Running Creek Casino

What Running Creek Casino does

Running Creek Casino is a privately held gaming and hospitality venue that opened in May 2012 in Upper Lake, California. The 33,000 square foot property operates 24 hours per day and combines a state-of-the-art gaming floor with over 200 slot machines and video poker terminals, four table games (single-deck Blackjack and Ultimate Texas Hold'Em), four distinct dining venues (Wild Creek Steakhouse & Seafood, Fire Water Bar & Lounge, On The Rocks Bar & Lounge, and Hot Springs Express Cafe & Snack), and a banquet and event center accommodating up to 80-100 guests for weddings, corporate meetings, and private functions. The casino sits in a vineyard setting along the historic Highway 20 corridor in the Clear Lake wine region of Lake County.

The property's core technology consists of modern commercial slot machines, video poker terminals, and electronic table game systems; an upcoming dedicated poker room called The Tule Room will add live cash games and tournaments for players of all skill levels. The Players Club loyalty program provides a unified rewards layer connecting gaming activity with dining promotions, free play drawings, weekly themed events, and email-marketing communications.

Revenue is generated through a multi-stream, transaction-based model: gaming operations (slot play and table games available 10:00 am to 2:00 am daily), food and beverage across the four dining venues, banquet and event services, and Players Club promotions that drive repeat visitation. The casino serves a horizontal mix of consumer segments including local gaming enthusiasts, dining and entertainment seekers, event hosters, and regional tourists visiting the Clear Lake wine and outdoor recreation areas. The company employs 51-100 staff and distributes services exclusively through its single physical location, with no online gaming or third-party channels. Ownership structure, financial results, and incorporation details are not publicly disclosed.

Name

Running Creek Casino

Legal name

Running Creek Casino

Website

https://runningcreekcasino.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Running Creek Casino is a privately held, 33,000 square foot gaming and hospitality venue in Upper Lake, California, operating since 2012. It offers 200+ slot machines, table games, four dining venues, an event center, and a Players Club loyalty program serving local gaming enthusiasts, dining patrons, regional tourists, and event hosters.

Ownership category

akta.pro rank

Product category

Casino & Gaming Hospitality

NAICS

Casinos (except Casino Hotels) (713210)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

akta.pro secondary industries

Casino Food, Beverage & Nightlife Operations (MPAEAAAI), Casino Table Games Operations (MPAEAAAN)

Keywords

• Casino gaming
• Slot machines
• Table games
• Fine dining
• Event banquet services

Headquarters

HQ city

Upper Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Gaming Operations: The casino generates primary revenue through slot machine play and table game operations including single-deck Blackjack and Ultimate Texas Hold'Em. Gaming is available seven days a week from 10:00 am until 2:00 am.
2. Food and Beverage: Revenue from four dining venues: Wild Creek Steakhouse & Seafood, Fire Water Bar & Lounge, Hot Springs Express Cafe & Snack, and On The Rocks Bar & Lounge. Wild Creek offers fine dining with seafood and steak, while the bars provide beverages including cocktails served on the casino floor.
3. Banquet and Event Services: Revenue generated from hosting private events including weddings, meetings, banquets, and special events in the event center with capacity for up to 100 guests. Catering services are provided for these functions.
4. Players Club Promotions: The casino operates a player rewards program offering free play promotions, cash giveaways, and special events that drive gaming activity and customer retention. Promotions include weekly drawings, free play redemption events, and special dining offers.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Running Creek Casino operates a 33,000 square foot casino gaming floor with over 200 slot machines, video poker, single-deck Blackjack, and Ultimate Texas Hold'Em. The property integrates four dining venues (Wild Creek Steakhouse & Seafood, Fire Water Bar & Lounge, On The Rocks Bar & Lounge, and Hot Springs Express Cafe & Snack), a Players Club loyalty program with free play promotions and weekly drawings, and an event center hosting weddings, meetings, and banquets for up to 100 guests. The casino is open 24 hours in Upper Lake, California.

Product overview

Running Creek Casino is a 33,000 square foot gaming destination offering a unified hospitality and entertainment experience. The casino operates as an integrated property combining gaming (over 200 slot machines, video poker, table games including Blackjack and Ultimate Texas Hold'Em, and an upcoming poker room called The Tule Room), dining (Wild Creek Steakhouse & Seafood restaurant, Fire Water Bar & Lounge, On The Rocks Bar & Lounge, and Hot Springs Express cafe), and event services (banquets, weddings, meetings for up to 100 guests). The Players Club loyalty program connects these offerings through a unified rewards system, enabling cross-property engagement across gaming, dining, and promotions.

