Dafne

What Dafne does

Dafne SRL - Società Benefit is an Italian direct-to-consumer intimate wellness company headquartered in Erba (Como), Italy, operating globally through its own e-commerce storefront at dafnemia.com. The company manufactures and sells a portfolio of natural, dermatologically tested intimate care products created in Italian cosmetic laboratories, including the LIIO oil-based lubricant (with ginger, ginseng, and Visnadina), the DORIDE water-based lubricant (neutral and stimulating variants), the ELIDE hyaluronic acid intimate hydrating serum targeted at menopausal women, the DoubleTrouble silicone vibrator, the Holly 100% bio-based anal plug, and the MILO body massage oil. The catalogue is supplemented by bundles (KIT MENOPAUSA, LONGEVITY KIT, Essential Kit), organic-cotton merchandise, and gift cards.

The business model is one-time DTC e-commerce with no subscription layer; products are sold at unit prices ranging from approximately $16 to $119 (bundles), with free shipping over €35 and support for 40+ currencies plus mainstream and regional payment methods (PayPal, Klarna, Apple Pay, Google Pay, credit cards). Customer acquisition leans on earned media (Vanity Fair Italy, Corriere della Sera, Lifegate, TechPrincess), organic social on Instagram, and a content blog on natural lubricants. The company positions itself through the "Made in Italy," vegan, gynecologist-endorsed (Dott.ssa Monica Calcagni), and Società Benefit narratives, targeting women, couples, and specifically menopausal women seeking natural alternatives to chemical-laden intimate products. No funding rounds, institutional investors, parent company, or M&A activity are disclosed.

Name

Dafne

Legal name

Dafne SRL - Società Benefit

Website

https://dafnemia.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Dafne is an Italy-based DTC intimate wellness brand selling natural, dermatologist-tested lubricants, intimate serums, sex toys, and massage oils globally through its own e-commerce storefront, targeting women, couples, and menopausal consumers.

Ownership category

akta.pro rank

Product category

Intimate Wellness Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Vaginal Moisturizers & Lubricants (CRABAIAI)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Dermocosmetics & Medical-Grade Skincare (CRABAAAF)

Keywords

• Intimate wellness products
• Natural intimate lubricants
• Sexual wellness brand
• Vegan intimate care
• Eco-friendly sex toys

Headquarters

HQ city

Erba

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Product Sales: Direct-to-consumer sales of intimate wellness products including lubricants, sex toys, massage oils, and merchandise. All products are one-time purchases with no subscription model mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Dafne sells a direct-to-consumer line of natural intimate wellness products through its own e-commerce site, including oil-based and water-based intimate lubricants (LIIO, DORIDE), an intimate hydrating serum with hyaluronic acid (ELIDE), natural body massage oils (MILO), and silicone and bio-based sex toys (DoubleTrouble, Holly). The products are formulated with organic and vegan ingredients, dermatologically tested, gynecologist-approved, and manufactured in Italian cosmetic laboratories, with bundles targeting menopause, longevity, and essential care use cases.

Product overview

Dafne is a sexual wellness company offering a portfolio of natural, scientifically tested intimate care products manufactured in Italy. The core product line consists of lubricants (LIIO oil-based and DORIDE water-based), intimate serums (ELIDE), sex toys (DoubleTrouble vibrator, Holly bio-based anal plug), and body massage oils (MILO). Products are sold individually and as value bundles targeting specific needs (menopause, travel, essential care). The company also sells organic cotton merchandise and gift cards. All products emphasize natural ingredients, vegan formulations, dermatological testing, and gynecologist endorsement.

