What Going Concern does

Going Concern is a US-based digital media publication founded in 2009 that covers the accounting profession with an editorial focus on Big 4 firms (Deloitte, EY, KPMG, PwC), CPA exam preparation, accounting salaries, career advice, and industry news. It is headquartered in Pensacola and operates with a staff of 11-50 employees, publishing an irreverent, snark-toned commentary style that distinguishes it from mainstream accounting trade press and frequently addresses workplace scandals and firm culture topics. The publication is part of the Accountingfly network, which operates the integrated job board on the site.

The product is a WordPress-based editorial platform accessible at goingconcern.com, with supporting offerings including a weekly email newsletter ('Accounting News Roundup' with 'Friday Footnotes' and 'Monday Morning Accounting News Brief' editions), a job board powered by Accountingfly for remote and traditional accounting positions, career-advice editorial content, and a resource library. Distribution is multi-channel: organic SEO for accounting-related queries, an active Twitter presence (@going_concern) for community engagement, email newsletters, and direct website traffic. The publication does not operate a software product stack; its underlying technology is a standard CMS with third-party ad serving integrations.

Going Concern operates as a free, ad-supported content property. Revenue is generated through three streams: display advertising served via Raptive (CMI Marketing), sponsored content articles from industry partners, and affiliate/referral revenue from the Accountingfly job board. There is no paywall, subscription fee, or paid product offering; all content is free to access. The company is privately held under Accountingfly as its parent, with no venture capital, private equity, or public-market ownership structure indicated.

Name

Going Concern

Legal name

Going Concern

Website

https://goingconcern.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Going Concern is a US-based digital news publication covering the accounting profession, Big 4 firms, CPA exams, salaries, and careers. Founded in 2009 and operating under Accountingfly, it monetizes a free editorial site through advertising, sponsored content, and an integrated job board.

Ownership category

akta.pro rank

Headquarters

HQ city

Pensacola

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Advertising: Display advertising on the website, served through third-party advertising networks including Raptive (CMI Marketing)
2. Sponsored Content: Sponsored content articles from partners and advertisers embedded within editorial content
3. Job Board Referrals: Jobs section powered by Accountingfly partnership, likely generating referral/affiliate revenue for job listings

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Going Concern is an online accounting industry news publication that publishes daily editorial content covering Big 4 firms (Deloitte, EY, KPMG, PwC), mid-market accounting firms, CPA exam resources, salary information, careers, and industry gossip. It monetizes a free-to-read audience through display advertising, sponsored content, and an integrated job board operated in partnership with Accountingfly.

Product overview

Going Concern is a single-platform content news website offering journalism about the accounting profession. The core product is the Going Concern News Website, which publishes industry news, analysis, and commentary. Supporting offerings include the Going Concern Email Newsletter for weekly news delivery, a Job Board powered by Accountingfly for remote accounting positions, Career Advice Resources for professional development content, and Sponsored Content for industry partners. The platform does not operate a multi-module software architecture but rather provides content-based services centered on its publication.

Differentiator

Problem solved

Functional benefit

Products and services

• Going Concern News Website Online publication providing news, analysis, and commentary about the accounting profession, Big 4 firms (Deloitte, EY, KPMG, PwC), mid-market accounting firms, careers, salaries, CPA exam topics, and technology trends in accounting. Free to access.
• Going Concern Email Newsletter Recurring email newsletter delivering curated accounting news summaries to subscribers, including the 'Friday Footnotes' weekly roundup and the 'Monday Morning Accounting News Brief' editions.
• Job Board (via Accountingfly) Remote and traditional accounting job listings integrated from Accountingfly, connecting accounting professionals with employment opportunities at various firms, likely generating referral/affiliate revenue.
• Sponsored Content & Advertising Placements Sponsored articles and display advertising placements providing promotional content for accounting industry products and services, served through third-party advertising networks including Raptive (CMI Marketing).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AccountingflycoreChannel Partner/ Reseller/ DistributorGoing Concern is part of Accountingfly network. Accountingfly powers the job board and provides job listing functionality. Going Concern serves as a content marketing channel driving traffic to Accountingfly's job placement services for accounting professionals.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Tax Notes: Tax Notes (Tax Analysts) is a specialist publication covering tax policy, IRS developments, and tax practice — a closely adjacent vertical to Going Concern's accounting coverage. It targets a similar professional readership and operates a comparable news-plus-analysis subscription/editorial model.
• Journal of Accountancy: The Journal of Accountancy is the AICPA's flagship publication covering accounting practice, standards, and careers. It is a direct peer to Going Concern in audience (CPAs and accounting professionals) and category (accounting-industry news and analysis), though it carries a more authoritative, association-backed tone.
• Accounting Today: Accounting Today is a long-running US trade publication covering the accounting profession, Big 4 firms, and CPA practice management. It competes directly with Going Concern for the same audience of US accounting professionals and firms, but with a more traditional, mainstream editorial voice versus Going Concern's irreverent style.
• CFO Dive: CFO Dive is a trade newsletter and digital publication covering finance leaders, with overlapping coverage of Big 4 firms, accounting technology, and finance transformation. It competes with Going Concern for advertising dollars targeting the accounting/finance ecosystem and for reader attention among senior finance professionals.

Emerging players

• Tax Foundation: Tax Foundation publishes news, analysis, and data on US tax policy. While primarily a think tank, its editorial output and policy commentary overlap with Going Concern's adjacent coverage of accounting/tax issues and competes for the same professional reader attention.
• Above the Law: Above the Law is a legal-industry publication known for irreverent, snarky coverage of Big Law firms, scandals, and careers — the closest analog to Going Concern's editorial voice in an adjacent professional vertical. It demonstrates the portability of Going Concern's content model to other regulated professions.

Broad incumbents

• Law360: Law360 is a large-scale legal-industry news outlet covering law firms, in-house departments, and practice areas. As a broad incumbent in trade publishing, it parallels the structural model (vertical-specific news, sponsored/display revenue, job/recruitment adjacency) that Going Concern operates within accounting.
• Bloomberg Tax & Accounting: Bloomberg Tax & Accounting is a broad incumbent offering tax and accounting news, research, and compliance tools to professionals. It overlaps with Going Concern's audience but offers a much wider portfolio (news, data, software) rather than a single editorial publication.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/going_concern

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Going Concern