Reliance Connects

What Reliance Connects does

Reliance Connects is a private, community-oriented rural telecommunications provider serving six markets across Oregon (Antelope, Corbett, Elkton, Estacada, Haines) and Nevada/Arizona (Mesquite, Bunkerville, Riverside, Littlefield, Beaver Dam, Desert Springs, Scenic). The company has operated for over 100 years and employs over 100 staff, most of whom live or volunteer in the communities they serve. Its headquarters is in Estacada, Oregon.

The core technology stack is fiber-to-the-home (FTTH) for primary service areas with DSL fall-back in non-fiber locations, paired with managed WiFi (routers plus the NISC SmartHub mobile and web platform), traditional landline voice, VoIP, and home security monitoring through a MasterTech Security Services partnership. Internet tiers run from 100 Mbps symmetrical fiber at $58-$68/month up to gigabit at $118-$128/month, with unlimited data and no contracts; voice ranges from $20-$40/month residential and $22.99-$29.99/month for VoIP. The company has earned the Mesquite Chamber Provider of the Year award across multiple years and a 2026 Nextdoor Neighborhood Fave recognition.

The business model is recurring subscription revenue from residential and small-business customers acquired primarily through local offices, phone-based sales, and a $25/$10 Refer a Friend program. No online self-service purchase flow exists; distribution is direct and community-led. The company participates in the federal Lifeline Assistance Program (up to $19.25-$24.25/month discount for qualifying households) and is a certified Smart Rural Communities Gig Provider. Ownership is implied to be cooperative-style given the SmartHub (.coop) platform integration and absence of disclosed institutional investors, though no formal governance documents are available in the input.

Name

Reliance Connects

Legal name

Reliance Connects

Website

https://relianceconnects.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

101–250 employees

Short description

Reliance Connects is a private rural telecommunications cooperative serving residential and small-business customers across six communities in Oregon and Nevada/Arizona with fiber and DSL internet, voice/VoIP, managed WiFi, and home security on subscription-based pricing.

Ownership category

akta.pro rank

Product category

Rural Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Telephone Communications (No Radiotelephone) (4813)

akta.pro primary industry

Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)

akta.pro secondary industries

Rural & Regional ISPs (HDAIADAI), Fiber-to-the-Premises (FTTP/FTTH) Broadband Providers (HDAIABAC), Rural Broadband & Cooperative Fiber Operators (HDAIACAG)

Keywords

• Rural broadband services
• Fiber internet access
• Residential voice services
• Managed wifi networks
• Telecommunications cooperative

Headquarters

HQ city

Estacada

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Technology or R&D, Personnel, Marketing or Sales, Others

Revenue model

1. Residential Internet Service: Monthly subscription fees for fiber and DSL internet packages ranging from $58-$118/month for residential customers. Includes unlimited data, no contracts, and managed WiFi router.
2. Business Internet Service: Monthly subscription fees for business internet packages ranging from $52.95-$123/month depending on speed tier and location. Business packages include priority service and additional features.
3. Voice/Telephone Service: Monthly fees for residential phone lines ($30-$40/month) and business phone lines ($43 installation plus monthly fees). Includes optional calling features and long distance services.
4. VoIP Services: Voice over IP services for home ($29.99/month) and business ($22.99-$24.99/month for standard/small business, quotes for larger). Includes unlimited long distance and multiple calling features.
5. Home Security Monitoring: Home security systems with 24-hour UL listed monitoring starting at $24.95/month. Includes on-site consultation and local security team installation.
6. Referral Program: Current customers can refer new customers and receive $25 credit on their bill; new customers receive $10 off first bill. This drives customer acquisition through existing customer advocacy.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reliance Connects is a rural telecommunications provider delivering fiber-to-the-home internet (up to 1 Gbps), DSL broadband, residential and business voice services (POTS and VoIP), managed WiFi, and home security solutions to underserved communities in rural Oregon, Nevada, and Arizona. It operates as a locally embedded service company serving small towns such as Antelope, Corbett, Elkton, Estacada, and Haines in Oregon and the Mesquite/Bunkerville/Littlefield area in Nevada/Arizona.

