Eyerim
Eyerim is a Slovak online optical retailer (founded 2015) selling prescription glasses, sunglasses, computer glasses, sports eyewear, and contact lenses across 15 European markets via localized domains, complemented by physical showrooms in Bratislava and Košice.
- Company typePrivate
- Founded2015
- HeadquartersSpisska Nova Ves
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Eyerim does
Eyerim (legal entity eyerim s.r.o.) is a Slovak online optical retailer founded in 2015 and headquartered in Spišská Nová Ves. The company sells prescription eyeglasses, sunglasses, computer/blue-light glasses, sports eyewear, and contact lenses (spherical, toric, and multifocal in daily, bi-weekly, and monthly schedules) across 15 European markets through country-localized domains, supplemented by physical showrooms in Bratislava and Košice and a warehouse/returns facility in Senec. Its product offering combines a portfolio of authorized brands (Ray-Ban, Prada, Miu Miu, Gucci, Oakley, Tommy Hilfiger, Carrera, Versace, Tom Ford, Polaroid, plus contact-lens brands Acuvue, Biofinity, Air Optix, PureVision) with its own private-label "Eyerim Studio" line positioned from €57 upwards. Technical differentiators include an in-house e-commerce platform with integrated online lens configurator (prescription input, blue-light filter, Transitions photochromatic, polarized, and coatings), virtual try-on, a custom sunglasses configurator, and a lens-replacement service that fits new prescription lenses into customer-owned frames.\n\nEyerim's commercial model is direct-to-consumer e-commerce with pay-as-you-go unit pricing. Revenue comes primarily from one-time prescription eyewear sales (frames plus custom lenses and add-on coatings), sunglasses, contact lenses, accessories (cases, chains, cleaning kits, contact-lens solutions, eye drops), digital gift cards (€10–€500, 12-month validity), and optional 1- or 2-year extended warranties beyond Slovakia's statutory 2-year coverage. Marketing relies on SEO-optimized educational blog content, a referral program, newsletter promotions, Heureka verified reviews (4.8/5), and a contracted-optical-provider partnership with VšZP, Slovakia's largest health insurer, which lets policyholders claim up to €100 per purchase. The company is privately held (s.r.o.), is registered in Slovakia, reports 1M+ customers served and 10,000+ verified reviews, and operates with a headcount in the 11–50 range.\n\nDistribution and customer concentration are deliberately diversified across consumer segments (women, men, children, contact-lens wearers, athletes, blue-light users) and 15 European geographies, with courier-based fulfillment through Packeta, DPD, and SPS and click-and-collect available at Slovak showrooms. The leadership disclosed is founder Andrea Zahurancova serving as founder and creative director; no other executive-team data was provided and no external funding, M&A, or parent-company ownership is indicated in the source material.
Eyerim firmographics
Firmographics- Name
- Eyerim
- Legal name
- eyerim s.r.o
- Website
- https://eyerim.sk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eyerim is a Slovak online optical retailer (founded 2015) selling prescription glasses, sunglasses, computer glasses, sports eyewear, and contact lenses across 15 European markets via localized domains, complemented by physical showrooms in Bratislava and Košice.
- Ownership category
- akta.pro rank
Eyerim industry classification
Industry- Product category
- Online Optical Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Luxury & Designer Eyewear (CRAAAKAD)
Keywords
Where Eyerim is headquartered
LocationHeadquarters
- HQ city
- Spisska Nova Ves
Offices4 records
Markets served
Eyerim business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Prescription Eyewear Sales: Sale of prescription eyeglass frames combined with custom-made lenses according to individual customer prescriptions. Revenue generated from frame sales, lens upgrades, coatings, and lens enhancements.
- Sunglasses Sales: Sale of branded and private-label (Eyerim Studio) sunglasses, including prescription sunglasses. Revenue from both full-price and outlet discounted products.
- Contact Lenses Sales: Sale of contact lenses from major brands (Acuvue, Biofinity, Air Optix, etc.) in daily, bi-weekly, and monthly variants. Revenue from both spherical and specialty lenses (toric, multifocal).
- Accessories Sales: Sale of eyeglass accessories including cases, chains, cleaning kits, anti-fog spray, contact lens solutions, and eye drops.
- Gift Cards: Sale of digital gift cards valid for 12 months, usable on any product including in physical showrooms.
