Noon Whistle Brewing

What Noon Whistle Brewing does

Noon Whistle Brewing is an independent craft brewery founded in 2014 by Paul Kreiner (Brewmaster), Mike Condon (sales and distribution), and Jim Cagle (finance and legal). The company operates two Illinois taprooms — the original Lombard Brewpub (800 E Roosevelt Rd, opened December 2014, featuring a scratch-made pizza kitchen, full cocktail bar, beer garden, and the 100-guest Barrel Room private events space) and the Naperville Tasting Room (1748 W Jefferson Ave, opened Summer 2020, primary production facility, reimagined in March 2026 as the Naperville Botanical Bar). Its portfolio spans the Gummy Series (seasonal hazy IPAs pioneered in 2017), year-round beers (Gummylicious, Fortunate Day IPA, Hop Prism Blue, Fuzzy smack, Bruski, GUMMYpocalypse), limited/experimental releases, and a wild fermented line anchored by Funderen (Silver Medal at FoBAB 2025), with production now primarily in Naperville and Lombard reserved for smaller-batch wild and barrel-aged styles. Production relies on conventional craft brewing techniques, including mixed fermentation, hand-selected wild bacteria, and foeder conditioning.

The business operates a multi-channel revenue model: on-premise draft and packaged sales at both taprooms, packaged beer to-go (4-packs, 6-packs, bombers, 32 oz crowlers, 64 oz growlers) sold directly and via online ordering platforms Plento (Lombard) and Clover (Naperville), wholesale distribution to bottle shops, grocery, and liquor stores across Illinois, Wisconsin, and Iowa, and scratch food service at Lombard (with rotating food trucks at Naperville). Recurring revenue is generated through two subscription programs — the $99/year Elite Membership ($4 pours, $10 pizzas, merch and to-go discounts) and the monthly Growler/Crowler Club (128 or 192 oz). Additional streams include private event rentals, merchandise, brewery tours ($15/person), and — since March 2026 — the PAUSE line of THC-CBD and CBD-infused sparkling waters at the Naperville Botanical Bar. Marketing is community-driven via organic social (Facebook, Instagram, X), a weekly email newsletter, Untappd check-ins, on-site events (pinball tournaments, trivia, bingo, live music, Summerfest), and limited earned PR.

Name

Noon Whistle Brewing

Legal name

Noon Whistle Brewing Company

Website

https://noonwhistlebrewing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Noon Whistle Brewing is an independent Illinois craft brewery (founded 2014, Lombard and Naperville taprooms) producing hazy IPAs, lagers, wild ales, and the PAUSE THC-CBD sparkling water line, serving Chicagoland consumers via taproom sales, subscriptions, events, and three-state wholesale distribution.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (31212), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Beer Brewing & Craft Brewing (AFAFAAAA)

akta.pro secondary industries

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Taprooms & Brewpubs (CRANACAF), Beer, Brewery & Craft Beverage Tastings (THAJAGAE)

Keywords

• Craft beer production
• Taproom operations
• Barrel-aged beers
• Craft beer distribution
• Brewery membership clubs

Headquarters

HQ city

Lombard

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Taproom Beer Sales: On-premise draft beer sales at two taproom locations. The Lombard Brewpub also features a full cocktail menu with 10 craft cocktails, some incorporating beer or seltzer. The Naperville Botanical Bar serves draft beers along with THC-CBD and CBD-infused sparkling water.
2. Packaged Beer to-Go: Off-premise sales of canned beer including 4-packs, 6-packs, bombers, 32oz crowlers, and 64oz growlers. Sold directly at taprooms and through online ordering platforms (Plento for Lombard, Clover for Naperville).
3. Food Service: The Lombard Brewpub features a scratch-made kitchen open seven days a week serving pizzas, flatbreads, sandwiches, and shareable bites, with brunch on weekends. The Naperville location hosts rotating food trucks on weekends.
4. Elite Membership Club: Annual membership at $99 + tax offering $4 beers, $10 cheese pizzas, 25% off merch, 25% off beer to-go, and 10% off room rental. Includes birthday beer. Covers an entire year.
5. Growler/Crowler Club: Monthly subscription club delivering 128 or 192 ounces of fresh beer to members each month. Includes birthday beer and 10% off merch. Contact-based signup via bartenders or email.
6. Private Events: The Barrel Room at the Lombard Brewpub seats up to 100 guests and is available for birthdays, anniversaries, corporate events, and weddings. Features private 4-tap draft service, projector, Wi-Fi, and dedicated bartender.
7. Merchandise: Merchandise sales including apparel and branded items available through the online store (shop.noonwhistlebrewing.com) and at both taproom locations.
8. Distribution (Wholesale): Wholesale distribution of packaged beer to bottle shops, grocery stores, and liquor stores across Illinois, Wisconsin, and Iowa.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Noon Whistle Brewing is a craft brewery that produces and sells a diverse portfolio of craft beers including hazy IPAs (notably the pioneering Gummy Series), year-round ales, lagers, sours, wild ales, and barrel-aged beers. The company operates two Illinois taproom locations — the Lombard Brewpub (with scratch-made kitchen and Barrel Room events space) and the Naperville Tasting Room (reimagined as a botanical-themed bar serving THC-CBD and CBD-infused sparkling waters alongside beer) — and distributes packaged beer across Illinois, Wisconsin, and Iowa.

