Handypay
Handypay is an Australian non-bank consumer lender offering fixed-rate payment plans and personal loans of $2,001–$100,000 across verticals like home improvement, vehicles, medical, and education, serving individual consumers and SMB vendors through a direct-to-consumer platform, vendor network, and broker channel.
- Company typePrivate
- Founded-
- HeadquartersAdelaide, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Handypay does
Handypay is an Australian non-bank consumer lending platform that offers fixed-rate payment plans and personal loans to individual consumers and SMB vendors. Operated by OurMoneyMarket Lending Pty Ltd (ABN 64 605 231 669, Australian Credit Licence 488228) and headquartered in Adelaide, the company operates under the dual trading names Handy Finance and Handypay following a 2025 rebrand from OurMoneyMarket. Loan products range from $2,001 to $75,000 (extending to $100,000 for home improvement and motor vehicle financing), with repayment terms of 1–7 years (up to 10 years for Green Loans), interest rates of 6.57%–18.99% p.a., and a representative rate of 9.99% p.a.
The platform is built around a direct-to-consumer online application portal (app.handyfinance.com.au) that delivers conditional approval in minutes, supported by a credit scorecard for personalized rate pricing, a self-service customer portal for repayment management, a partner-facing vendor portal, and a calculator tool for indicative quoting. Distribution combines direct digital acquisition, a vendor partner network that embeds Handypay at point of sale across verticals (medical, dental, education, home renovation, pools/spas, solar, vehicles, weddings, sheds, tiny homes), and a broker referral channel. Marketing is conducted via website content (Handy Hints blog), social media, and Trustpilot reviews.
Revenue is generated primarily through interest income on the loan book (6.57%–18.99% p.a.) and establishment fees of 0%–6% of loan amount, with no early exit or early repayment fees charged to borrowers. The business model is purely Australian-domestic, with no disclosed international operations, parent company, or external institutional funding, and headcount of 11–50 employees.
Handypay firmographics
Firmographics- Name
- Handypay
- Legal name
- OurMoneyMarket Lending Pty Ltd
- Website
- https://handypay.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Handypay is an Australian non-bank consumer lender offering fixed-rate payment plans and personal loans of $2,001–$100,000 across verticals like home improvement, vehicles, medical, and education, serving individual consumers and SMB vendors through a direct-to-consumer platform, vendor network, and broker channel.
- Ownership category
- akta.pro rank
Handypay industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)
- akta.pro secondary industry
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)
Keywords
Where Handypay is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Handypay business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Interest Income: Handypay generates revenue through interest charges on payment plans. Interest rates range from 6.57% p.a. to 18.99% p.a. based on credit assessment. A representative rate of 9.99% p.a. is offered, with at least half of approved customers receiving the representative rate or lower.
- Establishment Fees: One-time establishment fee between 0% and 6% of the loan amount applied based on credit score, included in loan repayments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard payment plans from $2,001 to $75,000 |
| Transaction based/ take rate | Pay-as-you-go | Home improvement and vehicle financing up to $100,000 |
| Transaction based/ take rate | Pay-as-you-go | Green Loans with extended terms |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Handypay product offering
Product offeringCore offering
Handypay provides Australian consumers with personal loans and payment plans ranging from $2,001 to $75,000 (up to $100,000 for home improvement and vehicles) at fixed interest rates of 6.57%-18.99% p.a., with terms of 1-7 years (up to 10 years for green loans) and flexible weekly, fortnightly, or monthly direct debit repayments. The platform supports use cases including medical/dental, education, home renovation, vehicles, pools/spas, solar, weddings, sheds, tiny homes, debt consolidation, and lifestyle purchases, with direct vendor payment integration and no early exit or early repayment fees.
Product overview
Handypay is a payment plan and personal lending product offered by Handy Finance (formerly OurMoneyMarket). It functions as a unified, multi-vertical consumer lending platform comprising a core Handypay Payment Plans product supported by an online calculator tool, customer-facing borrower portal, and a vendor/broker-facing business portal. The portfolio spans 14 named product verticals — including Home Renovation, Pools and Spas, Solar, Cars/Boats/Caravans, Medical and Dental, Education, Weddings, Sheds, Tiny Homes, and Green Loans — offering loan amounts from $2,001 to $75,000 (or up to $100,000 for home improvement and motor vehicles), with repayment terms of 1–7 years (up to 10 years for Green Loans), fixed interest rates ranging from 6.57% p.a. to 18.99% p.a., and no early exit or early repayment fees. The business-facing offering enables merchants, vendors, and finance brokers to embed or offer these payment plans to their own customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Handypay Payment Plans Flexible, low-rate payment plan product enabling Australian consumers to borrow between $2,001 and $75,000, repaid over 1-7 years with weekly, fortnightly, or monthly direct debit repayments at fixed interest rates from 6.57% to 18.99% p.a. (representative 9.99% p.a., comparison 11.94% p.a.). No early exit or early repayment fees.
- Handypay for Business A suite of business-oriented services that allows Australian merchants, vendors, and brokers to offer Handypay payment plans to their customers, with a request-a-callback contact channel and a dedicated broker program. Vendors can use the vendor portal to manage applications and transactions.
- Personal Loans for Brokers A dedicated personal loan channel for Australian finance brokers to offer Handy Finance and Handypay loans to their clients, providing brokers with access to fixed-rate personal loans from $2,001 to $75,000 (up to $100,000 for home improvement and vehicles).