Product overview

Reliance Connects offers a telecommunications portfolio built around fiber and DSL internet, traditional landline voice, and VoIP services. The core products are internet connectivity (Fiber Internet at up to 1Gbps symmetrical and DSL for non-fiber areas) paired with voice services (Residential Voice, Flat Rate Voice, and Home Connect VoIP). Key add-on modules include Managed WiFi (with SmartHub app), Call Manager (call blocking), Voice Mail packages, Long Distance, Inside Wire Maintenance, and Home Security monitoring. The SmartHub platform serves as the unified account management interface for bill pay and service management. The company also participates in the Lifeline assistance program for low-income households and offers a Refer a Friend referral program. Services are primarily offered in rural Oregon communities (Antelope, Corbett, Elkton, Estacada, Haines) and Mesquite, Nevada/Arizona.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiber Internet (Residential) Fiber-to-the-home internet service for residential customers with symmetrical speeds up to 1 Gbps, available across served rural communities.
• DSL Internet (Residential) DSL broadband internet service for residential customers in areas not yet covered by the fiber network.
• Business Internet Business-grade internet service offered in tiered Starter, Basic, and Extra packages with pricing structured for small and medium local businesses.
• Managed WiFi Managed whole-home WiFi service with equipment that automatically updates itself, integrated with Reliance Connects broadband subscriptions.
• Residential Voice (Basic Service) Standard residential landline telephone service with per-minute long distance and a basic feature set.
• Flat Rate Voice Residential landline service with flat-rate long distance calling included in the monthly fee.
• Home Connect Voice (VoIP) Residential VoIP telephone service offered alongside the Home Connect package, providing voice over the broadband connection.
• Business Connect VoIP Business-grade VoIP telephone service with calling features designed for small and medium business customers.
• Voice Mail Hosted voicemail service offered in tiered packages (Basic, Plus, Premium) and business voice mail packages, sold as a recurring monthly add-on.
• Call Manager Free call-screening and call-blocking service for residential landline customers, allowing identification and blocking of unwanted callers.
• Long Distance Long distance calling service for residential and business customers, available in per-minute and bundled state-to-state plan options.
• Inside Wire Maintenance Optional monthly inside-wire maintenance plan covering the telephone wiring inside the customer's premises.
• Home Security UL-listed residential home security monitoring service offered alongside internet and voice subscriptions.
• Lifeline Assistance Program Discounted voice and broadband service for low-income households that qualify for the federal Lifeline program, including the Emergency Broadband Benefit.
• Fiber Battery Backup Backup battery solution for the fiber optical network terminal, maintaining voice service during power outages for fiber customers.

Quantifiable outcome

• Up to 1000 Mbps fiber internet speeds available in select areas
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• CenturyLink (Lumen Technologies): Large incumbent carrier providing fiber, DSL, voice, and managed services across the U.S., including rural Oregon; broader portfolio and national scale but overlapping product/customer overlap with Reliance Connects in the same regions.

Direct peers

• Allo Communications: Community-rooted fiber-to-the-premises provider serving small towns and rural communities across Nebraska, Colorado, Arizona, and Nevada with gigabit internet, voice, and managed WiFi; extremely similar operating model, customer base, and product suite to Reliance Connects.
• TDS Telecom: Regional incumbent telecom serving small towns and rural communities across 30+ U.S. states with fiber, DSL, voice, and video services; highly comparable operating model and customer base to Reliance Connects, including lifeline subsidies and managed WiFi add-ons.
• Consolidated Communications: Public fiber and broadband carrier serving mostly rural and mid-sized markets across 20+ states with symmetrical gigabit internet, voice, and business services; comparable footprint strategy (deep fiber in small markets) and bundled residential/SMB offering to Reliance Connects.
• Frontier Communications: Large ILEC serving rural and suburban markets across 25+ states with fiber and DSL internet plus traditional voice; directly comparable in targeting underserved geographies with similar product depth (lifeline, VoIP, business services).
• Ziply Fiber: Regional fiber ISP serving the Pacific Northwest (Oregon, Washington, Idaho, Montana) with FTTH internet, voice, and managed WiFi products targeted at rural and suburban communities — directly overlapping Reliance Connects' Oregon fiber footprint and product mix.
• Astound Broadband: Regional fiber/cable broadband provider serving suburban and small-town markets across the U.S. with residential internet, voice, and managed WiFi services; comparable product mix and rural-adjacent footprint to Reliance Connects.

Emerging players

• Starlink (SpaceX): LEO satellite broadband service rapidly expanding across rural U.S.; the most material emerging competitive threat to rural fiber and DSL ISPs like Reliance Connects for customers outside the company's fiber footprint.
• Hughes Network Systems (EchoStar): Satellite internet provider focused on rural U.S. households and small businesses; competing product set (broadband plus optional voice) for the same underserved-customer demographic Reliance Connects serves.
• Viasat: Satellite internet provider targeting rural and underserved U.S. households; competes with Reliance Connects' fiber offering in geographies beyond its wired footprint but does not directly overbuild the company's fiber-served towns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/reliancemrktng

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reliance Connects