The American School in London
The American School in London is an independent, nonprofit preK-12 day school founded in 1951, delivering an American college-preparatory curriculum to approximately 1,400-1,600 international students in London. Revenue comes primarily from tuition and charitable donations administered through its UK-registered foundation.
- Company typePrivate
- Founded1951
- HeadquartersLondon, United Kingdom
- Headcount251–500
- GTM typeB2C
- OfferingServices
What The American School in London does
The American School in London (ASL) is an independent, nonprofit, preK-12 day school founded in 1951 in London and governed by The American School in London Educational Trust Ltd. It delivers an American college-preparatory curriculum (aligned with Common Core, NGSS, ACTFL, and National Core Arts Standards) to approximately 1,400-1,600 students representing 40+ nationalities, from a purpose-built 3.2-acre campus at One Waverley Place in St. John's Wood, supported by 22 acres of playing fields at Canons Park and a Thames-side boathouse.
The school's product portfolio spans Lower School (preK-Grade 4), Middle School (Grades 5-8), and High School (Grades 9-12), supplemented by an extensive extracurricular catalog of 15 athletic programs, robotics, performing arts, community action, K-12 swim instruction, after-school programs, student publications, and signature programs such as the Innovator-in-Residence series, the Make Innovate Learn Lab (MILL), WorkX work experience, and the Alternatives experiential education program. Student support services include EAL, educational psychology, counseling, learning support (SLD), and speech and language therapy. Technology infrastructure relies on Veracross (SIS), Seesaw (portfolios), Teamie (LMS), Blackbaud (fundraising/alumni), and Finalsite (web).
ASL generates revenue primarily through recurring tuition and fees, published annually for 2025-26 and 2026-27 academic years, with a supplementary annual fund and tiered donation program (Discovery Circle at £1+ through Founder's Circle at £100,000+) administered through The American School in London Foundation (UK) Ltd., a registered UK charity (Charity #1086037). Go-to-market is direct-to-consumer via open houses, campus tours, video tours, and an online admissions process managed through Veracross. Additional revenue streams include the Aquatic & Fitness Center (with external memberships), Summer Programs, and bus transportation services. ASL holds triple accreditation (MSA-CESS since 1976, ISI inspection, DfE registration) and is the only school in Greater London to hold MSA accreditation.
The American School in London firmographics
Firmographics- Name
- The American School in London
- Legal name
- The American School in London
- Website
- https://asl.org
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- The American School in London is an independent, nonprofit preK-12 day school founded in 1951, delivering an American college-preparatory curriculum to approximately 1,400-1,600 international students in London. Revenue comes primarily from tuition and charitable donations administered through its UK-registered foundation.
- Ownership category
- akta.pro rank
The American School in London industry classification
Industry- Product category
- Independent K-12 Education
- NAICS
- Elementary and Secondary Schools (611110), Educational Services (61)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International/Global Curriculum Schools (IB, Cambridge, etc.) (EDAJABAG)
Keywords
Where The American School in London is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
The American School in London business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others
Revenue model
- Tuition and Fees: ASL generates primary revenue through tuition fees for preK-12 education. The school publishes annual tuition rates for different grade levels (2025-26 and 2026-27 tuition information available).
- Annual Fund and Donations: The ASL Foundation (UK) Ltd. receives charitable donations from families, alumni, and community members. Donations support the school's educational programs and facilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Discovery Circle: £1 and above |
| Subscription | Annual | Courageous Circle: £100 and above |
| Subscription | Annual | Horizons Circle: £250 and above |
| Subscription | Annual | Global Circle: £1,000 and above |
| Subscription | Annual | Eagle Society: £2,500 and above |
| Subscription | Annual | St. John's Wood Circle: £5,000 and above |
| Subscription | Annual | Orange & Black Society: £10,000 and above |
| Subscription | Annual | Stephen L. Eckard Society: £25,000 and above |
| Subscription | Annual | One Waverley Place: £50,000 and above |
| Subscription | Annual | Founder's Circle: £100,000 and above |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
The American School in London product offering
Product offeringCore offering
The American School in London (ASL) is an independent, nonprofit, preK-12 day school delivering a US college-preparatory curriculum to approximately 1,400-1,600 international students in London. It operates three academic divisions (Lower School, Middle School, High School) on a purpose-built 3.2-acre St. John's Wood campus, with supplementary offerings including a Summer Program, Student Support Services (EAL, counseling, learning support), athletics across 15 sports, and an annual Innovator-in-Residence program.
Product overview
The American School in London is an independent, college-preparatory, preK-12 day school providing an American-style education to international students. The school's product portfolio centers on its comprehensive academic program (Lower School, Middle School, High School), supported by extensive extracurricular offerings including athletics (15 sports), robotics, after-school programs, and community action. Facilities include the Aquatic & Fitness Center, the Make Innovate Learn Lab (MILL), Mellon Library, Lower School Library, Canons Park playing fields, Boathouse, and the School Center. The school integrates various technology platforms including Veracross (student management), Seesaw (student portfolio), Teamie (LMS), Pixevety (photo platform), and Blackbaud (fundraising) to support its educational mission.
