De Jong
De Jong Assurantiën is an independent Dutch insurance and financial advisory broker in Den Helder, serving North Holland consumers and SMBs with personal and commercial insurance, mortgage advice, financial planning, and RegioBank banking products.
- Company typePrivate
- Founded1954
- HeadquartersDen Helder, Netherlands
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What De Jong does
De Jong Assurantiën is a Dutch regional financial advisory and insurance brokerage firm headquartered in Den Helder, with a branch office in Schagen, established in 1954. The company operates as an independent intermediary (ongebonden bemiddelaar), advising both individuals (Particulieren) and small/medium businesses (MKB) across North Holland on personal and commercial insurance lines (auto, travel, home contents, homeowners, mobility and specialty vehicle, cyber, business liability), mortgage advice with access to nearly all Dutch mortgage providers, financial planning (disability, life, pension, tax filing), and consumer banking products through a RegioBank agency partnership.
The firm has been a wholly-owned subsidiary of NDB Groep since 2018 — a multi-office brokerage platform operating approximately 110 employees across 8 Dutch locations and ranked 48th in the Netherlands' top-100 intermediary league table. Through NDB, De Jong is also a co-owner of DiVerz!, a joint volmachtbedrijf (underwriting agency) that underwrites with Allianz, ASR, Avéro Achmea, DAS, and Nationale-Nederlanden, enabling direct policy issuance and claims handling without insurer-side routing.
Revenue is generated through advisory commissions on insurance, mortgage, and banking products, plus a €2.09 per-policy collection fee. The go-to-market is sales-led and community-anchored: face-to-face advisory in two physical offices, phone and email channels, local sports club sponsorships (FC Den Helder, Schagen United), and regional events (Seniorenbeurs, financial education at local schools). Customer satisfaction is reported at 9.5/10 on the Klanten Vertellen platform.
De Jong firmographics
Firmographics- Name
- De Jong
- Legal name
- De Jong Assurantiën
- Website
- https://de-jong.nl
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- De Jong Assurantiën is an independent Dutch insurance and financial advisory broker in Den Helder, serving North Holland consumers and SMBs with personal and commercial insurance, mortgage advice, financial planning, and RegioBank banking products.
- Ownership category
- akta.pro rank
Where De Jong is headquartered
LocationHeadquarters
- HQ city
- Den Helder
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
De Jong business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Insurance Advisory and Mediation: De Jong earns revenue through advisory fees and commission from insurance products they sell and manage for clients. They also charge €2.09 per policy per payment term for collection services.
- Financial Advisory Services: Revenue generated from advisory services for mortgages, pensions, insurance, and other financial products. The company acts as an independent intermediary, providing advice on products from multiple providers.
- Banking Products (RegioBank): De Jong offers RegioBank banking products including savings, payments, and basic banking services, earning commission on these products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Incasso service fee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
De Jong product offering
Product offeringCore offering
De Jong Assurantiën is an independent Dutch financial advisory and insurance intermediary selling personal insurance (auto, home, travel, life, liability), specialty vehicle coverage, mortgage advice, financial planning (pension, disability, tax filing), and banking products through a RegioBank partnership. It serves both individual consumers and SMBs with sector-specific business solutions (agriculture, construction, healthcare, hospitality, transport, manufacturing) and operates DiVerz!, a joint underwriting agency for direct policy handling.
Product overview
De Jong Assurantiën is a financial advisory firm operating as a multi-product, multi-channel financial services company. The core offering spans personal insurance (auto, travel, home contents, homeowners, static caravan, camper, boat, and specialty coverage for Porsches and classic cars), mortgage advisory services, general financial planning (disability, death, pension, unemployment, tax filing), and business insurance solutions. For business clients, the company provides occupational disability insurance (AOV), ZZP coverage, SME planning, cyber risk insurance, and absence/WIA management with an online employer portal. The company operates through DiVerz!, a joint underwriting subsidiary that allows direct policy issuance and claims handling, and offers banking products through Regiobank. The product portfolio is structured around advisory services, insurance products, and digital service features (online claims reporting, policy management).
Differentiator
Problem solved
Functional benefit
Brands
- DiVerz!: Joint underwriting company (volmachtbedrijf) of De Jong and other insurance offices. Can independently handle acceptance, policy creation, and claims processing without involvement of insurance companies.