- Home Renovation Payment Plans Payment plans tailored for Australian home improvement projects, including bathroom and kitchen renovations, pergolas, patios, and general home interior/exterior work, with elevated loan amounts up to $100,000 subject to credit assessment.
- Pool and Spa Payment Plans Payment plans for Australian consumers to finance the purchase and installation of pools and spas, covering above-ground pools, fibreglass pools, concrete pools, saunas, and spas.
- Solar Payment Plans Payment plans for Australian consumers to finance solar energy systems, including off-grid solar systems, solar batteries, and solar panels.
- Car, Boat and Caravan Loans Personal loans for Australian consumers to finance motor vehicles, boats, and caravans, with loan amounts available up to $100,000 depending on credit profile and asset type.
- Medical and Dental Payment Plans Payment plans for Australian consumers to cover medical treatments including cosmetic surgery, dental treatment, hair transplants, and IVF procedures.
- Education Payment Plans Payment plans for Australian consumers to cover education expenses including professional development, postgraduate courses, private tuition fees, private school fees, and diplomas.
- Wedding Loans Personal loans tailored for Australian consumers to cover wedding expenses.
- Shed Payment Plans Payment plans for Australian consumers to finance the purchase or construction of sheds.
- Tiny Home Payment Plans Payment plans for Australian consumers to finance the purchase or setup of tiny homes.
- Green Loans Eco-friendly personal loans for Australian consumers to finance sustainable home improvements, energy efficiency upgrades, and renewable energy systems including solar, with extended repayment terms of up to 10 years.
Quantifiable outcome
- Finance conditionally approved in minutes
- +1 more outcomes
Companies that use Handypay
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles3 records
Handypay technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Handypay partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Handypay competitors and assessment
Company assessmentBroad incumbents
- Affirm: US-based installment-lending platform offering pay-over-time products across retail, travel, and verticals. Comparable product mechanics and vertical segmentation strategy, though at vastly larger scale and US-anchored.
- SoFi: US digital personal-lending and broader personal-finance platform. Comparable in online, fixed-rate, no-fee personal installment lending model, though operating at far greater scale and product breadth.
- Afterpay: Australian-founded global BNPL leader offering pay-in-4 and longer-term installment plans through merchant integrations. Significantly larger and broader than Handypay, but overlapping in the consumer payment-plan category.
Direct peers
- Wisr: Australian non-bank personal loan provider operating through digital direct and broker channels. Comparable to Handypay in target customer (prime-ish Australian consumer), product (personal installment loans), and channel mix.
- MoneyMe: Australian digital consumer lender providing personal loans and asset finance. Comparable directly to Handypay in product (unsecured personal loans), digital-first distribution, and Australian-only market focus.
- humm: Australia-focused consumer lender offering payment plans across verticals including health, education, home improvement, and vehicles — directly overlapping with Handypay's vertical segmentation model.
- Plenti: Australian consumer lender offering personal loans and asset finance. Comparable in non-bank model and target segments (vehicles, renewable energy), with a marketplace/peer-to-peer funding heritage.
- Latitude Financial Services: Major Australian non-bank lender offering personal loans, BNPL, and consumer credit. Most directly comparable to Handypay by geography, customer base, and product set, though at significantly greater scale.
- Openpay: Australian BNPL / payment-plan provider focused on vertical use cases including healthcare, automotive, and home improvement. Closely comparable to Handypay's vendor-anchored payment-plan model and vertical segmentation.
- Nimble: Australian online personal-loan and short-term lender. Comparable in digital origination model and Australian consumer focus, though Nimble leans more toward smaller-ticket, shorter-term loans.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Handypay social profiles
Digital presenceHandypay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Handypay leadership team
Management profileNumber of profiles
Handypay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Handypay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Handypay
What does Handypay do?
Handypay provides Australian consumers with personal loans and payment plans ranging from $2,001 to $75,000 (up to $100,000 for home improvement and vehicles) at fixed interest rates of 6.57%-18.99% p.a., with terms of 1-7 years (up to 10 years for green loans) and flexible weekly, fortnightly, or monthly direct debit repayments. The platform supports use cases including medical/dental, education, home renovation, vehicles, pools/spas, solar, weddings, sheds, tiny homes, debt consolidation, and lifestyle purchases, with direct vendor payment integration and no early exit or early repayment fees.
Is Handypay a public or private company?
Handypay is a private company. It is classified as unknown and is currently operating.
When was Handypay founded?
Handypay was founded in -1. It employs 11 to 50 people.
Where is Handypay based?
Handypay is headquartered in Adelaide, Australia, in the Oceania region.
How does Handypay make money?
Two revenue lines are on record. Interest Income is the primary driver. The others are establishment Fees.
Who are Handypay's main competitors?
Broad incumbents on record are Affirm, SoFi and Afterpay. Direct peers are Wisr, MoneyMe, humm, Plenti, Latitude Financial Services, Openpay and Nimble.
Does Handypay have an API?
No public API is recorded for Handypay.
What industry is Handypay in?
Handypay's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAG, Large Purchase & Lifestyle Personal Loans (Unsecured Installment), with a secondary code of FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured). Its NAICS code is 522 and its SIC code is 6141.