Boone Heart Institute

What Boone Heart Institute does

Boone Heart Institute is a private, concierge-style preventive cardiology practice founded in 2008 by Dr. Jeffrey Boone, operating from a 6,500 sq ft clinic in Greenwood Village, Colorado (legal entity: Boone Health Group, Inc.). The practice serves affluent individuals seeking comprehensive preventive health assessments—patients travel from across the United States and internationally for care—alongside professional sports organizations including the San Francisco 49ers, Denver Broncos, Colorado Rockies, and Denver Nuggets, and institutional clients such as South Metro Fire Rescue.

The flagship service is the Boone Heart Executive Physical, a 4–6-hour annual evaluation combining head-to-toe imaging, mental and physical stress testing, and advanced blood work, supported by proprietary clinical protocols including the MOST Protocol (Mental Office Stress Testing) and the Boone Heart Protocol. Around this core, the practice offers an integrated suite of add-on modules covering heart disease and stroke prevention, dementia prevention (using WAVi integrated EEG), cancer prevention, hormone optimization, high-performance longevity, peptide therapy, physical recovery and rehabilitation (Fusionetics, Vivewell IV), infusion therapy, and mental health and wellness. In-house diagnostic capability spans echocardiography, stress echo, coronary CT angiogram, calcium scoring, carotid-IMT, ABI, AAA screening, and Holter monitoring.

The business model combines a one-time/annual fee for the Executive Physical with a recurring annual membership subscription priced equivalently and billed monthly. The membership bundles the physical with quarterly doctor follow-ups, four annual blood panels, monthly health coaching, and direct physician access, producing a recurring revenue stream. Patient acquisition is primarily direct-to-consumer via the Boone Heart website, blog content, social media (TikTok, LinkedIn, Facebook, Twitter, Instagram), newsletters, and free consultations, with brand reinforcement from NFL Alumni and professional sports team partnerships. The practice is founder- and family-led, with Parker Boone as CEO, Tyler Boone as President, Mark Anderson as VP of Mobile Operations & Sales, and Dr. Boone as Founder and Medical Director.

Name

Boone Heart Institute

Legal name

Boone Health Group, Inc.

Website

https://booneheart.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Boone Heart Institute is a private, concierge-style preventive cardiology practice in Greenwood Village, Colorado, offering a 4–6-hour annual Executive Physical and integrated preventive programs for affluent individuals, professional athletes, and institutional clients nationwide and internationally.

Ownership category

akta.pro rank

Product category

Preventive Cardiology

NAICS

Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Cardiac Rehabilitation & Secondary Prevention (HLAKABAJ)

akta.pro secondary industry

Healthy Aging & Longevity Lifestyle Coaching (HSADAGAK)

Keywords

• Preventive cardiology services
• Concierge executive physicals
• Cardiovascular disease prevention
• Longevity medicine programs
• Advanced cardiac diagnostics

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Executive Physical Program: The flagship comprehensive preventive health examination, conducted annually over 4-6 hours. This is a one-time or annual fee-based service that serves as the primary patient acquisition touchpoint and includes head-to-toe imaging, mental and physical stress testing, and advanced blood work. It is the entry point for most patient relationships.
2. Annual Membership Program: Recurring membership subscription that includes the annual Executive Physical, four executive blood panels, quarterly doctor follow-ups, monthly personal health coaching, direct line to care, and member pricing discounts on cutting-edge services. Payments are automatically split over time at a flat monthly rate with no surprise bills or insurance fighting. The membership cost is equivalent to the cost of the annual Executive Physical.
3. Specialized Service Fees: Additional revenue from à la carte services including peptide therapy, hormone optimization, infusion/IV therapy, physical recovery and rehabilitation, mental health services, and imaging procedures such as Coronary CT Angiogram (which is not included in membership pricing but eligible for member discounts).
4. NFL Alumni Program: Free Coronary CTA Heart Scan for retired NFL players, offered in partnership with Heartflow and the NFL GAMEFILM Program, serving as a community relation and brand-building initiative.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Boone Heart Institute is a concierge preventive cardiology and longevity medicine practice that delivers a 4–6 hour annual Executive Physical supported by integrated programs for heart disease and stroke prevention, dementia prevention, cancer prevention, hormone optimization, high-performance longevity, peptide therapy, physical recovery and rehabilitation, mental health and wellness, and infusion therapy. Care is delivered at the 6,500 sq ft Greenwood Village, Colorado clinic, primarily through a recurring membership subscription paid in monthly installments, with specialized add-on services and selected whole-team programs for sports organizations.