Product overview

Noon Whistle Brewing is a craft brewery founded in 2014 operating two Illinois taproom locations in Lombard and Naperville. The company produces a portfolio of beers organized into distinct product lines: the Gummy Series (seasonal rotating hazy IPAs launched in 2017 as Midwest pioneers of the style), Year Round core beers (Gummylicious, Fortunate Day IPA, Hop Prism Blue, Fuzzy smack, Bruski, GUMMYpocalypse), New Releases (limited experimental offerings), and Wild Fermented Beers (mixed fermentation sours including award-winning Funderen). In 2026, the company launched the Botanical Taproom Concept at its Naperville location, introducing the PAUSE Infused Sparkling Waters sub-brand (THC-CBD beverages) as a wellness-focused diversification. The Lombard Brewpub features a full pizza kitchen and private Barrel Room event space, while Naperville serves as the primary production facility with Saturday tours. Membership offerings include the Growler/Crowler Club and Elite Membership with perks at both locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Gummy Series Seasonal rotating series of hazy IPAs featuring gummy candy-inspired flavors with big citrus and tropical hop notes. Includes four seasonal rotations: Gummy Vortex (winter), Gummypalooza (spring), Squishy Gummy (summer), and Gummysaurus (fall), plus limited Chicago sports tributes. Targeted at craft beer enthusiasts seeking novel, approachable hazy IPAs.
• Year Round Beers Permanent core beer lineup including Gummylicious (6% ABV hazy IPA), Fortunate Day IPA (6.2% ABV), Hop Prism Blue (7.3% ABV), Fuzzy Smack (4.6% Berliner Weiss with peach), Bruski (4.6% Traditional Amber Lager), and GUMMYpocalypse (8.2% ABV). Available year-round in cans at taprooms and through wholesale distribution.
• New Releases Limited and experimental beer releases rotating throughout the year, featuring special formulations like Gummy Vortex, Snow Birds (Paloma-style ale with tequila barrel chips), Antique Synthesizers (9% hazy IPA with honey oat malts), and Low Noon Porter. Targeted at adventurous craft beer drinkers seeking novel flavor profiles.
• Wild Fermented Beers Mixed fermentation wild ales produced at the Lombard location, including Funderen (mixed fermentation table sour with passionfruit, pineapple, melon notes) and Raspberry Funderen (feeder-aged wild sour conditioned with raspberries). Funderen won Silver at FoBAB 2025 in the Mixed Fermentation/Wild Ale category. Targeted at craft beer enthusiasts seeking complex sour and wild ales.
• PAUSE Infused Sparkling Waters Line of THC-CBD and CBD-infused sparkling water beverages featured at the Naperville Botanical Taproom, marketed as a wellness-focused alternative to traditional alcoholic beverages. Targeted at adults seeking non-traditional or alcohol-moderating beverage options.
• Lombard Brewpub Original Noon Whistle location opened in December 2014 at 800 E Roosevelt Rd, Lombard, IL. Features a scratch-made pizza kitchen open seven days a week (with brunch on weekends), a full bar with 10 craft cocktails (some incorporating beer or seltzer), beer garden seating, and a private Barrel Room events space (up to 100 guests). Also functions as the dedicated facility for smaller-batch, wild, and funky beer production.
• Naperville Tasting Room (Naperville Botanical Bar) Production facility and tasting room opened Summer 2020 at 1748 W. Jefferson Ave, Naperville, IL. Reimagined March 2026 as a first-of-its-kind botanical taproom concept featuring live plants throughout the space (also available for purchase), indoor and heated outdoor seating, pinball machines, live music, weekend food truck pop-ups, Saturday brewery tours ($15/person), and PAUSE THC-CBD and CBD-infused sparkling water alongside the craft beer lineup.
• Growler/Crowler Club Monthly membership program offering 128 or 192 ounces of fresh beer delivered via growlers and crowlers each month. Includes a birthday beer and 10% off merchandise. Signup is contact-based via bartenders or email. Targeted at local craft beer enthusiasts seeking regular fresh beer delivery.
• Elite Membership Annual membership at $99 + tax covering an entire year of benefits: $4 beers (plus tax, barrel-aged not included), $10 cheese pizzas (toppings extra), 25% off all merchandise, 25% off beer-to-go, 10% off room rental fee, and an included birthday beer. Targeted at frequent taproom visitors.
• Private Events (Barrel Room) Private event venue at the Lombard Brewpub with capacity for up to 100 guests, featuring farm-style tables, Edison lighting, a dedicated 4-tap draft service, projector, Wi-Fi, and dedicated bartender. Available for birthdays, anniversaries, corporate events, and weddings. Targeted at event hosts seeking a craft beer-anchored private venue.