Differentiator
Problem solved
Functional benefit
Products and services
- Lower School Program PreK through Grade 4 academic program with early childhood program (Kindergarten 1 and 2), grades 1-4, specialist classes, and home learning resources for children ages 4-10.
- Middle School Program Grades 5-8 academic program covering core academics, world languages, performing arts, visual arts, physical education, health, and advisory programs on an eight-day cycle schedule.
- High School Program Grades 9-12 college-preparatory program offering English, mathematics, science, social studies, world languages, computer science and engineering design, performing arts, visual arts, experiential education, health, and physical education, with university advising and work experience components.
- Summer Program
Quantifiable outcome
- MSA accreditation since 1976
- +1 more outcomes
Companies that use The American School in London
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The American School in London technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
The American School in London partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, major and minor.
- Independent Schools Inspectorate (ISI)coreISI is the UK government's preferred inspectorate for independent schools. ASL is registered with ISI for inspection and quality assurance purposes, demonstrating compliance with UK educational standards.
- Department for Education (DfE)coreUK government department responsible for education policy. ASL is registered with the DfE as an independent school operating in England.
- Middle States Association of Colleges and Schools (MSA-CESS)coreUS-based educational accreditation organization. ASL has been MSA accredited since 1976, demonstrating adherence to American educational standards.
- ISSTs (International School Sports Tournaments)majorASL participates in International School Sports Tournaments, competing against other international schools. The school helped found ISSTs, with Eddie Hufford instrumental in establishing the organization in 1969.
- LSSAs (London Schools Synchronized Swimming Association)minorLocal sports league for synchronized swimming competitions among London schools.
Scale indicators5 records
Recent moves9 records
Expansion highlights3 records
The American School in London competitors and assessment
Company assessmentDirect peers
- Dwight School London: London-based private international day school offering American college-preparatory and IB curriculum across K-12. Competes head-on with ASL for expat families seeking US-style education in London.
- Southbank International School: Premium London-based IB international day school serving ages 3-18 across multiple campuses. A close comparable in pricing tier, age range, and admissions market, though it follows IB rather than US curriculum.
- ACS International Schools: One of the largest international school groups in the greater London area (Egham, Cobham, Hillingdon), serving expat families with IB and American-influenced tracks. Direct competitor for internationally mobile families in and around London.
- Marymount International School London: Catholic, all-girls international day and boarding school in Kingston upon Thames offering IB curriculum. Comparable in price tier, international student mix, and target of globally mobile families in the London catchment.
- TASIS The American School in England: American international day and boarding school in Surrey, just outside London, delivering US-style college-preparatory curriculum. Closest like-for-like US-curriculum peer in the greater London commuter belt.
- International School of London (ISL): Independent international day school in London offering IB and French-influenced programs with a strongly multilingual student body. Comparable in size, London catchment, and premium expat positioning.
Regional players
- The American School of Paris: US college-preparatory day school in Saint-Cloud near Paris with a similar mission and curriculum structure to ASL. Comparable model serving US and international families, but operating in a different European capital.
- TASIS The American School in Switzerland: American international day and boarding school in Lugano/Montagnola serving grades preK-12 with US college-preparatory curriculum. Highly comparable operational model, though based in a different European market.
- Lycée Français Charles de Gaulle: Large French international school in London serving the French diplomatic and expat community. Comparable in size, London location, and international family target — though curriculum is French rather than American.
- German School London: London-based German international school serving the German-speaking and broader expat community with bilingual German curriculum. Comparable as a London-based international school serving a specific nationality/diaspora.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
The American School in London social profiles
Digital presenceThe American School in London compliance and trust
Trust signalCompliance4 records
The American School in London financial estimates
Financial estimateRevenue estimate
Valuation estimate
The American School in London leadership team
Management profileNumber of profiles
The American School in London subsidiaries and ownership
Company hierarchySubsidiaries1 record
The American School in London funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The American School in London M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The American School in London
What does The American School in London do?
The American School in London (ASL) is an independent, nonprofit, preK-12 day school delivering a US college-preparatory curriculum to approximately 1,400-1,600 international students in London. It operates three academic divisions (Lower School, Middle School, High School) on a purpose-built 3.2-acre St. John's Wood campus, with supplementary offerings including a Summer Program, Student Support Services (EAL, counseling, learning support), athletics across 15 sports, and an annual Innovator-in-Residence program.
Is The American School in London a public or private company?
The American School in London is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The American School in London founded?
The American School in London was founded in 1951. It employs 251 to 500 people.
Where is The American School in London based?
The American School in London is headquartered in London, United Kingdom, in the Europe region.
How does The American School in London make money?
Two revenue lines are on record. Tuition and Fees are the primary driver. The others are annual Fund and Donations.
Who are The American School in London's main competitors?
Direct peers on record are Dwight School London, Southbank International School, ACS International Schools, Marymount International School London, TASIS The American School in England and International School of London (ISL). Regional players are The American School of Paris, TASIS The American School in Switzerland, Lycée Français Charles de Gaulle and German School London.
Does The American School in London have an API?
No public API is recorded for The American School in London.
What industry is The American School in London in?
The American School in London's product category is Independent K-12 Education. Its primary akta.pro industry code is EDAJABAG, International/Global Curriculum Schools (IB, Cambridge, etc.). Its NAICS code is 611110 and its SIC code is 8200.