What Lowe Living does

Lowe Living is a Melbourne-based luxury property developer founded in 2015 by Tim and Emma Lowe. The company specialises in medium-density luxury residential and commercial developments across Melbourne's prestige bayside suburbs, including Brighton, St Kilda West, Hampton, Sandringham, Parkdale, South Melbourne, and Armadale, with recent inland expansion into Camberwell. The portfolio comprises 16+ named projects, and the disclosed development pipeline exceeds $1B with a construction pipeline of $350M.

Lowe Living operates a vertically integrated model covering site acquisition, design, development management, construction, sales, marketing, and aftercare. Signature projects include Maison Savoy (Brighton), Emerald Place (developed with architects INT.RE and Woods Bagot), and Jardin House (Camberwell). Unit pricing spans approximately $1.2M for entry-level residences to $6.5M+ for penthouses, and individual projects typically deliver 18–40 residences. The company also operates the Lowe Create subsidiary, extending the brand into adjacent design services.

The business model generates revenue primarily through individual unit sales to two customer segments: affluent owner-occupiers purchasing primary or secondary residences, and sophisticated property investors. Projects are sold via direct, vertically managed sales channels rather than third-party agency distribution. Recent strategic activity — including the SOAK Bathhouse partnership at Emerald Place (announced April 2026), the Maison Savoy launch, and geographic expansion to Camberwell — points to a brand-led growth strategy that combines curated amenity partnerships with adjacent geographic and product-line extension.

Name

Lowe Living

Legal name

Lowe Living

Website

https://loweliving.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Lowe Living is a Melbourne-based luxury property developer founded in 2015 by Tim and Emma Lowe, specialising in medium-density residential and commercial developments across Melbourne's prestige bayside suburbs, with unit pricing from approximately $1.2M to $6.5M+.

Ownership category

akta.pro rank

Headquarters

HQ city

Sandringham

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Development and Sales: Lowe Living generates revenue through the development and sale of luxury residential apartments, penthouses, townhomes, and commercial spaces. The company acquires sites in lifestyle-focused Melbourne suburbs, obtains planning approvals, manages construction through its own construction division, and sells completed or off-the-plan residences to purchasers. Revenue is realised upon settlement of sold properties.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Lowe Living is a vertically integrated luxury property developer and builder that acquires sites, obtains planning approvals, manages construction through its own construction division, and sells off-the-plan and completed residential apartments, penthouses, townhomes, and commercial spaces in Melbourne's prestige bayside suburbs. The company manages the full development lifecycle from site acquisition and finance through design, construction, sales, marketing, client services, and post-purchase aftercare.

Product overview

Lowe Living is a Melbourne-based luxury property developer offering a portfolio of residential apartment and townhome products across Melbourne's bayside suburbs. The portfolio comprises off-the-plan projects (Jardin House, Maison Savoy, Catani, Marella, Emerald Place), move-in ready residences (Miramar, Sera, Hampton Hill, Oceano, Larnook), and completed portfolio projects (Kallara House, Alamer, Azura, Topaz, Lumiere, and others). Each project features collaboration with named architecture, interior design, and landscape architecture partners. Emerald Place also includes a commercial component with office and retail tenancies. The company operates a vertically integrated model managing site acquisition through construction and aftercare.

