Source of Asia

What Source of Asia does

Source of Asia (SOA), legally SOA Trading (Vietnam) Company Limited, is a privately held international business accelerator headquartered in Ho Chi Minh City, Vietnam, with a registered office in Hong Kong and a regional office in Paris. Founded in 2004 and operating for over 20 years, the firm supports foreign companies entering Southeast Asia and South Korea, and Vietnamese SMEs expanding abroad, through six core service pillars: Market Expansion, Sourcing & Supply Chain, Corporate Services, Marketing Services, Digital Solutions, and Trade Missions. SOA also holds an import license enabling it to act as a local distributor for clients lacking ASEAN presence, and operates a 2,000 m² coworking hub in Ho Chi Minh City.

SOA's offering is built on human-delivered local expertise and a relational network rather than proprietary technology. Its 'Digital Solutions' line covers conventional IT infrastructure, website development, and Martech integration; no proprietary AI/ML products, patents, or data assets are disclosed. The firm's core asset is a database of 10,000+ contacts and 25+ strategic partners accumulated over two decades, which it leverages to deliver partner identification, distributor qualification, B2B matchmaking, factory audits, supplier qualification, and on-the-ground trade mission support.

Commercially, SOA runs a fee-based professional services model with project-based engagements and retainer arrangements on multi-year contracts; pricing is not publicly disclosed and is scoped per engagement. The go-to-market is enterprise-focused direct sales targeting mid-market to enterprise decision-makers evaluating ASEAN expansion, sourcing, or operational setup. Distribution combines direct enterprise sales, local distribution via import license, and a coworking/flexible workspace offering. The firm has served 500+ cumulative customers across diverse industries including packaging, home furnishings, renewable energy, wine and spirits, industrial manufacturing, e-commerce, bedding, surface finishing, beauty, medical devices, and consumer food goods. Recent moves include ISO 27001:2022 certification (April 2026) and the addition of country representatives in Malaysia (June 2026) and South Korea (June 2026).

Name

Source of Asia

Legal name

SOA TRADING (VIETNAM) COMPANY LIMITED

Website

https://sourceofasia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Source of Asia is a Ho Chi Minh City-headquartered international business accelerator that helps foreign companies enter and operate in Southeast Asia and South Korea, and supports Vietnamese SMEs expanding abroad, through market expansion, sourcing, corporate, marketing, digital, and trade mission services.

Ownership category

akta.pro rank

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services and Consulting: Fee-based professional services model encompassing market expansion advisory, sourcing and supply chain management, corporate services, marketing services, digital solutions, and trade mission coordination. Revenue is generated through project-based engagements, retainer arrangements, and service fees for specific deliverables such as market studies, supplier identification, factory audits, and distributor qualification.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Source of Asia (SOA) is an international business accelerator that helps companies expand into Southeast Asia and South Korea. It delivers end-to-end consulting and operational services including market expansion (partner identification, B2B meeting organization, distributor qualification, sales representation), sourcing and supply chain management (supplier identification, factory audits, production coordination), corporate services (HR, legal, visa and work permit processing), marketing services (B2B lead generation, digital marketing, trade fair execution), digital solutions (IT infrastructure, website development, Martech integration), and trade mission coordination.

Product overview

Source of Asia (SOA) is an International Business Accelerator providing a suite of interconnected consulting and operational services for companies expanding into Southeast Asia and broader Asia. The core offering consists of six main service pillars: Market Expansion (partner identification, B2B coordination, and go-to-market execution), Sourcing & Supply Chain (supplier identification, factory audits, and production coordination), Corporate Services (HR outsourcing, legal support, and administrative management), Marketing Services (B2B lead generation and campaign execution), Digital Solutions (IT infrastructure, website development, and technology operations), and Trade Missions (trade fair support and partner matching). Additional specialized offerings include Vietnamese Venture Abroad for domestic companies internationalizing, and IT & Business Transformation Outsourcing for secure digital operations. The services are designed to work together, enabling clients to enter, operate, and grow across ASEAN markets with local expertise and coordinated execution support.

