Arose
AROSE is a Perth-based not-for-profit industry consortium founded in 2019 that unifies Australia's world-leading remote operations expertise — developed in the mining and resources sector — for application in space, defence, agriculture, healthcare and other industries. It coordinates 23 members on flagship programs including the Roo-ver lunar rover for NASA, Binar CubeSats, and national STEM initiatives.
- Company typePrivate
- Founded2019
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Arose does
AROSE (Australian Remote Operations for Space and Earth Ltd) is a not-for-profit, industry-led consortium incorporated in Western Australia in 2019, headquartered in Perth. It was co-founded by former astronaut Colonel Pamela Melroy (then Director of Space Strategy at Nova Systems, now NASA Deputy Administrator) and Russell Potapinski (former Head of Robotics at Woodside). The organisation positions itself as Australia's national integrator for remote operations, unifying capability developed in the resources sector (notably the world's largest fleet of autonomous haul trucks) for application in space and other industries including defence, agriculture, healthcare, manufacturing and research. Its current scope spans ten capability domains listed on its public website, from Agriculture and Climate through to Space and Resources.
The consortium's core technology offering is "Remote Operations as a Service," delivered through member collaboration rather than a packaged product. Major technology initiatives include the Trailblazer program — Australia's first lunar rover ("Roo-ver") designed for NASA's Artemis mission to collect lunar regolith for oxygen extraction, with a 20kg suitcase-sized prototype launched in August 2024; the Binar CubeSat program with Curtin University's Space Science and Technology Centre, which placed Australia's first homegrown satellite constellation in orbit; the AVISTA national STEM program delivered with VR technology; and the Milo Mission Academy, a 12-week virtual space-mission training program delivered with Arizona State University. The consortium now includes 23 members and collaboration partners spanning mining majors (BHP, Woodside, Rio Tinto), defence and space primes (Fugro, MDA, Nova Systems, Raytracer), and major Australian universities (UWA, Curtin, QUT, UNSW, Deakin).
AROSE's business model is a hybrid of member sponsorship (recurring consortium fees), project revenue (e.g., Trailblazer program delivery), and government support (grants from the Western Australian and Australian governments). Founding partners include Fugro, Woodside, Nova Systems, UWA, Curtin University, and the Government of Western Australia's Department of Energy and Economic Diversification. Disclosed cumulative grant funding totals approximately AUD $8.2M across Binar, Trailblazer, and AVISTA, with a further USD $4M Stage 1 Trailblazer award from the Australian Space Agency in 2023. Pricing for membership tiers is not publicly disclosed. Distribution occurs through consortium membership, co-developed projects with government and industry clients, and STEM/workforce outreach rather than traditional product sales.
Arose firmographics
Firmographics- Name
- Arose
- Legal name
- Australian Remote Operations for Space and Earth Ltd
- Website
- https://arose.org.au
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AROSE is a Perth-based not-for-profit industry consortium founded in 2019 that unifies Australia's world-leading remote operations expertise — developed in the mining and resources sector — for application in space, defence, agriculture, healthcare and other industries. It coordinates 23 members on flagship programs including the Roo-ver lunar rover for NASA, Binar CubeSats, and national STEM initiatives.
- Ownership category
- akta.pro rank
Arose industry classification
Industry- Product category
- Space Technology and Remote Operations Services
- NAICS
- Business Associations (813910), Civic and Social Organizations (813410)
- SIC
- Guided Missiles & Space Vehicles & Parts (3760)
- akta.pro primary industry
- Space & Astronomy Programs (EDAMABAE)
- akta.pro secondary industries
- Engineering Design & Project-Based Learning Programs (EDAMADAB), Robotics, Engineering & Makers Camps (EDAMALAE)
Keywords
Where Arose is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Arose business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Member Sponsorships: AROSE is an industry-led not-for-profit organisation supported by member sponsorships from founding partners and consortium members including major mining and energy companies, service providers, and universities
- Project Revenue: Revenue generated from project delivery including the Trailblazer lunar rover program and other remote operations projects for government and industry clients
- Government Support: Supported by the Western Australian Government through funding for consortium establishment and operations, as well as Australian Government grants for specific programs like AVISTA STEM
Go-to-market motion1 record
Distribution channels4 records
Marketing channels12 records
Arose product offering
Product offeringCore offering
AROSE is a not-for-profit industry-led consortium that unifies Australia's remote operations expertise across space and earth industries, coordinating projects, transferring knowledge, and developing workforce capability. Its offerings include the Trailblazer lunar rover program (Roo-ver) for NASA, the AVISTA national STEM training program, the Milo Mission Academy workforce program, Remote Operations as a Service consulting, and the Australian Virtual Astronaut Challenge for school students.