Product overview

Boone Heart Institute offers a unified preventive cardiology and longevity medicine practice anchored by the Boone Heart Executive Physical — a comprehensive 4–6-hour annual health evaluation — supplemented by an integrated suite of specialized programs. The product portfolio includes the core Executive Physical; Heart Disease & Stroke Prevention (the cornerstone preventive cardiology program); and add-on modules for Dementia Prevention (WAVi EEG), Cancer Prevention, Hormone Optimization, High Performance Longevity, Peptide Therapy, Physical Recovery & Rehabilitation (Fusionetics, Vivewell IV), Mental Health & Wellness (neurofeedback, EMDR), Infusion Therapy, and a Boone Heart Membership subscription that bundles the annual physical with ongoing care, blood panels, health coaching, and follow-ups. The Institute also partners with Phreesia for patient scheduling and Athenahealth for its patient portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Boone Heart Executive Physical A comprehensive 4–6 hour annual health evaluation featuring head-to-toe imaging, mental and physical stress testing, the most advanced blood work available, and a one-on-one physician consultation plus detailed personalized health roadmap. It is the flagship service and primary entry point for most patient relationships.
• Heart Disease & Stroke Prevention Preventive cardiology program designed to detect, stabilize, and reverse early signs of heart disease and stroke risk. Includes echocardiogram, stress echo and exercise treadmill test, carotid-IMT, EKG, ankle brachial index, abdominal aortic aneurysm assessment, ATCOR arterial stiffness, the proprietary MOST Protocol blood pressure assessment, Holter monitor, advanced lipid panel, genetic risk panel, inflammation blood panel, advanced clotting assessment, Coronary CT Angiogram, calcium score, and PCSK9 inhibitor expertise.
• Dementia Prevention Cognitive decline prevention program leveraging the link between cardiovascular health and brain health. Includes WAVi Integrated EEG Testing, advanced genetic blood panel, inflammation blood panel, carotid IMT, brain coaching, and LesionQuant brain structure analysis.
• Cancer Prevention Cancer prevention protocol that examines precursors, identifies genetic risks, and evaluates lifestyle to detect risk early and optimize biomarkers. Includes advanced cancer blood panel, abdominal ultrasound exam, thyroid ultrasound, inflammation markers, advanced thyroid blood panel, hormone panel, and detailed risk assessment including family history and lifestyle.
• Hormone Optimization Hormone optimization program identifying hormonal deficiencies and replenishing exactly what the body needs for optimal function. Includes detailed hormone panel, advanced thyroid panel, peptide therapy, bio-identical hormone replacement therapy, and functional medicine health coaching.
• High Performance Longevity Medically-backed longevity program designed to slow, manage, or reverse aging. Includes detailed hormone panel, advanced thyroid panel, peptide therapy, bio-identical hormone replacement therapy, performance enhancement, functional medicine health coaching, and diet and exercise coaching.
• Peptide Therapy Cell signaling amino acid sequence therapy that acts as a 'health coach' to cells to correct metabolic inefficiencies at the root cause of aging. Applied across weight loss, injury recovery, athletic performance, sexual health, mental health, energy, and sleep.
• Physical Recovery & Rehabilitation Personalized recovery and rehabilitation program for injury prevention and restoring mobility and strength. Includes Fusionetics functional movement exam, mobility screening, Class IV deep tissue laser therapy, soft tissue mobilization, dry needling, Vivewell IV infusions, peptide therapy, and infusion therapy.
• Mental Health & Wellness Mental health services offering neurofeedback, EMDR therapy, and ongoing counseling to reduce stress, improve focus, and build emotional resilience.
• Infusion Therapy IV therapy designed to decrease recovery time, enhance performance, replenish nutrients, reduce inflammation, boost metabolism, enhance wound healing, and support the immune system.
• Boone Heart Membership Recurring membership that includes the annual Executive Physical, four executive blood panels, quarterly doctor follow-ups, monthly personal health coaching, a direct line to care, and member pricing discounts on cutting-edge services. Payments are automatically split over time at a flat monthly rate with no surprise bills or insurance fighting.