- Extended Warranty: Sale of extended warranty plans (1 or 2 years) that extend beyond the standard 2-year statutory warranty.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Eyerim Studio frames starting at €57 |
| Unit Pricing | Pay-as-you-go | Contact lenses from €7 to €88 |
| Unit Pricing | Pay-as-you-go | Prescription lens upgrades and add-ons |
| One time/ perpetual license | Pay-as-you-go | Gift cards from €10 to €500 |
| One time/ perpetual license | Pay-as-you-go | Extended warranty 1-2 years |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Eyerim product offering
Product offeringCore offering
Eyerim is an online and offline optical retailer selling prescription eyeglasses, sunglasses, computer/blue light glasses, sports eyewear, and contact lenses across 15 European markets through country-specific domains. The company combines an e-commerce storefront with physical showrooms in Bratislava and Košice, offering private-label (Eyerim Studio) and authorized branded eyewear (Ray-Ban, Prada, Gucci, Oakley, etc.) with customizable lens options (photochromic Transitions, polarized, blue-light filter, prescription lenses).
Product overview
Eyerim is an online optical retailer operating across multiple European markets offering a comprehensive eyewear portfolio. The core offering includes prescription glasses (dioptrické okuliare), sunglasses (slnečné okuliare), computer/blue light glasses, and sports glasses—all available with lens customization. The company also sells contact lenses across three correction types (spherical, toric/astigmatic, multifocal) in daily/bi-weekly/monthly formats from major brands like Acuvue, Biofinity, Air Optix, PureVision, Dailies, and Soflens. Eyerim's own brand, Eyerim Studio, provides an affordable in-house alternative. Key differentiators include virtual try-on technology, lens customization options (blue light filter, Transitions photochromatic, polarized), lens replacement services, and a sunglasses configurator. The product line is complemented by accessories (eyeglass chains, cases, cleaning kits, contact lens solutions, eye drops) and gift cards. The company operates showrooms in Bratislava and Košice, Slovakia, and offers insurance benefit integration with VšZP for prescription eyewear.
Differentiator
Problem solved
Functional benefit
Brands
- Eyerim Studio: Private label brand of Eyerim offering prescription glasses, sunglasses, and computer glasses. Promoted with deals such as 1+1 free offers.
Products and services
- Prescription Glasses (Dioptrické okuliare) Prescription eyeglasses with customizable lenses made to individual customer prescriptions for correcting myopia, hyperopia, and other vision conditions. Available in men's, women's, and children's styles, with options for blue-light filter, photochromic (Transitions), and polarized lens upgrades.
- Sunglasses (Slnečné okuliare) Sunglasses including polarized options, prescription sunglasses, and customizable lens configurations. Available for men, women, and children with UV protection, sold across designer brands (Ray-Ban, Prada, Miu Miu, Gucci, Oakley, Tommy Hilfiger, Carrera, Versace, Tom Ford, Polaroid) and the Eyerim Studio private label.
- Computer Glasses / Blue Light Glasses (Okuliare na počítač) Eyeglasses designed to filter blue light from digital screens to reduce eye strain and fatigue from computer and device use. Available in men's, women's, and children's styles, including Eyerim Studio branded options.
- Sports Glasses (Športové okuliare) Sport-specific eyewear for cycling, running, hiking, tennis, golf, and universal use. Available with prescription lenses and polarized options, designed for impact protection and secure fit during physical activity.
- Contact Lenses (Kontaktné šošovky) Contact lenses in spherical, toric (astigmatism), and multifocal correction types, available in daily, bi-weekly, and monthly wearing schedules. Carries brands including Acuvue, Biofinity, Air Optix, PureVision, Dailies, and Soflens, with pricing from €7 to €88 depending on brand and quantity.
- Eyerim Studio (Private Label Brand)
- Clip-on Sunglasses (Clip-on) Magnetic or attachable clip-on sunglasses that can be added to prescription eyeglasses for sun protection, offering a 2-in-1 frame-and-sun solution.
- Lens Replacement Service (Výmena skiel) In-house service allowing customers to order replacement lenses for their own existing frames, with new prescription or upgraded lens technologies installed. Service is fulfilled through Eyerim's physical store locations (Bratislava, Košice).
- Gift Cards (Darčekové karty) Digital gift cards available in denominations from €10 to €500, valid for 12 months from delivery. Redeemable online or in Eyerim's physical showrooms and combinable with discount codes.
- Accessories (Príslušenstvo) Eyewear accessories including eyeglass chains, pendants, cases, anti-fog sprays, cleaning kits, and contact lens solutions.
- Eye Drops (Očné kvapky) Eye drops for contact lens wearers from brands including Systane and Biotrue, used to moisturize eyes, prevent dry eye syndrome, and provide comfort during lens wear.
- Outlet Discounted outlet section offering previous-season eyewear models with savings up to 60%, covering prescription glasses, sunglasses, computer glasses, and sports glasses.