Product overview
AROSE (Australian Remote Operations for Space and Earth) is an industry-led not-for-profit consortium, not a traditional product company. Its offerings consist of workforce development programs (AVISTA STEM program with VR technology, Milo Mission Academy for space workforce training, Australian Virtual Astronaut challenge for K-12 students), project coordination services (Trailblazer lunar rover program for NASA), and industry collaboration facilitation. AROSE serves as a neutral sovereign integrator connecting Australia's remote operations expertise from the resources sector to space applications, operating through consortium partnerships rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Brands
- AVISTA: AROSE Virtual and In-person STEM Training and Awareness Program - national initiative to inspire next generation of STEM professionals through VR technology and career pathways
- Binar Space Program
- Roo-ver
Products and services
- Trailblazer Program (Roo-ver Lunar Rover) AROSE's flagship lunar rover program where the consortium is designing an Australian-made semi-autonomous rover (Roo-ver) for NASA's Artemis mission, to collect lunar regolith and help NASA extract oxygen on the Moon. Awarded Stage 1 of the Australian Space Agency's Trailblazer program with a $4 million grant.
- AVISTA Program (AROSE Virtual and In-person STEM Training and Awareness) A national STEM education initiative providing free in-school shows across Australia, interactive Virtual Reality (VR) technology experiences, community engagement events, and teacher professional development opportunities, with focus on Indigenous communities and underrepresented groups in the space and defence sectors.
- Milo Mission Academy An internationally accredited 12-week virtual space mission training program modelled after NASA's L'SPACE program and delivered by Arizona State University, for tertiary students, TAFE participants, and early career professionals in Australia and New Zealand.
- Australian Virtual Astronaut (AVA) Challenge National rover design scenario competition available to primary and secondary school students, providing hands-on space science and mission control learning experiences to build the space workforce pipeline.
- Remote Operations as a Service AROSE's core capability offering that unifies Australia's remote operations expertise across multiple industry sectors including resources, space, defence, agriculture, healthcare, and manufacturing, enabling technology transfer between Earth-based industries and the space sector through consulting, project delivery, and member collaboration.
- Binar CubeSat Program Miniature satellite (CubeSat) program developed with Curtin University's Space Science and Technology Centre, integrating all satellite systems on a single eight-layer printed circuit board. Five Binar CubeSats were scheduled for launch into space in 2021-2022, representing Australia's first homegrown satellite constellation.
Quantifiable outcome
- AVISTA STEM Program engaged over 70,000 Australians
- +3 more outcomes
Companies that use Arose
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles4 records
Arose technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Arose partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Deakin UniversitycoreJoined AROSE Consortium June 2026. Bringing world-class research in space, remote operations, and defence through Deakin Institute for Intelligent Systems, Deakin Institute for Frontier Materials, and Deakin Applied Artificial Intelligence Initiative.
- Fizzics EducationminorAVISTA STEM program delivery partner providing hands-on science education experiences.
- Gilmour Space TechnologiesminorAVISTA STEM program delivery partner and AROSE member. Australian launch services company building lower-cost rockets. Largest sovereign manufacturer of orbital launch vehicles in Australia.
- Gunggandji AerospaceminorAVISTA STEM program delivery partner focused on Indigenous community engagement in aerospace education.
- Illuminate FNQminorAVISTA STEM program delivery partner serving Far North Queensland communities.
