THELAW.TV

What THELAW.TV does

THELAW.TV is a Jupiter, Florida-based law firm directory and consumer-facing legal information portal founded in 2009. The platform delivers legal information through web videos targeted at consumers with legal questions, functioning as an intersection between content publishing and a structured directory of law firms.

The company's core product surface consists of two interdependent layers: a consumer-facing video library addressing common legal topics, and a directory that surfaces law firms to those consumers. The video-led format and the presence of a Director of Production (Michael Levine) and Director of Content (Martin Sweet) indicate that original video content production is a core operational function, rather than a thin aggregation play. The platform is delivered via a standard web property at thelaw.tv, with no disclosed mobile app, API, or third-party integrations in the available data.

The business model is not explicitly disclosed in the source material: pricing details are unavailable, no revenue model is enumerated, and no paying customers or advertisers are named. Given the dual consumer/directory framing, the most plausible revenue mechanics are advertising or featured/sponsored listings from law firms seeking consumer leads — a model consistent with the appointment of a VP of Client Relations (Corey Saban). Headcount of 1-10 employees and 16+ years of operating history characterize the company as a small, established niche operator rather than a venture-scaled business. No funding rounds, M&A activity, or ownership disclosures are present in the input.

Name

THELAW.TV

Website

https://thelaw.tv

Company type

Private

Founded year

2009

Headcount range

1–10 employees

Short description

THELAW.TV is a Jupiter, Florida-based legal information portal and law firm directory founded in 2009 that uses web videos to answer consumer-oriented legal questions and connect users with law firms.

Ownership category

akta.pro rank

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Core offering

THELAW.TV is an online law firm directory and legal information portal that uses web videos to answer consumer-oriented legal questions. Consumers can browse free legal video content for guidance on common legal issues and use the directory to locate attorneys or law firms. The platform combines video-based legal education with a structured attorney/firm listing directory to connect consumers with legal service providers.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Law Firm Directory An online searchable directory of law firms and attorneys, used by consumers to find legal service providers and used by law firms to gain consumer visibility.
• Consumer Legal Q&A Video Library A library of web videos that answer consumer-oriented legal questions, providing plain-language legal guidance to individuals researching common legal issues.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights1 record

Direct peers

• Avvo: Avvo is a leading online legal directory and Q&A platform that connects consumers with attorneys, including through attorney profiles, reviews, and consumer-facing legal content—directly comparable to THELAW.TV's directory plus consumer legal information model.
• Justia: Justia operates a free legal directory, consumer legal information portal, and a video series (Justia OnDemand) that mirrors THELAW.TV's combination of law firm listings and consumer-facing video content.
• LawInfo: LawInfo is an online legal directory offering attorney listings alongside consumer-facing legal articles and resources, directly comparable to THELAW.TV's directory plus consumer legal content model.
• HG.org: HG.org is a global legal directory and consumer legal information site with attorney listings and educational articles, overlapping with THELAW.TV's combination of directory and consumer legal information.

Broad incumbents

• FindLaw: FindLaw, owned by Thomson Reuters, is a large-scale legal directory and consumer legal information site serving both lawyers and the public, with broader resources and reach than THELAW.TV.
• Lawyers.com: Lawyers.com is a long-established legal directory and consumer legal information service operated within the Martindale-Avvo network, competing for the same directory-listing and consumer-information traffic as THELAW.TV.
• Nolo: Nolo is a long-standing publisher of do-it-yourself legal guides, books, and online content for consumers, overlapping with THELAW.TV's consumer legal information angle but rooted in editorial publishing rather than video.
• LegalZoom: LegalZoom is a large online legal services platform that also produces extensive consumer legal content and educational resources, sitting at the intersection of legal information and transactional services relevant to THELAW.TV.
• Martindale-Hubbell: Martindale-Hubbell is one of the oldest legal directories and operates both lawyer listings and consumer-facing legal information, comparable to the directory half of THELAW.TV's offering.

Others

• Super Lawyers: Super Lawyers is a lawyer rating and directory service that monetizes attorney visibility, adjacent to THELAW.TV's law firm directory positioning though focused on peer-rated selection rather than consumer video content.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/thelawtvwebsite
• Facebookfacebook.com/thelawtv
• LinkedInlinkedin.com/company/thelaw-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THELAW.TV