Floortex
Floortex is a privately held manufacturer and global supplier of surface protection mats — including chair mats, anti-fatigue mats, entrance mats, and desk pads — serving office, industrial, and home end markets through B2B distributors, retailers, and wholesalers across North America, Europe, Asia-Pacific, and the Middle East.
- Company typePrivate
- Founded2001
- HeadquartersTewkesbury, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Floortex does
Floortex is a privately held manufacturer, marketer, and supplier of surface protection products serving office, industrial/commercial, and domestic/home end markets. Founded in 2001 and headquartered in Murfreesboro, Tennessee (with a parallel UK head office in Tewkesbury), the company operates global distribution facilities and sales offices across North America, Europe, Oceania, Asia, and the Middle East, employing 51-100 people. Its core products are chair mats, anti-fatigue mats, entrance mats, desk pads, whiteboards, and specialty mats, manufactured from PVC, polycarbonate, polyurethane, glass, and proprietary bio-based formulations marketed under sub-brands including Ecotex BioPVC, Ecotex BioPlus, AFS-TEX, Doortex, Logotex, VizTex, Hometex, CraftTex, P-Tex, Desktex, and TrYlok. Differentiated technical features include the proprietary TrYlok mat locking system, Made-in-USA glass chair mats, and AFS-TEX active anti-fatigue mats with Zinc Pyrithione biocidal polyurethane covers.
Floortex operates a hardware sales revenue model built around one-time product sales delivered through a multi-tier B2B distribution channel comprising stockists, retailers, distributors, and wholesalers in the US, Canada, and internationally, supplemented by direct sales support for enterprise customers. The company supports its trade partners with dedicated B2B sales, marketing, and trade support programs. Pricing is not publicly disclosed; order economics include a $1,500 minimum freight pre-paid threshold, graduated small-order surcharges, and NET 30 payment terms with a 1% discount for payment within 15 days. Customer segmentation is horizontal across office/commercial, industrial, and home use cases, with no public disclosure of end-customer logos, enterprise contracts, or revenue concentration. The company is founder/management-controlled with no disclosed institutional investment, no disclosed funding rounds, and no M&A activity on record.
Floortex firmographics
Firmographics- Name
- Floortex
- Legal name
- Floortex USA LLC
- Website
- https://floortex.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Floortex is a privately held manufacturer and global supplier of surface protection mats — including chair mats, anti-fatigue mats, entrance mats, and desk pads — serving office, industrial, and home end markets through B2B distributors, retailers, and wholesalers across North America, Europe, Asia-Pacific, and the Middle East.
- Ownership category
- akta.pro rank
Floortex industry classification
Industry- Product category
- Floor Protection Mats
- NAICS
- Office Furniture (except Wood) Manufacturing (337214)
- SIC
- Plastic Material, Synth Resin/Rubber, Cellulos (No Glass) (2820)
- akta.pro primary industry
- Industrial Matting, Flooring & Safety Rubber Products (IMANALAI)
- akta.pro secondary industries
- Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber) (IMADAJAA), Flooring Installation Materials & Accessories (Adhesives, Grouts, Trims, Transitions) (IMADAJAL)
Keywords
Where Floortex is headquartered
LocationHeadquarters
- HQ city
- Tewkesbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices10 records
Markets served
Floortex business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Surface Protection Products: Manufacture and sale of surface protection mats for office, industrial, commercial and domestic use. Products include chair mats, anti-fatigue mats, entrance mats, desk pads, whiteboards, and specialty mats. Revenue generated through one-time product sales to B2B and B2C customers via distribution partners and direct stockists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Standard pricing - not publicly disclosed, contact sales for quotes |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Floortex product offering
Product offeringCore offering
Floortex manufactures and markets surface protection products, primarily floor mats and desk pads, made from PVC, Polycarbonate, Polyurethane and bio-based materials (BioPVC, BioPlus). Its portfolio spans chair mats, active anti-fatigue mats (AFS-TEX), commercial entrance mats (Doortex), custom printed mats (Logotex), desk pads (Desktex), whiteboards (VizTex), home mats (Hometex), craft mats (CraftTex) and pet mats (P-Tex), distributed globally via B2B trade partners and retailers.
Product overview
Floortex is a surface protection products manufacturer offering a comprehensive portfolio of mats for office, industrial, and home use. The core offering centers on Chair Mats (available in PVC, polycarbonate, glass, and bio-based materials) paired with desk protection via Desktex Desk Pads. The company has expanded into ergonomic solutions through AFS-TEX active anti-fatigue mats, custom branding with Logotex custom printed mats, and craft applications via CraftTex products. Specialty lines include P-Tex pet mats and commercial entrance solutions (Doortex). The product architecture follows a unified manufacturing platform with material variants (PVC, PC, BioPVC, BioPlus, glass) and specialized product lines targeting distinct use cases.
