Armstrong Manufacturing

What Armstrong Manufacturing does

Armstrong Manufacturing is a contract manufacturer and co-packer of industrial and retail chemical liquids and powders. The company has been key in the development of functional and green products as well as returning existing products to an organic and natural basis. They are providing user-friendly products that use fully recyclable packaging and labeling and continue to maintain or exceed customer demand in efficacy and functionality.

Name

Armstrong Manufacturing

Legal name

Armstrong Manufacturing, Inc.

Website

https://www.armstrongmanufacturing.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Armstrong Manufacturing is a manufacturer and distributor of chemical liquids and powders.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612), Chemical and Allied Products Merchant Wholesalers (4246)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Wholesale-Chemicals & Allied Products (5160), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industry

Cleaning Chemicals & Disinfectants Distribution (CRAOAGAB)

Keywords

• Industrial cleaning chemicals
• Janitorial cleaning products
• Floor sweeping compounds
• Green cleaning products
• Private label manufacturing

Headquarters

HQ city

Mississauga

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Armstrong Branded Products: Sale of proprietary branded cleaning products including StrongArm, ProSweep, ProOdor, and ProSeries Green lines through distributors
2. Private Label Manufacturing: Contract manufacturing and co-packing of industrial and retail chemical liquids and powders under customer private label brands
3. Co-Branding Services: In-house print-on-demand labeling allowing quick market entry with co-branded products featuring customer name, logo and re-order information
4. Custom Formulation Services: Complete custom formulating and packaging services from start to finish, including contract manufacturing capabilities for amenities to bulk totes

Go-to-market motion2 records

Distribution channels8 records

Marketing channels4 records

Core offering

Armstrong Manufacturing formulates, blends, and packages industrial and institutional cleaning chemicals — liquids and powders — sold under proprietary brands (StrongArm, ProSweep, ProOdor, ProSeries Green, Pet Care Essentials) and through private label, co-branding, and custom formulation contract manufacturing services. Products serve distributors, wholesalers, and end-users across Canada and the Eastern United States for general cleaning, floor care, warewash, laundry, disinfection, odor control, and specialty applications.

Product overview

Armstrong Manufacturing is a family-owned chemical manufacturing company offering a portfolio of cleaning product brands and contract manufacturing services. The product portfolio consists of five main sub-brands: StrongArm (core general cleaning solutions established 1969 covering industrial cleaning, disinfectants, washroom care, floor care, laundry, warewash, and personal care), ProSweep (floor sweeping compounds and absorbents), ProOdor (specialized odour control with proprietary Anti-Odor Extender technology), ProSeries Green (UL Environment certified green cleaning products for LEED buildings), and Pet Care Essentials (pet cleaning and care products including the unique Skunk Shampoo). Beyond branded products, the company offers co-branding, private label, and full custom formulation/packaging contract manufacturing services. The products serve markets in Sanitary Supply, Industrial Janitorial Wholesalers, Specialty Cleaning, and full-line Distributors throughout Canada and the eastern United States.

Differentiator

Problem solved

Functional benefit

Brands

• StrongArm: Main cleaning solutions product line since 1969, meeting government requirements for MISA, Health & Safety, and Environment. Covers General Cleaning, Floor Care, Warewash, Laundry, and Personal Care products.
• ProSweep
• ProOdor
• ProSeries Green
• Pet Care Essentials
• Laundry Magic
• Country Breeze
• Choice Cleaner

Products and services

• StrongArm Cleaning Solutions Core cleaning solutions product line established in 1969 providing cleaning systems for General Cleaning, Floor Care, Warewash, Laundry, and Personal Care. Meets government requirements for MISA, Health & Safety, and the Environment. Sold through industrial janitorial wholesalers and sanitary supply distributors.
• ProSweep Floor Cleaning Solutions Floor cleaning solutions brand offering sweeping compounds and absorbent products for dust control. Includes Floor-Dry, Oil Base Sweeping Compound, and Silica Free Sweeping Compound for industrial, commercial, and food processing facilities.
• ProOdor Odour Control Specialized odour control product line using a proprietary fragrance system with Anti-Odor Extender (AOE) that neutralizes existing odours and keeps areas odour free for hours. Includes Drain Seal, Liquid Enzymatic Cleaners, Liquid Odor Control products, and Powdered Deodorizers.
• ProSeries Green Certified Cleaning Products Green certified cleaning product line tested to UL Environment standards (UL 2784, UL 2759, UL 2794). Ideal for LEED certified buildings, featuring concentrated formulas that reduce carbon footprint with reduced packaging and fragrance-free options.
• Pet Care Essentials Pet cleaning and care product line including shampoos, deodorizers, enzymatic cleaners, the unique Skunk Shampoo for eliminating skunk odor from pets, clothing, and home, and the No-Zone pet deterrent spray.
• LRC Stain Remover Phosphate free and biodegradable stain remover that removes lime scale, rust, and calcium deposits quickly. Verified to be up to 2X more effective than leading national brand with 97.5% cleaning efficiency on rust.
• Private Label Manufacturing Services Private label brand creation services helping distributors and retailers establish their own marketable cleaning product brand with artwork, setup, and minimum order support. Contract manufacturing of industrial and retail chemical liquids and powders under customer private label brands.
• Co-Branding Services Co-branding service allowing customers to add their own name, logo, and re-order information to Armstrong branded products. In-house print-on-demand labeling enables a turnaround time of less than 5 working days from first order to delivery.
• Custom Formulation and Packaging Services Complete custom formulating and packaging services from start to finish for industrial and retail chemical liquids and powders. Contract manufacturing plant approved by multinational firms with multiple shift capabilities filling products from amenities to bulk totes and wagons.