Differentiator

Problem solved

Functional benefit

Brands

• LIIO: Oil-based natural intimate lubricant with ginger and ginseng for stimulation.
• Doride
• ELIDE
• MILO
• DoubleTrouble
• Holly

Products and services

• LIIO - Lubrificante intimo naturale base olio 50ml (Stimolante con Zenzero e Ginseng) Oil-based natural intimate lubricant with ginger and ginseng for stimulating properties, sold in a 50ml format. Dermatologically tested, vegan, and made in Italy. Targeted at individual consumers and couples seeking natural intimate lubrication.
• ELIDE - Siero idratante intimo con acido ialuronico Daily intimate hydrating serum formulated with hyaluronic acid, designed specifically for menopausal women experiencing vaginal dryness. Sold to individual consumers for personal intimate care.
• DORIDE - Lubrificante intimo naturale a base acqua Water-based natural intimate lubricant in neutral and stimulating variants, with pH 5–5.5 suitable for intimate use. Vegan, dermatologically tested, and made in Italy for individual consumer purchase.
• DoubleTrouble - Vibratore Multiuso Multi-use silicone vibrator with an ergonomic design and soft nude finish, sold to individual consumers for personal intimate use.
• Holly - Plug anale 100% Bio-Based Anal plug manufactured from 100% bio-based, environmentally friendly materials, marketed as eco-sustainable and sold to individual consumers.
• MILO - Olio naturale massaggi corpo Natural vegan body massage oil offered in vanilla and neutral variants, made in Italy and sold to individual consumers for intimate and general massage use.
• KIT MENOPAUSA Curated bundle combining the LIIO stimulating oil-based lubricant with the ELIDE hyaluronic acid intimate hydrating serum, targeted at menopausal women experiencing vaginal dryness and loss of comfort.
• LONGEVITY KIT Bundle combining the ELIDE hyaluronic acid intimate serum with the DORIDE water-based lubricant, positioned as a longevity / intimate wellness routine kit for individual consumers.
• Essential Kit Bundle combining a natural Dafne lubricant with a body massage oil, offered as an introductory essential-care kit to individual consumers.
• T-shirt unisex relaxed Dafne 100% cotone organico 'Orgasmi Futuri' Unisex relaxed-fit t-shirt made from 100% organic cotton featuring the 'Orgasmi Futuri' print, sold as branded merchandise to Dafne customers.
• Dafne Gift Card Gift card redeemable for purchases on the Dafne e-commerce website, allowing recipients to choose from the Dafne product range.

Quantifiable outcome

• Over 872 verified customer reviews on products
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bloomi: Clean intimate care brand offering pH-balanced lubricants, washes, and arousal products formulated with non-toxic ingredients — directly comparable to Dafne on the clean, dermatologist-tested, body-safe positioning.
• Dame: Sexual wellness brand selling vibrators, lubricants and accessories direct-to-consumer with a focus on inclusive, science-backed products — overlaps with Dafne on lubricant and vibrator SKUs and on the clean, body-safe positioning.
• Good Clean Love: Natural intimate care brand focused on pH-balanced, organic, microbiome-friendly lubricants and moisturizers — closely comparable to Dafne's natural, gynecologist-endorsed formulations, particularly ELIDE.
• Cake: Sexual wellness brand offering vibrators, lubricants, and accessories with a playful, sex-positive identity — comparable to Dafne on vibrator SKUs and on the DTC-led, design-led positioning.
• Maude: US-based direct-to-consumer sexual wellness brand offering lubricants, vibrators, bath, and body care with a clean, modern, gender-inclusive design language — directly comparable to Dafne's natural, gynecologist-endorsed, premium positioning and DTC-only model.
• Unbound: Modern sexual wellness brand selling vibrators, lubricants, and accessories direct-to-consumer with bold, design-forward branding — comparable to Dafne on vibrator and lubricant SKUs and on the premium DTC positioning.
• Coconu: Natural intimate lubricant and body oil brand specializing in oil- and water-based lubes with clean ingredients — highly comparable to Dafne's LIIO, DORIDE, and MILO formulations and to its natural/vegan formulation story.

Broad incumbents

• Fun Factory: German premium intimate wellness brand selling vibrators, dildos, and accessories with European design and manufacturing pedigree — comparable to Dafne on the European, design-led, premium positioning and on vibrator SKU focus.
• Womanizer: Global premium brand best known for pleasure-air vibrators with a wide international footprint — comparable to Dafne on premium DTC positioning and vibrator category exposure but as a much larger, established incumbent.
• LELO: Swedish premium sexual wellness brand with a broad global catalog of vibrators, lubricants, and accessories — comparable to Dafne on premium positioning and product breadth but operating at significantly larger scale and in many more markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dafnemia_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dafne