- Joseph Banks Secondary CollegeminorAVISTA STEM program delivery partner. Nationally recognised STEM school of excellence with Western Australian Space Science Education Centre. Provided secondee to AROSE for national STEM program design.
- University of Western Australia Defence and Security InstituteminorAVISTA STEM program delivery partner contributing defence and security expertise to education initiatives.
- Milo Space Science InstituteminorUS-based institute providing 12-week virtual space mission training program. MOU signed with AROSE at Avalon 2023 Airshow to bring Mission Academy to Australia and New Zealand.
- Robotics Australia GroupminorAffiliate partnership to grow Australia's robotics ecosystem through collaboration and advocacy. Peak body representing robotics sector. Both contributed to Australian Space Agency's Robotics and Automation Roadmap and National Robotics Strategy.
- OptusminorPartner with Raytracer on world-first On-orbit Servicing, Assembly & Manufacturing (OSAM) mission to extend life of Optus D3 satellite. AROSE supported Raytracer's grant submission.
- NASAcorePartner in Trailblazer lunar rover program. Selected Australia to design and build lunar rover due to proven remote operations expertise. NASA's Artemis program to return to Moon by 2026.
- Australian Space AgencycoreGovernment agency managing Trailblazer program and Moon to Mars initiative. Issued tender for lunar rover design, awarded Stage 1 to AROSE consortium. Partner on Milo Mission Academy.
- FugrocoreFounding partner of AROSE. Fugro is a world-leading Geo-data specialist and leads the AROSE consortium's Trailblazer lunar rover design team. Opened Australia's first multi-user remote operations centre (SpAARC) in Perth for Space and resources operations.
- WoodsidecoreFounding partner of AROSE. Contributing robotics and automation expertise from mining operations to space projects. Formed collaboration with NASA on robotics and remote operations for harsh environment applications.
- Nova SystemscoreFounding partner of AROSE. Leading the AROSE consortium's Trailblazer lunar rover design team alongside Fugro. Former astronaut Colonel Pamela Melroy (now NASA Deputy Administrator) was Director of Space Strategy at Nova Systems at AROSE founding.
- University of Western AustraliacoreFounding partner of AROSE. Contributing to space research including UWA Oceans Institute using AI for satellite data analysis, and hyperspectral sensor development through International Space Centre.
- Curtin UniversitycoreFounding partner of AROSE. Home to Space Science and Technology Centre (SSTC) developing Binar CubeSat program. SSTC partnered with ESA for communications and mission control. Supported by $500,000 WA government investment.
- The Milo InstituteminorCollaboration partner bringing Milo Mission Academy program to Australia and New Zealand. Delivered by Arizona State University, the 12-week online course provides hands-on space mission lifecycle training.
- Quantum TXminorCollaboration partner in AROSE consortium focused on space and technology incubator programs.
- The Australian Automation and Robotics Precinct (AARP)minorCollaboration partner supporting remote operations capability development in Australia.
- National Energy Resources AustraliaminorSupported development of AROC Review into Australia's Remote Operations Capability.
- AustmineminorLeading industry association for Australia's mining equipment, technology and services sector. Partnership to strengthen ties between AROSE members and METS sector for space technology transfer.
- International Mining and Resources Conference (IMARC)minorAROSE hosted inaugural Mining & Space Conference in collaboration with 2024 IMARC. Event explored collaboration opportunities between resources and space industries.
- QUT (Queensland University of Technology)minorMember bringing robotics, planetary materials and energy sciences expertise. QUT researchers working with NASA JPL on Perseverance Rover Mars mission.
- University of New South Wales (UNSW)minorMember with capabilities in Space Resource Utilisation research and mining engineering approach to space problems. ACSER conducting Project Wilde for lunar water processing.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Arose competitors and assessment
Company assessmentDirect peers
- SmartSat CRC: Australia's leading space research consortium, funded by the federal government and industry. Highly comparable to AROSE as a member-based, government-backed collaborative vehicle focused on Australian space capability, though SmartSat's research scope (satellite systems, communications, EO) differs from AROSE's remote-operations focus.
