What Superior Extrusion does

Superior Extrusion, Inc. (SEI) is a privately held aluminum extrusion manufacturer founded in 1998 by Randy and Myron DeBolt, headquartered in Gwinn, Michigan on the grounds of the former KI Sawyer Air Force Base. The company operates four hydraulic press lines ranging from a 1,650-ton Farrel press (the original 1998 unit) to a flagship 3,300-ton Extral press installed in 2023, producing solid, hollow, and semi-hollow 6000-series aluminum profiles up to 12 inches wide. Across its 29-year operating history the company has extruded more than 600 million pounds of aluminum and maintains an inventory of over 4,200 die shapes that support rapid quoting on standard profiles. SEI's customer base spans automotive, transportation, architectural and construction, defense, marine, recreation, solar, and electrical end markets, with 400+ active clients and a quote-based, made-to-order commercial model. In-house fabrication services (precision cutting, miter cutting, deburring, CNC drilling/milling) and custom packaging and shipping extend the offering downstream of raw extrusion.

The company sells through a hybrid inside/outside sales motion: an inside sales team (led by Inside Sales Manager Eric Oja with representatives Matt Sturos, Paulo Santiago, and Charlie Latourneau) handles quotes and general inquiries, while territory sales managers (including Paul Ness) and VP of Sales & Marketing Dan Richards cover field accounts. Distribution is domestic U.S. with a Midwest concentration. The company completed a 138,000 square-foot expansion in 2023 alongside the 3,300-ton press installation, increasing pack-and-ship capacity and reducing customer lead times. In 2026 SEI achieved ISO 9001:2015 certification, formalizing quality management practices required by many automotive tier-1 and defense OEM buyers. Pricing is custom and quote-based, determined by die number, drawing format, alloy/temper/length, annual usage, tolerances, and packaging requirements, with revenue generated through hardware sales of aluminum extrusion products. The company is wholly controlled by its founders, with George T. LaBlonde, III serving as President and Chairman of the Board, and no institutional or private equity ownership disclosed.

Name

Superior Extrusion

Legal name

Superior Extrusion, Inc.

Website

https://superiorextrusion.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Aluminum Extrusion Manufacturing

NAICS

All Other Miscellaneous Fabricated Metal Product Manufacturing (332999)

SIC

Rolling Drawing & Extruding Of Nonferrous Metals (3350)

akta.pro primary industry

Aluminum Extrusion (IMAKACAG)

Keywords

• Aluminum extrusion manufacturing
• Custom aluminum profiles
• 6000 series alloys
• Fabrication services
• Standard shapes

Headquarters

HQ city

Gwinn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Aluminum Extrusion Products: Manufacture and sale of custom and standard aluminum extrusions in solid, hollow, and semi-hollow shapes using 6000 series alloys. Revenue generated through product sales with custom packaging and shipping services included.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Superior Extrusion manufactures and sells standard and custom aluminum extrusion profiles in solid, hollow, and semi-hollow shapes using 6000 series alloys. The company operates four hydraulic press lines capable of producing profiles up to 12 inches wide, with in-house fabrication services including precision cutting, miter cutting, deburring, and CNC drilling/milling operations. Products serve automotive, transportation, architectural, defense, marine, and recreation industries with custom packaging and shipping.

Product overview

Superior Extrusion is an aluminum extrusion manufacturer offering standard and custom aluminum profiles. The core product portfolio consists of Standard Shapes (pre-manufactured profiles including tubes, angles, channels, bars, and beams), Custom Extrusions (bespoke profiles to customer specifications), and Fabrication Services (precision cutting, miter cutting, deburring, and CNC machining). The company works exclusively with 6000 series aluminum alloys and offers custom packaging and shipping. All products are manufactured using multiple press lines (7" and 9" presses ranging from 1,650 to 3,300 tons) at their Michigan facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Shapes Pre-manufactured aluminum extrusion profiles including rectangular tubes, square tubes, round tubes, 'P' tubes, angles, channels, flat bars, round bars, 'I' beams, 'T' & 'Z' bars, and decking, available for immediate purchase.
• Custom Extrusions Bespoke aluminum extrusion profiles manufactured to customer specifications, supporting solid, hollow, and semi-hollow shapes in various dimensions with custom alloys and temper.
• Fabrication Services In-house fabrication including precision cutting (0.75"-276" lengths), miter cutting (-60 to 60 degrees), deburring, and CNC drilling and milling operations with long lineal capability.
• 6000 Series Aluminum Alloys 6000 series aluminum alloys (6063, 6005, 6061, 6181) chosen for structural components, automotive parts, architectural extrusions, and general fabrications requiring good weldability and corrosion resistance.
• Custom Pack and Ship Custom packaging and shipping services for aluminum extrusions; standard packing is bare bundles, board and band, with 2,000 lb maximum; custom packaging available upon request.

Quantifiable outcome

• 600M+ pounds of aluminum extruded since 1998
• +3 more outcomes

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators5 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Pennex Aluminum: Pennsylvania-based aluminum extrusion manufacturer serving automotive, truck/trailer, and industrial markets. Comparable mid-tier extruder with similar custom extrusion capabilities, fabrication services, and customer segment focus.
• Aluminum Shapes LLC: New Jersey-based aluminum extrusion manufacturer serving architectural, transportation, and industrial markets. Comparable in product offering and end-market diversification with similar press capabilities.
• Vitex Extrusion: New Hampshire-based precision aluminum extruder serving defense, aerospace, electronics, and industrial markets. Comparable mid-sized private extruder with focus on tight-tolerance custom profiles.
• Taber Extrusions: Gulf Coast-based aluminum extruder with large-tonnage presses and serving aerospace, automotive, and industrial markets. Comparable in scale and capabilities, including large-profile extrusion and fabrication services.
• Extruded Aluminum Inc. Wisconsin-based custom aluminum extruder serving industrial, automotive, and consumer markets. Comparable mid-sized extruder with similar capabilities in custom profiles and value-added fabrication.
• Bonnell Aluminum: PE-owned custom aluminum extruder serving automotive, construction, and industrial markets across multiple U.S. facilities. Closely comparable to SEI in product offering (custom and standard extrusions) with similar press capabilities and value-added fabrication services.
• Custom Aluminum Products: Midwestern aluminum extrusion manufacturer producing custom profiles for architectural, industrial, and transportation applications. Comparable to SEI in scale, regional focus, and custom extrusion capabilities.

Broad incumbents

• Hydro Extrusion: Norsk Hydro's North American extrusion business, one of the largest aluminum extruders globally. Competes with SEI across automotive, architectural, and industrial extrusion segments with multiple production sites and integrated billet supply.
• Kaiser Aluminum: Publicly traded aluminum products manufacturer with significant aerospace, automotive, and general engineering extrusion operations. Direct competitor to SEI in automotive and industrial extrusions but operates at substantially larger scale and broader geographic footprint.

Regional players

• Western Extrusions: Texas-based aluminum extruder serving architectural, commercial, and industrial customers. Comparable press capabilities and 6000-series alloy focus, but primarily serves the Southwest U.S. market rather than the Midwest.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/superior-extrusion-inc-

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superior Extrusion