- Verzuim & WIA Beter Geregeld
Products and services
- Personal Insurance Portfolio
Quantifiable outcome
- Customer satisfaction rating of 9.5 on Klanten Vertellen platform
- +2 more outcomes
Companies that use De Jong
Customer profileNamed customers2 records
Segments8 records
Ideal customer profiles2 records
De Jong technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
De Jong partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- DiVerz! B.V.coreDiVerz! is the joint underwriting company (volmachtbedrijf) of several insurance intermediaries including De Jong. As an underwriting company, DiVerz! can independently handle acceptance, policy creation, and claims settlement without involvement of insurance companies. Partners share knowledge, design efficient work processes, develop innovative products, and combine purchasing power.
- RegioBankcoreDe Jong is a RegioBank agent offering banking products including savings accounts, payment accounts, and consumer loans. RegioBank is described as 'de nuchtere bank waar de adviseurs van De Jong Assurantiën u met gevoel voor service en persoonlijke aandacht een compleet pakket aan bankproducten aanbieden'.
- NDB VerzuimmanagementcoreNDB Verzuimmanagement provides professional absenteeism management and case management services, part of the five-star service offering for business customers.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
De Jong competitors and assessment
Company assessmentDirect peers
- Meeùs: Dutch insurance intermediary and advisory firm serving individuals and businesses, competing directly in P&C and commercial insurance placement.
- Söderberg & Partners Nederland: Acquisitive advisory group rolling up Dutch insurance and pension intermediaries, closely comparable to the NDB consolidation strategy De Jong sits within.
- Alpina Group: Dutch insurance and financial-services broking group built by consolidating regional intermediaries, directly comparable to De Jong/NDB's advisory and roll-up model.
- Van Bruggen Adviesgroep: Nationwide Dutch independent advisory network for mortgages, insurance and financial planning, mirroring De Jong's multi-product, advice-led offering.
- De Hypotheker: Independent Dutch mortgage advisory franchise offering the same hypotheekadvies and related insurance the company provides to consumers.
Emerging players
- Independer: Online Dutch insurance and mortgage comparison platform targeting the same personal-lines customers via a digital-first channel rather than office advisory.
Regional players
- Univé: Regionally organized Dutch mutual insurer and advisory network offering personal and business coverage through local offices, similar to De Jong's regional presence.
Broad incumbents
- Aon Nederland: Large global insurance broker and risk advisor with Dutch operations; overlaps in commercial insurance brokerage but at far greater scale and scope.
- Marsh Nederland: Global insurance brokerage with Dutch presence serving commercial clients, overlapping De Jong's zakelijke risk-management services as a much larger incumbent.
Others
- RegioBank / de Volksbank: Banking partner whose products De Jong distributes; an ecosystem/supplier relationship rather than a direct competitor.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
De Jong social profiles
Digital presenceDe Jong financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Jong leadership team
Management profileNumber of profiles
Profiles3 records
De Jong subsidiaries and ownership
Company hierarchySubsidiaries1 record
De Jong funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Jong M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Jong
What does De Jong do?
De Jong Assurantiën is an independent Dutch financial advisory and insurance intermediary selling personal insurance (auto, home, travel, life, liability), specialty vehicle coverage, mortgage advice, financial planning (pension, disability, tax filing), and banking products through a RegioBank partnership. It serves both individual consumers and SMBs with sector-specific business solutions (agriculture, construction, healthcare, hospitality, transport, manufacturing) and operates DiVerz!, a joint underwriting agency for direct policy handling.
Is De Jong a public or private company?
De Jong is a private company. It is classified as corporate owned and is currently operating.
When was De Jong founded?
De Jong was founded in 1954. It employs 51 to 100 people.
Where is De Jong based?
De Jong is headquartered in Den Helder, Netherlands, in the Europe region.
How does De Jong make money?
Three revenue lines are on record. Insurance Advisory and Mediation is the primary driver. The others are financial Advisory Services and banking Products (RegioBank).
Who are De Jong's main competitors?
Direct peers on record are Meeùs, Söderberg & Partners Nederland, Alpina Group, Van Bruggen Adviesgroep and De Hypotheker. Independer is listed as an emerging player. Univé is listed as a regional player. Broad incumbents are Aon Nederland and Marsh Nederland. RegioBank / de Volksbank is listed as an others.
Does De Jong have an API?
No public API is recorded for De Jong.