Differentiator
Problem solved
Functional benefit
Brands
- Chair Mats: Floor protection mats for office chairs
- Ecotex BioPVC
- Ecotex BioPlus
- Desktex
- AFS-TEX
- Doortex
- Logotex
- VizTex
- Hometex
- CraftTex
- P-Tex
- TrYlok
Products and services
- Chair Mats Surface protection mats for office chairs available in PVC, polycarbonate, anti-slip, glass, and bio-based variants for carpet and hard floors; sold to office, commercial, and home users through retail and wholesale channels.
- AFS-TEX Ergonomic Solutions
Quantifiable outcome
- Floor protection extends the life of expensive floor coverings
Companies that use Floortex
Customer profileSegments3 records
Ideal customer profiles2 records
Floortex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Floortex partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Floortex competitors and assessment
Company assessmentDirect peers
- Crown Mat: Crown Mat is a US manufacturer of commercial and industrial mats including anti-fatigue, entrance, and ergonomic matting. Direct competitor to Floortex's industrial and commercial mat lines and the AFS-TEX anti-fatigue range.
- ES Robbins: ES Robbins is a US-based manufacturer of chair mats, desk pads, and surface protection products sold through office and industrial channels. Direct competitor to Floortex across PVC and polycarbonate chair mats and floor protection mats.
- Deflecto: Deflecto is a US manufacturer of office products including chair mats, desk accessories, and ergonomic solutions. Overlaps directly with Floortex's chair mat and AFS-TEX-style office ergonomic lines.
- Anji Mountain: Anji Mountain manufactures bamboo, natural fiber, and polyester chair mats, area rugs, and floor protection products. Competes directly with Floortex in the chair mat and floor covering accessory category through office and home retail channels.
Regional players
- Coba Europe: Coba Europe is a UK/European manufacturer of industrial matting, anti-fatigue mats, and entrance matting systems. Comparable to Floortex's European mat business and competing primarily in EMEA geographies.
Broad incumbents
- Durable Hunke & Jochheim: Durable is a German manufacturer of office products and workplace accessories including desk pads, ergonomic accessories, and information-display products. Overlaps with Floortex's Desktex, VizTex, and office ergonomic ranges but operates as a broader office-products portfolio.
- 3M: 3M is a diversified global manufacturer whose office and workplace segment includes floor protection, anti-slip matting, and ergonomic solutions. Not a specialized mat maker but a broad incumbent with overlapping product categories and much larger R&D and distribution resources.
Others
- Sparco / Genuine Joe: Sparco (and its Genuine Joe brand) supplies office products and floor protection items such as chair mats through office-products distributors. Acts as an adjacent competitor and channel partner rather than a specialized direct rival to Floortex.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Floortex social profiles
Digital presenceFloortex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Floortex leadership team
Management profileNumber of profiles
Floortex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Floortex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Floortex
What does Floortex do?
Floortex manufactures and markets surface protection products, primarily floor mats and desk pads, made from PVC, Polycarbonate, Polyurethane and bio-based materials (BioPVC, BioPlus). Its portfolio spans chair mats, active anti-fatigue mats (AFS-TEX), commercial entrance mats (Doortex), custom printed mats (Logotex), desk pads (Desktex), whiteboards (VizTex), home mats (Hometex), craft mats (CraftTex) and pet mats (P-Tex), distributed globally via B2B trade partners and retailers.
Is Floortex a public or private company?
Floortex is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Floortex founded?
Floortex was founded in 2001. It employs 51 to 100 people.
Where is Floortex based?
Floortex is headquartered in Tewkesbury, United Kingdom, in the Europe region.
How does Floortex make money?
One revenue line is on record: surface Protection Products.
Who are Floortex's main competitors?
Direct peers on record are Crown Mat, ES Robbins, Deflecto and Anji Mountain. Coba Europe is listed as a regional player. Broad incumbents are Durable Hunke & Jochheim and 3M. Sparco / Genuine Joe is listed as an others.
Does Floortex have an API?
No public API is recorded for Floortex.
What industry is Floortex in?
Floortex's product category is Floor Protection Mats. Its primary akta.pro industry code is IMANALAI, Industrial Matting, Flooring & Safety Rubber Products, with a secondary code of IMADAJAA, Resilient Flooring (Vinyl/LVT/LVP, Linoleum, Rubber). Its NAICS code is 337214 and its SIC code is 2820.