Differentiator

Problem solved

Functional benefit

Brands

• Lowe Create: Interior design and property styling subsidiary of Lowe Living

Products and services

• Jardin House, Camberwell A refined off-the-plan collection of luxury 2 and 3-bedroom residences and an exclusive penthouse collection situated along Camberwell Road opposite the Civic Centre Precinct, targeting affluent owner-occupiers in inner-Melbourne.
• Maison Savoy, Brighton A limited collection of nineteen 2 and 3-bedroom residences positioned along Brighton's iconic Esplanade, honouring the legacy of the historic Brighton Savoy Hotel, with a private European-inspired Bathhouse by Aurora. Designed by Studio Kennon with landscaping by Myles Baldwin. 2-bed from $3,750,000; 3-bed from $4,900,000; Half-Floor Residences from $6,500,000; Penthouse price on application.
• Catani, St Kilda West An exclusive off-the-plan collection of 18 contemporary 2 and 3-bedroom residences and 2 distinguished penthouses on Beaconsfield Parade, offering a waterfront address in St Kilda West. 2-bedroom from $1,695,000; 3-bedroom from $2,295,000; select apartments up to $5,250,000; Penthouse (Apt 4.02) contact agent.
• Marella, Hampton A luxury off-the-plan collection of 2 and 3-bedroom residences in Hampton, developed in collaboration with Cera Stribley and Plume Studio. 2-bedroom from $1,395,000; sub-penthouse 3-bed from $2,495,000; 3-bed (Apt 11A) from $2,655,000.
• Emerald Place, South Melbourne A luxury collection of 38 architecturally distinguished residences with 2-4 bedroom apartments and Skyhomes plus 12 commercial and retail tenancies, featuring a 99 Walk Score in South Melbourne. Signature Collection apartments from $4,395,000. Construction completed.
• Miramar, Sandringham A move-in ready collection of 24 residences with 2 and 3-bedroom apartments designed by Jackson Clements Burrows Architects, positioned in the heart of Sandringham near the beach. Signature Collection 2-bedroom from $2,050,000; Signature 3-bedroom penthouse from $2,550,000; top-floor 3-bed penthouses up to $3,600,000.
• Sera, Brighton Move-in ready residences developed in collaboration with Warren and Mahoney and interiors by Bec Judd, offering contemporary coastal sophistication on Pine Street, Brighton. 2-bedroom residences from approximately $1.2M-$1.3M.
• Hampton Hill, Hampton Move-in ready apartments developed in collaboration with Woods Bagot, seamlessly blending traditional charm with refined contemporary living on Hampton Street. 2-3 bedroom residences from $1,695,000; investment levels $1.8M-$3M+.
• Oceano, Hampton Move-in ready apartments developed in collaboration with ADDARC and Bec Judd Interiors, blending modern sophistication with effortless coastal style on Ocean Street, Hampton.
• Larnook, Armadale Move-in ready residences developed in collaboration with Warren and Mahoney, GOLDEN, and Eckersley Garden Architecture, offering contemporary sophistication on Orrong Road, Armadale. 2-bedroom from $1.4M-$1.6M; 3-bedroom from $1.6M-$4M range. UDIA Medium Density Development award winner.
• Kallara House, Parkdale A collection of thirty-three luxury residences crafted by Warren and Mahoney, offering timeless architecture and considered landscaping in a coveted bayside Parkdale location. Development award winner.
• Alamer, Brighton An exclusive boutique collection of apartments and a single townhome on Black Street, Brighton, developed in partnership with Fiona Lynch Interior Design and Wolveridge Architects. Multi-award winner including Small Scale Development, Apartment Complex of the Year, and Best Multi-Unit Development.
• Azura, Aspendale A stunning collection of eight townhomes and 19 apartments including ten beachfront units, developed with Chamberlain Architects and Jack Merlo, offering direct beach access. Multi-award winner including Apartment of the Year (HIA 2022), Apartment Complex of the Year, Best Multi-Unit Development, Development of the Year, and Medium Density Development.
• Topaz, Parkdale Premium residences and luxurious townhomes crafted by Chamberlain Architects with landscaping by Jack Merlo, featuring tri-level construction in the heart of Parkdale. Medium Density Development award winner.
• Lumiere, Black Rock Six spacious 2 and 3-bedroom residences developed with Warren and Mahoney and Jack Merlo, offering refined bayside living moments from Half Moon Bay.
• Elanora Place, Parkdale A contemporary off-the-plan collection of 40 residences in Parkdale priced from $1.29M, with several apartments already sold and limited ground-floor apartments remaining.
• Lowe Create (Interior Design and Property Styling) A wholly-owned subsidiary of Lowe Living providing interior design and property styling services supporting the company's residential development portfolio.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered flagship, core and supporting.

