Alpha Capital Management

What Alpha Capital Management does

Alpha Capital Management is an Atlanta-based, independently owned investment consulting firm founded in July 2006 by Brad Alford that specializes in OCIO (Outsourced Chief Investment Officer) and investment consultant search services for institutional clients. The firm works directly with investment committees and boards to design and execute objective processes for screening and selecting investment providers, and has cumulatively served 110+ institutions representing more than $120 billion in assets. Beyond search engagements, the firm offers standalone governance reviews, committee assessments, and education programs on the OCIO model and related investment service models.

The firm's product suite extends well beyond traditional search work. In September 2019, Alpha Capital partnered with Nasdaq to launch the Alpha Nasdaq OCIO Indices, the industry's first standardized OCIO performance benchmarks, currently populated with client-level data from 56 leading OCIO firms across 10 indices and segmented by risk profile, asset allocation, client type, and plan type. In July 2021, the firm launched OCIO Analytics, an online platform with eight specialized modules enabling institutions to compare OCIO performance, asset allocation, risk, and fees against peers across more than 1,300 institutions. Index data is additionally distributed through a partnership with eVestment.

Alpha Capital operates on a professional services revenue model, monetizing search engagements as project-based fees, with secondary revenue streams from licensing the Alpha Nasdaq OCIO Indices and from OCIO Analytics subscriptions. The firm has no outside investors, no parent company, and is 100% founder-owned, with Brad Alford continuing to direct strategy and key client relationships. The company was ranked #1 Most Cited OCIO Search Firm by OCIO Providers in the 2024 Annual Cerulli OCIO Report, with 75% of OCIO providers naming Alpha Capital as one of the top search firms they interacted with in 2024.

Name

Alpha Capital Management

Legal name

Alpha Capital Management LLC

Website

https://alphacapitalmgmt.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpha Capital Management is an independently owned Atlanta-based investment consulting firm that runs OCIO and investment consultant search services for 110+ institutions representing $120B+ in assets, and operates the industry-leading Alpha Nasdaq OCIO Indices and OCIO Analytics benchmarking platform.

Ownership category

akta.pro rank

Product category

Investment Consulting

NAICS

Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYFSAAACAG

Institutional Consulting RIAs (OCIO/Endowments/Foundations/Pensions)

Financial & Insurance/Asset & Wealth Management/Registered Investment Advisors (RIAs) & Independent Wealth Managers

SECONDARYFSAAAGAH

OCIO Providers (Outsourced CIO)

Financial & Insurance/Asset & Wealth Management/Asset Management — Institutional (Pensions, Endowments, Sovereign)

SECONDARYBPAHADAB

Corporate Finance & Capital Advisory

Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Strategy & Corporate Finance Advisory

Keywords

• Investment consulting services
• OCIO provider search
• Investment benchmarking indices
• Institutional governance advisory
• OCIO analytics platform

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. OCIO and Investment Consultant Search Services: Alpha Capital Management provides search services for institutions seeking non-discretionary investment consultants, OCIO providers, or intermediate solutions. The firm represents over $120 billion in assets in the marketplace on behalf of 110+ institutions.
2. Index Data Licensing: Revenue derived from licensing the Alpha Nasdaq OCIO Indices to industry participants for performance benchmarking and peer comparison.
3. Governance and Education Services: Standalone governance and education projects for institutions, including committee assessments and comprehensive workshops on the OCIO model and various investment service models.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Alpha Capital Management provides OCIO and investment consultant search services for institutional clients, representing more than $120 billion in assets on behalf of 110+ institutions. It designs and executes objective screening and selection processes for investment providers, complemented by the Alpha Nasdaq OCIO Indices (developed in partnership with Nasdaq) and the OCIO Analytics platform, which deliver standardized performance benchmarking and peer comparison across the OCIO industry.

Product overview

Alpha Capital Management offers a unified suite of investment intelligence products centered on the OCIO (Outsourced Chief Investment Officer) industry. The core offering is the OCIO and Consultant Search Service, which conducts searches for institutions seeking investment consultants or OCIO providers. This is complemented by the Alpha Nasdaq OCIO Indices (developed in partnership with Nasdaq), which provide standardized performance benchmarks that have become the industry standard for measuring OCIO performance. The third component, OCIO Analytics, is an online platform offering eight specialized modules for comparing institutional performance, asset allocation, risk, and fees against peers.

Differentiator

Problem solved

Functional benefit

Brands

• Alpha Nasdaq OCIO Indices: Industry-first OCIO performance indices created in partnership with Nasdaq to provide transparent benchmarking for the OCIO industry.
• OCIO Analytics

Products and services

• OCIO and Consultant Search Service Investment consultant and OCIO search service for institutions, designing and executing objective screening and selection processes for investment providers on behalf of investment committees and boards.
• Alpha Nasdaq OCIO Indices Industry-first OCIO performance indices developed in partnership with Nasdaq, providing standardized, fee-net performance benchmarking across risk profiles, asset allocation strategies, client types, and plan types using data from 54-56 participating OCIO firms.
• OCIO Analytics Online analytical platform with eight specialized modules delivering actionable insights into the OCIO industry, enabling institutions to compare performance, asset allocation, risk, and fees against peers using validated data from over 1,300 institutions.
• Governance and Education Services Standalone governance and education projects for institutions, including committee assessments and comprehensive workshops that educate investment committees on the OCIO model and the spectrum of investment service models from non-discretionary to fully outsourced.

Quantifiable outcome

• $120 billion+ in assets represented through search services for 110+ institutions
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Nasdaq Inc.coreStrategic or Co-development Partner · 1 September 2019Alpha Capital partnered with Nasdaq to create the industry's first OCIO Indices. The indices are aimed at increasing transparency of the growing OCIO industry and allow investors and OCIO firms to objectively measure performance against peers. The indices segment across risk profiles, asset allocation, client types and plan types.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pavilion Advisory Group: Institutional investment consulting and OCIO advisory firm that conducts investment manager searches and OCIO selection mandates for endowments, foundations, and pension plans — directly competitive with Alpha Capital's core search practice.
• Verus: Institutional investment consulting firm providing OCIO advisory and manager research services, with a comparable client mix of pensions and endowments.
• NEPC: Independent, partner-owned investment consulting firm providing OCIO services and manager research to institutional clients; competes head-to-head with Alpha Capital for investment committee mandates.
• Meketa Investment Group: Independent investment consulting and OCIO provider serving pensions, endowments, and foundations; competes for the same institutional search and governance engagements.
• Marquette Associates: Independent institutional investment consulting firm offering OCIO, manager research, and performance analytics to nonprofits, endowments, and corporate plans.
• Callan: Investment consulting firm serving institutional clients with manager research, OCIO advisory, and performance measurement — overlaps directly with Alpha's search and benchmarking offerings.

Broad incumbents

• Aon: Global professional services firm whose Investment Consulting segment competes for OCIO and investment manager search mandates, typically bundled with broader risk and actuarial services.
• Russell Investments: Global OCIO provider and investment solutions firm that institutions may evaluate through Alpha's search process; serves as both a competitor on the advisory side and a participant in the Alpha Nasdaq OCIO Indices.
• Mercer: Global consulting powerhouse (part of Marsh McLennan) offering investment consulting and OCIO solutions as part of a much broader HR, benefits, and risk advisory portfolio.
• Cambridge Associates: Large global investment advisor to endowments, foundations, and pensions, providing OCIO and manager research as part of a wider advisory and outsourced investment offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/alpha-capital-management-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpha Capital Management