What Endeavor Behavioral does

Endeavor Behavioral is a Houston-based, founder-owned Applied Behavior Analysis (ABA) therapy provider serving children and adolescents with autism spectrum disorders and developmental delays in the Greater Houston area. Founded by Lynsey Jackson, M.A., BCBA, the company delivers evidence-based ABA through three modalities: in-clinic therapy at a 19,000+ sq ft facility on Brittmoore Road with five therapy pods, 14 therapy rooms, and motor and life-skill labs; in-home therapy across the region; and in-school shadowing services. Its service portfolio includes four tiered in-clinic programs (Early Childhood ages 1–3, Bridge ages 4–7, Foundations ages 7+, and Academy) plus specialty offerings in Feeding Therapy, Verbal Behavior Therapy, and Life Skills for teens and young adults.

The company also generates ancillary revenue through Consultation Services to school districts and organizations, parent and professional Training & Education, and BACB-approved Board Supervision for BCBA/BCaBA/RBT candidates. Methodology is anchored in Verbal Behavior Therapy, Discrete Trial Training, and Natural Environment Training, with multi-tool assessment integration (VB-MAPP, AFLS, Vineland, WPPSI) and digital data collection. Endeavor was awarded BHCOE Quality Accreditation in 2023, recognizing it as a top national behavioral service provider.

The business model is professional-services billing through health insurance (fully-funded and self-funded plans, with TRICARE authorized up to $1,000/month; Medicaid does not cover ABA in Texas). Go-to-market is sales-led and direct-to-consumer, with intake via website/phone, insurance pre-authorization, and referrals from healthcare providers, schools, and families. Marketing relies on organic social, online intake, community event sponsorship (UHCL Autism Center Speaker Series), and B2B consultation outreach. Endeavor is structured as a Texas LLC, is independently owned with no disclosed outside investors, and reports 51–100 employees.

Name

Endeavor Behavioral

Legal name

Endeavor Behavioral LLC

Website

https://endeavorbehavioral.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

Endeavor Behavioral is a Houston-based, founder-owned Applied Behavior Analysis (ABA) therapy provider serving children and adolescents with autism and developmental disorders through in-clinic, in-home, and in-school services across Greater Houston, with BHCOE-accredited clinical quality and supplementary training, supervision, and consultation offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. ABA Therapy Services: Clinical therapy services for children with autism and developmental disorders, billed through health insurance plans including fully-funded and self-funded plans. Services include in-clinic therapy, in-home therapy, school shadowing, and consultation.
2. Professional Training and Education: Parent training, professional workshops, and continuing education units (CEUs) for behavior analysts. Includes BACB supervision services for BCBA, BCaBA, and RBT candidates.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Endeavor Behavioral delivers Applied Behavior Analysis (ABA) therapy services for children and adolescents with autism spectrum disorders and other developmental delays. Services are delivered through in-clinic, in-home, and in-school modalities, supplemented by specialty programs including Feeding Therapy, Verbal Behavior Therapy, Life Skills training, Consultation, Training & Education, and Board Supervision for aspiring BCBA/RBT candidates. The Houston-based clinic spans over 19,000 square feet and operates as a practicum site for behavior analyst interns.

Product overview

Endeavor Behavioral provides a comprehensive suite of Applied Behavior Analysis (ABA) therapy services organized into five main programs: Early Childhood (ages 1-3), Bridge (ages 4-7), Foundations (ages 7+), and Academy, plus Life Skills for teenagers and young adults. These core programs are delivered through multiple service modalities including in-clinic therapy, in-home therapy, in-school shadowing, and specialty services such as Feeding Therapy and Verbal Behavior Therapy. The company also offers supporting services including Consultation, Training & Education, and Board Supervision for professionals pursuing ABA credentials. All programs are built on ABA principles with Verbal Behavior Therapy integrated throughout, and individualized treatment plans target domains including language development, social skills, adaptive skills, self-help skills, and problem behavior reduction.