• SOAK BathhouseflagshipStrategic or Co-development Partner · 20 April 2026SOAK Bathhouse is coming to the ground floor of Emerald Place, South Melbourne (opening August 2026) — the second Melbourne outpost after SOAK South Yarra. The partnership includes a mineral pool, cold plunge, saunas, and steam room. Penthouse buyers receive complimentary memberships; all Emerald Place residents receive exclusive discounted access. SOAK serves both residents and the broader South Melbourne business community including Lowe Living's own team.
• Aurora Spa and Bathhouse (Lyndall Mitchell)flagshipStrategic or Co-development PartnerLyndall Mitchell of Aurora Spa & Bathhouse (28+ years in business) is instrumental in consulting on the design of exclusive bathhouse amenities at selected Lowe Living projects. At Maison Savoy, Brighton, Aurora designed a private European-inspired Bathhouse with a ten-step journey of restoration including hydrotherapy pools, cold plunge, steam room, sauna, Vichy shower, and heated contour beds — exclusively for residents.
• Jackson Clements Burrows (JCB)coreStrategic or Co-development PartnerJackson Clements Burrows is an award-winning Melbourne architecture firm driven by innovative design solutions. JCB is a preferred architecture partner on multiple Lowe Living projects including Catani (St Kilda West), Miramar (Sandringham), and others, bringing expertise in coastal design, heritage context, and contextual architecture.
• Studio Kennon (Pete Kennon)coreStrategic or Co-development PartnerStudio Kennon is a Melbourne-based architecture and interior design practice led by Pete Kennon, established in 2019, known for refined, design-led spaces balancing bold expression with enduring function. Architecture and interior design partner for Maison Savoy, Brighton.
• Woods BagotcoreStrategic or Co-development PartnerWoods Bagot is a global architecture practice with 17 studios worldwide, bringing global expertise with local knowledge to projects. Architecture and design partner for Emerald Place (South Melbourne) and Hampton Hill (Hampton). Known for award-winning residential architecture placing human experience at its core.
• Brahman PereracoreStrategic or Co-development PartnerBrahman Perera is a Melbourne-based interior designer grounded in intuition, collaboration, and enduring appreciation for beauty. Approaches design as a relationship built on understanding and insight. Interior design partner for Catani, St Kilda West, crafting residences with warm, tactile materials and subtle coastal references.
• Cera StribleycoreStrategic or Co-development PartnerCera Stribley is a Melbourne-based architecture and interior design practice renowned for bold, intelligent, and human-centred design grounded in purposeful simplicity. Architecture and interior design partner for Marella, Hampton.
• Warren and MahoneycoreStrategic or Co-development PartnerWarren and Mahoney is an Australasian multidisciplinary design practice offering architectural, interior, graphic, urban, and environmentally-sustainable design services. Architecture and design partner for Sera Brighton, Larnook Armadale, and Lumiere Black Rock. Projects reflect the shared identity of the communities they serve.
• Myles Baldwin DesigncoreStrategic or Co-development PartnerMyles Baldwin Design is a highly regarded landscape architecture practice delivering site-specific gardens across Australia and internationally. Valuing individuality over trend, the practice creates landscapes reflecting their architectural context, owners, and purpose through horticultural expertise and enduring craftsmanship. Landscape architecture partner for Maison Savoy, Brighton.
• Plume StudiocoreStrategic or Co-development PartnerPlume Studio is a landscape architecture firm crafting spaces for enjoyment, entertainment, and reflection. With careful consideration of diverse climates and how clients interact with spaces, Plume Studio creates serene, lush outdoor environments for projects including Catani (St Kilda West) and Marella (Hampton).
• Jack MerlocoreStrategic or Co-development PartnerJack Merlo is one of Australia's premier landscape architecture studios. Known for creating spaces that people appreciate for years to come, Jack Merlo works closely with architects and developers on individual and considered landscape responses. Landscape architecture partner for Sera Brighton, Azura Aspendale, Topaz Parkdale, and Lumiere Black Rock.
• Eckersley Garden ArchitecturecoreStrategic or Co-development PartnerEckersley Garden Architecture merges experience and creativity to craft bespoke gardens and outdoor spaces for lifestyle enjoyment. Both form and function are considered in every project. Landscape architecture partner for Miramar Sandringham, Larnook Armadale, and Oceano Hampton.
• Chamberlain ArchitectscoreStrategic or Co-development PartnerChamberlain Architects is a residential specialist studio with extensive experience in crafting high-quality, liveable residences. Known for creating homes with distinct personality built around clients' lifestyles. Architecture partner for Azura Aspendale and Topaz Parkdale.
• Fiona LynchcoreStrategic or Co-development PartnerFiona Lynch is a renowned interior design studio led by award-winning director Fiona Lynch. Known for artistic approach to design with emotive sensibility to materiality and light. Interior design partner for Alamer Brighton alongside Wolveridge Architects.
• Wolveridge ArchitectscoreStrategic or Co-development PartnerWolveridge Architects is a Melbourne-based, award-winning practice delivering bespoke projects responding to local context as a guiding principle. Known for client-focused design service based on listening, creative aptitude, and considered technical response. Architecture partner for Alamer Brighton.
• ADDARCcoreStrategic or Co-development PartnerADDARC is renowned for creating contemporary, refined, and timeless architecture projecting a sense of place. Specialising in multi-residential and bespoke single dwellings, they add a fresh perspective on design, detail, and materiality. Architecture partner for Oceano Hampton.
• Bec JuddcoreStrategic or Co-development PartnerBec Judd is a prominent Australian media figure synonymous with beauty and style, creator of fashion label Jaggad, and interior consultant for Lowe Living. Translated her coveted style into luxury residences at Sera Brighton, Oceano Hampton, and other projects.
• AcrecoreStrategic or Co-development PartnerAcre is a multidisciplinary design studio touching on architecture, interior design, and landscaping. Transforms spaces into emotive environments resonant with occupants and authentic within local context. Landscape architecture partner for Emerald Place, South Melbourne.
• Hamilton MarinocoreOthersHamilton Marino is a builder recognised for precision and integrity in construction. Appointed as the builder for Emerald Place, South Melbourne, reinforcing Lowe Living's commitment to delivering exceptional quality and maintaining the highest construction standards.
• Kalus Kenny Intelex (KKI)supportingOthersKalus Kenny Intelex (KKI) is a boutique Melbourne-based law firm providing expert legal and commercial advice across property, corporate and commercial, structured finance, dispute resolution, estate planning, family law, and related areas. Corporate legal partner.
• Cassette GroupsupportingGTM or Marketing PartnerCassette Group is a Melbourne-based creative communications agency specialising in strategy-led branding, creative, content, and integrated marketing for consumer, retail, destination, and property clients. Brand partner for Lowe Living.
• Papermill AgencysupportingGTM or Marketing PartnerPapermill Agency is a Melbourne-based integrated marketing, communications, and PR partner with over 15 years' experience across property, design, corporate, and lifestyle brands. Delivers holistic strategic campaigns including PR, digital, events, content, and social media to elevate brand presence.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Stockland: ASX-listed major Australian property developer with residential, retirement living, and commercial portfolios. Overlaps with Lowe Living on residential development but operates at a much broader and more diversified scale.
• Cbus Property: Australian commercial and residential property developer with apartment projects in Melbourne and other capitals. Comparable on premium apartment development but with institutional capital backing and broader portfolio mandate.
• Lendlease: ASX-listed major Australian property developer with broad residential, commercial, and master-planned community portfolios. Overlaps on apartment development but operates at materially larger scale and broader geography.
• Mirvac: ASX-listed diversified Australian property group with significant residential apartment and master-planned community operations across Sydney, Melbourne, Brisbane, and Perth. Comparable on residential apartment product but at much greater scale and geographic breadth.

