 students. Also partnership for Job Prep program expansion to 6 high schools. Includes SPLASH! water safety program for 2nd graders.
• Kansas Food BankcoreStrategic or Co-development PartnerPartner in Good Food For All program distributing fresh produce to 480 families over 12 weeks during summer.
• Health & Wellness Coalition of WichitacoreStrategic or Co-development PartnerPartner in Good Food For All program distributing fresh produce to 480 families over 12 weeks during summer.
• YMCA of the USA (Y-USA)coreStrategic or Co-development PartnerNational partnership making YMCA360 available as digital health solution for Y associations across the country. Part of Y-USA's strategy to meet digital needs of their collective 11 million people served.
• Celebrity CruisesminorStrategic or Co-development PartnerCorporate wellness partnership featuring on-site Body Waves fitness center for employees. Y provides healthy lifestyle coaching and wellness programming.
• McPherson Family YMCAcoreStrategic or Co-development PartnerMcPherson Family YMCA joining Greater Wichita YMCA association under same umbrella. Will expand mission impact and serve more youth and adults in McPherson community. Located at 220 N. Walnut Street.

Scale indicators11 records

Recent moves9 records

Expansion highlights6 records

Others

• Equinox:

Direct peers

• Boys & Girls Clubs of America: National nonprofit operating youth development and community programs through a federated branch network model. Closely comparable mission (youth development, community service), membership/dues model, branch footprint, and reliance on donations and grants; differs primarily in emphasis on after-school care versus the Y's broader fitness and aquatics portfolio.
• YMCA of Greater Kansas City: Another regional YMCA association operating a multi-branch fitness and youth development network in the Kansas/Missouri market. Highly comparable as a peer Y association sharing the same brand system, membership reciprocity, mission, and operating model, differing only in geographic territory and scale.
• JCC Association of North America: Federated network of Jewish Community Centers operating fitness facilities, aquatics, child care, camps, and community programming on a nonprofit basis. Same mission-driven model combining recreation, youth development, and community services, with comparable branch structure and member-based revenue model.

Broad incumbents

• Planet Fitness: Largest low-cost national fitness chain operating in the Wichita market. Competes directly on membership dues and basic fitness amenities, but lacks the Y's mission programming, child care, water parks, and aquatics. Serves as the primary price-anchoring competitor in the regional fitness market.
• Life Time Fitness: Premium national fitness operator offering group fitness, family programming, aquatics, and youth programs comparable to the Y's portfolio. Competes for higher-income families and adults; less mission-driven, but overlapping product surface (group exercise, child care, swim).
• LA Fitness / Fitness International: Multi-state mid-market fitness chain with locations across the U.S. including Kansas. Directly comparable membership gym model with fitness floors, group classes, pools, and family memberships; competes with the Y for adult and family fitness members.
• Crunch Fitness: National fitness chain offering tiered membership pricing and group fitness classes. Competes in the same Wichita-area market on value-priced fitness access and class programming, particularly for budget-conscious adults.

Emerging players

• OrangeTheory Fitness: Boutique group fitness franchise operating coach-led heart-rate-based workouts with multiple Wichita-area studios. Competes for the same adult fitness segment on premium group-class programming; complements or substitutes for the Y's group exercise and personal training offerings.

Regional players

• Boys & Girls Clubs of South Central Kansas: Local affiliate of Boys & Girls Clubs of America serving Wichita and surrounding counties with after-school and youth development programs. Direct competitor for youth, family, and after-school members, and partner potential for cross-referrals and joint programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ymcawichita
• Facebookfacebook.com/ymcawichita
• LinkedInlinkedin.com/company/greater-wichita-ymca
• Instagraminstagram.com/ymcawichita

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Wichita YMCA