Differentiator

Problem solved

Functional benefit

Products and services

• In-Clinic Therapy Comprehensive therapeutic services delivered at the Endeavor Behavioral facility, offering multiple individualized programs that target language development, social skills, adaptive skills, and problem behavior reduction for children and young adults with autism and developmental disorders.
• In-Home Therapy Therapeutic ABA services delivered in the family's home environment, allowing skill generalization to natural settings and continuous involvement of parents and siblings.
• In-School Shadowing Individual RBT shadowing support provided in classroom settings to facilitate inclusion and independence, focusing on social interactions, attending behaviors, and reducing barriers to learning.
• Feeding Therapy Behavioral intervention for children with feeding problems, using positive reinforcement, escape extinction, and caregiver involvement to increase food variety and develop mealtime independence.
• Verbal Behavior Therapy Functional analysis-based language intervention connecting words with their purposes to motivate and teach language, generalize skills, and maintain verbal behaviors over time.
• Life Skills Program Skills training for teenagers and young adults focusing on independence in home and community environments, including grooming, mealtime routines, household chores, transportation, and pre-vocational skills.
• Consultation Services Professional consultation for parents, caregivers, and educators including in-home program setup, ARD support, and professional training for school districts, clinics, and organizations.
• Training & Education Services Parent and professional training in ABA principles, customized workshops, hands-on training, and CEU credits for BCBA maintenance, provided in-person or online.
• Board Supervision BACB-approved supervision services for professionals pursuing BCBA, BCaBA, or RBT credentials, including fieldwork hours, face-to-face supervision, and test preparation.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered minor.

• University of Houston at Clear Lake – Autism Center Speaker SeriesminorStrategic or Co-development PartnerEndeavor Behavioral is a proud sponsor of UHCL's Autism Center Speaker Series, which offers free presentations and training to parents and educators on various topics including addressing problem behavior, feeding issues, toilet training and more.
• Social Motion SkillsminorStrategic or Co-development PartnerPartnership offering Social Skills classes for children, adolescents and adults with social and learning deficits. Social Motion Skills focuses on social skills assessments, training, and mastery of mainstream activities including cooking classes, driver's education, and employment readiness services.
• CareStarter and the Connections AppminorStrategic or Co-development PartnerPartnership with CareStarter, a patient-focused technology company committed to revolutionizing the diagnosis experience for patients, caregivers and families. The Connections App serves as a complete resource guide for families of children with special needs.
• The Gateway AcademyminorStrategic or Co-development PartnerThe Gateway Academy serves 7th-12th graders who have learning differences that impact social, academic, and critical thinking skills, preparing students for successful experiences in the workplace and college settings.
• KNOWAutismminorStrategic or Co-development PartnerNon-profit organization formed to increase Autism Awareness, particularly in communities with language barriers, helping children with ASD and their families by working with schools and other organizations to provide education and resources.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Centria Healthcare: Large national provider of ABA therapy, behavioral health, and autism services for children with in-home and center-based delivery. Same core clinical discipline (ABA), same patient population, same insurance-reimbursement revenue model as Endeavor, but at materially larger scale.
• BlueSprig Pediatrics: National ABA therapy provider operating clinics across multiple states with in-clinic, in-home, and school-based services. Highly comparable operating model, payer mix, and clinical programs to Endeavor, though at significantly larger scale and with private equity backing.
• Behavior Frontiers: Multi-state ABA provider delivering clinic-based and in-home services to children with autism and other developmental disabilities. Direct comparable in clinical approach, service modalities, and insurance-billed professional services model.
• Cortica: Integrated autism care provider combining ABA therapy with neurology, developmental pediatrics, and other therapies. Overlaps directly with Endeavor on ABA service delivery while operating a broader multidisciplinary model in select markets.
• Apara Autism Centers: Houston-headquartered ABA therapy provider serving children with autism across multiple Texas locations. Directly comparable to Endeavor as a regional in-clinic, in-home, and in-school ABA operator in the same Houston market with similar payer mix and patient profile.
• Trumpet Behavioral Health: ABA therapy provider serving children and adolescents with autism across multiple states through center-based, home-based, and school-based programs. Comparable patient demographic, treatment methodology, and insurance-reimbursement revenue model.
• Autism Learning Partners: Multi-state ABA provider delivering center-based and home-based therapy to children with autism. Comparable clinical discipline, age-tiered programs, and payer mix to Endeavor, with significantly broader geographic footprint.
• Acorn Health: ABA therapy provider operating across multiple states with center-based and home-based programs for children with autism. Comparable in clinical philosophy (ABA/VB), age-tiered programs, and professional services billing structure.
• Proud Moments ABA: ABA therapy provider offering in-home, center-based, and school-based services across multiple states. Comparable clinical methodology (ABA), patient age range, and insurance-billed professional services revenue model.
• Hopebridge: Multi-state operator of ABA clinics serving children with autism and developmental delays, offering center-based and home-based therapy plus diagnostic and supplemental services. Comparable service portfolio, patient demographic, and payer-driven revenue model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Customer concentration

• Facebookfacebook.com/endeavorbehavioral
• LinkedInlinkedin.com/company/b-e-s-t-practice-llc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endeavor Behavioral