Direct peers

• Caydon: Melbourne-based apartment developer focused on luxury and premium apartment projects across inner-city and bayside locations. Direct overlap on product type, target buyer, and geography.
• GURNER: Melbourne-based ultra-luxury residential developer operating in similar prestige suburbs (South Yarra, Toorak, St Kilda). Compares directly on target customer, price points ($2M-$30M+), and luxury brand positioning.
• MAB Corporation: Long-established Melbourne property developer with significant residential apartment pipeline across bayside and inner-Melbourne suburbs. Comparable vertically integrated development-and-construction model targeting owner-occupiers.
• Central Equity: Melbourne-focused apartment developer with a long track record in inner-city and bayside projects. Comparable on product type (medium-density apartments) and metro focus, though typically at more accessible price points.
• Hickory: Melbourne-based builder and developer combining construction and property development, with significant residential apartment pipeline. Direct comparison on vertically integrated delivery model and apartment product.
• Becker & Co: Melbourne-based luxury apartment developer delivering design-led projects in Brighton and surrounding bayside suburbs. Direct comparison on luxury positioning, architect partnerships, and target customer profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@loweliving8301
• Facebookfacebook.com/loweliving
• LinkedInlinkedin.com/company/loweliving
• Instagraminstagram.com/loweliving

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lowe Living