3 Claveles

What 3 Claveles does

3 Claveles (legally BUENO HERMANOS, S.A.) is a fourth-generation, family-owned Spanish cutlery manufacturer founded in 1930 and headquartered in Logroño, La Rioja, Spain. The company produces a comprehensive portfolio of professional and consumer-grade cutlery, scissors, beauty and manicure/pedicure tools, hairdressing instruments, cookware, and pocket knives organized across six primary categories (Scissors, Knives, Cookware, Beauty, Hairdressing, Pocket Knives and Cutters) and more than twenty knife model lines including Domvs, Evo, Forge, Sakura, Polar, Tokyo, Toledo, and Ceramic. Manufacturing is grounded in hot forging, die casting, and stamping processes using stainless steel, carbon steel, and ceramic materials, with differentiated construction features such as box-joint nippers, automatic inner-spring mechanisms, and forged-hammered Sakuma-style blades.

The company monetizes its products through two primary channels: (1) direct-to-consumer e-commerce via its multilingual storefront www.3claveles.com (Spanish, English, French) targeting individual consumers and home cooks, and (2) a dedicated B2B professional zone at buenohermanos.es serving chefs, hairdressers, beauty salons, hotels, and food-service establishments. Products are sold as one-time unit purchases with prices ranging from under €10 for entry-level items to over €138 for professional hairdressing scissors, with free shipping offered on Spanish Peninsula and Balearic Island orders above €50. Distribution is currently restricted to Spain, excluding the Canary Islands, Ceuta, and Melilla.

Marketing and brand-building rely on organic social channels (Facebook, Instagram, Twitter, YouTube), a content blog covering cooking, sewing, hairdressing, and beauty topics, email newsletters, and participation in industry events such as Alimentaria (Barcelona) and culinary competitions in Aragón. The company has received Spanish/EU grants for digital transformation under Plan Digital 4.0 (2020) and for production-capacity investments including a new forge hammer and chemical storage facility (2021-2022), and maintains long-term ambassador partnerships with master specialists such as ham cutter José Manuel Hidalgo. Ownership remains fully private and family-controlled with no disclosed institutional investment.

Name

3 Claveles

Legal name

BUENO HERMANOS, S.A.

Website

https://3claveles.com

Company type

Private

Founded year

1930

Operating status

Operating

Headcount range

1–10 employees

Short description

3 Claveles is a fourth-generation, family-owned Spanish cutlery manufacturer founded in 1930, producing professional and consumer knives, scissors, beauty tools, and cookware. It sells primarily through its direct-to-consumer e-commerce platform in Spain to chefs, hairdressers, beauty professionals, and home consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Logroño

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales - Cutlery & Scissors: 3 Claveles generates revenue through direct sales of professional and consumer-grade cutlery products including knives, scissors, beauty tools, and cookware. Products are sold as one-time purchases through their e-commerce platform with prices ranging from under €10 to over €100 for professional items.
2. Professional/B2B Sales: B2B professional sales through the Zona Profesional (buenohermanos.es) targeting professional chefs, hairdressers, and beauty salons with bulk or specialized professional-grade products.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

3 Claveles manufactures and sells professional and consumer-grade cutlery including knives, scissors, and personal grooming tools under the Bueno Hermanos, S.A. corporate entity. The product portfolio spans kitchen knives (chef, Japanese, ham, salmon, slicing, steak), scissors (kitchen, sewing, hairdressing, manicure), cookware, beauty/manicure tools (nippers, tweezers, nail files, clippers), hairdressing equipment (razors, clippers, kits), and pocket knives. Products are made using hot forging, die casting, and stamped construction in stainless steel, carbon steel, and ceramic.

Product overview

3 Claveles (Bueno Hermanos, S.A.) is a manufacturer of professional cutlery established in 1930, based in Logroño, La Rioja, Spain. The company offers a comprehensive portfolio of cutlery and personal care products organized into six main product categories: (1) Scissors including kitchen scissors, sewing scissors, multi purpose scissors, manicure scissors, hairdressing scissors, professional scissors, electrician scissors, agriculture scissors, and school scissors; (2) Knives spanning chef knives, Japanese knives, paring knives, peeling knives, ham knives, salmon knives, boning knives, slicing knives, carving knives, steak knives, table knives, bread knives, pastry knives, cheese knives, food industry knives, accessories, sharpeners, cleavers, and knife sets, available across multiple model lines including Attache Case, Bavaria, Ceramic, Domvs, Evo, Forge, Japanese, Light, Nipon, Nørden, Osaka, Oslo, Polar, Pom, Sakura, Spatulas, Table Knives, Tokyo, Toledo, and Uniblock; (3) Cookware comprising gadgets, peelers, seafood accessories, nutcracker, pans, casseroles, ham holders, cutting boards, spatulas, tongs, graters, strainers, can openers, corkscrews, and fish scalers; (4) Beauty products including tweezers, nail files, nail clippers, manicure tools, nail scissors, cuticle scissors, nose scissors, moustache scissors, manicure nippers, pedicure nippers, pedicure tools, shaving, hairstyle, make-up, and hygiene products; (5) Hairdressing tools including razor cutting-edge scissors, flat cutting-edge scissors, micro serrated cutting-edge scissors, thinning scissors, texturizing scissors, hairdressing razors, hair clippers, and hairdressing kits; (6) Pocket knives and cutters including outdoor pocket knives, hairdressing razors, professional pocket knives, cutters, cutter accessories, and branded options like Deejo and Baladéo. The company positions itself as a professional cutlery manufacturer serving both professional and consumer markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Scissors Comprehensive scissors range covering kitchen scissors, sewing scissors, multi-purpose scissors, manicure scissors, hairdressing scissors, professional scissors, electrician scissors, agriculture scissors, and school scissors, for both professional and consumer users.
• Knives Full knife collection including chef knives, Japanese knives, paring knives, peeling knives, ham knives, salmon knives, boning knives, slicing knives, carving knives, steak knives, table knives, bread knives, pastry knives, cheese knives, food industry knives, accessories, sharpeners, cleavers, and knife sets, available across multiple model lines including Polar, Pom, Sakura, Forge, Evo, Domvs, Japanese, Tokyo, Osaka, Toledo, and others.
• Cookware Cookware collection including gadgets, peelers, seafood accessories, nutcracker, pans, casseroles, ham holders, cutting boards, spatulas, tongs, graters, strainers, can openers, corkscrews, and fish scalers.
• Beauty Beauty and personal care products including tweezers, nail files, nail clippers, manicure tools, nail scissors, cuticle scissors, nose scissors, moustache scissors, manicure nippers, pedicure nippers, pedicure tools, shaving tools, hairstyle tools, make-up accessories, and hygiene products.
• Hairdressing