Quantifiable outcome

• 70% of heart attack victims are considered 'low-risk' by traditional measures — the Boone Heart approach aims to identify these patients through advanced testing.
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• HeartflowcoreStrategic or Co-development PartnerHeartflow partners with Boone Heart Institute and the NFL GAMEFILM Program to provide free Coronary CTA Heart Scans for retired NFL players through the NFL Alumni Program. This partnership enables advanced coronary imaging analysis for high-risk former athletes.
• NFL GAMEFILM ProgramminorGTM or Marketing PartnerThe NFL GAMEFILM Program, in partnership with Heartflow, enables retired NFL players to receive free Coronary CTA Heart Scans at Boone Heart Institute, creating a community health initiative targeting former professional athletes at elevated cardiovascular risk.
• MultimmunityminorOthersBoone Heart Institute directs patients to order supplements from Multimmunity, a third-party supplement provider, as part of their treatment and wellness programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cleveland Clinic Executive Health: Cleveland Clinic's Executive Health program provides a one-day comprehensive executive physical with cardiology and longevity components inside a major academic medical system — a broader incumbent offering overlapping Boone Heart's premium screening experience.
• Mayo Clinic Executive Health Program: Mayo Clinic offers a flagship Executive Health Program delivering comprehensive, single-day specialty evaluations with cardiology and preventive content — competing for the same affluent executive patient segment as Boone Heart.

Direct peers

• Pritikin Longevity Center: Pritikin runs intensive, longevity-focused residential and outpatient preventive programs combining cardiovascular risk reduction, nutrition, and exercise — overlapping Boone Heart's heart-disease prevention and longevity modules.
• MDVIP: MDVIP is the largest U.S. concierge medicine network offering personalized preventive primary care with annual advanced screenings; its membership economics and patient experience closely mirror Boone Heart's subscription model.
• Cenegenics: Cenegenics is the largest U.S. age-management and concierge preventive medicine network, offering annual executive health evaluations, hormone optimization, and peptide protocols similar to Boone Heart's program portfolio.
• Fountain Life: Fountain Life operates membership-based preventive medicine and longevity clinics using advanced diagnostics, AI-driven imaging, and annual whole-body assessments — directly paralleling Boone Heart's Executive Physical plus add-on modules structure.
• Human Longevity Inc. (HLI): Founded by Craig Venter, HLI delivers comprehensive whole-genome, advanced imaging, and executive longevity assessments in a premium concierge model anchored by clinicians and proprietary diagnostics, comparable to Boone Heart's Executive Physical approach.

Emerging players

• Next Health: Next Health operates a growing chain of membership-based health optimization and longevity clinics offering IV therapy, hormone optimization, and advanced diagnostics — a more retail-oriented emerging competitor to Boone Heart's add-on modules.
• Hall Longevity Clinic: A boutique preventive and longevity medical clinic offering advanced cardiovascular and metabolic assessments with a concierge service model — directly comparable positioning and scale to Boone Heart Institute.

Regional players

• EHFM (Executive Health & Fitness Management): EHFM provides on-site and near-site executive physical and corporate wellness programs to employers — comparable B2B mechanics for whole-team preventive cardiology, though it competes at employer on-site level rather than destination-clinic level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/booneheart
• Facebookfacebook.com/BooneHeartInstitute
• LinkedInlinkedin.com/company/boone-heart-institute
• Instagraminstagram.com/booneheartinstitute
• TikToktiktok.com/@booneheart?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boone Heart Institute