Differentiator

Problem solved

Functional benefit

Products and services

• Market Expansion Supports companies in developing market presence in Southeast Asia through partner identification, B2B meeting organization, distributor qualification, sales representation, and go-to-market strategy execution. Targeted at international companies seeking to enter or expand in ASEAN markets.
• Sourcing & Supply Chain Improves global supply chain efficiency by identifying suppliers, conducting factory audits, managing supplier qualification, and coordinating production follow-up across ASEAN markets. Targeted at international companies diversifying sourcing into Southeast Asia.
• Corporate Services Outsources HR, legal, and office management functions including recruitment, payroll, wage-hosting, office rental, visa and work permit processing, and administrative support for companies establishing operations in Vietnam and ASEAN.
• Marketing Services Builds B2B visibility, qualified leads, and market entry campaigns in ASEAN through SEO, digital marketing, PR, networking events, and trade fair execution for companies expanding in the region.
• Digital Solutions Builds secure, efficient digital ecosystems for clients including IT infrastructure management, website and digital platform development, business technology operations support, and Martech integration for businesses operating in Asia.
• Trade Missions Facilitates connections with qualified partners at Southeast Asia trade fairs, organizing B2B meetings and providing on-ground support during exhibitions for clients seeking distributor or partner matches.
• Vietnamese Venture Abroad Supports Vietnamese SMEs in internationalization efforts, helping them expand beyond domestic markets through strategic representation, foreign partner identification, and operational management abroad.

Quantifiable outcome

• 500+ companies supported across ASEAN markets
• +2 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Anh Vo (Malaysia Representative)coreStrategic or Co-development Partner · 1 June 2026Anh Vo represents Source of Asia in Malaysia, bringing 15 years of experience in market expansion, distributor partnerships, and omnichannel growth across Asia Pacific. Strengthens SOA's connection with Malaysian business ecosystem and supports companies looking to explore opportunities between Malaysia, Vietnam, ASEAN, and beyond.
• Scrut.iocoreImplementation/ SI/ Consulting Partner · 1 April 2026Scrut.io supported Source of Asia's ISO 27001:2022 implementation, audit process, and certification achievement. The partnership helped strengthen internal security practices, governance processes, and operational controls across the organization.
• Youngjae CHAEcoreStrategic or Co-development PartnerYoungjae CHAE joined as South Korea Representative to strengthen SOA's presence and business development capabilities in South Korea, supporting companies exploring Korean market opportunities.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hawksford: Hawksford delivers corporate services, fiduciary, accounting, HR, and market entry support across Asia, the Middle East, and Europe. Its Asia-Pacific corporate services and cross-border market entry mandates directly mirror SOA's service portfolio and client profile.
• Acclime: Acclime provides corporate services, accounting, tax, HR, and market entry advisory across Southeast Asia and Asia-Pacific. Its focus on ASEAN corporate establishment and operational outsourcing directly overlaps with SOA's Corporate Services and Market Expansion pillars.
• Dezan Shira & Associates: Dezan Shira & Associates is a pan-Asia business advisory firm specializing in market entry, corporate establishment, tax, HR, and compliance services across China, ASEAN, and India. It is the most direct comparator to Source of Asia's market expansion and corporate services offerings in the same geographies.
• TMF Group: TMF Group is a global provider of corporate services, accounting, HR, and compliance solutions with deep Asia-Pacific coverage. It competes with SOA in outsourced HR, payroll, entity setup, and corporate administration for companies expanding into ASEAN markets.

Broad incumbents

• BDO Vietnam: BDO Vietnam provides accounting, tax, audit, and business advisory services including market entry and corporate establishment. It is a comparable mid-tier advisory competitor for SME and mid-market cross-border expansion work in Vietnam.
• EY Vietnam: EY's Vietnam and ASEAN practices offer advisory, tax, transaction, and consulting services, including market entry and cross-border expansion support. It competes with SOA for enterprise-level ASEAN advisory mandates as part of a much broader portfolio.
• Deloitte Southeast Asia: Deloitte's Southeast Asia offices deliver strategy, consulting, tax, and audit services to multinational clients exploring ASEAN expansion. As a broad incumbent, Deloitte overlaps with SOA on market entry advisory, sourcing strategy, and operational setup engagements.
• PwC Vietnam: PwC's Vietnam office delivers assurance, tax, and advisory services with a cross-border ASEAN expansion focus. It overlaps with SOA on enterprise market entry, regulatory, and corporate services work as a broader professional services incumbent.
• KPMG Vietnam: KPMG's Vietnam practice provides audit, tax, advisory, and market entry consulting to multinational clients. While broader in scope, KPMG competes with SOA for enterprise market entry and corporate advisory mandates in Vietnam and ASEAN.

Emerging players

• Viettonkin: Viettonkin is a Vietnam-focused business consulting and market entry advisory firm covering market research, partner identification, M&A, and corporate establishment. It is a smaller but directly overlapping competitor to SOA's Vietnam market entry offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/sourceofasia
• LinkedInlinkedin.com/company/source-of-asia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Source of Asia