Quantifiable outcome

• Products covered by 3-year warranty against manufacturing defects under normal use conditions

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• José Manuel HidalgocoreStrategic or Co-development Partner · 19 May 2026Professional collaboration with master ham cutter José Manuel Hidalgo, renewed through 2028 after more than 12 years of joint work. The partnership is based on excellence, technique, and passion for the art of ham cutting.
• Asociación de Cocineros de AragónminorStrategic or Co-development Partner · 11 February 2021Collaboration agreement with the Association of Cooks of Aragón signed in February 2021, united by shared passion for cooking and support for the professional hospitality sector.
• IGUAL A TI AssociationminorOthersPartnership with IGUAL A TI Association of people with disabilities in Logroño and Calahorra centers, facilitating integration of people with intellectual disabilities through supervised work activities.
• UNICEFminorOthersCorporate partner through UNICEF's SME Friends program, contributing to child rights advocacy and development programs in vulnerable communities globally.
• Cruz Roja (Red Cross)minorOthersCorporate member of Cruz Roja, supporting humanitarian projects benefiting disadvantaged communities through Spain's largest humanitarian organization.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Victorinox: Swiss manufacturer of the Swiss Army knife, kitchen cutlery, and professional hairdressing scissors. Overlaps with 3 Claveles' kitchen knife, pocket knife (Deejo/Baladéo distributed), and hairdressing scissor categories, but operates as a much larger diversified housewares incumbent.
• Zwilling J.A. Henckels: German premium cutlery and kitchenware brand with forged knife lines, scissors, and beauty tools. Directly comparable to 3 Claveles' premium professional chef knives and beauty/manicure product families, with broader global distribution.
• Fiskars Group: Finnish housewares conglomerate owning Fiskars, Iittala, Wedgwood, and Gerber. Overlaps with 3 Claveles through its scissors, kitchen cutlery, and craft/sewing shears product lines, operating at vastly greater scale across global retail.

Direct peers

• Mundial: Brazilian/US cutlery and scissor manufacturer producing kitchen knives, hairdressing shears, and manicure/pedicure tools. Comparable product mix to 3 Claveles' professional and beauty categories, with overlapping salon and foodservice distribution.
• Arcos Hermanos: Spanish cutlery manufacturer based in Albacete, producing professional kitchen knives, scissors, and accessories for both professional and consumer markets. Arcos is the most direct domestic competitor to 3 Claveles, sharing a Spanish manufacturing base, multi-century heritage, and overlapping professional kitchen and butcher channels.
• Dexter-Russell: American manufacturer of professional kitchen cutlery and foodservice knives, founded in 1818. Comparable to 3 Claveles as a long-established domestic cutlery specialist serving professional chefs and the foodservice industry with forged and stamped knives.
• Wüsthof: German family-owned manufacturer of forged kitchen knives founded in 1814. Competes directly with 3 Claveles' premium chef knife lines (Polar, Forge, Domvs) in the European professional and consumer cutlery market, with similar forged stainless steel construction.
• Kai Corporation: Japanese manufacturer of kitchen knives, hairdressing scissors, and beauty tools, with the Shun and Kershaw brands. Competes with 3 Claveles' Japanese-style knife line, hairdressing scissors, and razor-edge cutting tools in the professional channel.
• Tondeo: German maker of professional hairdressing scissors, razors, and styling tools with strong salon-channel presence. Comparable to 3 Claveles' hairdressing product line and serves the same professional hairdresser and barber end-customers.
• JAGUAR Solingen: German specialist manufacturer of professional hairdressing scissors and styling tools. Direct competitor to 3 Claveles' hairdressing scissor lines (Otake, etc.) in the professional salon channel across Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/3claveles
• YouTubeyoutube.com/user/3ClavelesBH
• Facebookfacebook.com/tresclaveles
• Instagraminstagram.com/3clavelesoficial
• LinkedInlinkedin.com/company/3claveles

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Claveles