- MDA: Canadian space-robotics company building Canadarm3 for NASA's Artemis programme, with 90+ Space Shuttle missions and 20+ years of ISS robotic operations. Most directly comparable commercial peer in space robotics, though for-profit and at much larger scale; AROSE has formally partnered with MDA as a consortium member.
- Satellite Applications Catapult: UK government-backed innovation and technology centre that connects industry with the space sector. Closely comparable non-profit consortium model serving as a neutral intermediary between research, government, and industry — same structural template as AROSE but in a different geography.
Broad incumbents
- Komatsu: Japanese mining-equipment OEM with the FrontRunner autonomous haulage system and significant mining-automation footprint. Comparable as a peer in remote/autonomous mining operations whose technology base underpins much of AROSE's cross-sector value proposition.
- Northrop Grumman: US aerospace and defence prime with capabilities in space robotics, satellite servicing (Mission Extension Vehicle), and lunar landers. Comparable as a large incumbent pursuing adjacent capabilities (on-orbit servicing, lunar logistics) that overlap with AROSE's remote-operations technology stack.
- Lockheed Martin: Global aerospace and defence prime with deep Artemis involvement and a presence on AROSE's SPACELIVE event. Comparable as a space-systems integrator at vastly larger scale, with capabilities spanning satellites, robotics, and lunar landers that overlap with AROSE's consortium deliverables.
- CSIRO: Australia's national science agency, operating across space research, robotics, and remote-sensing domains with a much larger budget and headcount. Comparable as a federal-government-funded scientific steward that performs research AROSE coordinates, but operates across many more domains than AROSE's remote-operations focus.
- Caterpillar: Global leader in mining equipment and autonomous haulage (Cat MineStar), with one of the largest installed bases of autonomous mining trucks. Comparable as a player in remote-operations technology for the resources sector — the same domain expertise AROSE draws from — though at vastly larger commercial scale and for-profit.
Emerging players
- Fleet Space Technologies: Australian space startup deploying a constellation of CubeSats for mineral exploration using satellite-enabled geophysics. Comparable as an Australian-based space-tech company operating in the mining-tech intersection — the same domain AROSE serves — though Fleet is a venture-backed for-profit.
- Gilmour Space Technologies: Australian launch-services startup building lower-cost rockets and the country's largest sovereign manufacturer of orbital launch vehicles. Comparable as a fellow Australian space ecosystem player (and AROSE member) pursuing sovereign launch capability rather than remote-operations technology.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Arose social profiles
Digital presenceArose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arose leadership team
Management profileNumber of profiles
Profiles10 records
Arose funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
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Arose M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Arose
What does Arose do?
AROSE is a not-for-profit industry-led consortium that unifies Australia's remote operations expertise across space and earth industries, coordinating projects, transferring knowledge, and developing workforce capability. Its offerings include the Trailblazer lunar rover program (Roo-ver) for NASA, the AVISTA national STEM training program, the Milo Mission Academy workforce program, Remote Operations as a Service consulting, and the Australian Virtual Astronaut Challenge for school students.
Is Arose a public or private company?
Arose is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Arose founded?
Arose was founded in 2019. It employs 11 to 50 people.
Where is Arose based?
Arose is headquartered in Perth, Australia, in the Oceania region.
How does Arose make money?
Three revenue lines are on record. Member Sponsorships are the primary driver. The others are project Revenue and government Support.
Who are Arose's main competitors?
Direct peers on record are SmartSat CRC, MDA and Satellite Applications Catapult. Broad incumbents are Komatsu, Northrop Grumman, Lockheed Martin, CSIRO and Caterpillar. Emerging players are Fleet Space Technologies and Gilmour Space Technologies.
Does Arose have an API?
No public API is recorded for Arose.
What industry is Arose in?
Arose's product category is Space Technology and Remote Operations Services. Its primary akta.pro industry code is EDAMABAE, Space & Astronomy Programs, with a secondary code of EDAMADAB, Engineering Design & Project-Based Learning Programs. Its NAICS code is 813910 and its SIC code is 3760.