Quantifiable outcome
- Over 1 million satisfied customers served
- +2 more outcomes
Companies that use Eyerim
Customer profileNamed customers1 record
Segments6 records
Ideal customer profiles4 records
Eyerim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature3 records
Eyerim partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- VšZP (Všeobecná zdravotná poisťovňa)coreEyerim is a contracted optical provider for VšZP, Slovakia's largest health insurer. VšZP policyholders aged 19+ can claim up to €100 for eyeglass frames and lenses when purchasing from Eyerim with a valid prescription from a contracted ophthalmologist (no older than 90 days). Children's frames (under 18) are covered without diopter restrictions.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Eyerim competitors and assessment
Company assessmentDirect peers
- Mister Spex: Berlin-based online optical retailer with omnichannel stores across multiple European countries, selling prescription glasses, sunglasses, and contact lenses. Highly comparable to Eyerim in product mix, multi-country European footprint, and online-plus-showroom model.
- Brille24: German online optical retailer offering prescription eyewear, sunglasses, and contact lenses across European markets. Directly comparable to Eyerim in D2C prescription-eyewear focus and continental European footprint.
- Edel-Optics: European online optical retailer distributing designer eyewear and sunglasses from brands also carried by Eyerim (Ray-Ban, Prada, Oakley, Tom Ford). Comparable in multi-brand online optical retail and European market coverage.
- Ace & Tate: Amsterdam-based direct-to-consumer eyewear brand selling prescription glasses and sunglasses through e-commerce and physical stores across Western Europe. Comparable to Eyerim in D2C eyewear positioning and European retail footprint.
- Zenni Optical: U.S.-based pure-play online optical retailer specializing in low-cost prescription eyewear and virtual try-on. The global benchmark for online-only optical D2C, increasingly expanding into Europe in competition with Eyerim.
- GlassesUSA.com: U.S.-based online optical retailer selling prescription glasses, sunglasses, and contact lenses with virtual try-on. Comparable in pure-play D2C optical, online lens configuration, and insurance-network integration.
Broad incumbents
- Warby Parker: U.S. direct-to-consumer optical retailer with both e-commerce and physical retail, offering prescription glasses, sunglasses, contacts, and eye exams. Comparable omnichannel and vertically integrated optical model, though larger, U.S.-anchored, and publicly listed.
- Fielmann: Largest optical retailer in Europe, operating brick-and-mortar stores across Germany and other European countries. Represents the incumbent retail-optical model against which Eyerim's online-plus-showroom approach competes.
Regional players
- Smarteyes: Scandinavian optical retail chain offering prescription eyewear and eye exams across Sweden, Norway, and Denmark. Comparable in eyewear retail and vision-care services, focused on Northern European geographies where Eyerim also operates localized storefronts.
Emerging players
- Lenskart: India-headquartered online optical retailer expanding globally with vertically integrated manufacturing and a tech-led D2C model. Comparable in online prescription-eyewear focus and aggressive multi-market expansion strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Eyerim social profiles
Digital presenceEyerim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eyerim leadership team
Management profileNumber of profiles
Profiles1 record
Eyerim funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eyerim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eyerim
What does Eyerim do?
Eyerim is an online and offline optical retailer selling prescription eyeglasses, sunglasses, computer/blue light glasses, sports eyewear, and contact lenses across 15 European markets through country-specific domains. The company combines an e-commerce storefront with physical showrooms in Bratislava and Košice, offering private-label (Eyerim Studio) and authorized branded eyewear (Ray-Ban, Prada, Gucci, Oakley, etc.) with customizable lens options (photochromic Transitions, polarized, blue-light filter, prescription lenses).
Is Eyerim a public or private company?
Eyerim is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Eyerim founded?
Eyerim was founded in 2015. It employs 11 to 50 people.
Where is Eyerim based?
Eyerim is headquartered in Spisska Nova Ves.
How does Eyerim make money?
Six revenue lines are on record. Prescription Eyewear Sales are the primary driver. The others are sunglasses Sales, contact Lenses Sales, accessories Sales, gift Cards and extended Warranty.
Who are Eyerim's main competitors?
Direct peers on record are Mister Spex, Brille24, Edel-Optics, Ace & Tate, Zenni Optical and GlassesUSA.com. Broad incumbents are Warby Parker and Fielmann. Smarteyes is listed as a regional player. Lenskart is listed as an emerging player.
Does Eyerim have an API?
No public API is recorded for Eyerim.
What industry is Eyerim in?
Eyerim's product category is Online Optical Retail. Its primary akta.pro industry code is HLAKAKAL, Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses), with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.