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• ISSA (International Sanitary Supply Association)coreStrategic or Co-development PartnerActive member of the worldwide cleaning industry association, providing access to the industry's largest cleaning shows, educational resources, networking opportunities, and industry management standards. ISSA represents over 5,800 distributor, manufacturer, building service contractor, and in-house service provider companies globally.
• CSSA (Canadian Sanitary Supply Association)coreStrategic or Co-development PartnerNon-profit corporation established in 1957 representing member companies engaged in manufacturing, distribution and selling of sanitary maintenance products and services. Promotes professionalism, technical knowledge, and business ethics within the Canadian cleaning industry membership.
• Pro-Link CanadacoreChannel Partner/ Reseller/ DistributorFull-service janitorial supply organization with distributors located throughout Canada. Offers comprehensive focus and expertise on cleaning and maintenance, including a commitment to total quality for all products and services. Pro-Link line of products is designed for maximum performance in human wellness, environmental safety, and efficient labor-saving cleaning.
• UL EnvironmentcoreTechnology or IntegrationGlobal independent safety science company providing over 100 years of innovative solutions for energy, sustainability and environment. UL Environment handles green certification of sustainable products including Armstrong's ProSeries Green line with new ECOLOGO certification numbers (UL 2784, UL 2759, UL 2794).
• AfflinkminorChannel Partner/ Reseller/ DistributorSupply chain optimization company serving the cleaning and facility management industries with distribution and procurement services.
• EcoPro CanadaminorChannel Partner/ Reseller/ DistributorPro-Link EcoPro is a holistic program designed to assist customers in realizing benefits of green cleaning including health benefits, productivity, reduced liability, cost savings, and improved community relations.
• Natural Resources Canada (NRCan)minorStrategic or Co-development PartnerGovernment department supporting sustainable development and environmental initiatives. EcoAction program from the Government of Canada.
• Adapt Marketing GroupminorChannel Partner/ Reseller/ DistributorMarketing and distribution partner within the Pro-Link network serving the janitorial supply industry.
• City of MississaugacoreStrategic or Co-development PartnerPartnership on Clear Water Projects in Cooksville Creek Watershed to help protect the health of Cooksville Creek and Lake Ontario - Mississauga's drinking water supply. Armstrong Manufacturing is implementing projects on their property as part of this environmental initiative.
• Ministry of the EnvironmentcoreStrategic or Co-development PartnerProvincial government partner in the Clear Water Projects in Cooksville Creek Watershed, working with Armstrong Manufacturing and City of Mississauga to protect local water resources.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ecolab: Global leader in water, hygiene, and infection prevention solutions serving institutional and industrial cleaning markets. Directly comparable product categories (cleaners, sanitizers, disinfectants) and customer base (janitorial distributors, facility managers), but at vastly larger scale across multiple geographies.
• Diversey (Platinum Equity): Global provider of hygiene, cleaning, and infection prevention products and services to commercial and institutional customers. Major multinational competitor with overlapping chemistry, sanitizer, and floor care categories.
• S.C. Johnson Professional: Division of S.C. Johnson offering commercial cleaning, hygiene, and disinfectant solutions for facility management. Comparable institutional cleaning product portfolio but distributed globally with significantly larger resources.
• Clorox Professional Products: Professional division of Clorox offering disinfectants, cleaners, and sanitizers for commercial and institutional markets. Overlapping disinfectants and hard surface cleaner categories through janitorial distribution.

Direct peers

• Spartan Chemical Company: Family-owned US manufacturer of industrial and institutional cleaning chemicals including hard surface cleaners, disinfectants, and floor care products. Closely comparable in business model, distribution through janitorial/sanitary wholesalers, and private label services.
• Zep Inc. Manufacturer and marketer of cleaning and maintenance products for industrial, institutional, and consumer markets. Overlapping product portfolio across cleaners, degreasers, sanitizers, and floor care sold through distributor networks.
• Betco Corporation: US manufacturer of facility maintenance and cleaning products including hard surface cleaners, disinfectants, and floor finishes. Comparable mid-market positioning with strong distribution through janitorial/sanitary supply channels.
• National Chemical Laboratories (NCL): Mid-market manufacturer of cleaning and sanitation products for institutional and industrial customers with private label capabilities. Comparable size, distributor-led GTM, and broad product portfolio.
• Multi-Clean (a division of L&M): Manufacturer of floor care and cleaning products for institutional and commercial markets including hard surface cleaners and disinfectants. Comparable mid-market scale with distribution through janitorial/sanitary channels.

Regional players

• Charlotte Products / Enviro-Solutions: Canadian-based manufacturer of green-certified cleaning and disinfection products with UL Ecologo certifications. Closely comparable in geography (Canada-headquartered), green certification positioning, and institutional customer base, though primarily serving different channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Armstrong Manufacturing