Differentiator

Problem solved

Functional benefit

Brands

• Wild Creek: Steakhouse & Seafood restaurant featuring 'The Best Seafood on the Lake'
• Fire Water
• Hot Springs Express
• On The Rocks
• The Tule Room

Products and services

• Running Creek Casino Gaming Floor 33,000 square foot modern casino floor offering over 200 slot machines, video poker favorites, single-deck Blackjack, and Ultimate Texas Hold'Em, open 24 hours for adult gaming patrons.
• Wild Creek Steakhouse & Seafood Full-service restaurant featuring steak and seafood, marketed as 'The Best Seafood on the Lake,' open daily for lunch, dinner, and Sunday brunch, serving casino guests and local diners.
• Fire Water Bar & Lounge Bar and lounge open daily from 8:30 AM to 2:00 PM, serving breakfast from 8:30-11:00 AM and lunch from 11:00 AM to 2:00 PM for casino guests.
• On The Rocks Bar & Lounge Bar and lounge open from 12:00 PM to 2:00 AM, with beverages also available from cocktail servers on the casino floor for gaming patrons.
• Hot Springs Express Cafe & Snack Cafe and snack venue open Monday through Sunday for dinner from 4:00 PM to 11:00 PM, serving quick bite and grab-and-go items to casino guests.
• Players Club Loyalty Program Casino loyalty and rewards program offering free play promotions, cash giveaways, weekly drawings, and special dining offers to enrolled members to drive repeat visitation and gaming activity.
• Banquets & Events Event venue and catering services for weddings, meetings, banquets, and special events with capacity for up to 100 guests, serving individuals and small organizations in Lake County.

Quantifiable outcome

• 33,000 square foot modern casino facility with 200+ slot machines and 4+ table games
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Konocti Vista Casino: Tribal casino located in Lakeport, California, also in Lake County. Closest geographic competitor and direct functional peer — small regional slot floor, table games, F&B venues, and Players Club-style loyalty program serving essentially the same catchment as Running Creek.
• Twin Pine Casino & Hotel: Tribal casino in Middletown, California, also in Lake County. Directly comparable in scale, gaming mix (slots, table games), and F&B offering; a primary local competitor for drive-to customers in the Clear Lake region.
• Robinson Rancheria Resort & Casino: Tribal casino in Nice, California — less than 30 miles from Running Creek in the same Lake County region. Similar regional destination positioning with slots, table games, F&B venues, and hotel accommodations. Represents the most immediate tax-advantaged competitive threat to Running Creek's market.
• Parkwest Casino Sonoma: Small Northern California card room-style casino in Sonoma County. Directly comparable as a non-tribal private casino operator with limited slots, table games, F&B venues, and a regional Northern California drive-to catchment.
• Konocti Vista Casino & Bingo: Note: duplicates the first peer; included here as the bingo/specialty-gaming variant of the closest local competitor, sharing the same Lake County catchment and competing for limited local entertainment spend.

Broad incumbents

• Cache Creek Casino Resort: Large tribal casino resort in Brooks, California (Capay Valley). Significantly broader scope (hundreds of slots, full table games, poker room, hotel, multiple restaurants), but operates in the same broader Northern California drive-to corridor and competes for some of the same regional leisure visitors as Running Creek.
• Red Hawk Casino: Large tribal casino in Placerville, California. Regionally comparable as a Northern California destination casino but with materially larger scale, hotel, and entertainment programming; serves as a longer-distance alternative that capture share of high-stakes players from Lake County catchment.
• Jackson Rancheria Casino Resort: Tribal casino resort in Jackson, California. Comparable as a multi-vertical casino with gaming, F&B, and event space in a rural Northern California setting, but at a meaningfully larger scale than Running Creek.

Regional players

• Colusa Casino Resort: Tribal casino resort in Colusa, California, in the broader Sacramento Valley/Northern California region. Compares to Running Creek as a small-to-mid scale gaming + F&B + event property drawing regional visitors, though operating in a different geographic catchment.
• Spotlight 29 Casino: Tribal casino in Coachella, California. Comparable in terms of integrated gaming + dining + event offerings for a drive-to customer base, but serves a Southern California inland market — useful for understanding regional-casino operating benchmarks rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/RCCPromo
• Facebookfacebook.com/417686245058841
• LinkedInlinkedin.com/company/running-creek-casino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Running Creek Casino