Quantifiable outcome

• Silver Medal at FoBAB 2025 in Mixed Fermentation / Wild Ale category for Funderen, competing against over 150 breweries

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Filbert's SodaminorOthersFilbert's Soda is offered alongside Noon Whistle's craft beer at the Naperville Tasting Room, providing a non-alcoholic beverage option for guests.
• Maine Root SodaminorOthersMaine Root Soda is served at the Naperville Tasting Room as an additional non-alcoholic alternative to craft beer.
• 2 Fools CiderminorOthers2 Fools Cider is offered at the Naperville Tasting Room as a cider alternative to craft beer.
• Right Bee CiderminorOthersRight Bee Cider is served at the Naperville Tasting Room alongside the craft beer lineup.
• Taquiza Los Toxicos Taco Pop-UpminorOthersChicagoland food pop-up Taquiza Los Toxicos serves freshly made-to-order tacos at the Naperville Tasting Room on rotating weekends, enhancing the food and beverage experience.
• Siebel InstituteminorOthersCo-founder and Brewmaster Paul Kreiner enrolled at the Siebel Institute in 2011 to pursue professional brewing education, which was instrumental in founding the brewery. This represents a formative institutional relationship rather than an active partnership.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Off Color Brewing: Chicago craft brewery specializing in sours, wild ales, and experimental styles with taproom presence. Comparable specialty/wild-ale focus to Noon Whistle's Lombard barrel-aged and wild fermentation program.

Broad incumbents

• Goose Island Beer Company: Chicago-originated craft brewery now owned by AB InBev with broad national distribution and multiple taprooms. Comparable on Chicago craft identity but operates at significantly larger scale and distribution reach.
• Lagunitas Brewing Company: Large craft brewery owned by Heineken with national distribution and taprooms. Comparable product categories (IPAs, sours, barrel-aged) but operates at much broader scale than Noon Whistle.

Direct peers

• Pollyanna Brewing Company: Chicagoland suburban craft brewery with multiple taproom locations and broad portfolio. Highly comparable two-location brewpub/distributor model to Noon Whistle's Lombard and Naperville footprint.
• 3 Floyds Brewing: Northwest Indiana craft brewery with a brewpub and strong Midwest reputation for IPAs and barrel-aged beers. Comparable on craft portfolio breadth, barrel-aged program emphasis, and Midwest brand strength.
• Middle Brow Beer Company: Small Chicagoland craft brewery with taproom and limited distribution. Closely matches Noon Whistle's small-team regional craft profile and direct-to-consumer focus.
• Hop Butcher for the World: Chicago-area craft brewery focused on hazy IPAs and limited specialty releases with regional wholesale. Comparable to Noon Whistle on hazy IPA-heavy portfolio and Chicago/Midwest distribution overlap.
• Half Acre Beer Company: Chicago-based craft brewery operating a taproom and distributing across the Midwest with a comparable hazy IPA, lager, and limited specialty lineup. Most directly comparable to Noon Whistle by geography, scale, and taproom-plus-distribution model.
• Maplewood Brewing Company: Chicago craft brewery with a taproom and packaged distribution focused on hazy IPAs and lagers. Directly comparable to Noon Whistle's core product mix and Chicago-area positioning.
• Revolution Brewing: Independent Chicago craft brewery with multiple taproom locations, a full food program, and Midwest wholesale distribution. Closely matches Noon Whistle's brewpub-plus-distribution hybrid structure and suburban Chicagoland footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/NoonWhistle
• Facebookfacebook.com/noonwhistlebrewing
• Instagraminstagram.com/noonwhistlebrewing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noon Whistle Brewing